Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter
Date: Monday 26th November 2012
No: 65
Title: Smart Entrepreneurs Make More Money By Speaking
Author & Publisher: Tayo K. Solagbade [234-803-302-1263]
Blog URL: http://www.spontaneousdevelopment.com/blog
Archive (For E-mail only version started 14th May 2012): Click here to view
Archive (For Blog version started 24th September 2011): Click here

Hi,

Please find below the latest issue of my weekly Public Speaking Ideas page for 2012. 

No. 65: Smart Entrepreneurs Make More Money By Speaking

In this week’s issue of my Public Speaking IDEAS newsletter, I focus on a key benefit of being (or becoming) a speaker that I have personally found most satisfying. And that’s the opportunity to earn multiple streams of (often passive) income.

More People Could Be Entrepreneurs

Entrepreneurship is about creating value in order to earn income. Bottom line, that’s what it’s all about.

Smart entrepreneurs routinely explore ways to earn repeat income through as many channels as possible, for work they only need to do once or a few times. Today’s technology makes it easier to operate in this manner – and you can do so without even needing to give up your day job (I explain below.)

The sad truth is however that many people who have the desire to be entrepreneurs are not in business. Most lock themselves up in blue-chip companies for the better part of their useful years. By the time they retire, they discover they have little left to offer anyone – including themselves!

If more of such people took action to become entrepreneurs, they would develop their potentials and become useful resources to their countries – and even the world.

Incidentally, today’s technology makes it possible to (almost) eat your cake and have it, as it relates to starting a business. By this I refer to the ways in which the Internet can be used by almost anyone to earn income by providing products/services from the comfort of her home on a part-time basis.
 
Nothing stops you from hanging on to your day job and running a business part-time until you retire. By then you would have gained valuable experience and also built a reasonable income base on which to expand your interests.

That would be better than having to start from ground zero AFTER you retire, resign or are “downsized”. Think about that.

More Entrepreneurs Could Be Paid Speakers

A paid speaker is a kind of entrepreneur. What I like about this group is that unlike most other entrepreneurs, they often need little or no startup capital. Just the ability and willingness to do is all that is required to get their “business” up and running.

These kinds of people are used to starting with nothing and making money using just their knowledge and ability to communicate. I personally consider it one of the most fulfilling vocations any human being could engage in(i.e. selling one’s knowledge)!

The best part is that it is open to virtually anyone.

Just like more people could be entrepreneurs, I believe more experts, professionals and business owners could become competent high earning “Experts-Who-Speak”, if they would only be willing to try.

I have worked very closely with business owners out here – both male and female. It is my considered opinion that many do not know how valuable their expert knowledge is.
This lack of insight into the marketability of their know-how limits them in terms of their ability to earn commensurate remuneration for the wealth of experience they’ve gained.
 
For those I found to be aware of the value they could add to others, I discovered that a fear of “failure” held them back from trying to start out as speakers. Even when I showed them how great their chances of success were, they still balked. What a shame.

By Speaking, Entrepreneurs Can Generate Multiple Streams Of Income!

When you address audiences as a speaker, you become a reference person or authority with respect to the subject you speak about. At some point, you may even get quoted by industry stakeholders, or the mass media.

The resultant credibility conferred on you by such unsolicited “mentions” can over time stimulate interest in your products and services. You’ll acquire a celebrity status in your niche market. And those who need what you offer will be drawn to you – with most being prepared to purchase more or less any other resources or solutions you offer.

Would it not be great to be able to effortlessly generate additional income on the side, separate from the revenue your main business brings you?

For instance, as a financial consultant, you most likely get paid to provide a variety of services to your clients.

Now, imagine being able to generate just as much (if not more) income as you currently earn, via a speaking service based on your area of expertise. Wouldn’t that make it easier for you to plan for that holiday you’ve been saving up for?

The best part of this is that once you begin giving talks and facilitating learning events based on your expertise, you are likely to get hired by NEW clients who become convinced you can help them from hearing you speak.

That’s one indirect benefit accruable from being a public speaker: You actually get paid to market yourself to large numbers of potential clients at once. Which means you’re likely to get even more clients for your core business through your part-time speaking efforts!

It of course goes without saying, that any smart speaker will build up a library of additional resources that people can buy during and after her events.

With respect to the above, here’s a well known fact: Back room sales at speaking events (and from a speaker’s website) have been known to sometimes exceed the speaker’s income. So this is a strategy worth keeping in mind.

I refer here to recordings of your live events on DVDs, special versions of your learning programs in print, downloadable versions of your talks in video and MP3 format. These would generate a complementary stream of passive income for you. Basically, you would do the work (of creating them) once, and subsequently earn repeat income from their sales for years afterwards!

Final Words

Public Speaking is one of the most cost-effective strategies known to man, for achieving high impact “mass marketing” – for business purposes.

The minute you get your name in front of audiences as a speaker (be it guest, invited etc), your marketplace credibility moves up a notch or two. If you run a company, it benefits because when your name is mentioned, the company is also likely to be mentioned too e.g. “The Guest Speaker, Mr. John Doe of XYZ Solutions Limited”.

Anything you – or your company – offer for sale in the market place automatically benefits from that enhanced marketplace perception. And that includes side products and learning resources you can (and should) produce to generate multiple streams of income.

Have you been undecided about whether or not to become a paid speaker? Or have you been trying to get your speaking career off the ground with little success?

Here’s a tip: Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Comments?

What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts!

Share this issue!

Do you know anyone who might benefit from reading this newsletter issue? Why not hit the forward button now, and send it to him/her with a short recommendation. You can also use share it via your social media channels. Thanks in advance.

What fears or doubts are keeping you from (a) taking up Burt Dubin’s monthly speaker mentoring, or (b) buying his products?

You can choose to purchase Burt’s mentoring at any of the three (3) levels listed below:

1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Burt’s three mentoring packages can be likened to the seating options offered by airlines: Budget Delight (Economy); Mid Range (Business); and Top Shelf (First Class).

At least that’s how I like to think of them!

All three will get you to your desired destination of "speaking success-ville" – so long as you meet the requirements/play your part well (your fare, abide by the set guidelines etc). During the "flight", the seat you have will determine how much personal service attention and preference the provider will accord you. It’s that simple

So, make your choice:1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Send me an e-mail with your questions via tayo at tksola dot com. In the meantime, why not get started by subscribing here to get his 7-Part Course (How To Succeed And Get Paid As A Professional Speaker) .  . . and receive his monthly newsletter (Speaking Biz Strategies Letter) at no cost.