I LOVE this report because the true story it showcases provides insights into how smart thinking in use of the Internet (to get decision making information) coupled with a passion for excellence (and the right partner) can help an entrepreneur with no connections and a limited budget, overcome potentially crippling limitations to launch a food processing startup with export potential from Nigeria.
How this Nigerian started a food processing business with little capital
Ladipo-Ajai got the idea for starting the company while working for four years at Virgin Nigeria (a now defunct airline). During this time she often travelled to developed markets and would visit retailers that stocked Nigerian foods and flavours. She was surprised to discover, however, that many of these Nigerian spices and mixes were actually produced in Ghana.
“The population of Ghana is less than a fifth of Nigeria’s and I was taken aback, wondering why Nigerian food was being made or packaged in Ghana,” Ladipo-Ajai recalls.
“The reason is Nigeria doesn’t have the best reputation – it is known for cutting corners. So it is difficult to export our food because it usually fails the tests of developed countries. In fact, some Nigerians take food to Ghana and export from there, just to get it out.”
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https://www.howwemadeitinafrica.com/nigerian-started-food-processing-business-little-capital/
Posted on 26 August 2017
Tags: How this Nigerian started a food processing business with little capital, Recommended
About the Author
Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others.
Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems, freelance writing services, and best practice extension support services (for farm business owners).
Tayo is the author of the Self-Development (SD) Bible™, the popular Livestock Feed Formulation Handbook, and developer of its accompanying Excel-VB driven Ration Formulator - as well as the increasingly popular Monthly Poultry Farm Manager app.
On 1st April 2013, Tayo (who reads, writes and speaks the French language) relocated to Cotonou, in the French Speaking Benin Republic on the first lap of his slow travels across the West African region. His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).
When he's not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog - on which he also publishes previews of paid issues of The Farm CEO™ Newspaper (www.thefarmceo.net), in addition to his FREE Weekly Public Speaking/Web Marketing IDEAS newsletter - which he uses to promote Burt Dubin's Public Speaking Mentoring service to experts across the African continent.
Visit Tayo's Flagship Performance Improvement website to download over 10 performance improvement resources to boost your personal and work related productivity.
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