If I sound like a broken record on how writing builds name recognition, it’s because I continue to experience amazing benefits from doing it. And I see others reap similar rewards too.
IMPORTANT TIP: I discovered the power of writing as a means of self-promotion, when I read Burt Dubin’s “Why and How to Get Published”. If you’re serious about succeeding in your business marketing, click here NOW to read that article on Burt’s website, in a new browser window.
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Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter Date: Monday 15th July 2013 No:98 Title: Boost Your Credibility by Writing Author & Publisher: Tayo K. Solagbade [234-803-302-1263] Blog URL: http://www.spontaneousdevelopment.com/blog Archive (For E-mail only version started 14th May 2012): Click here to view Archive (For Blog version started 24th September 2011): Click here Hi, Please find below the latest issue of my Speaking IDEAS newsletter.
No. 98: Boost Your Credibility by Writing**** ********** NB: If you ever find yourself wondering what else I’ve written, some days after you’ve read THIS Speaking Ideas newsletter I send out on a Monday, here’s what you can do to find out: Point your browser to www.spontaneousdevelopment.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule ********** If I sound like a broken record on how writing builds name recognition, it’s because I continue to experience amazing benefits from doing it. And I see others reap similar rewards too. IMPORTANT TIP: I discovered the power of writing as a means of self-promotion, when I read Burt Dubin‘s “Why and How to Get Published“. If you’re serious about succeeding in your business marketing, click here NOW to read that article on Burt’s website, in a new browser window. Many Still Doubt That Writing Can Be That PowerfulOn with my newsletter message on this theme: It pains me to see many who need it to SAVE time, effort and money in promoting their works, still not using writing! Why do people still not use this low to zero cost marketing strategy that’s so effective? I’ve asked myself this question often. I think it’s because they doubt that writing can be that powerful. And who can blame them. When your peers and associates pour money exclusively into paid promotional marketing resources, you’re likely to think nothing would work better. Especially if those who do it have results to show. But consider this: If it costs you $5 US dollars to win a new buyer, using a paid advert, and you discover another method can help you win each new buyer for half a dollar, does it not make sense to adopt it? Even if you’re already making hefty profits, would it hurt you to become even more profitable – this time by cutting down your costs? Would that not leave you with additional profit gain you can channel into other purposes, for the SAME effort you expend? The above analogy shows how using writing for business promotion compares to other methods. Nothing Beats a Marketing Resource with an Unlimited Shelf-LifeLook, every well written article (complete with promotional by-line linking to your product/service pages) is a timeless marketing medium, that can work for you, even while you sleep, at zero cost. And as you write new ones, they will join those existing, to saturate search engines. When a potential buyer does a search, one or more of those articles will likely turn up on the first page of results. Let’s say today s/he sees a piece by you at number 10 right at the bottom. Then maybe a week later your piece comes up closer to the top – possibly among the top five. S/he may get curious on seeing it appear again – and she could click on your listing in the results page. If you did a good job in your article, she could – on reading it – click your by-line’s promotional links. Especially if you put in an intelligent call to action. Arriving on your web page, at least one of two things can happen (if you did your homework right): a. She could send you an enquiry about something you offer for sale there, and could end up buying! I’ve had that kind of experience too many times to count. Quite fulfilling – and addictive too. It makes you willing to do more. You basically taste blood! b. If you have (wisely) setup a newsletter, which you publish regularly, s/he could subscribe. Then over time, your useful information could move her to see you as a trusted adviser. So that when you make an offer to subscribers, s/he might eventually buy. See how this works? It’s all linked together. It Can Take a Year – But You Would Not Need to Stress Yourself or Chase Anyone Around!Like I said in a past article (see screenshot below), I’ve had people who stayed on my mailing list for years, before finally buying from me. In fact one such person – Oladipo Mann – just retired from paid employment some months ago, and started his own farm business. He recently emailed to inform me of that fact, after I re-sent him the password to login to the feed formulation software he bought from me last year. We speak on phone and correspond via email like friends today – but still have never met face to face! NB: In my article titled “Can You Be Trusted? (Real Conversations With People Just Like You)“, I told – among others – the story of how Dipo Mann took 3 years to check me out before becoming a buyer.
People Are Wary of Getting Duped. Your Writing Can Make Them Trust YOU!If at some point during those 3 years, I’d stopped writing my articles and newsletter (to which he’s subscribed), I doubt Dipo would ever have gotten convinced enough to buy from me. This gentleman wisely took his time to be sure about me. Then one day, late last year, after I sent out my newsletter, I was driving to Ikeja in Lagos, when I suddenly got an email from him on my Blackberry. It read “Please send me your account details so I can pay for the software.” It was that simple. The first and ONLY time we’d spoken 3 years before, he’d balked when I told him I had no office. But rather than get an office I did not need (and incur heavy rental fees) or place volatile newspaper adverts, I simply kept writing – online as well as off the web. I knew from experience that as long as I kept it up intelligently, I would attract those who NEEDED what I offered. And that’s the beauty of this strategy: It helps you sieve the wheat from the chaff. You actually attract pre-qualified prospects (not just curious people) – courtesy of your writing. No other system offers such sustainable long term rewards. You Don’t Need to Do It Yourself – If You Don’t Want to!One more thing. If you don’t feel you have the time or training to do it yourself, you don’t have to! Get someone competent to ghost-write for you. I get approached – both on and off the web – by serious minded professionals needing writing support to promote the products and services they offer. I ghost-write for them. I’ve done so for clients in a wide variety of industries for over six (6) years. If you want ME to help, click here. What matters is that you get good quality content out in YOUR name. As long as you’re competent, this will just be like dotting your “I”s and crossing your “T”s. Doing so will cement your credibility in the minds of your target audience over time. Need More Details of How to Make The Above Ideas Work for YOU?If you need more specific details of how to make use of the ideas I’ve shared in this newsletter, send me a message using this request form – with “Re: Boost Your Credibility by Writing” in the subject line.
Have a lovely week!
Tayo K. Solagbade* Self-Development/Performance Improvement Specialist *Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa Mobile: 234-803-302-1263 http://www.spontaneousdevelopment.com Self-Development/Performance Enhancement Specialist – Tayo Solagbade – works as a multipreneurial freelance writer providing zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Entrepreneur. He’s presently based in Benin Republic, where he’s preparing an English-French Language Guide, City Travel Guides, and a Commercial Rabbit Farming Guide. In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, then later acted in senior management roles as Production Manager and Technical Manager. When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent). For a limited time, Tayo is available to speak to your group or organization for a moderate fee. Send e-mail to tayo at tksola dot com. You can also visit www.tksola.com to learn more. Connect with him on Twitter @tksola.com and Facebook. ================== Have you been undecided about whether or not to become a paid speaker? Or have you been trying to get your speaking career off the ground with little success?Here’s a tip: Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him. Comments?What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts! Share this issue!Do you know anyone who might benefit from reading this newsletter issue? Why not hit the forward button now, and send it to him/her with a short recommendation. You can also use share it via your social media channels. Thanks in advance.
What fears or doubts are keeping you from (a) taking up Burt Dubin’s monthly speaker mentoring, or (b) buying his products?You can choose to purchase Burt’s mentoring at any of the three (3) levels listed below:1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]Burt’s three mentoring packages can be likened to the seating options offered by airlines: Budget Delight (Economy); Mid Range (Business); and Top Shelf (First Class). At least that’s how I like to think of them! All three will get you to your desired destination of “speaking success-ville” – so long as you meet the requirements/play your part well (your fare, abide by the set guidelines etc). During the “flight”, the seat you have will determine how much personal service attention and preference the provider will accord you. It’s that simple So, make your choice:1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here] Send me an e-mail with your questions via tayo at tksola dot com. In the meantime, why not get started by subscribing here to get his 7-Part Course (How To Succeed And Get Paid As A Professional Speaker) . . . and receive his monthly newsletter (Speaking Biz Strategies Letter) at no cost.
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