If you ever have to organise a training program or course for retirees or aspiring start-ups, aim to deliver “content” that make attendees your fervent advocates, because what they learn REALLY helps them succeed.
This article offers a lot of ideas for generating useful practical content to delight your attendees.
Big thanks to E.O, a business coach based in the UK, for initiating a discussion with me on this theme!
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Is this email not displaying correctly? Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter Date: Monday 24th June 2013 No:95 Title: Speaking to Retirees & Aspiring Entrepreneurs Author & Publisher: Tayo K. Solagbade [234-803-302-1263] Blog URL: http://www.spontaneousdevelopment.com/blog Archive (For E-mail only version started 14th May 2012): Click here to view Archive (For Blog version started 24th September 2011): Click here Hi, Please find below the latest issue of my Speaking IDEAS newsletter.
No. 95: Speaking to Retirees & Aspiring Entrepreneurs**** ********** NB: If you ever find yourself wondering what else I’ve written, some days after you’ve read THIS Speaking Ideas newsletter I send out on a Monday, here’s what you can do to find out: Point your browser to www.spontaneousdevelopment.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule ********** If you ever have to organise a training program or course for retirees or aspiring start-ups, aim to deliver “content” that make attendees your fervent advocates, because what they learn REALLY helps them succeed.This article offers a lot of ideas for generating useful practical content to delight your attendees. Big thanks to E.O, a business coach based in the UK, for initiating a discussion with me on this theme! 1. Offer Information Products Describing Viable Business Ideas They Can LaunchDo the needed ground work/research. Generate a compilation of tried and tested business ideas/concepts. Produce information products, possibly with previews – or even greater details – of what it would take, or where to get help to learn what it would take. I personally conduct interviews with established individuals in key fields (farm business owners in particular) and publish for sale. My popular Feed Formulation Handbook and Ration Formulator software came into being partly as a result of the above process. With each such product, I offer a workshop or seminar. Example: A New Information Product I’m Developing for a Learning EventTitle: How to Make Drinks You CAN SELL from Peels of Pineapple and Nine (9) Other Fruits (You can get a 15 page promotional PDF announcing this by following the instructions below). I’m already compiling detailed step-by-step information (with photos of basic tools and equipment for even a home based kitchen table operation). The idea is to enable attendees explore ways to start-up with minimal funds. It’s often best to test the waters of entrepreneurship, with low capital overheads business ideas, to retain worthwhile profits. Your attendees will be grateful to have this kind of useful resource – because It will save the money! 2. Offer Information Products Describing Guiding Philosophies They Need for Entrepreneurial SuccessMost retirees or first time start-ups RARELY know many non-technical requirements for business success. Very few trainers talk about it. Attendees just learn the technicalities of the business. And then they launch out. But they often lack the mental attitude to make it – especially when things get tough (which is often)! Providing your attendees a reliable reference document they can consult to draw inspiration, and ideas, to cope with INEVITABLE adversity in business can help them keep going till they succeed. Example: My “Entrepreneur’s Survival Reference Manual” – Written in 2004See the cover image below…
I wrote this “manual” originally for myself. I used to read and re-read it to remind myself to retain the right mental attitude in spite of great setbacks. Later, I began offering it for sale (spiral bound and photocopied). A FREE 4 hour workshop is announced on the cover. So that’s the link with my learning event. It’s 80 pages long. I’m now revising it, to include Location Independent Entrepreneuring that I now do from here in Benin Republic. Once it’s ready, I intend to publish it via my Lulu.com online store, as a physical book I can give out to individual or at learning events. 3. Provide a Business Start-Up Support Service for Your Attendees Post-Eventa. You can prepare and sell feasibility study packs to intending start-ups or prospective retirees. Offer to help them work through it to implementation. b. Your Training/Talks/CDs/DVDs/Podcasts/Webinars/ can be prepared to highlight key factors that can prevent start-ups from succeeding in their local environment. You will actually investigate their real life socio-economic environment, to verify what’s worked. Offered for sale or via access to paid membership. c. Setup an Entrepreneur Support Network for Start-Ups This goes beyond the learning event proper. I am convinced it’s a crucially important requirement. Setup a coaching support network for attendees who (after attending your event) decide to start their own enterprises. You would have an emotional investment in your attendees, so it makes sense to do this.Work out a pocket-friendly fee structure. My pineapple based drinks PDF report has already been requested by some farm business CEOs in Nigeria who subscribe to my newsletter (and even a few I’ve met here in Benin Republic). It announces my paid support service for those who may wish to start a drinks production unit. I’ve NEVER met most of them in the flesh for over 5 years. But we relate as if were childhood friends! My only link with them is my Cost-Saving Farm Business Ideas website (www.iff.spontaneousdevelopment.com), and the newsletter. Yet, many of them trust me so much, that they often take up my offers/buy my new products. This is because each time, my work adds value. And I’ve always stayed in touch, even at my own expense. This recent email (screenshot below) from a subscriber of many years – Screenshot of emal from a long time subscriber – Azi Bulus – proves it pays to nurture relationships:
I send my active subscribers bulk SMS messages, and even make LONG distance phone calls to give them useful information etc. This is what shows them that I care. And I really do. I strongly believe pre-retirement learning events MUST offer attendees an opportunity to get long term support and coaching, from competent experts. The journey to success is rarely a short one. You can make a massive difference in people’s lives, by being accessible post-event, for the long term. Even if only via phone or email, for a fee. Help attendees through the start-up phase, till they can stand on their own. Apart from those you help this way, YOUR creator will be pleased with your conduct!I’ve seen enough over the past 10 yeas, to know this is so important. ANYONE who offers this kind of support will stand out from other learning solution providers. Tomorrow, in the Entrepreneurship category on my SD Nuggets blog – I’ll discuss “Why (Pre-)Retirement Courses by Companies Often Fail to Help Retirees”. Need More Details of How to Make The Above Ideas Work for YOU?If you need more specific details of how to make use of the ideas I’ve shared in this newsletter, send me a message using this request form – with “Re: Speaking to Retirees & Aspiring Entrepreneurs” in the subject line.
Have a lovely week!
Tayo K. Solagbade* Self-Development/Performance Improvement Specialist *Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa Mobile: 234-803-302-1263 http://www.spontaneousdevelopment.com Self-Development/Performance Enhancement Specialist – Tayo Solagbade – works as a multipreneurial freelance writer providing zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Entrepreneur. He’s presently based in Benin Republic, where he’s preparing an English-French Language Guide, City Travel Guides, and a Commercial Rabbit Farming Guide. In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, then later acted in senior management roles as Production Manager and Technical Manager. When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent). For a limited time, Tayo is available to speak to your group or organization for a moderate fee. Send e-mail to tayo at tksola dot com. You can also visit www.tksola.com to learn more. Connect with him on Twitter @tksola.com and Facebook. ================== Have you been undecided about whether or not to become a paid speaker? Or have you been trying to get your speaking career off the ground with little success?Here’s a tip: Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him. Comments?What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts! Share this issue!Do you know anyone who might benefit from reading this newsletter issue? Why not hit the forward button now, and send it to him/her with a short recommendation. You can also use share it via your social media channels. Thanks in advance.
What fears or doubts are keeping you from (a) taking up Burt Dubin’s monthly speaker mentoring, or (b) buying his products?You can choose to purchase Burt’s mentoring at any of the three (3) levels listed below:1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]Burt’s three mentoring packages can be likened to the seating options offered by airlines: Budget Delight (Economy); Mid Range (Business); and Top Shelf (First Class). At least that’s how I like to think of them! All three will get you to your desired destination of “speaking success-ville” – so long as you meet the requirements/play your part well (your fare, abide by the set guidelines etc). During the “flight”, the seat you have will determine how much personal service attention and preference the provider will accord you. It’s that simple So, make your choice:1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here] Send me an e-mail with your questions via tayo at tksola dot com. In the meantime, why not get started by subscribing here to get his 7-Part Course (How To Succeed And Get Paid As A Professional Speaker) . . . and receive his monthly newsletter (Speaking Biz Strategies Letter) at no cost.
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