Category Archives: General

If Nigerians Outside Nigeria Could Vote Without Needing to Cross Borders, Election Results Would SCREAM “CHANGE” MUCH LOUDER!

[NB: 10:19 p.m Sun 29th Mar 2015 – Voting began today, but now extended by INEC till tomorrow – ] This article was originally (before being relocated here) published as a Facebook Note yesterday – Sat 28th Mar 2015]

Most (but NOT all) Nigerians living in other countries yearn for a change in the leadership of this nation – to match what they see where they live/work. This is why I believe MORE Nigerians would speak if they could vote remotely…without needing to travel down to Nigeria.

Read my true story below to find out why I say this:

I just returned (8.30p.m today 27th March 2015) from the Seme border after my 3rd failed attempt at crossing into Lagos. I crossed over into Cotonou later than I’d planned on Wednesday 25th March 2015, due to a serious hold up at the Lagos end.

My thinking was that the normal 24 hours before election day rule would be used before the borders would be closed.

So, I’d planned to return latest the next evening, as I’ve done many times in the past well under 24 hours, shuttling between both cities.

I was wrong.

The next morning I read online that the borders were ordered shut the midnight of the day I crossed into Cotonou!

But I refused to believe I would not make it back. To me, there was no way I would not get back. Not after all the pains I took way back in December 2014 to come home just to pick up my Voters Card.

When my friend Salifou Moumouni got a call from me, he said “What are you still doing here, when the borders to your country have been shut already.” I told him I was not bothered, and that I was sure I would get through.

I did not know I was in for a rude awakening…

Since that evening, yesterday, I have been to the border 3ce, and NOT once did I get beyond the Beninese end.

It was intriguing to see all sorts of exchanges take place each time I visited.

I’ll leave you to imagine why…but I can tell you that I heard shocking accounts of extortion those who crossed over had to put up with from the Benin end right through to the Nigerian end.

Here’s a hint: I recall meeting 8 young managers of a certain well known corporate organization getting told they would have to drop a hefty “something” per person, just as I arrived, if they wished to get across. They’d countered by offering half of that amount.

The uniformed Beninese officer bluntly rejected it. If it was like that at the Benin end, there was no saying what it would be like at the Nigerian end. That thought it was, I think, that made them call their driver back to pick them up and take them back to Cotonou.

I stayed back stubbornly thinking I could find a way. By 8p.m, I’d not made any headway, and had to return to Cotonou.

As I type this, I am seated in one of the 4 preferred cafes I work from whenever I’m here in Cotonou.

Yesterday, I was the last customer to leave at past MIDNIGHT. The young man who manages the place, is more like a friend, and readily indulges my need to work longer than most others.

By way of interest, I find it amazing the way socioeconomic pressures in Lagos deny the owner of my preferred cafe over there the opportunity to earn more by staying open longer.

That’s just one of many reasons I look forward to the CHANGE I believe tomorrow’s election will bring in the leadership of Nigeria. It pains me that after all this anticipation and activity, I will be unable to put my vote to use along with those of millions others who want what I want: GMB as president.

However, I believe that our UNITED hearts will create the impelling force needed to inspire many more to vote WHAT WE WANT, so that the inadvertent absence of like minded persons like me, will not cost us the change we desire.

My kids just called me today, the 13 year old boy specifically saying:

“Tayo, will be you be able to vote from there?”

I told him NO, and explained that I would not be coming home till after the elections were over.

Later on, after the call ended, it occurred to me that if Nigeria had setup her voting systems properly, many Nigerians outside the country, who desire to have a say in choosing the new leadership, would have been empowered to do so – REMOTELY. Then the closure of the borders would NOT have mattered at all to me, or any other persons.

Today’s technology makes doing this VERY possible. And Nigeria has the money – and manpower/resources – to deploy such a value adding voting platform successfully, if she wants to!

It is my hope that we will get a new leadership, who will make things work the way they should, so that Nigeria can become the truly great nation that the WHOLE WORLD knows it can be.

To you, my fellow change seekers, I say, PLEASE go out and cast your votes, knowing that those of us unable to join you physically, are with you in spirit.

You can be sure I will NOT miss the elections following this one.

#SaiBuhari!

PS: One more reason I’m posting this is to…

…minimize the chances of my learning later on that I voted in tomorrow’s election…which would either imply I used juju to get down to my polling booth on the outskirts of Ogun state, or an identical twin brother I never knew existed did me the favour of taking my place, so I would not be disenfranchised. INEC take note O!

A Lesson on Why You Need to Reject Failure to Achieve Success

This is an inspirational mind map (based on Abraham Lincoln’s Life) on how to use “blind faith” and a “refusal to recognize failure” to achieve ANY goal you set. If he gets elected Nigeria’s president tomorrow Saturday 28th March 2015, General I believe the story of Muhammadu Buhari’s dogged determination, despite repeat failures, CAN also be used to inspire people.

This is an inspirational mindmap (based on Abraham Lincoln's Life) on how to use "blind faith" and a "refusal to recognize failure" to achieve ANY goal you set. If he gets elected Nigeria's president tomorrow Saturday 28th March 2015, General I believe the story of Muhammadu Buhari's dogged determination, despite repeat failures, CAN also be used to inspire people.

 
This mind map was created to accompany my article titled “Become UNSTOPPABLE By Having Blind Faith & Refusing To Recognize Failure” – written several years ago.

Having A “Bad” Boss Can Boost Your Ability to Succeed

Who is a good boss? And when can you correctly say that your boss is “bad?” This is an issue that is subject to a lot of debate. Does the fact that your boss does(or makes you do) certain things you personally dislike, make him/her “bad?” I say NOT necessarily! This article explores the subject, using findings from a management research paper survey I conducted in 2001 as a basis for discussion.

In December 2001, I finished writing a (45-page) management research paper titled “Self-Development As A Tool For Achieving Career Advancement“.

In it, I referred to the observation Zig Ziglar made in his book – Over The Top – about certain employees who go to work each day without working to improve their abilities to do the job for which they are being paid. He accurately descried such persons as having one year’s experience repeated every other year, without making any effort to change the trend.

My paper’s research problems were stated in question form as follows:

1. What can the individual manager (employee) do to ensure career success or advancement in an organisation?

2. What can the organisation do to ensure an enabling environment is created for her managers (employees) to continuously achieve career success or advancement?

In trying to answer the above questions I administered(over a 3 month period) a structured questionnaire to respondents (managers in indigenous and multinational corporate organisations in two cities – Lagos and Benin).

I was particularly intrigued to note from the study’s results, that the managers strongly agreed that having a bad experience at work – such as working for a bad boss – could be beneficial for one’s personal development.

This was an interesting response because I had known many managers(including myself, early in my career as an employee) to complain bitterly if they had a boss that gave them what they interpreted to be “a hard time” at work. They would sometimes even wistfully express the desire to swop places with a colleague who they “thought” was having what they considered a better time since his/her boss never seemed to make life difficult for him/her.

What made it even more noteworthy was that when asked for details of why they thought their boss was bad, they would say things like “he never lets me rest – it’s always one assignment after the other, and its so difficult to satisfy him!“.

The truth, based on the experience of many successful executives is that in working with such a boss, many managers/employees have developed better capabilities than they would have, if they had reported to some more “passive” or less demanding kind of boss.

In fact, individuals like the “complaining” managers earlier described sometimes go on to get recognised/rewarded on moving to a new job or different department later on in their careers, for their seeming ability to produce good quality work under pressure etc. At that time the manager might begin to feel grateful to that “bad” or “difficult” boss from the past!

But then again, there can be instances when a boss is indeed bad.

Maybe he cheats, practices favoritism etc. In this case, the affected manger/employee could – among other possible actions – do well to note those qualities in the boss that he/she dislikes, and use them as a guide to avoid becoming like the boss in the future.

In other words, I am saying that by having a bad boss, a manager can learn how NOT to become one him/herself! Have you ever noticed that the people who set-up human rights or child abuse refuge centres etc are often people who themselves have suffered from that same problem before getting “liberated”?

To sum it up, the truth is:

1. That difficult persons can challenge us to put in more effort and deliver better results than we normally would, if they were not present – making their presence/actions a blessing of sorts for us.

2. We can sometimes learn how to be good from those who are bad – or not as good as they should be.

The above implies that having a bad boss can, to some extent, be a useful experience which ultimately equips us to achieve more of our potential than we normally would. The challenge is for you to make the most of the “bad’ situation: Study that boss, and learn how to manage him/her to achieve your desired goal(s).

As psychologists would say: The glass can be said to be half-full or half-empty. It all depends on how YOU look at it i.e. your mental attitude.

Stop Worrying Or Fail Frequently: How To Succeed With LESS Pain/Effort

Either do wrong or feel guilty but don’t do both. It’s too much work.” – Anonymous

Wherever You Are, Be There!

I doubt that there is any human being on earth that does not at one time or the other worry – even if only a little bit. Worrying, I believe is a part of our nature. But like all other things, we humans have the ability to CONTROL it.

Jim Rohn once said, “Wherever you are, be there”. A number of factors can cause a person to worry. Examples include financial difficulties, problems in the family or workplace etc. Sometimes we become so worried or pre-occupied by certain things that we inadvertently let them affect our behaviour or performance elsewhere. This is not only avoidable, but also often potentially harmful if not quickly checked.

Let Me Illustrate With The Following Analogy

Let’s say Mr. A has financial problems, which have caused – among other things – a strained relationship between him and his wife at home (not an uncommon occurrence!). Let’s assume his wife is a full time housewife, and as such does not currently contribute income towards the upkeep of the family.

When things fail to improve over time, Mr. A begins to worry about how he will cater for the family. So, he goes to work with this problem weighing so heavily on his mind that the “quality” of his workplace performance drops noticeably.

His boss (Ms B) who had been proposing to senior management that Mr. A be considered for a promotion tries repeatedly to get him to improve, but to no avail. When eventually Senior Management signals approval of Ms B’s proposal regarding Mr. A, she is no longer so sure he will be able to deliver in his present state of mind. His performance has not improved, and she is worried that it might do him more harm than good to get promoted to a higher, more demanding position at this time.

In summary, Mr. A ends up losing a long awaited opportunity for significant career advancement.

This happens because he allowed the discouraging developments in one aspect of his life to spill over, and negatively impact on another TOTALLY DIFFERENT aspect.

What makes this more tragic is the fact that Mr. A failed to realise that sustaining his good workplace performance could have led to a promotion or salary increase etc that would possibly have helped with his financial problems! And even if it did not help his finances, he would at least have still been rated highly by his boss and senior colleagues.

Don’t Let Your Problem Give Birth To Babies!

Please note my emphasis on the singular: Problem …NOT Problems. Keep EACH and EVERY problem you have in its place. Don’t let it sneak out through the back door and jump into other areas of your life. Make sure it always has to ask for your permission to do so.

And like you would do with your child when trying to stop him/her doing something wrong, be ready to ALWAYS tell it NO, when it asks. Problems can be very naughty, and without staying alert to this reality about them, just ONE of them could literally mess up your day, week or entire life!

The way I drive home this point during my talks is this: Why should you let the fact that you had an unpleasant experience at home turn you into a “grouch” or incompetent person at work? What is the point of starting off with ONE problem (whether gigantic, big, small, tiny or even microscopic) in your home, and letting that negatively affect your ability to do your job and relate with people you meet when you leave home?

Why let it spill over to other areas of your life that could otherwise go on normally if you made conscious effort to control yourself?

Doing that does not help you in anyway. If anything, you actually worsen your predicament because your problem eventually multiplies itself (i.e. gives birth to – what can be VERY – fast-growing “babies”!) so that you upset other people, or do other things wrong, and get yourself even more worried!

Jim Rohn’s “Wherever you are, be there” to me, means leave that domestic problem at home, and face your job at work squarely or be yourself wherever else you go soon as you leave home. Do your job and relate with others as well as you would have – or even better than – if you did not have a problem at home. (This requires a lot of mental discipline and effort, but you will find it is well worth it).

When you get back home, you can then continue trying to resolve the home front problem.

That way, you will be able to lead a normal life in all other areas of your life and eventually, that could even help you focus better to sort out the problem on the home front – and vice versa.

Fail to do this, and your problem will assume multiple dimensions since you will allow it spill over to, and negatively affect other aspects of your life. If someone upsets you before you leave work, quickly put aside your feelings of hurt, anger etc once you leave there, and ensure you’re FULLY yourself again by the time you get home.

What If Someone Runs Into Your Car?(Based On A True Story)

If your car gets run into on your way to work, or to give a lecture or attend a meeting etc, ensure you get a grip on yourself BEFORE you arrive at the venue. Going there with a scowl or frown on your face will not be a new or unusual achievement.

Instead, arrive there smiling and looking at ease with yourself. Only mention what happened maybe at the end – probably if someone sees the car and asks. Or maybe someone asks why you were late. By the time you narrate whatever transpired as a result of the accident, you are likely to gain the respect of your listeners, because they will marvel at your apparent ability to put such an experience aside and still give a good showing at the event!

And just in case you’re wondering about the “car accident” example, I’ll have you know that this happened to me during my last few weeks as an employee in Guinness Benin Brewery back in late 2001.

What follows is a narrative of the experience as I told it in my management research paper on Self-Development titled “Self-Development As A Tool For Achieving Career Advancement(A Practical Guide Based On Experience)” which is available as a FREE download on my website at http://www.tayosolagbade.com.

~~~~~~~~~~~Start Of Excerpt~~~~~~~~~~~

“Let me tell a short story to illustrate the point I want to make here. I bought my first car only about 4 months ago, and yet in the last 3 months since I began driving it between Lagos and Benin City, I have had quite a number of major car problems. There was the case of a burnt alternator cut-out (resulting in a battery rundown around Ore in Ondo state), which combined with major engine valves failure, to cause me and my wife and two sons to arrive Benin City after midnight!

Then there was a master clutch failure on Benin-Sapele highway which took over 7 hours to resolve (by now you must know the car is “Tokunbo” i.e. “imported second hand”!), and a serious accident in which someone ran into me from behind and almost drove the trunk of my car into its back seat.

The last one took us two weeks to get the car back in shape. By that time, Nkechi (my wife) had become quite knowledgeable about panel beating and spray painting, having developed a rapport with the workers from staying with them while I was away at work.

In each case, after coming to terms with the reality of the problem, we simply settled down and got involved with the mechanic, panel beater, painter etc who were engaged to carry out the repair work on the car. I would help hold the spanner, wrench, torchlight etc – and keep asking them questions about why they were doing what they were doing etc.

My logic was this: If I was going to be stuck there from 1.00pm till 10.30 p.m. (as happened with the Ore incident) watching these guys take my engine apart and put it back again, I could as well come away from it with some new knowledge and skills that would prove useful tomorrow, to me – or someone else. After all, it’s not everyday you get to “enjoy” the luxury of having you car engine stripped down for you to see the insides!”

~~~~~~~~~~~End Of Excerpt~~~~~~~~~~~

That was the story. Now, about 10 minutes after seeing the bashed-in “behind” of my Toyota Carina, I was back to my usual self – cracking jokes and making fun of the guy who had run into me – telling him how I symapthised with him (his car was a write-off)! I later overheard one of my wife’s friends (who had stopped by upon seeing us) say to her: “And your husband can still laugh?!”.

Of course I could laugh. Fela Anikulapo Kuti, the late Afro beat Music legend, once sang(in his usual pidgin english) “Why I dey laugh? I no fit cry”(translated “Why am I laughing? I cannot cry!”). Yes, why not laugh it off? It’s happened already, so you might as well review the damage done and decide on the next line of action. There’s nothing to be gained by dwelling on time-wasting arguments or worrying about how it could have been avoided etc.

Summary : Control your thoughts!

Some of us have a natural tendency to worry about what “people” say (or will say) about us. For instance someone we know (or think?) dislikes us suddenly makes friends with one of OUR own “friends”. We immediately begin to worry that s/he might “poison” our friend’s mind against us.

I’m sure you know what I mean. In the corporate world for instance, there is what Robert Kiyosaki called “vicious backstabbing” that perpetually goes on between and amongst managers, executives etc.

The fact however remains that you can NEVER know who is going to do that to you next – or when (except you’re psychic!).

As such you won’t be helping yourself in any way by worrying about it. What you CAN do is to keep doing what you do as well as you can, and it will only be a matter of time before you’re vindicated through your work.

By then, your detractors would have been identified and known for what they are. On the other hand, sometimes things are not always as they seem and your fears may actually be unfounded. Maybe what you think is happening is not actually so!

My advice is: Control your thoughts, and steer them away from the negatives that will cause you to worry.

A healthy level of self-esteem will enable you permanently eliminate the influence of what others say or do on you – whether it be good or bad.

Be more concerned with your character than with your reputation. Your character is what you really are while your reputation is merely what others think you are” – Dale Carnegie

FINAL WORDS: Your personal situation may differ from those under which these ideas have so far been applied.

As a result, it is impossible to guarantee you will get the same results I have every time.

Nevertheless, I will say that EVERY SINGLE THING I have said in this article is based on what I have done VERY successfully from my days as a process manager in a challenging fast-paced manufacturing workplace (before then I was a “WCW” i.e. World Class Worrier!), right up till this moment in my own life.

It works, and I continue to reap great benefits from having applied this same philosophy since becoming an entrepreneur. I repeat: IT WORKS, so USE IT!

NB: This article was first published online on . It is based on excerpts from Tayo Solagbade’s 113 page paper back(print) manual – “Ten Ways You Can Use Self-Development To Create The Future You Want” available for purchase from either of the Self-Development Academy’s online store at Lulu.com http://www.lulu.com/sdaproducts (e-book and in print. Get a FREE PDF version when you subscribe review here).

Why It’s Smart to Start a Business BEFORE You Quit (or Lose?) Your Day Job

You must be in business for yourself, you’ll never get rich working for someone else.” – J. Paul Getty in his book titled “How To Get Rich

Many business startups fail NOT because of the owner’s lack of “technical know-how”, but quite often due to their lack of insight into many not-so-obvious dynamics that affect businesses.

This article alerts the veteran employee(or career person) to the need to proactively prepare for life AFTER paid employment, by starting up a business BEFORE s/he retires…OR BEFORE s/he gets laid off/retrenched/fired!

The Current Situation

Too often we have seen many people spend a significantly disproportionate period of their lives working single mindedly for their employers.

Then one day, they come to the shocking realization that they have to leave the company having arrived at the prescribed maximum age limit.

Many find themselves confused, not knowing where to start from – even though they leave the company with substantial monetary and other retirement benefits. They are unable to come up with viable business ideas they are sure guarantee sustainable results.

Incidentally, the pre-retirement courses many prospective retirees are made to attend just before they leave their companies often stop short of giving them practical exposure to the real-life business opportunities and challenges they are destined to face.

The Problem

One could say this should not present much of a problem, as it should not be unreasonable to expect such retirees to find people who can help them decide what to do i.e. where to invest their hard earned retirement benefits etc. The sad reality is that many of the retirees stand the risk of being “taken to the cleaners” by unscrupulous individuals who might decide to exploit the latter’s lack of know-how in the areas of business they settle for.

In addition there is – in Nigeria – a frustrating dearth of information, learning resources and facilities to assist retirees in preparing themselves to enter into the “real world”. As a result, they tend to venture into businesses of all sorts – some of which are actually lucrative – without adequate preparation. The stress/pain resulting from the trial and error approach they are forced to adopt ultimately takes its toll on them, leading to frustration.

The Alternative Proposed

The above makes it quite obvious that a glaring need exists for prospective retirees to better prepare themselves to startup and run their own businesses when they re-enter the real world. It has been said that retirement becomes a burden when people are not psychologically prepared for it.

What we see in our society daily confirms that this foregoing statement is indeed true for very many people. What is therefore needed is an alternative that will henceforth save prospective retirees the unnecessary pain and frustration that many before now have had to go through.

Be Careful – What You Bring From Paid Employment Will Not FULLY Prepare You

Let me tell you this. No matter how many years of workplace experience you have acquired in paid employment. No matter how many board meetings you have chaired. Nothing and I do mean NOTHING can possibly FULLY prepare you for the very hard knocks you WILL get when you eventually leave the security of paid employment to attempt earning a living running your own business.

Nothing they teach in MBA school prepares you to deal with the unpredictability of the real-world. No one can teach you HOW TO persevere in the face of repeat marketplace rejection and daunting obstacles that “appear to” conspire to stop you from making a success of your new life.

Starting up YOUR first business after being in paid employment in my experience is like becoming a day-old baby and learning to crawl, then learning to walk and finally learning to run ALL OVER again. The difference is that the child often will only take some months to a year or so to do all that .

In your case, chances are (going by my experiences – and the opinions of veteran entrepreneurs like Robert Kiyosaki, James Cook, Michael Masterson and others) that it is likely to take you at least five(5) years to get your business fully off the ground.

Final Words: And THAT is why I honestly believe you would be VERY wise to start THAT business that you will fall back on post-retirement TODAY, NOW, if you know you want to be financially secure in your old age.

Take this advice from someone who once enjoyed a successful career in paid employment and subsequently chose to quit while still VERY far from retirement age(i.e. 31 years) to pursue a long standing dream of venturing into business.

That person was me. And I believe that if it could have been as tough as it turned out to be for me, in spite of my relative youth and energy, ANYONE who retires after attaining the cut-off maximum age is likely to find it EVEN more difficult to endure the challenges needed to achieve business success.

PS: This article is based on a piece first published online on June 08, 2007

 

No. 186: Champions Are Made of “HEART”, NOT Just Talented Muscle!

I explain below, why seemingly ordinary persons achieve exceptional successes, sometimes outdoing more talented contemporaries. You’ll understand why a lack of talent cannot STOP you from excelling. Indeed “pure determination”, mixed with relentless persistence can MAKE UP for ANYTHING you lack in talent.

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Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Publication: Weekly Public Speaking IDEAS Newsletter

Date: Monday 23rd March 2015

No:186

Title: Champions Are Made of “HEART”, NOT Just Talented Muscle!

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

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No. 186: Champions Are Made of “HEART”, NOT Just Talented Muscle!

I explain below, why seemingly ordinary persons achieve exceptional successes, sometimes outdoing more talented contemporaries. You’ll understand why a lack of talent cannot STOP you from excelling. Indeed “pure determination”, mixed with relentless persistence can MAKE UP for ANYTHING you lack in talent.

How is this possible you ask?

It’s simple. The human being is a perpetual learning machine, capable of rapid assimilation of new information and acquisition of new skills. As long as there is sustained INTEREST on the part of s/he who desires to LEARN, nothing will be impossible for him/her.

This is the way we were made by the all knowing and all powerful Creator.

The problem is many of us do NOT know, and have never been told this truth before. Those who get told in most cases reject it, because the societal conditioning they have received all their lives make such a bold truth too scary to accept.

Burt Dubin says such people end up living their lives in “the mire of mediocrity”. I agree.

Do you want to be exceptional at what you do?

This is a very important question, and the answer you give to it will determine just how successful you become at ANYTHING you lay your hands upon to do with diligent commitment.

Last week, I watched the movie based on the amazing true life story of American gymnast – Gabby Douglas – who defeated major bouts of adversity through most of her early life, to become the first ever African American  Individual All-Around artistic gymnastics Champion at the London 2012 Olympic Games (See movie trailer here).

What I LOVE about American movies of this kind is that they rarely fail to capture the good, the bad and the ugly sides that occurred in the real life events dramatized.

And so, we got to see/hear how the young Gabby and her mother, and siblings daily struggled to scrape funds together to finance her need for regular gym training visits.

It was expensive, and their mother was all alone working round the clock to earn income to keep 4 growing kids.

We also saw/heard how her first coach repeatedly use subtle (and not-so-subtle) put-downs on Gabby, even right after she gave an excellent showing at a major competition!

She did not miss it, and made a point of telling her family about it, before using it to DRIVE herself to do better…until that got her noticed by the nationally recognized Coach Chow.

The latter would eventually be so impressed by Gabby’s natural talent and demonstrated drive, that he arranged for her to live with foster parents thousands of miles away from her family, so she could train at his gym, for the Olympic trials.

But the best part of the story was when she experienced her first major injury, followed by a woeful outing at a pre-trial meet.

That incident shook up Gabby’s confidence so badly that she did a complete career ambition u-turn and told EVERYONE she no longer wanted to go to the Olympics…she wanted to give up her Magnificent Obsession!

This is a kind of confidence crisis that every normal person experiences especially after facing unexpected setbacks or defeat. All who knew her were stunned to learn of her decision, yet none succeeded in making her rethink it.

I’ve been there – many times – as a sportsman, and in paid employment, as well as an entrepreneur. So I can tell you it can be most traumatizing.

Without the right emotional support from people around, experiences like that can BREAK a person, and keep him/her down for life.

This brings me back to Gabby and what she did to get past that phase…

Actually she was not the one who did it. Those she had around her, who loved her and had supported her from the very beginning, were the ones who helped her out.

Her coach, and especially her family played key roles.

The phone conversation with her brother, which ended with him asking her to open a parcel he’d sent to her, was however the key moment she rediscovered her passion.

In the parcel was a copy of a poster bearing affirmations that there mother had always taught them e.g. “Tomorrow will always be better than yesterday.”

The bigger version was always pinned up on their wall at home. During the really dark days they went through financially, they would draw inspiration and courage from reading it to keep going.

He told her NOT to give up on them (he actually began by calling her STUPID for wanting to quit at such a critical moment)…and then told her to pin the poster on her wall, ending by challenging her to bring home the Gold medal.

It was then that she REMEMBERED WHY SHE HAD BEGUN HER JOURNEY.

It all clicked back in place, and the next day, she walked back into the gym she’d quit from and smiling nodded at the coach that she was back and ready.

What followed next is now history.

But this story confirms what the coach told Gabby and her mother in his office the day Gabby stubbornly told them she was quitting.

He’d said (not exact words)…Champions Are NOT Just Made of Talented Muscle…Champions Are Made of HEART.

Looking at Gabby’s mother, Coach Chow had said: “Some athletes have it, some don’t. If she hasn’t got it, you can’t force it, and we can’t teach it.”

I believe that above applies to people in all fields – including public speaking.

Final Words: To be exceptional, regardless of challenges you face, YOU have got to have HEART!

If you really want to succeed badly enough at something, YOU WILL…and that will happen because when a human being REALLY wants something, s/he typically puts his/her HEART and SOUL into it.

Such persons can be formidable opponents to go up against in sports. And in business or other fields, having such persons in YOUR team can mean the difference between success and failure. As consultants or experts providing services of products, their clients will find them exceptional.

Do you want YOUR clients to call you exceptional and rave about you to others? If YES, then take a cue from the ideas shared in this article, and PUT YOUR HEART into what you do EVERYTIME!

Another way of describing the above is, what Burt Dubin calls having “Bulldog blood”! Click here to read the full article on his website.

Click to read more - Screenshot of autorun DVD menu for 'Spend Less Money & Time to Make Customers Find & Contact You, Even While You Sleep.'

If you need help putting the ideas shared above to use, let me know HERE.

Click here to tell me which of Burt’s speaker mentoring products or services you are interested in.

*************

Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…

If you need help purchasing ANY of Burt’s products (like “Presentation Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria)  or email tayo@tksola.com

Have a great week :-))

*************

SPECIAL PRODUCT FEATURE

“Inside Speaking Business Success Secrets”

In this offer, Burt Dubin promises to show you how to generate PASSIVE incomes streams WHETHER YOU SPEAK OR NOT.

Plus, you learn a proven shortcut to top level speaking business success across corporate markets.

CLICK HERE to get full details of what it takes to make yourself a true speaking business champion in Burt's Boot Camp V: Inside Speaking Business Success Secrets

So, with diligent persistent application of what you learn you’ll start (as Burt says)…”bringing home high speaking fees”…whether you speak or not…in a matter of weeks….

Sooner than later you’ll find you’re ready to go for Burt’s mentoring at Diamond or higher Inner Circle membership level.

The best part is: every cent of your fee to purchase this product counts toward your membership in Burt’s Inner Circle.

In other words, you effectively get to eat your cake and still have it!

CLICK HERE to get full details of what it takes to make yourself a true speaking business champion in Burt’s Boot Camp V: Inside Speaking Business Success Secrets

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SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking[Monday]:

Entrepreneurship[Tuesday]:

Farm Business [Wednesday]:

Farm Business [Thursday]:

Entrepreneurship [Friday]:
Parenting [Saturday]:
General [Sunday]:
Want me to write for you? Click here to send me a message

www.tayosolagbade.com - Invite me to Speak...click here!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organisations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

 

Useful Resources for Speakers

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters.

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter [Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional Speaker“]

Get Burt’s mentoring at any of the 3 levels below:

1. Top Shelf [Click here]

2. Mid Range [Click here]

3. Budget Delight [Click here]


Publications

On Being a Master (PDF)...A Gift from Burt Dubin - Click now!

Burt Dubin’s latest book: “On Being a Master

Download Chapter 1 Preview as PDF

Showmanship Strategems

177 Wow! Wow!

Showmanship Stratagems

Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.

more information

Burt Dubin live

Burt’s Flagship Album

This is the product to own if you can own only one. Why? Because in it you discover principles of platform mastership available to you nowhere else at any price.

You hear performance strategies you can emulate. You shorten your learning curve. You see ways to engage and delight audiences with both content and stories . . . plus you experience a bit of fun.

With its Money back if not delighted Guarantee hardly any are returned.

Find out why

Presentation Magic - Speaking Business Success

Presentation Magic

A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before! See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.

Presentation Magic Manual with new pages added plus 3 audio CDs.

more information

ProgramManual

How To Create a Great Program Manual

Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven principles that add value to the experience of sitting at your feet and learning from you.

This is a reprise of the historic presentation that launched the Speaking Success System.

No copy of this 2 CD program and 50 page Learning Guide has ever been returned.

more information


 

Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read

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NEW: Speaking Ideas: 25 Articles and True Stories for Experts Who Speak and Those Aspiring (Volume 1)

psip-LULU-BACK-coverOK

Download above PDF

******

NEW: Get 2 Real Life Poultry Layer Farm Start-up Business Plans (PLUS Customization)!

Screenshot of the 1,000 bird Poultry Layer Farm Business Plan I prepared and sent to a new client in Nigeria - click to read the article I wrote on it.

Download above PDF

*******

New Ebook (55 pages): Best Practice Farm Management (& Performance Measurement) for Profits – No. 1 of 4

Screenshot of ebook in online store

Download above PDF

*******

New Ebook (57 pages): Farm Business Start-up (Information, Education & Inspiration) – No. 2 of 4

Screenshot of ebook in online store

Download above PDF

*******

New Ebook (55 pages): Best Practice Livestock Farm Business Feed Formulation – No. 3 of 4

Screenshot of ebook in online store

Download above PDF

*******

New Ebook (58 pages): Best Practice Farm Business Marketing – No. 3 of 4

Screenshot of ebook in online store

Download above PDF

*******

NEW: KUKURU DANGER™: 5 True Stories About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life

lick here to download your FREE 20 Page PDF Chapter preview of my latest Book" titled "KUKURU DANGER™: 5 True Stories About the Adventures - & Misadventures! - of a School Age Child Trying to Find Purpose in Life

Download above PDF

Using MS Excel® Solver for Least Cost Feed Formulation Can Be Easy - But Also Dangerous (How to Protect Yourself) - Click to downloadDownload above PDF

NEW PDF - 10 Frequently Asked Questions About Feed Formulation

Download above PDF

*******

NEW: EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE

Click here to watch a screenshot demonstration of the Excel-VB Driven Poultry Farm Manager I built for a client farm business in Ekiti state, South West Nigeria.

Learn more here

*******

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

Click here to learn more

FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

Download above PDF

FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

Download above PDF

NEW: Coaching Program for Farm Products Marketing Success

Tayo Solagbade's Coaching Program for Farm Products Marketing Success (Verbatim Text Transcript of Introductory Video)

THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).

———————–

Click here to contact Tayo… 

 

Special Anthem for a “New Nigeria” – Watch Video, Download MP3!

These words are from a GREAT video I watched (link below) aptly titled “New Nigeria”. Kudos to the authors!

https://www.facebook.com/video.php?v=457071861111571&pnref=story

“Arise o compatriots.

The time has come for us determine the destiny of our nation. To rewrite our history.

This is our time, this is our moment.

This is our opportunity to transit our nation from a country of potential, to fully realise the greatness in our nation.

To prove the world right that indeed Nigeria is a great nation. Not only for the richness of our land, but the ingenuity of our people.

The determination of a generation to change, from ordinary to extraordinary, usual to unusual, inferior to superior.

The time has come for us to think differently, and smartly, in the way we plan, develop and build our nation.

This is the time of the courageous generation, truly ready for the real change, change in general, general change, change in the way we run our country, change in the way we manage our resources, change in the way operate our institutions, change in the way we treat our laws and administer justice, change in the way we build, change in the way we see and treat ourselves, and how we position our country in the world.

We think not of today, not even tomorrow, but far into the future.

The change we all desire is here. People’s change, general change, a clean slate for a bright future.

Be ready for people’s choice, people’s change, general change.

Vote people’s General. Vote Muhammadu Buhari for president.”

 

The above words are from an EXCELLENT video (link below) I watched aptly titled “New Nigeria”. Kudos to the authors!

https://www.facebook.com/video.php?v=457071861111571&pnref=story

I got my kids to watch and write out verbatim, the words from the video and then to EACH memorize it, and recite before the family…just the same way they do the National Anthem and Pledge respectively. I believe ALL OUR KIDS need to imbibe the essence of the powerful vision painted with the words in this video.

This is why I created an MP3 version which I copied to a memory card for the player used by my kids, and we play it back many times daily as a reminder of where we want Nigeria to go. It is my considered opinion that every responsible parent should do this with his/her kids – it’s a powerful way to get them involved in the movement for change… regardless of whether they are of voting age.

My schedule shuttling more often between Nigeria and Benin Republic makes it so hard for me to make out time to do my extracurricular typing like I used to. So, I asked my 15 year old so to type out the words he transcribed from the video – which you NOW read.

By the time you see this, I will have published these words on my blog (see http://tinyurl.com/sdnvote4change), with a download link to the MP3 version that I created, which people can playback on their mobile phones etc (just 2 MB approx) – click the link below to download the MP3.

https://soundcloud.com/tayo-solagbade/vote4change-nigeria-2015-presidential-elections

NB: If you want me to send you the MP3 file, email me via tayo at tksola dot com.

You Really Do NOT Need a Website: What You Need Instead is a Web Marketing System (WMS)

I’m sure that title GRABBED your attention. That’s why I used it – and I AM serious: You really do NOT need a website. What you need instead is a Web Marketing System(WMS). You see, a WMS can help you establish a timeless marketing Effective Online Presence (EOP) that will do the following for YOU:

a). Makes visitors contact you via the channels you create (e.g. contact forms and other platforms etc)

b). Makes potential customers – fitting your target audience profile – find you via search engines (i.e. your search engine visibility increases – your website, youtube channel, facebook/twitter pages, Google+ etc)

c). Make visitors become subscribers to your online newsletter.

d). Give your company superior leverage in the minds of potential customers via Power Positioning™. By this I refer to the way you can make your website RESPONSE GENERATING via the web marketing systems that cause you to have dramatic increase in name recognition – both offline and online.

I have had clients argue with me about this as I started out working on their existing websites to incorporate a custom web marketing system for them.

Most times they found my methods and ideas too unconventional to simply accept. But most become fervent advocates of the system I setup for them later on when they SEE results coming in.

The rest of this article highlights key reasons why you need NOT just a website, but a web marketing system.

Your web marketing system will be driven by a web marketing strategy – which is a step-by-step outline of tasks you will carry out daily, weekly, etc to keep your website working optimally to bring you new potential sales leads.

What You Know Matters – But Not As Much As What You Need To Learn

1. Turn the equation around.

Use your website to ensure 80% of new customers find you online by themselves – and NOT because you gave them your card. Imagine – you cannot reach all possible customers. Let your website find MORE for you. It won’t hurt you to let it.

2. There is a NEW generation of customers and buyers.

The advent of the information age saw to that. More and more people today are getting technology friendly – they WILL not mind to use the net, if they see your offering that INTERESTS them there.

That YOU are the expert in your field is NOT in doubt. However, unavoidable changes in the demographics of potential customers in your market over time, will likely make it imperative that you adopt a web marketing SYSTEM and not just a website.

3. The most important goal of a website is to make people contact you – that is to generate potential sales leads.

For it to do that, you need to put up NOT JUST your product/service information, but also offer potentially USEFUL CONTENT through a variety of channels, that entices the visitors while on your website to take action to do business with you.

4. Not everyone will be ready to buy when they visit your website!

Indeed we know that rarely do people buy anything on first contact with the seller online. So, ensuring you can STAY in touch with people who come to your site, will enable you persuade them to buy – over time.

Here’s ONE tangible benefit to be had:

Would it not be better if over a period of months, you build a database of email subscribers to whom you can ALWAYS send email notices via your website newsletter about your new products and services? If you say YES, then it follows that you must be prepared to let your website incorporate functionalities that will transform it into a web marketing system for you – such as conspicuously displayed newsletter signup forms etc.

I will end by saying that your website design constitutes less than 20% of what makes up your web marketing system.

Things like newsletter marketing, articles marketing, search engine optimization are MORE crucial in importance for the success of your site.

You will need to accept this reality, if you want your website to pay for itself (recall you WILL be paying money ANNUALLY to renew its hosting).

This article has been written to provide you useful education, so that the choices you make towards setting up a website presence for your business, will be guided by accurate insight.

Click to read more - Screenshot of autorun DVD menu for 'Spend Less Money & Time to Make Customers Find & Contact You, Even While You Sleep.'

 

You Cannot Beat Competitors If You Keep Doing The SAME Things They Do!

Business marketing is more competitive today than ever before! Except you are a monopoly or you enjoy exclusive distribution/sales rights, you WILL have to compete DAILY with others who do what you do for every NAIRA (or DOLLAR) the customer wishes to spend.

A question I believe every business owner should ask him/herself is:

Would it be reasonable to expect customers to choose to buy from you, when NOTHING significantly differentiates you – in a positive sense that is – from competitors who offer similar products and services?

I doubt any CEO will say “YES”!

 

Let me use an analogy to drive this point home.

Think, for instance, about why YOU as a person typically choose to buy groceries from a particular store, and not another one. Even when the price and quality are the same, the fact that you get more courteous and personalised service from the former, could make you prefer to keep going back there. AND you would even refer others to the same place!

Which is exactly the point I am making. Most buyers, if given a good reason, will feel drawn to buy from you instead of another seller/provider.

As a business owner, becoming the preferred choice of potential customers will naturally appeal to you. But you are NOT likely to achieve that desirable goal if you keep doing the same things your competitors (and/or others in your industry) are doing – especially in terms of marketing and advertising.

Discounts, promos and other incentive programs are not bad, but it is only when creatively combined with unique offers that potential customers find useful, (and which competitors find hard to duplicate), that you GAIN a competitive advantage – leading to increased sales leads!

The unique offer I refer to will be one that gives buyers in the market place a COMPELLING reason to buy from you, even when your price is higher than that of other sellers!

Without the above, most of your marketing/advertising will amount to calculated gambling with limited chance of yielding sustainable results.

HOW TO MAKE YOURSELF PREFERRED BY CUSTOMERS

One proven way to build the needed credibility that will make buyers prefer you, is for you to embark on diligent provision of accurate and HELPFUL information that not only empowers potential buyers to make better informed buying decisions, but also simultaneously demonstrates you have the expertise to facilitate that process, should they choose to buy from you.

It’s so obvious, that I often wonder why many business owners out here still do not see it! Once people come to ASSOCIATE your name and/or that of your company with such helpful information and other resources you provide, they are more likely to think of you when eventually they have a need related to your products/services offer.

TRUST is the basis on which most successful business transactions take place. The strategy described above enables you get that trust, and keep it for as long as possible.

To get started using this strategy, simply decide on the channel(s) you will use to reach out to potential buyers, with your HELPFUL information. Communication media like print newspapers, TV and radio readily come to mind and are often preferred by most people.

The truth is however that compared to a “web marketing system”, those traditional channels are not only expensive, but they also have much shorter shelf-lives.

A Web Marketing system includes Article Marketing, Newsletter marketing, Branded Face book Page Marketing, Branded Information Products Marketing, Search engine optimisation and other components.

The above – when used properly – can combine to help you achieve your goal of getting name/brand credibility. The best part is you do NOT have to part with money to make use of them – especially at the start. All you need is an Internet Connection! So, I urge you to try them before spending your hard earned money on more expensive alternatives. (Googling each of the aforementioned phrases could yield some ideas – but I also offer URLs to some of my own further down.)

Note that if you set up your web marketing system FIRST, any other communication channels (TV etc) you choose to adopt for promoting your business, will benefit. This is because your listeners, readers or viewers can be referred to your online system, increasing your chances of having those of them who go there, become customers!

NB: You can learn more by reading one or more of the following articles I have written:

1. A Massive Blind Spot That’s Making Some Facebook Biz Page Owners Miss Getting NEW Fans

2. Potential Benefits of Promoting Your Business Online Via Article, Newsletter & Facebook Marketing

3. To Make More Profitable Sales, Educate Your Prospects and Clients!

4. Make a Greater Impact – Improve the Quality of Your Facebook Conversations!

5. Start Controlling Your Site & Saving Money Using the Joomla! Content Management System

6. Does Your Website JUSTIFY the Money You Spend?

PS: This article was first published online on February 16, 2011

A Massive Blind Spot That’s Making Some Facebook Biz Page Owners Miss Getting NEW Fans

For anyone to SEARCH for and find your Facebook fan page, or indeed your personal profile on Facebook s/he MUST be logged into Facebook. This implies that s/he would ALREADY have a Facebook account. And that’s the BLIND SPOT – not everyone has a Facebook account – yet, especially in Nigeria. Compared to our adoption of Yahoo! and Hotmail email accounts, our use of Facebook is still relatively LOW.

Yet, most Nigerian businesses want to appeal to a large segment of society.

Is there not a danger that in the process of assuming that people can find you on Facebook by simply searching in it, you will routinely “lose” out on an opportunity to get MORE people to visit your Facebook business page?

The answer is a BIG, FAT YES.

And that’s why the lively hosts of Supersport’s 2010 South African World Cup magazine show “Harambee” routinely announce their Facebook page URL on air. Coming home, some Nigerian corporate organisations and businesses have also adopted a custom Facebook fan page username/URL to increase brand/name recognition, as well as make themselves easier to find on Facebook – especially for members of their target audience who are NOT yet converts.

The purpose of marketing is to boost awareness about you and/or your brand. You therefore need to make it easy for people who develop “interest”, to easily and quickly gain access to resources that will enable them learn MORE about you, without getting “lost” in their search for those details.

This is why it is advisable that you get yourself a “A Custom Facebook URL For Your Brand Name”. The foregoing phrase is the title of one of many articles freely available on the net that give you step-by-step guidance to create your own custom Facebook URL within a few minutes.

The steps to create your own custom username are as follows:

1. Login to your Facebook account

2. Type “http://facebook.com/username” into in your browser URL entry bar

3. You will be taken to a page with radio button options next to suggested usernames for your profile. I found it made sense to choose the one that used my first name separated from my surname with a dot.

4. Follow the instructions provided to SET the username you have chosen.

5. If you have a Facebook page attached to that profile, you will also want to set a custom username for it. Usually, a “Create a custom username for your Facebook page” link will appear below the prompt that confirms your custom profile username has been created.

6. If you do not see such a prompt, type the name of your Facebook page in the Facebook search bar and press ENTER. The icon for your page should appear before you finish typing the name – so click on it, to get taken to the page.

7. If the icon does not appear before you finish typing (be sure to check your spelling is correct), simply press ENTER and then click on the correct link/image in the Facebook search results that are returned.

8. You will be taken to a page with a drop down menu holding the names of any pages you have under your profile. Choose the name you want to set a username for, and follow the instructions provided to check availability and ultimately set it.

Summary: It’s about leveraging your name/brand effectively in all media you choose to use online. Don’t just let Facebook create an unwieldy, long and difficult-to-remember URL for your profile or business page. Make it easy for interested persons, potential customers, as well as existing clients, and even friends and relatives to find you on Facebook. Get yourself a custom Facebook URL today!

PS: This article was first published online on June 10, 2010

UPDATE: Since writing the above article in 2010, I have gone on to create custom URLs based on my domain name, leading to my Facebook (www.tayosolagbade.com/fbk) and Twitter (www.tayosolagbade.com/twit) pages.

And I do the same for EVERY client I develop a Web Marketing System for. This has proven to be even better for achieving the needed marketing impact of impressing one’s online presence in the minds of the target audience.

By making it possible to type a special URL based on your domain name, to reach your social media (and other channels), you effectively make it easier for people to REMEMBER how to get there.

…and that can translate to increased and sustained visits, with greater chances of sales leads etc!