Entrepreneurship
No. 178: To Achieve Marketing Success at Low Cost, You Need a List of Potential Buyers
January 26, 2015









The more I “data-mine” my website mailing LIST of subscribers, and some actually go ahead and buy my products/services (sometimes years after signing up), the more I tell other business owners this: “The money is IN the LIST”! Curious to know what I mean? Keep reading then!! SCROLL DOWN TO READ FULL ISSUE Publication: Weekly Public […]







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Career Development
Boost Your Ability to Achieve Success Using THIS Strategy!
January 23, 2015









My DIY (Do-It-Yourself ) mental attitude is the reason I have relentlessly succeeded, in spite of myriad challenges, over the past decade as an entrepreneur. Many of the obstacles I encountered were intimidating, and would have stopped me permanently, if I had NOT possessed this DIY reflex. For instance, this website (www.tayosolagbade.com), my newsletter, indeed […]







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Entrepreneurship
Money Is Just ONE Measure Of Success - It Is Not The Basis Of Business
January 22, 2015









In 2003 my second year as a startup entrepreneur, I had the opportunity to benefit from the wisdom of the managing partner in a popular management training firm. I had gone to introduce my service on website marketing strategy development to his organisation, in a bid to interest them in having a website newsletter set-up […]







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Career Development
Should You Give Up On Someone Who Is Chasing An "Impossible Dream"?
January 21, 2015









"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." - George Bernard Shaw (1856 - 1950), Man and Superman (1903) "Maxims for Revolutionists" During some difficult times in the life of my business, I have found […]







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Entrepreneurship
Do You Need A Business Plan If Your Idea Is New, Untested, or Unproven?
January 20, 2015









"Market research does not work. One cannot do market research on something that does not exist." - Peter Drucker Who Should Read This Article? Anyone nursing a new (especially untested and unproven) - idea for a business, and/or who is at a loss as to whether or not it will be beneficial to undertake a […]







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Career Development
No. 177: To Be Unstoppable, You Must Be Incomparable!
January 19, 2015









Those who become unstoppable at what they do, often stand out from the crowd, in terms of their demonstrated abilities, and achievements. In other words, they are incomparable. By implication, their names come first in people's minds, ahead of any others who do what they do. One person I believe really personifies this concept is […]







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Career Development
Five (5) Action Steps That Can Increase Your Chances of Business Startup Success
January 17, 2015









In February 2001, about 4 months after I got promoted out of my shift-based Brewer position, to become the Guinness Nigeria Plc Benin Brewery Technical Training & Development Manager, I came to the conclusion that I needed to fast-track my plans to quit paid employment and start my own business.  I had been plotting […]







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Career Development
Creating Demand for Custom Automated Spreadsheet Software Solutions in Nigeria/Africa (True Story by Tayo K. Solagbade)
January 17, 2015









Download this PDF ebook to read the true story of how I literally single-handedly created a market for my Excel-Visual Basic solutions development service in Nigeria/Africa. Since 2004, I've helped individuals and businesses in Nigeria/Africa (in recent years Asia/America as well) get MORE productivity boosting value out of the Microsoft Excel® on their PCs, at […]







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Career Development
Be Proud of Who You Are, No Matter What (Hint: Speak Your Language, Bear Your Traditional Name, Practice Your Culture - Lessons from Fela Anikulapo Kuti)
January 15, 2015









Fela Anikulapo Kuti's legend has spread globally, decades after he passed on, because he practised what he preached i.e being a mentally emancipated, proud black African (free from what he termed "Colonial Mentality"). His story is as compelling as the Afrobeat music he invented, and used to preach his messages. Fela stood unapologetically, for the […]







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Entrepreneurship
No. 176: Serve Clients Fanatically & They'll Speak GLOWINLGY About You [VIDEO: Clinical Audiologist Client Speaks About Tayo K. Solagbade]
January 12, 2015









Due to my diverse client base I get many requests for widely differiug solutions I offer as a Multipreneur. Most come to me because they trust me. So much so that they even ask me to help evaluate prospective employees, or to decide what expert to engage to carry out tasks for them. They act […]







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