Entrepreneurship

Grow Your Sales Log, and You'll Always Be In Business!

September 24, 2013

“Because its purpose is to create a customer, the business enterprise has two - and only these two - basic functions: Marketing and innovation. Marketing and innovation produce results, all the rest are 'costs'." - Peter Drucker NB: This article is based on excerpts from an issue of my Self-Development Digest newsletter published in November […]

Entrepreneurship

No. 108: How to Sell More Successfully

September 23, 2013

Not all prospects go on to become buyers. Having great qualifications, a nice office, and proficiency in your chosen vocation may not always be enough to make people buy. A few factors, some having little to do with those criteria, can influence “buyers” purchase decisions. A prospect may decide s/he does not “believe” you. Or […]

Career Development

Are Businesses Faking Online Results?

September 21, 2013

Yes they are. Apart from my experience-based opinion, this article features real life evidence in form of a Channel 4 TV Dispatches investigative video report exposing how businesses manipulate social media statistics. It’s a sad reality. But I doubt that any conscious adult would really be surprised to learn this is happening. It’s however the […]

Entrepreneurship

Adopt Standard Operating Procedures to Succeed More With Less Effort (This Works for Solopreneurs and Large Organisations)

September 17, 2013

It won’t matter if you work alone or employ staff/operatives. To get the best results, setup proper systems for running your business. This is what solopreneurs and large businesses that succeed for decades do. I’ve studied individuals who setup such formal systems for managing their own businesses. And I’ve also worked in a large organisation […]

Entrepreneurship

No. 107: Two Ways to Make Extra Money at Zero Cost

September 16, 2013

You already make money from your business. What if you could make extra money using your expert knowledge and skills – without needing to spend more? Unless it is illegal or dishonest, a low/zero cost opportunity to gain additional (sometimes passive) income – or marketing exposure - should never be passed up. Forget what others […]

Career Development

Use Your Job Loss Experience to Achieve Greater Success

September 12, 2013

If you’ve lost your job, you’ll want to read this piece. But even if you’ve not, it’s possible you (now, or in the future) will know one or more persons who have. If they are having a hard time dealing with it, or getting their lives back on track, you might want to send them […]

Entrepreneurship

Your Business Should Free You, Not Restrict You

September 10, 2013

If you own a business - with employees - that won’t make money/do well unless you're there, what you have is NOT a business, but a job! This article offers guidance to help you get maximum value from your business – even when you're not physically present. Indeed if you do it right, you'll develop […]

Career Development

Why Won't LinkedIn Stop Sending Me Email Invitations, Months After They Agreed To?

September 3, 2013

When - on August 16, 2013 - Alison Doyle, About.com Guide wrote her article titled “Don’t Waste Your Time On LinkedIn”, she got more than she bargained for: her readers’ summarily bashed LinkedIn in the comments section! About 21 of the 32 comments on her article described LinkedIn using expressions like “a complete and utter […]

Entrepreneurship

Nine(9) Sure Signs & Symptoms That Indicate You Need To Adopt Best Practice Systems In Your Business

September 3, 2013

Quick Take-Away: Best Practice is about continually striving to do better than you did the last time - in any area of endeavour you may be engaged in. I like to refer to Best Practice as "Self-Development (i.e. continuous self-improvement) for Organisations or Businesses". Do You Operate Best Practice Systems In Your Business? This article […]

Entrepreneurship

No. 105: Chasing Clients Will Cost You Profits (A True Story)

September 2, 2013

I returned from Nigeria, where the events described in this write-up took place, 14 hours ago. Sales leads “follow up” - when "over done" - can sometimes erode one's "credibility". Potential buyers start thinking you need them more than they need you. Then insisting on your best fees/prices becomes difficult! That's why it's wiser to […]

Entrepreneurship

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