All posts by Tayo Solagbade

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others. Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems, freelance writing services, and best practice extension support services (for farm business owners). Tayo is the author of the Self-Development (SD) Bible™, the popular Livestock Feed Formulation Handbook, and developer of its accompanying Excel-VB driven Ration Formulator - as well as the increasingly popular Monthly Poultry Farm Manager app. On 1st April 2013, Tayo (who reads, writes and speaks the French language) relocated to Cotonou, in the French Speaking Benin Republic on the first lap of his slow travels across the West African region. His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details). When he's not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog - on which he also publishes previews of paid issues of The Farm CEO™ Newspaper (www.thefarmceo.net), in addition to his FREE Weekly Public Speaking/Web Marketing IDEAS newsletter - which he uses to promote Burt Dubin's Public Speaking Mentoring service to experts across the African continent. Visit Tayo's Flagship Performance Improvement website to download over 10 performance improvement resources to boost your personal and work related productivity. Join Tayo's international community of fans on his Flagship MS Excel Heaven Facebook page (click here). You can also connect with him via Twitter (@tksola).

Annotated Pictorial Introduction To Livestock Feed Formulation Ingredients

This is one of many new additions I planned to make to my Information Products Library this year. My work schedule has been quite tight, but I’ve kept at it, and am now pleased to announce that this new report will become available from Thursday.

However, only buyers of the Feed Formulation Handbook will be eligible to buy it.  I’ll do a more detailed post from Friday 27th July 2012.

Got any comments or requests? Why not let me know what they are below!

Annotated Pictorial  Introduction To Livestock Feed Formulation Ingredients

 

annotated_pix_intro_to_feed

 

AnnotatedPDFCover

Top 5 Steps To Perfect Employees

A few years ago, I was invited by the Center for Management Development, to deliver a one hour lecture based on a management research paper I’d just written titled “Self-Development As A Tool For Achieving Career Advancement“.

In delivering that paper, I decided to look at the subject from both perspectives i.e. that of the employer, as well as the employee’s. It’s always the best way, because both parties must work together to take the company forward. This article is based on excerpts from that lecture.

47 page management research paper titled "Self-Development As A Tool For Achieving Career Advancement

What follows below, are 5 Proven Steps You Can Take To Develop A Perfect Employee Workforce.

1. Demonstrate Management Buy-In

This is a fundamental requirement. Aim to demonstrate at all times to all parties involved that you (i.e. management or decision makers) are unflinchingly committed to helping employees develop their capacities optimally, in order to meet the company’s workplace performance expectations. In other words, you must back your words with action. Or better still, walk your talk.

For instance, let’s say you demand that sales reports be e-mailed in by field officers country wide over the weekend, for use in generating weekly reports for the 11a.m Monday review meetings. If some sales personnel work in locations with unreliable Internet access, you will need to arrange viable alternatives (e.g. a mobile wireless internet enabled laptop). Without this, reports are likely to come in late…and your employees could get discouraged or even frustrated. The same reasoning applies to asking factory workers to improve weekly output, without resolving a long standing problem of late input delivery by suppliers.

Do not give your employees any reason to believe you do not mean what you say.

Challenge them by showing you are committed to doing whatever it takes to support them towards achieving the goal you have announced. There’s however no need to go on a spending spree to make this happen. Simply assess viable options for making your plans work, then explore ways to implement them, as cost-effectively as possible. About eighty percent of the time, there will be a lower cost way to get things done, than the first ones that come to mind. Do more thinking, questioning and searching, to get it. Once everything is in place, let employees see that it is, and make you rules about non-performance clear to all concerned.

With management buy-in established and demonstrated, the next steps outlined below, should be easy to implement.

2. Focus On In-House Training

Too many times business decision makers feel they only need to throw money at employee training and development, to improve workplace performance. The truth however is that human beings are simply too complex to be treated like machines. With people, input does not always result directly in the output you want. And that’s why personalized (experiential) learning in a familiar environment tends to work better for us.

Why send another group of employees out to attend a training course, when a competent, experienced employee who has already been on THAT course (and has shown evidence of using what s/he learnt to improve job performance) is available?

Apart from being familiar with the peculiarities of the working environment of her colleagues, such an employee would also be able to develop case studies by drawing from her personal experiences. She could use such case studies in giving illustrations, which the others would possibly be able to relate to, making the learning experience more real.

Project based in-house employee training could also be considered. In this case, a group of employees could be made to learn by working together in multidisciplinary teams on meaningful problems drawn from their working environment. This kind of approach produces a self-help, mutual leaning atmosphere that enables the organization to identify and utilize “trapped” pockets of “experience and wisdom”.

Years ago, the above approach afforded me a very rapid rise from the lower cadres into senior management roles in a large corporate multinational, in less than 7 years of joining the company. The company’s decision makers were smart enough to see that I made good use of any learning I was exposed to. So they repeatedly chose me to go on high profile secondment assignments (e.g acting as departmental head, and also working as a member of key project groups comprising senior executives – even though I was not one). I was also nominated to attend key learning events, in and out of the country, with a view to subsequently returning to conduct similar learning events for other employees. The benefits to the company were multi-faceted.

Apart from my personal experiences, verifiable studies have equally shown that in-house training delivers more value for the money invested – in many cases. There will of course always be exceptions. However if your company really wants to move ahead in this regard, you will find it useful to follow the guidelines offered above.

3. Entrench A Reading/Thinking Culture

A good library, well stocked with relevant books, magazines etc all loaded with up-to-date information, will not get visited if employees are not made aware of its existence. In addition, employees must be encouraged to invest in useful (“How To”) books and do it yourself tools (e.g. Typing Tutor CDs, audio books, e-books, pod casts, webinars, teleconferences, membership websites etc).

Managers, executives and other leaders who are in a position to influence, should themselves set the example by adopting healthy reading/thinking, learning and re-learning habits. They could for instance, take time to stimulate the thoughts and interests of their reports by sharing insights they get from their own learning. Before long the culture will spread across the organization as a whole with very noticeable benefits.

There is of course the need to strike a balance between reading, and reflection on what is read – as captured in the quotes below:

“Reading can be a powerful catalyst for thinking; it has the potential for stimulating wisdom.” – Michael Angier

“Reading without thinking gives a disorderly mind, and thinking without reading makes one unbalanced” – Confucius

4. Deliberately Use Job Secondments For Employee Development

Secondment of employees to higher or parallel positions to the one they are already familiar with, could be utilized to develop them. The organization will however have to make EACH employee realize that going on secondment is not an end in itself, but a means to an end.

In other words, let them know that going on secondment is meant to be a developmental move for them. What’s more, upon completion of the acting assignment, the boss to whom the seconded employee reports needs to challenge her to outline what learning she has picked up. It is infact advisable that every such employee, be made to take a short break (could be a day or two) to reflect on her experiences and submit a written report upon returning to work.

Nothing helps to cement learning acquired from experience better than a review via personal reflection. During this activity, all actions carried out during secondment are “re-visited”, and decisions reached by the employee on how she would behave when confronted with similar challenges in future.

Successful employees interviewed by researchers often mentioned their on-the-job experiences – both good and bad – as having the greatest impact on their development. This is very useful information, that has guided smart business decision makers to continually explore better ways to provide job-based developmental experiences for their employees. By implication therefore, organizations that truly want “ideal” employees (i.e a well-motivated, effective and efficient workforce) will need to systematically expose individual members of their workforce(s) to relevant job-based experiences.

5. Institutionalize “Experience Sharing” By Older Employees With Newer Entrants

In this final step, the key objective is to shorten the learning curve of new (or less experienced) employees. It is a highly effective strategy that’s been in use for years (in various forms) by successful organizations the world over.

Consider this analogy: For those of who had the opportunity of growing up with aged parents, grandparents or relatives, the value of life learnings picked up from these older people, who had experienced them, often remains immeasurable. The foregoing is why one such young person can get described as having an “old head on his/her young shoulders”.

There’s no sense in letting younger/less experienced persons go through the painful process of making all the same mistakes and traumatizing discoveries that older/experienced employees already know how to avoid. Parents who spend time/share their own learning with their children actually spare the latter the pains of finding out those same things the hard way i.e. by themselves.

To put it another way, why should we waste valuable time re-inventing the wheel?

Relating this to the workplace, your company’s employees could benefit more if you engage a competent workplace/career coach(or even a retired, but highly skilled ex-employee) to spend time with them as individuals and/or groups – sharing experiences, and helping them make more sense of them. We need to enable our organizations to rise beyond our current levels of achievement, by equipping those coming after us with knowledge/skills we have gained.

A few hours with an accomplished individual can dramatically enhance the ability of the exposed employee(s) to perform better at work, to meet the company’s expectations. You will spend less and get more long lasting benefits to your people using this approach, than if you simply sent them on a generic external training course. (Fill/submit this form, and a free PDF copy of my 47 page management research paper titled “Self-Development As A Tool For Achieving Career Advancement“, which offers more information on this subject, will be sent to your inbox).

Summary

In today’s rapidly changing world, organizational decision makers must realize that if they want sustainable improvements in employee productivity, it WILL NOT happen through repeated resort to salary increases or even promotions.

Instead, getting employees to willingly give their best efforts at work, can only be reliably done by setting up a self-sustaining environment that perpetually makes the employee feel good about doing his/her job. The 5 steps outlined above, if intelligently adapted, can help you achieve that goal.

Make Your Comments or Requests!

What are your thoughts about the steps outlined in this post? Have you any experiences or observations to share on how well they might work in different organizations? Can you share any steps you believe can help a company effectively develop its employees to perform satisfactorily on the job? If you have a topic in mind you’d like me to write about in future, why not let me know? Or maybe you need help getting your staff to deliver(?). I’d love to hear from you in the comments section below, or via tayo at tksola dot com!

About Tayo Solagbade

Self-Development/Performance Enhancement Specialist – Tayo Solagbade– works as a Multipreneur, helping individuals/businesses develop and implement strategies to achieve their goals, faster and more profitably.

Depending on his availability, Tayo accepts invitations to deliver customisable talks, keynote speeches and training/coaching programs on topics relating to his areas of experience based expertise and interest. Visit http://www.tksola.com to learn how you can invite Tayo, to speak at your next meeting/event.

As a multipreneurial freelance writer, Tayo Solagbade’s versatility, and use of in-depth research (on and off the Internet), equip him to quickly produce 100% original – and easy to understand – write-ups. When he’s not amazing clients with his superhuman writing skills (wink), Tayo works as the creative force behind:

a). The Self-Development Nuggets blog:

www.serenediary.spontaneousdevelopment.com

b). The Public Speaking IDEAS blog:

www.spontaneousdevelopment.com/blog

 

Marketing Your Biz Online: 3 Factors That Can Stop You From Succeeding

Who should read this article? Anyone running (or planning to run) an offline business, who desires to take advantage of the Internet to achieve cost effective marketing reach and impact. I assume you already have a website or plan to get one. It’s a basic requirement for marketing your business online. My purpose here is to challenge you to avoid the pitfall of investing your hard earned money in building a website just for the sake of looking good, or keeping up with others. (NB: At the end of this article, I invite you to post ANY questions about how to attract potential customers via the Internet, so I can provide answers to them. )

Your purpose should be to make your business run more profitably (through reduced expenses on business promotion, increased leads generation/customer conversion etc). Sadly, in building their business websites, some CEOs still focus narrowly on how they feel, rather than aim to serve the interests of those they wish to do business with, who NEED the solutions they offer.

The truth is people looking for solutions get attracted to the person who offers the most convincing “argument” or “presentation” for addressing the problem they have. Now, sometimes, that person may NOT be the best looking or most attractively dressed. This is especially true on the Internet – which is why I call it the greatest leveler of all time. The Internet allows small companies or individuals compete on an equal basis with large corporations, and even win.

If your website only “looks pretty”, but does not make a compelling offer, it will lose potential buyers to the competitor. This is a proven fact.

Below, I discuss 3 important factors you need to consider carefully to ensure marketing your business online is successful:

1. Your Web Marketing Strategy

A Web Marketing Strategy spells out periodic steps you will take, to promote your business using carefully adapted marketing tools and resources based on (and off) the Internet. In a way, it’s like a business plan – albeit a dynamic one, to be tweaked based on results you get – for your online presence.

Most progressive minded and profit focused individuals/businesses today, use the Internet to dramatically cut their business promotion costs, while extending their marketing mileage. They do this based on a carefully developed plan of action – or Web Strategy. It is crucial that you implement a sustainable web-marketing strategy, to fully reap the rewards of taking your (brick and mortar?) business online.

By this I mean:

1. Your website’s appearance must be consistent with your offline image/status as a business aiming for constantly improving performances. So, the design should not be sloppy. You need not aim to win a beauty competition with it however. Such extra efforts should be channeled towards creating response generating content on it.

2. You must agree a formal strategy for leveraging the website to be used as the cost effective yet highly powerful marketing tool that it can be.

3. Your clients (prospective or existing) should be able to find – on your site – anything and everything they need to know/use in order to do business with you quickly – and easily. Simply put, your website should make you do less work in continually “selling” yourself to get more business, from new or existing clients. In other words, you need more than web design.

The days when a website design with bells and whistles swayed visitor buying decisions are long gone. These days, such aesthetics are readily delivered within minutes using powerful automated web design applications. Even a 5 year old can do it. What you NEED instead, is to use a custom web-marketing strategy to make it “sell”.

2. Your Website Leads Generation Ratio™ (WLGR™)

One effective way to asses how well your website is doing, is through the measurement of a parameter I call the Website Leads Generation Ratio™. That’s why I’ve listed it as another factor you need to pay attention to, if you want to succeed in marketing your business using the web.

If a reasonable percentage of your website visitors do not contact you (giving you the opportunity to convince them to do business with you), then your website is wasting money. The standard for the web is quite similar to that for traditional offline marketing i.e. 1 to 3% of those exposed to your marketing messages are likely to respond (NOT buy).

WLGR™ is calculated as follows:

Number of visitors to your site who decide to make contact with you(via email, office visit, phone etc) : Total No. of visitors to your website.

i.e. Website Leads Generation Ratio™ = Website Respondents : Total Website Visitors.

Using the above formula, if 100 people visit your website in a month, and only 5 contact you, then your site’s WLGR™ will be 5 :100 = 2%.

To get your website to deliver satisfactory WLGR ™, you need to build it to convert visitors to leads, by incorporating response generating copy, and not just content.

Like Michel Fortin says “content informs“, but copy “invites people to take action.” And that’s what you want to happen on your website i.e. for more people who visit it and who fit your ideal customer profile, to take action to at least get in touch with you about your products, and services.

If you cannot set this up yourself, I suggest you hire the right person or company to do it for you. There are eight(8) Questions I recommend you ask anyone you’re considering, in order to verify they have the ability to give you the desired value for your investment.

Send me an email via “8questions at cbstudio.biz” with your name and phone number, and I’ll send you a PDF containing the questions. Read through them, and then call me on 234-803-302-1263, if you’d like me to give you a general idea of the kinds of answers that the right provider is likely to supply. You’ll come away better equipped to make the right choice!

3. Getting The Right People To Visit Your Website

Not every business will offer products and services that are wanted or needed by virtually everyone such as toothpaste, water etc. This is why you need to get the right kind of people to visit your website – if you want to make sales.

You may not even need to aim for high traffic to your site. Instead work hard to attract optimal traffic of people looking for the solution (product or service) you offer. When such people visit your website, they are MORE likely to contact your with enquiries and/or orders, because what they see and read will interest them.

Some business owners very unwisely purchase traffic. Most times this yields less than profitable results. And that’s because that method involves getting large numbers of people with widely differing interests driven artificially to your website. Without the right web marketing strategy, you might have people who do not fit the profile of your intended customer, visiting your website. And they will often leave without even saying hello. That doesn’t help you in any way!

So, how do you get the right kinds of people – aka “Pre-Qualified Prospects” – to visit your site?

The simple answer is, by creating website content based on accurate insight into what your target audience wants, and where they can be found. In short, this amounts to creating content that will get them to find you through search engines.

It is a well known fact that organic or natural search results are most favoured by people searching for information on the web, compared to the sponsored ads that pop up on the SERPs (i.e. Search Engines Results Pages).

With Google’s re-invention of what it takes to achieve top search engine ranking, websites that pay attention to doing what I propose above, today enjoy well deserved search engine visibility for their favoured key words and search phrases.

You can achieve similar results. But your website copy alone may not do the magic.

For best results, you’ll need to develop an integrated approach. This will involve leveraging a variety of web based platforms (e.g. social media, e-mail newsletter management services etc), in conjunction with your “response generating” website, to capture the attention, and interest of potential clients or customers. That’s why I always advocate adopting a custom Web Marketing System(WMS)*. Once you have your WMS in place, you can continually tweak it, to maximize pre-qualified leads generation, which over time will eventually convert into sales.

TIP*: Among other actions, you will write useful articles, special reports, white papers etc. Then publish them on your website and promote them via social media platforms, as well as through a newsletter medium(if possible). Do this on a regular basis, without fail. The objective is to cultivate a followership of potential customers by publishing informative and educative content that is likely to appeal to them. Sooner than later, they will come to trust you, and eventually decide to buy from you – and even refer others.

For The Same Amount Of Money, You Can Get More Than Just A Pretty Website!

If you place an advert in a news daily for instance, it faces these challenges:

(a) “Expiry” due to between 1 day to 1-week newspaper shelf life.

(b) Difficult odds of getting read by your target audience due to over 80 pages of news/competing adverts in the same paper.

(c) Not everyone who reads that paper will fit your client profile.

(d) Also not all who fit your client profile will read that paper – or see your advert.

Your website should complement – but not replace – your offline conventional marketing efforts (such as the above), in such a way that you dramatically cut down your expenses on the latter.

Interestingly, the money and time you’ll spend getting a bells and whistles website, will often be the same – or even more than – it would cost you to cater for the three powerful factors discussed in this piece. Yet, the latter can determine the success or otherwise of your business marketing.

Adopting a Web Marketing System (which effectively incorporates the 3 factors discussed in this article, and more), will get you more marketing mileage, while complementing your use of newspaper adverts/other conventional advertising/marketing methods.

It will do this by :

a). making them MORE impact-full (because you’ll include “offers” from your Web Marketing System in those ads that’ll boost responses

b. reducing your need to use them as frequently as you used to (because you’ll get MORE results from combining them with your Web Marketing System). This will save you loads of money.

c). drastically reducing the time and effort it takes to carry out your routine marketing and advertising activities, especially creation/generation of leads, responses to enquiries and follow-ups (through intelligent use of automation).

So, do not just build a website and fold your arms waiting for it to grow leads. Go further to set up a self-sustaining custom Web Marketing System around it .

If you don’t know how to do it yourself (or you need a few pointers) get in touch with someone who does. Someone with real world relevant experience. Who understands the unique marketplace in which you have to operate. And who will be willing to go the extra mile to help you succeed in spite of any obstacles you may encounter. Someone who knows what it takes, having successfully done (and probably still doing) it for him/herself. Someone like…well…me.

===

My name is Tayo Solagbade (doing business as “CB Studio“). Unlike most other providers, I sell “Solutions” and NOT “Commodities” or “Processes”. In otherwords, I solve problems. Would you like to spend less money to make more sales of your products and services? I can help you harness technology & the Internet to do that – and a lot more. If you’re willing, we can build a profitable relationship in which I continually apply over 10 years experience to help you succeed in marketing your business online.

Need help attracting potential customers via the web? Post your questions and any other details of what you need my help with in the comments section, and I’ll respond with answers you can put to immediate practical use. If you wish to keep it private, send your message to info at cbstudio dot biz. You can also call 234-803-302-1263. Visit www.cbstudio.biz to learn more about how I can help you make your website work.

A Poultry Disease That Kills Profits: Protecting Your Poultry Layers From “Fatty Liver Syndrome”

On Sun, 1 Jan 2012 17:44:21 +0100,  a gentleman who had already purchased my popular Livestock Feed Formulation Handbook as well as the accompanying Excel-VB Driven Feed Formulation Spreadsheet Software sent in this question:

Hi! Tayo,

I recently transferred my layers to cages and they are doing well but they have gained a little weight. I have read about “fatty liver syndrome” for layers on cages due to lack of physical activity.

The formula I used is maize 500 kg, SBC 75kg, GNC 115kg, BDG 50 kg, PKC 50 kg, whe(a)t offal 70 kg, plus other fixed ingredients in one tone.

Are my birds likely to experience this condition?

Thanks

B.

Below are excerpts from my response to him that I’ve made into a post. If you find the answers I’ve provided useful, please use the social share buttons to tell others you know may find this post of interest. 

Hi B…

Now, your question is interesting because it requires the application of KNOWLEGDE about a principle which has been scientifically established. Feeding of excessively high energy and/or high fat content feeds often causes problems in MOST animals – man included.

In Commercial Poultry Farming however, such inappropriate feeding of in-production birds, as well as a combination of a number of other factors has been shown to pre-dispose them to Fatty Liver Hemorrhagic Syndrome, which you mentioned. I have personally never seen a bird afflicted with it, but I’d read enough and learnt what measures to take via MAINLY feed formulation, to reduce chances of causing it via wrong feeding regimes.

The key is for the farmer to check energy content of EACH feed formula s/he uses and ensure it matches the needs of the bird group to be fed with it. My handbook supplies recommended values you can start with. As always, I encourage finding out via practical checks, what works best for you. So, subject the formula you sent me, to the check and see if you’re within the acceptable limits.

Note that THIS alone, especially in our hotter and more humid tropical environment, tends to be the major cause of FLS. As you rightly noted, battery caged birds naturally get to enjoy LESS exercise, making it difficult to burn off ANY excess fat that may accumulate from consuming high energy foods. THAT is the reason why, target kcal of energy per unit of food is lower for caged birds than those on litter etc.

Some sites have provided more literature on various causes of this ailment. I am however a believer in focussing on what I can put to use for myself in practical terms. What I can CONTROL by myself – considering that I operate in a limiting environment. With that in mind, it is my opinion that the other implicated factors (mentioned on sites I’ve supplied links to below) such as “deficiency of nutrients that mobilise fat from the liver (lipotropic agents), endocrine imbalances and genetic components” may not readily offer themselves to YOU, as a farm owner, to control.

In summary therefore, I am saying I agree with the following recommendation, if you wish to protect your birds/investment:

Protecting your poultry layers from fatty liver syndrome

Whatever I (or any websites) may have to say on this however, B…, as the farm owner, YOU must take appropriate due diligence measures to ensure you arrive at solution(s) that give(s) you the best results. The decision is ultimately yours to make. Information supplied can only HELP YOU arrive at that decision.

Suggested Further Reading:

1. Diseases: Fatty liver haemorrhagic syndrome (FLHS)

http://www.worldpoultry.net/diseases/fatty-liver-haemorrhagic-syndrome-flhs-d24.html

2. Fatty Liver Syndrome: Introduction

http://www.merckvetmanual.com/mvm/index.jsp?cfile=htm/bc/202400.htm

3. Important Nutritional Diseases that Affect Laying Hens

http://www.thepoultrysite.com/articles/1600/important-nutritional-diseases-that-affect-laying-hens

GOT ANY QUESTION(S) – OR COMMENT(S)?

Do you have any question(s) relating to this subject or theme?

Why not post it(or them) in the comments section below, and I’ll either do a direct response or if I find it worthwhile, I’ll research and publish a separate post on it!

Livestock Feed Formulation: Are You Looking For Practical Training?

I’m writing this based on a response that I sent out recently to someone who contacted me saying he saw a post on Nairaland.com referring persons interested in feed formulation to my Cost-Saving Farm Business Ideas website.

This will not be the first time I’ll be getting such enquiries based on link backs from other websites. Indeed, I have in the past come across websites linking back to my Farm Biz site while I was doing some searches.

Anyway, I’ve used excerpts from the response I provided to this gentleman, to make this post, for the benefit of others who may be interested. If you can come together as a groups, a significant discount on the “fee” for conducing the training can be had.

Below: The enquiry

Hi,as per our discussion.i would like (you to) teach (me) and also have an on-farm practical trainning on livestock feed formulation.please,how do i go about it and what is your advice?thanksediang aniekan archibong

…And my response…

It’s 1.13a.m and I’m still up, working on an Excel Software development project for a client of 5 years.

I mention this to give you a picture of the kind of schedule I keep. Apart from developing Automated Excel Software (like the one for Feed Formulation), I also develop and implement web marketing systems, in addition to a lot of (freelance) writing for clients and my own websites/blogs.

This is why the attention I pay to the Cost-Saving Farm Business Ideas service is designed to be on a needs basis. Your request fits in with my expectations of what people want from that area of my service.

However, many do not find my terms of service acceptable. I am hoping you will. So, here are my responses and comments…

1. To “teach” you practical feed formulation in person, one-on-one, will require a 100% advance payment of a non-refundable fee of N35,000.00.

This will get you a 2 hour session with me, in which I will take you through the theoretical aspect of using the Pearson Square Calculation to formulate your livestock ration. This will be followed with the physical selection, weighing and milling of the feed ingredients in the appropriate quantities at a feed mill.

You will get a printed and bound copy of my popular Practical Livestock Feed Formulation Handbook at NO EXTRA CHARGE (N7,500 value).

2. You mentioned on-farm practical training on livestock feed formulation.

First of all, I do NOT run a farm currently. Like I said above, I am a multipreneur, earning income using a variety of skills.

As is stated on the Cost Saving Ideas Website (http://www.iff.spontaneousdevelopment.com), I plan to establish a Farm Business Support and Extension Advisory Services Center at some point in the future. But for now, I do NOT run a farm.

However, a read through the website will reveal I have reliable farm business exposure, experience and network of contacts with farm business owners within and outside Lagos.

One major challenge for me has been getting most farm business owners and those aspiring to understand that my services CANNOT be provided FREE or at unprofitable levels.

Now, I’m not sure how much experience or knowledge you have of feed compounding, but the truth is most of what it entails can happen right in your bedroom – and you’ll only need to step out when you want to measure out the different ingredients in your formula, so as to take them down to the feed mill.

What I’m saying in essence is that typically a farm owner, if knowledgeable about feed formulation, will do his/her calculations, and then measure out the different quantities of feed ingredients based on his computed feeding formula.

S/he will then grind them all together to the right consistency for the livestock s/he aims to feed. Indeed, you may find you go from your home, to the feed mill FIRST, and only arrive the farm when you have the milled feed ready for use in feeding your animals.

Simply put therefore, Ediang, “on-farm practical training on livestock feed formulation” is not really an issue to worry about. Once you understand the practical science of feed formulation, and gain insight into how to select good quality ingredients (with reasonably accurate nutrient composition data), you are good to go.

A SUGGESTION FOR YOU

It’s up to you to decide, but I believe unless you doubt your ability to understand written notes and follow step by step guidelines, you would save a lot of money by simply purchasing the feed formulation handbook, and/or the software with it’s user guide and video tutorials. This entitles you to get FREE support via phone and e-mail whenever you need help.

My SPECIAL BUNDLED OFFER

You can buy the 60 page handbook as well as a CDROM containing my feed formulation spreadsheet software, the software’s PDF user guides, and its 3 audio-video tutorials for N18,500.00 (excluding delivery costs).

Alternatively, simply buy the handbook for N7,500.00 (excluding delivery costs).

LEARN MORE

You can learn virtually everything you need to know about my Feed Formulation Handbook and software by visiting http://www.cbstudio.biz and clicking either “Excel VB Feed Formulation Software” or “A Buyer’s Questions About Feed Formulation” on the vertical left side menu bar.

Among other things, you’ll:

A. gain access to links leading to a video demonstrations of the spreadsheet software being used to formulate a ration

B. read answers to Frequently Asked Questions from past buyers and enquirers

IMPORTANT NOTE ON PRICES

I am currently updating various pages on my websites to reflect my new price regimes. As a result, prices on some of them may be dated.

You should note that any price (be it lower or higher) that I give to you directly via an e-mail like THIS one, takes precedence over any other you may see on ANY of my websites, flyers, Facebook page or other media.

Call me on 234-803-302-1263 if you need further details or require clarification.

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Your Passion Will Give You The Patience To Achieve Business Marketing Success

“Patience is a virtue that carries a lot of WAIT.” – Anon

Whether you’re marketing online or off the web, one very important virtue you must develop, if you lack it, is PATIENCE. That is, IF you are to succeed with your business marketing for the long term.

You need to be patient. VERY PATIENT. You have to think like a hunter on the trail of nervous wild deer. Successful business marketing requires the foregoing as a basic minimum. That’s what will equip you to extract useful insights from the different efforts you make to sell your products and services.

Rarely can you reasonably hope to get overnight results. You are more likely to engage in testing and re-testing, till you get something that works just right for you.

That nurturing process can be quite taxing and time consuming. If you lack patience, you are likely to cut corners and not do it right. But that will show in what you send out to the market place – and the results will be just as disappointing.

Making sure you are in a business you absolutely LOVE doing, is what determines whether you will be able to find enough PATIENCE to keep going till you get IT.

"Unless the person running your marketing is patient, it will be difficult to practice commitment. View marketing as an investment, be consistent, and make prospects confident. Patience is a guerrilla virtue." – Jay Conrad Levinson in "The 15 Secrets of Guerrilla Marketing" – http://www.gmarketingcoach.com

If It Was Easy, Everyone Would Be Succeeding At It

In order to succeed, a business must make sales. Not credit sales, but sales that result in money received and in the bank. Marketing creates selling opportunities. However, very often marketing must be repeated or continued for considerable periods before the desired sales happen.

Records show that more businesses fail every year, than those that succeed. The latter are usually those able to make enough sales happen to cover expenses and keep them going. The fact that not every business succeeds in doing that proves that it’s not easy to do.

Which is why you will need to creatively leverage unconventional strategies, tools and technology, to get high impact marketing exposure. A willingness to be patient is a crucial requirement for making that happen. Business marketing requires unrelenting persistence, and is unlikely to yield 100% profitable returns overnight. Accept that reality, and be prepared to do what is needed, or you may not make it.

Measuring Your Business Marketing Success : An Index You Can Use

On a final note, it’s useful to measure your progress. You can, for instance, correlate your marketing expenditure to your client conversion. One useful parameter to periodically measure in this regard is your COCA i.e. Cost of Customer Acquisition. With patience, you get enough information to realistically determine what marketing method(s) wins you customers most cost-effectively. You would then improve on it to boost your conversion rates. Your patience would have paid off.

Where to Submit Your Guest Posts (Big & Popular Vs Small & Lesser Known Blogs)?

Are you a blogger using writing to get marketing exposure (and traffic/back links) to your blog? If yes, then there’s a good chance you know guest blogging is an excellent way to achieve that purpose – and you probably already use it.

But Just In Case You Don’t Know, I’ll Tell You

There’s always the possibility that someone reading this post will be new and looking to learn. If that describes you, here’s a quick definition: guest blogging involves submitting high quality blog posts you’ve written on a topic related to your blogging niche to specific blogs you identify.

The Key Benefits

Apart from helping you steadily gain name recognition and develop authority status, it also generates for you a stream of new, fresh traffic from other blogs, in addition to quality back links.

All of these will over time make your blog show up more often in search engine results pages.

Now, who doesn’t want that?

Where to Submit Guest Posts: Big/Popular Vs Small/Lesser Known Blogs

Conventional wisdom suggests best results can be had by getting your guest post published on a big and popular blog. If you can pull this off – and your post resonates with the readers – it rarely fails to yield multiple benefits for both the host blog and the guest blogger.

However, I suggest you consider adopting the approach I’m about to describe, especially if you are just starting out, and your blog is yet to chalk up any noteworthy rankings.

There’s no harm in aiming high or thinking big, but when you’re starting out it can help greatly, if you keep an open mind about choosing legitimate outlets to promote your blog.

The way I see it, pretty much everyone will be aiming to get published on the most popular blogs. Let’s face it, we all want to play in the big leagues and rub shoulders with the top guys. But with so many people trying to get in the same door, this can take time.

The truth however is that many not so big or popular blogs get decent amounts of traffic/ranking, and CAN give you good quality exposure, traffic and back links. This is truer even now because of Google’s improved ability to ensure good quality content websites show up more often in searches.

But what is probably an even more compelling reason to focus MORE of your attention, on getting published on not-so-big blogs, is that they have FEWER submissions to sift through in order to decide what guest post to publish next. Many of these big guys are overloaded with submissions. There is a long queue, and you may have to WAIT a while before your guest post goes “live”.

Of course, if the guest post you submit is really great, there’s a good chance the blog owner could send it right to the top of the pile for immediate publication. But that may not happen often – or with every blog. So, spreading your stuff around to other decent ranking, but not so well known blogs can help you make progress.

How Getting Published More Often On Smaller Blogs Can Add Up…To “Big Blogs” Exposure

Now think about it this way. If you submit your new guest post to a smaller blog that’s not over loaded with submissions, it’s likely to go live on the Internet faster than it would on a “busier” blog. Every time this happens, you instantly get at least one new back link to your site (via your byline).

But if you’ve done a good job of the post, it won’t end there. For instance, since everyone knows Google penalizes duplicate content, if the post is good, it’ll ONLY get shared, and linked to by more people – thereby generating buzz.

That buzz would attract the attention of Google bots, so your guest post will show up in more search results for its keywords. In addition, the social media spotlight would get other people (some belonging in the bigger and more popular blog networks) to “discover” and also link to it.

Sooner than later the traffic and other benefits you seek will be yours.

The Best Approach Is Always a Combination of Methods

Of course I’m not saying there’s harm in shooting to get published on large blogs. But NEVER make the mistake of focussing exclusively on big ones, and snubbing the smaller ones. This is because having your guest posts showing up on many different blogs – even if they are small – can eventually ADD up. And it could even leave you better off in the long run.

Having said that, you’ll find from watching a video demonstration I’ve just created for my MS Excel Guest Posts Submissions Manager & Performance Monitor, that I used it to choose websites to submit to, based on Alexa traffic and Google page ranks.

That was mainly for ease of explanation.

In reality, my preferred strategy is to periodically “identify” and submit guest posts to some big name blogs. However, I will actively look out for/evaluate and submit to lesser known blogs that I identify to fit into my target niche.

If you want to get your guest posts published faster, and not have to wait endlessly to reap the rewards for the efforts you put into writing them, you might want to do the same thing.

Any thoughts on this post?

What do you think about the perspective to guest posts submission discussed above? Has anyone got experience on the benefits (or otherwise) of going this route?

Share your thoughts or opinions by posting your comments!

UPDATE: MS Excel Based Guest Posts Submission Manager – 2 Videos On Youtube!

Watch the videos and you’re likely to come away with a few ideas of how to become more efficient in your guest blogging efforts. I’ll be writing a useful guest post on the steps involved in building a simple Excel based Guest Posts Manager like this one soon.

Send in your comments/requests: If you have any questions, comments or requests regarding this topic/application, I’d be glad if you post them right here. I’m trying to see if I can build this app to be useful to as many guest blogging enthusiasts as possible! (And if you want to send yours in privately, use this form).

Annotated screenshot image, showing how to view Youtube video in full screen mode

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In Video 1 of 4: I point out that you can build an Excel Guest Posts Submission Manager & Performance Monitor like this. Just watching these 4 videos can give you enough ideas to create your own custom spreadsheet based Guest Posts Manager.

In video 2 of 4: Continuing from video 1, I show how the Guest Post Manager can manage a huge list of target blogs. It instantly creates clickable links to each blog’s “Write for Us” page so you can submit with ease. And it also stores clickable URLs, traffic, link backs & other metrics for each published guest post.

Among other things, this application:

(a). stores URLs and Alexa traffic/Page Rank data for up to 1000 websites

(b). automatically generates clickable links for you to open the “Write for us” or “Submit Guest Post” page on the websites in your list

(c). also generates clickable URLs that open each of your published guest posts on the host blog

(d). Autocomputes a Weighted Average Performance Index (FWI) that identifies your best performing guest posts – AND presents it in an easy to understand ready-to-print dynamic
bar chart format.

Watch ALL 4 videos + get a FREE copy of this app ($500 USD value) at : http://spontaneousdevelopment.com/gpmanager.htm