This week I publish commandment No. 4 of 10 from my 10 part/10 week educational audio series titled “Ten Commandments of Web Marketing for Business Success“.
Commandment No. 4 of 10 – You Shall Deliver What You Promise
Preview:
… The point I want to make with this story is that when people check you out based on your WMS, maybe they read your book, watch your video, listen to your podcast, download and view your mind map etc.
You need to understand that they believe YOU are the originator of the stuff you offer through those resources they are reviewing, and where that is not the case, they expect you to say so.
NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.
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PII 127 – No. 4 of 10 – You Shall Deliver What You Promise [Ten Commandments of Web Marketing for Money Making Success]
This week I publish commandment No. 4 of 10 from my 10 part/10 week educational audio series titled “Ten Commandments of Web Marketing for Money Making Success“.
Commandment No. 4: PII 127 – No. 4 of 10 – You Shall Deliver What You Promise
Preview: … The point I want to make with this story is that when people check you out based on your WMS, maybe they read your book, watch your video, listen to your podcast, download and view your mind map etc.
You need to understand that they believe YOU are the originator of the stuff you offer through those resources they are reviewing, and where that is not the case, they expect you to say so.
By the time they take action on what they’ve reviewed, and connect directly with you, they expect their interactions with you to be consistent with what they have experienced via interacting with your WMS
2. Request the PDF Transcript of the MP3 podcast HERE (click)
Signup to join my Web Marketing for CEOs club and you’ll get ALL MP3 podcasts and PDF text transcript versions of Commandments No. 1 to 10 in this series, sent to you, with 4 additional gift resources you can study to learn how to achieve smart web marketing success.
1. Click here to learn more about this app – watch demo videos etc
2.Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.
Click here to contact me about purchasing this product.
Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.
Click here to contact me about purchasing this product.
The issues highlighted in Australian Brisbane Time’s newspaper report previewed/linked below, occur in many societies across the world. Men who are genuinely suffering in abusive relationships, with their female partners as the constant aggressor, in most cases simply have nowhere to go, no one to turn to, for help.
It’s been that way for so long, and the damage (psychological trauma, physical injuries etc) to those men is often great – physically, as well as psychologically/emotionally.
I continue to push this Domestic Violence Against Men (DVAM) cause using my blog [http://tayosolagbade.com/sdnuggets – click DVAM] in conjunction with my Facebook advocacy page [https://web.facebook.com/stopdvambytks/] to provide information, education and support to those men who lack it, and would therefore find it useful.
I also do this because I want to help MY OWN SONS who I worry may in future become victims of abuse at the hands of some naughty females, should this trend not be stopped.
You, reading this, are also likely to have someone you know and/or care for, who is male.
I doubt you would want him/her to become a victim of abuse at the hands of an abusive female partner – talk less of watching him suffer due to lack of reliable support to deal decisively with the problem.
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Story of domestic violence against men is hidden, complicated and disputed – by By Cathy Moore on
Thomas Parker, 21, sits in an empty room staring into his glass of whiskey and coke with two black eyes. He says he’s a happy person but the tears welling in his eyes tell a different story.
“Well I used to be a happy person. I couldn’t find one person that would call me angry or depressed,” he says. “But the domestic violence, the stuff she has done to me, it’s fucked with my head.”
Parker swallows his tears along with his last half of whiskey and coke. Another male victim of domestic violence whose story has gone untold.
This week I publish commandment No. 3 of 10 from my 10 part/10 week educational audio series titled “Ten Commandments of Web Marketing for Business Success“.
Commandment No. 3 of 10 – You Shall Love Your Target Buyers With ALL Your Heart, With ALL Your Soul, and With ALL Your Might
Preview:
…Anybody who wants to use a Web Marketing System (WMS) needs to understand that it is designed to be an instrument to win trust and build relationships for a very long time.
In other words, if you’re somebody that likes to do “Hit and Run” business…
NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.
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PII 126 – No. 3 of 10 – You Shall Love Your Target Buyers With ALL Your Heart, With ALL Your Soul, and With ALL Your Might [Ten Commandments of Web Marketing for Money Making Success]
This week I publish commandment No. 3 of 10 from my 10 part/10 week educational audio series titled “Ten Commandments of Web Marketing for Money Making Success“.
Commandment No. 3: You Shall Love Your Target Buyers With ALL Your Heart, With ALL Your Soul, and With ALL Your Might
Preview: …Anybody who wants to use a Web Marketing System (WMS) needs to understand that it is designed to be an instrument to win trust and build relationships for a very long time.
In other words, if you’re somebody that likes to do “Hit and Run” business, where you just quickly sell something to somebody today, and you’re gone, you don’t want to see the person tomorrow, this kind of method, you definitely will not want to use, because it will ask too much of what you’re willing to give.
A lot of people have a problem serving their clients because many of them ventured into the businesses they’re doing without having a passion for it.
2. Request the PDF Transcript of the MP3 podcast HERE (click)
Signup to join my Web Marketing for CEOs club and you’ll get ALL MP3 podcasts and PDF text transcript versions of Commandments No. 1 to 10 in this series, sent to you, with 4 additional gift resources you can study to learn how to achieve smart web marketing success.
1. Click here to learn more about this app – watch demo videos etc
2.Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.
Click here to contact me about purchasing this product.
Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.
Click here to contact me about purchasing this product.
[Verbatim Video Text Transcript by Tayo K. Solagbade to celebrate turning 48 on 6th July 2018]
“…That it’s not gonna happen as quickly as you want it to happen. Lots of things gonna happen that will catch you off guard. And so therefore you have to deal with and handle it as it comes. And not only that…But that faith and patience, drives you into action. You’ve got to keep moving and keep plugging away. In the Far East, they have something that’s called the “Chinese Bamboo tree”.
The Chinese Bamboo tree takes five years to grow. And when they go through a process of growing it, they have to water and fertilize the ground where it is, every day. And it doesn’t break through the ground, until the fifth year. Okay. But once it breaks through the ground, within 5 weeks, it grows 90 feet tall!
Now the question is does it grow 90 feet tall in 5 weeks, if 5 years? The answer is obvious: It grows 90 feet tall in 5 years! Because at any time, had that person stopped watering and nurturing and fertilizing that dream, that bamboo tree would have died in the ground.
I can see people coming out, talking to a guy out there watering and fertilizing the ground that’s not showing anything. “Hey, what ya doing? You’ve been out here a long time men! And the conversation in the neighborhood is you growing the Chinese Bamboo tree. Is that right?”
“Yeah that’s right”
“Well ah, even Ray Charles and Stevie Wonder can see that ain’t nothing showing!” You know that’s how people gonna do you. “So how long you’ve been working on this? How long have you been working on your dream – and you have nothing to show…THIS is all you got to show???”
People gonna do that to you. And some people ladies and gentlemen, they stop. Because they don’t see instant results. It doesn’t happen quickly – they stop.
Oh no, no, no, no. You gotta keep on watering your dreams. And when it begins to happen…they stop laughing. They say “Look! Woah, okay, it’s, look at…Hey men, I knew you could do it. Look here, you got a job here?” [Laughter + Applause]
Read my March 2007 piece titled “There Is Nothing Wrong With A Humble Beginning- Achieve YOUR Success With Honour & Integrity” at www.tinyurl.com/tkshumblestart
I created the above PDF digital flyer as a gift for persons in my network of contacts who reach out to me on my 48th birthday anniversary and any others who indicate interest in having it.
This week I publish commandment No. 2 of 10 from my 10 part/10 week educational audio series titled “Ten Commandments of Web Marketing for Business Success“.
Commandment No. 2: You Shall Become Slightly Famous at Zero Cost
Preview: I want to advise you. Let’s assume you decide you don’t even want to use my method. This thinking, this mental attitude, that helps you to understand and appreciate the fact that you need to make people discover you on their own, rather than you being the one to reach out to them…
NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.
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PII 125 – No. 2 of 10 – You Shall Become Slightly Famous at Zero Cost [Ten Commandments of Web Marketing for Money Making Success]
This week I publish commandment No. 2 of 10 from my 10 part/10 week educational audio series titled “Ten Commandments of Web Marketing for Money Making Success“.
Commandment No. 2: You Shall Become Slightly Famous at Zero Cost
Preview: I want to advise you. Let’s assume you decide you don’t even want to use my method. This thinking, this mental attitude, that helps you to understand and appreciate the fact that you need to make people discover you on their own, rather than you being the one to reach out to them…If you can adopt THAT mental attitude, it’s gonna help you a lot. I can tell you categorically, based on more than 7 to 8 years now, of using my (Web Marketing) system, that the best clients I’ve had have been the ones that never knew me from Adam, found me through my Web Marketing System – in other words, some other remote resource I put on the web, not that I reached out to them, and then contacted me based on what they had encountered on the web, or wherever else they’d seen my marketing materials.
2. Request the PDF Transcript of the MP3 podcast HERE (click)
Signup to join my Web Marketing for CEOs club and you’ll get ALL MP3 podcasts and PDF text transcript versions of Commandments No. 1 to 10 in this series, sent to you, with 4 additional gift resources you can study to learn how to achieve smart web marketing success.
1. Click here to learn more about this app – watch demo videos etc
2.Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.
Click here to contact me about purchasing this product.
Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.
Click here to contact me about purchasing this product.
This report reveals some truths I have tried to point out to other stakeholders in Nigeria’s Agribusiness industry, in the past.
For instance, about 2 years ago, | attended an international agribusiness conference on Lagos’s Victoria Island, where companies from different parts of the world came together to show what they had to offer, exchange ideas and explore potential areas of collaboration with counterparts from across Nigeria.
Farm business owners running enterprises of all sizes, from micro operators to large scale commercial agro enterprises, were present.
My main interest was in their displayed sample of Smooth Cayenne pineapple variety, which the lady I spoke with told me they had devoted large hectares of land to cultivating in Cross Rivers state.
It so happens, that this Guardian newspaper report mentions the same company, as having invested 45m USD in their above mentioned production and processing plant.
That is not a small amount of money, and it goes without saying that the problem of low patronage highlighted by the newspaper, with reference to the Nigerian Smooth Cayenne variety must give producers like Dansa, and others, cause for serious concern.
This is especially true when one considers the fact that the Sugar Loaf pineapple variety imported from next door Benin Republic, continues to enjoy good patronage from the same market that the Smooth Cayenne variety producers are complaining is not buying enough from them!
Efforts by the Guardian to narrow down, via questions posed to stakeholders and experts interviewed in the Nigerian agribusiness industry, to the root causes of the poor sales performance of local pineapple producers yielded the following responses:
Price difference: Pineapples grown in Nigeria are priced significantly high, compared to others flooding the market from neighboring markets. Examples:
Small sized locally produced sells for N250 upwards
Average sized imported sells for N100 to N150
Bigger sized imported sells for N150 to N200
Looking at the above profile of prices, and considering the limited purchasing power of majority in the Nigerian market, their tendency to buy more of the imported variety can be understood.
Availability: Current local production of pineapples in the Nigerian market is low, and due to its bulk use from production in industrial enterprises, limited amounts remain that locals can buy and eat.
Preference: Nigerians supposedly prefer foreign pineapples, especially the one imported from Benin Republic due to its taste.
I think this last point, is linked to the first one.
One of the experts interviewed – Ambassador Sola Bunmi Adeniyi – Executive Director of a Non-Profit outfit, GoGreen Africa Initiative, argued that availability, and NOT preference for imported varieties was the reason for the low selling performance of Smooth Cayenne recorded.
I’m not too sure I agree totally with that point of view. It is true that a lot of what is produced currently in Nigeria, is being used for what Guardian’s report correctly describes as “alcoholic, beverages and food industry production purposes.
However, the fact remains that if one had to choose (and I say this as one who has shuttled the Lagos-Cotonou axis countless times and lived on both sides), people openly express preference for the Cotonou sourced Sugar Loaf variety.
When asked why, most tell me it tastes better, even though it is smaller in size.
It so happens that having tasted both varieties, at least those I found during my travels, I also prefer the Cotonou pineapple for its taste.
I cannot say for sure, if the taste of the local variety that I have sampled was in any way affected by the nature of soil in which it was farmed, or the treatment it was subjected to. What I do know is that it tended not to be as pleasing to taste, in terms of sweetness I could enjoy, as the one from Cotonou.
Whether or not this is something people who eat pineapples in other parts of the country, also experience, I cannot say.
If this issue raised is checked across other states and found to be valid, can anything be done to improve the taste performance of Smooth Cayenne grown here, to match that from Benin?
If not, what are the implications for growth prospects of this variety?
In light of the above issues, I cannot help wondering how Nigeria decided to choose Smooth Cayenne. Did we not explore the possibility of growing Sugar Loaf? Or are there restrictions placed on growing a variety from other markets?
These are some of the questions I believe need careful consideration by decision makers and stakeholders, if progress is to be made on this front.
It is my experience based opinion that the key to long term low/zero cost marketing success is being different – by setting yourself apart from the crowd of others who do what you do, in a way that gets you noticed, by those you want to buy from you.
“When you see most of your associates or most of your contemporaries or competitors in business or most of the people in the country, headed in one direction, go off by yourself in some quiet place, preferably the sort of place where you can commune with nature, and ask yourself this question : Why are they going in that direction?” – James S. Kemper
Below: Photo of my 4 Year Old Son, T-Boy, beating his talking drum
(See short video clip of him under the photo. He’s in love with drumming and has been watching Talking Drum tutorial videos on Youtube lol)
NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.
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PII 124: Proven Secret to Drum Up Attention for Your Business at Zero Cost
It is my experience based opinion that the key to long term low/zero cost marketing success is being different – by setting yourself apart from the crowd of others who do what you do, in a way that gets you noticed, by those you want to buy from you.
“When you see most of your associates or most of your contemporaries or competitors in business or most of the people in the country, headed in one direction, go off by yourself in some quiet place, preferably the sort of place where you can commune with nature, and ask yourself this question : Why are they going in that direction?” – James S. Kemper
Below: Photo of my 4 Year Old Son, T-Boy, beating his talking drum
(See short video clip of him under the photo. He’s in love with drumming and has been watching Talking Drum tutorial videos on Youtube lol)
The talking drum is unique – it is like no other musical instrument, anywhere in the world!
In traditional African society, this unique drum is widely recognized as being useful for communicating messages to discerning audiences, using an intricate combination of musical notes that skilled drummers are able to produce from it.
In other words, the talking drummer is successful in getting his/her message across when s/he has access to an audience that understands how to interpret the sounds s/he makes.
If you think about it, you’ll see that the same logic applies in the process of communication that happens in business marketing.
The marketer who succeeds is the one who is able to make those who hear his/her message correctly understand it, such that they go on to take the action s/he wants them to take e.g make enquiry, subscribe, and/or buy.
One instrument I have found enables cost effective and efficient marketing in terms of time, effort, money and resources used, is what I call a Web Marketing System (WMS).
As a web based sales leads generation tool, I have found that it works best when used to complement other marketing efforts the business owner may choose to make – on or off the web.
The process for developing and implementing a WMS is different from what other conventional methods typically entail.
For each client, the steps to be followed must be adapted to suit his/her peculiar circumstances.
For that to happen, I must understand what s/he and his/her brand are about. To gain those insights, I use a Content Generation Questionnaire, which the client fills and returns to me.
His/her responses then provide me a basis to intelligently create promotional marketing content for use in his/her WMS.
Many clients hire me when I explain the above process that I employ, to them, using the offer page (which features a mind map), and a video presentation I send via email.
Most clients often point out that what I offer is different from what they’ve been exposed to, and/or what other “experts” have told them.
Based on that, some challenge me, questioning the reliability of my approach.
And I welcome that – because it gives me a better opportunity to explain to them, in details how my approach offers them superior benefits – and for the long term too.
However, I do not accept to work for clients who refuse to objectively evaluate the potential value of adopting my method.
Except I fail to discover they have issues accepting to be guided by me, I would rather walk away from projects such prospective clients offer, regardless of how much it may be worth.
If a client is NOT willing to believe in your ability to help him/her, you may have major difficulties getting his/her cooperation to get your work done to the desired standard.
My strong belief in myself, and the methods I’ve developed via hard work and sweat have helped me defeat adversity countless times, to succeed in winning sales from buyers of all kinds.
Here’s a quote that reinforced my beliefs about sticking to and acting based on my intuition and convictions, regarding solutions I developed, like the WMS:
“…to become a successful entrepreneur, you must not be overly concerned about what others think of you or your ideas…A singular quality that all these entrepreneurs had was the ability to think a bit differently from those around them. ..Your fragile idea for a new entreprise will quickly become the subject of ridicule from those around you. It has always been so. No sane person thought Henry Ford’s invention could be anything more than a gimmick. You are in good company when your ideas draw doubt of scorn.” – James R. Cook, in his New York Times bestseller titled “The Startup Entrepreneur”
Quite often, people who balk at using a WMS the way I recommend tend to be people who lack enough confidence in themselves to deliberately stand out from the crowd in marketing their brands.
The need to be different if you want to achieve success beyond what you see others record, cannot be overemphasized.
That was what made it easy for me to embrace the idea of standing out from the crowd, to do my marketing.
For every client who engages me, I make it clear to them that their willingness to adopt a similar disposition to promoting their brands would determine how well we work together, and ultimately how successful the project is.
Sadly, every now and then I come across clients, who just do not get it.
And I feel so sorry for them.
The fear of doing things differently holds them captive. So they shy away from letting me help them develop the WMS in a way that helps to drum up awareness about their products and services.
They fear blowing their trumpets, which is what the WMS intelligently does for you – and that attitude holds them back.
My advice: Do NOT make the mistake these people described above make.
Avoid following the crowd. A herd mentality often hurts more than it helps – especially where business marketing is concerned, because it makes you do things others are doing.
That makes it hard to get results different from what they get!
Many times the result is that you end up looking like others, making it hard to get noticed by your desired target audience.
Marketing that works is marketing that gets you noticed and talked about!
Richard Branson has been showing the world how to do it for decades – using his David vs. Goliath philosophy, and extraordinarily creative publicity stunts, to out-market larger companies even when his business was much smaller.
I continue to study and learn from him.
That process has helped me think up smart ways to get more done, with less effort, in less time, and using less money/resources.
As a result I am able to offer premium solutions at competitive prices, with bonuses that potential competitors find hard to match e.g my FREE 1 Year Web Marketing Support Service.
“Talk good about me. Talk bad about me. Just talk about me!” – Author Unknown
A WMS will help you get talked about, and one way or another that will generate buzz in various ways, which you can exploit to generate sales leads, if you know how. Need help? Click here to ask me.
[OFFER] Attract High Quality Buyers At Zero Cost: Become a member of my Web Marketing for CEOs club
1. Click here to learn more about this app – watch demo videos etc
2.Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.
Click here to contact me about purchasing this product.
Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.
Click here to contact me about purchasing this product.
…a multi-disciplinary blog for people passionate about reaching their goals!
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