Monthly Archives: May 2016
RECOMMENDED: The Third Most Important Skill in Business (Part 2) – Presentation is Extremely Important [Strive Masiyawa’s Latest World Class “Business School Quality” Lesson]
I still do NOT understand why this wonderful man’s Facebook powered teachings, superior to what business schools offer in terms of real world relevance, are not SYNDICATED by media houses across Africa.
Strive Masiyawa dishes out weekly world class entrepreneurship wisdom to African entrepreneurs, and those aspiring, at zero cost – yet I cannot remember ever seeing or hearing him get quoted.
This man is a real life Digital Entrepreneurship International Success Story made 100% in Africa, yet most Africans I mention his name to do NOT recognize it(or so they say).
But mention Bill Gates and Richard Branson (both of who KNOW Masiyawa) and the same Africans will readily tell you who they are and what they do:
What is it with us Africans, that makes most of us so unwilling/unable to acknowledge promote our own to the rest of the world?!
Whatever it is, I refuse to let it hold ME back from doing what the spirit of the Creator within me has ALWAYS guided me to do.
Even if a person does not know me, for what I do, if I see that telling others about him/her will result in useful benefits, I will do it, as often as necessary, without needing anything from him/her.
It is with the above mindset that I share the following preview and link to Strive Masiyawa’s latest “World Class “Business School Quality” Lesson:
Title: “The third most important skill in business (Part 2).
__Presentation is extremely important.”
In July 1997 I learned about a public tender for a GSM cellular license taking place in the southern African country of Botswana. I decided that we must submit a bid, even though I knew the competition would be fierce.
Having purchased the bid documents, I sat down with my team and carefully went through each page, line by line. We must have spent three days, working over 20 hours a day, reviewing this document which was not more than 50 pages long.
Continue reading:
<a href=”https://facebook.com/496453373762496/photos/a.500176003390233.1073741828.496453373762496/1058519457555882/?type=3&refid=8&_ft_=qid.6287209558778525874%3Amf_story_key.-1590228484320148675&__tn__=%2As” target=”blank”>Click here</a>
Protected: Get 1 Year FREE Support to Simultaneously Lower Farm Costs & Produce/Sell More! [Exclusive BOPMS Offer for Farm CEO Users of my Excel-VB Poultry Farm Manager Software]
Lagos To Host Food Security Summit In June (Source: Lagos Television)
The 2016 Poultry Summit organized by Poultry Association of Nigeria (PAN) recently held at Astra Halls in Ikeja Lagos. The theme was “The Role of Poultry Industry In The Economic Revival of Nigeria”. I’m compiling news and reports highlights for that event, from various sources, into a special FREE edition of The Farm CEO newspaper to be published later this week.
For now, I feature this news report of another event of potential interest to more farm business owners and enthusiasts, being organised by the Lagos State government, called Food Security Summit – to hold In June 2016. Details below…
Mr. Suarau Oluwatoyin Isiaka, State Commissioner for Agriculture disclosed this on Tuesday at the Bagauda Kaltho Press Centre, Alausa, Ikeja, during the 2016 Ministerial Press Briefing of the State Government in commemoration of the first year in office of Governor Akinwunmi Ambode.
He stated that the summit becomes imperative in order to redress the food security challenges in the State, stressing that it is expected to attract organizations that seek to partner with the State in the realization of its Food Security Agenda. – See more at:<a href=”http://www.lagostelevision.com/lagos-to-host-food-security-summit-in-june” target=”blank”>http://www.lagostelevision.com/lagos-to-host-food-security-summit-in-june</a>
Know Your Rights As An Electricity Consumer in Nigeria [Source: Publication by Dr. Anthony Akah,mni, Ag. CEO/Chairman,NERC]
The text of this publication (signed by Dr. Anthony Akah,mni, Ag. CEO/Chairman,NERC) was sent to me by a Farm CEO client. I found the contents worthy of publication on my blog. In light of the suffering and abuse that Nigerian electricity consumers are routinely subjected to, access to this documented enumeration of consumer rights, by the top officer in NERC puts power back where it belongs: in the hands of the consumers!
=Starts=
Many Nigerians do not know that they have certain rights as electricity consumers in the nation.
The Nigerian Electricity Regulatory Commission (NERC), the body empowered to meet the yearnings of Nigerians for stable, adequate and safe electricity supply, has taken the bulll by the horn by releasing to the public, the rights of every electricity consumer.
Read the rights below:
1. All new electricity connections must be done strictly on the basis of metering before connection. That is, no new customer should be connected without meter first being installed.
2. A customer who elects to procure meter under the Credited Advance Payment for Metering Implementation (CAPMI) Scheme must be metered within 60 days, after which the customer will neither be billed nor disconnected by the electricity distribution company.
3. It is the customer’s right to transparent electricity billing. Unmetered customers should be issued with electricity bills strictly based on NERC’s estimated billing methodology.
4. It is the customer’s right to be notified in writing ahead of disconnection of electricity service by the electricity distribution company serving the customer in line with NERC’s guidleines.
5. It is the customer’s right to prompt investigation of complaints arising from the customer’s electricity service disruption
6. It is not the responsibility of electricity customer or community to buy, replace or repair electricity transformers, poles and related equipment used in supply of electricity.
7. It is the customer’s right to contest any electricity bill. Any unmetered customer who is disputing his or her estimated bill has the right not to pay the disputed bill, but pay only the last undisputed bill as the contested bill go through the dispute resolution process of NERC.
8. All complaints on your electricity supply and other billing issues are to be sent to your nearest business unit of the electricity company serving your premises. If your complaint is not satisfactorily addressed, you can forward your complaint to the NERC Forum Office within the coverage area of your electricity distribution company. Customers also have the right to appeal the decision of the forum at the NERC headquarters in Abuja.
Log into: www.nercng.org for more details or contact:
NERC ZONAL OFFICE CONTACTS:
08164201445 Joseph John southwest; 08130363581 Tony Ray Ene South South; 08062219714 Ekeh Samuel Chukwuemeka Southeast;
07061117416 Hassan GWANDU north west;
07061097132 Mohammed Umar fufore North East;
07036948408 Friday Sule North Central.Please share this information and help us protect your rights. However,note that you have an obligation to pay your valid electric bills,avoid meter by-pass or stealing of electricity and protect power infrastructure from being vandalized.
Together,by doing our part, we can get the power sector we all desired.
Dr.Anthony Akah,mni
Ag. CEO/Chairman,NERC
Smart Web Marketing Works (Hint: First Order Received for my Newly Launched “Custom Sewn Traditional African Outfits from Cotonou” Delivery Service!)
A few days ago, I published on this blog a new post titled “TKS Mode: Order Custom Sewn Traditional African Outfits from Cotonou“. The title is self-explanatory and details can be read by clicking the foregoing linked article.
So, that is not why I’m writing this blog.
Instead, I’m writing this to share the news that the very first client has signed up for this announced service – making payment in full 100% upfront as required.
He’d written me the Facebook message shown below, a few hours after I published the product page on my blog and posted a link to it on Facebook:
I replied by supplying my phone number and asking him to connect with me on Whatsapp:
5/14/2016 12:53 PM: WMSTops: Got u bro
5/14/2016 12:53 PM: î…„ Messages you send to this chat are now secured with end-to-end encryption. Click for more info.
5/14/2016 1:04 PM: Tayo K. Solagbade: Hey Topsy!
5/14/2016 1:10 PM: WMSTops: Yes bro
5/14/2016 1:11 PM: WMSTops: Tried calling u now but was told u can’t be connected on what’s app call ; guess it netwk palava
5/14/2016 1:13 PM: WMSTops: Love those African dresses o and how do we go about it
5/14/2016 1:14 PM: WMSTops: Do I have to send my measurement to u?
(Text deleted for relevance and privacy)
5/14/2016 1:41 PM: Tayo K. Solagbade: Had to call the tailor to verify specifics before replying. Yes you need to send me your measurement.
5/14/2016 1:42 PM: Tayo K. Solagbade: The tailor’s price (including buying the fabric) is FCFA 30k. A year ago, this was N10k. But the current exchange rate at the border is about N1k to FCFA 1.8k (banks here do not deal in Naira). That means FCFA 30k will cost about N16.7k to buy.
5/14/2016 1:42 PM: Tayo K. Solagbade: He says if you order for 2 such outfits, he’ll do them for FCFA 55k. The 2nd could be for you or a friend who will also have to send in his measurements.
5/14/2016 1:44 PM: Tayo K. Solagbade: A separate N5k payment is required to cover the role I have to play from start all thru to getting the finished outfit to clients. However you can pay N2.5k
5/14/2016 1:45 PM: WMSTops: Ok bro and that’s noted . How do I make the money available to u ?
5/14/2016 1:46 PM: WMSTops: Lol…. That is service charge
5/14/2016 1:47 PM: WMSTops: They are always very good at their trade and that’s why I love dresses being made by them cumin with good finesse
5/14/2016 1:50 PM: WMSTops: Use to have a Senegalese tailor like that I’m lagos b4 he relocated to only God knows where ……. Very goo at his trade . He doesn’t even need measurements but just looking at u and will give u a good job
5/14/2016 1:50 PM: WMSTops: Thanks bro and just let me know how to make money available to u
5/14/2016 1:50 PM: WMSTops: Cheers
5/14/2016 2:00 PM: Tayo K. Solagbade: Like I said in my Facebook message, I’m coming to Lagos on Monday to sort out some issues regarding my Online banking so I can make website hosting renewal payments for 2 clients that just paid me cash here in Cotonou. (Text deleted for relevance and privacy)
5/14/2016 2:01 PM: Tayo K. Solagbade: You can pay to the GT account below which I use for the online banking payment processing with my Paypal account, so I can cash and return to Cotonou with it during the week.
5/14/2016 2:02 PM: Tayo K. Solagbade: Bank: (Text deleted for relevance and privacy)
5/16/2016 9:41 AM: Tayo K. Solagbade: Quick update: Today turned out to be a public holiday, so there’s no work or school. A document I am supposed to have renewed for me at the Cotonou Commiserait Central (Police HQ) for my trip can only be obtained tomorrow. I can’t travel without it, so I’ll be waiting to get it 8a.m tomorrow. That means I arrive Lagos tomorrow and I’m likely to return latest tomorrow nite, as I have a Web Marketing Lecture I’m giving to small scale manufacturers I met during the recent trade fair at the Cotonou Stadium here.
5/16/2016 9:42 AM: Tayo K. Solagbade: <image omitted>
5/16/2016 9:58 AM: Tayo K. Solagbade: Not sure if you are aware, but I created the Pineapple drink in 2013 while staying on the national university campus in a town called Calavi, on the outskirts of Cotonou,
5/16/2016 9:59 AM: Tayo K. Solagbade: Here’s the basic product page I setup then: http://tayosolagbade.com/boisson-tayo.html
5/16/2016 10:03 AM: Tayo K. Solagbade: Confession: I intend to use everything I’ve said above as content for the article I plan to publish on my blog with photos of me holding the pizza. I often write details via email etc to others as a time/effort saving way to create new and interesting content to publish on my blog loool. Hope you enjoyed the read!
5/16/2016 10:07 AM: Tayo K. Solagbade: By the way, if you’d like me to bring back your money with me, for the tailor to start work when I return, it’s best you pay in the funds to that GTB account so I can cash it and bring down with me tomorrow p.m or latest Wednesday a.m. This is just FYI. Don’t bother to respond if NO. Have a great week.
5/16/2016 2:02 PM: WMSTops: Bro, paid 35k into your account for those dresses . Confirm receipt
5/16/2016 4:04 PM: Tayo K. Solagbade: Yes. Seen the alert. On the road. Will email you next steps later today. In your service, Tayo
5/16/2016 5:31 PM: WMSTops: Ok bro and no wahala . Cheers
Below is a screenshot of the email alert I got, confirming the payment:
I was visiting a friend in a town outside Cotonou, when the final 3 exchanges shown above took place. Right after that, I promptly called up Modiu, my tailor, and told him the payment had been made in full.
He was silent for a few seconds then he asked if I was serious.
I had expected this, because he’d not shown much enthusiasm on Friday, when I was creating the sales page, mainly because the idea behind it was strange to him, having sold his services using offline methods only for over a decade.
I replied that I was, reminding him that I’d told him I was confident we could attract enquiries at low to zero cost, and in less time, using less effort too.
The excitement in his voice when he spoke after that was unmistakable, and I’m sure that by this singular achievement, I’ve won myself a new believer in my Web Marketing skills, due to the personal benefit that has accrued to him so unexpectedly!
Next step: I’ll be sending the buyer a template for use in sending his measurments across to Modiu.
Lesson to take away: Web Marketing WILL work for ANY business no matter how ancient or unconventional it is. You just need to be willing to apply your God-given creative intellect to find the ways to make it work for you. If you need help, consider joining my Web Marketing Club at http://tayosolagbade.com/smclub-nonfarm.html
PII 014: When Citizens Break Laws at Will, Foreigners Follow Their Lead [Two Real Life Case Studies from Nigeria’s Seme Border With Benin Republic]
The lawless manner in which we conduct our affairs in Nigeria can make foreigners conclude that we have no laws worth abiding by. Two true stories I narrate below illustrate sad instances of the foregoing that I’ve personally witnessed, to my embarrassment as a self respecting citizen of Nigeria.
I share them here, in the hope that others may learn a thing or two.
Case Study 1: Sometime in 2015 I was in a taxi headed for Seme border from Benin Republic’s Cotonou.
At one of the checkpoints, a Beninese gendarme stopped the Taxi and asked each passenger for his/her passport in turn. When it came to a lady seated next to the door on my left, she told the gendarme she did not have a passport because she had never needed it to enter and exit Benin!
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Tayo Solagbade’s
Performance Improvement IDEAS
(PI Squared) Newsletter
NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.
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PII 014: When Citizens Break Laws at Will, Foreigners Follow Their Lead [Two Real Life Case Studies from Nigeria’s Seme Border With Benin Republic]
The lawless manner in which we conduct our affairs in Nigeria can make foreigners conclude that we have no laws worth abiding by. Two true stories I narrate below illustrate sad instances of the foregoing that I’ve personally witnessed, to my embarrassment as a self respecting citizen of Nigeria.
I share them here, in the hope that others may learn a thing or two.
Case Study 1: Sometime in 2015 I was in a taxi headed for Seme border from Benin Republic’s Cotonou.
At one of the checkpoints, a Beninese gendarme stopped the Taxi and asked each passenger for his/her passport in turn.
When it came to a lady seated next to the door on my left, she told the gendarme she did not have a passport because she had never needed it to enter and exit Benin!
The Francophone officer understood enough of the pidgin English she’d spoken, to get visibly upset and order her out of the vehicle. If the rest of us had not intervened on her behalf, the taxi driver would have been asked to leave her behind.
As we resumed our journey for the border, my curiosity got the better of me and I turned to ask the woman why she’d entered the country without the required travel documents – especially an International Passport and Yellow Vaccination card.
She replied that she always crossed on the bikes that followed a bush path outside the formal route along which the immigration and other posts were located.
According to her, all she had to do was pay the bike rider and he would get her across.
I instantly knew what she was referring to.
The bike guys are part of an intricate network of illegal border crossing facilitators who work hand-in-glove with the men in uniform on both sides of the border, to get money from persons lacking legal papers who wish to enter and exit either country.
I told her that those guys got passengers through by greasing the palms of officers at the checkpoints, so the latter would look away and not ask such passengers for a passport.
“That does not however change the fact that you need to have a passport duly stamped by immigration officials at relevant entry and exit points when you get into a foreign country, even as a West African in a West African country.”. I added.
I went further to note that an alternative to a valid and duly stamped password would be an ECOWAS Travel Certificate.
To my surprise she ASSURED me I was wrong and that one did not need a passport to cross the border from Nigeria into Benin, pointing out that the bike men readily told her and others so, and the fact that they NEVER got stopped by the men in Uniform proved it was true!
At that point I understood her dilemma: She was not aware of the symbiotic relationship between the bike men and the uniformed officers.
The latter got their palms greased each time the former found a willing traveler to take across. It was/is therefore in their interest to let the bike guys stay in business.
In other words, the whole “You don’t need a passport to cross the border idea” is a myth propagated and perpetuated by the bike riders with the silent consent of uniformed officials they have dealings with on a daily basis.
It is in their interest to create that impression because it gets the more willing passengers. This is a money making business for them. To say the opposite would amount to suicide for them!
Many intending Nigerian travelers, especially traders who shuttle between both countries, often lack valid travel papers, and so they naturally find the shortcuts appealing.
I then noted to the woman that what a West African travelling across West Africa does NOT need is a Visa.
That is typically required for travelers from outside the continent.
I ended by warning her that getting caught in another country AFTER crossing over without legal papers may not be so easy to buy one’s way out of.
By the time I finished, I could see that she understood, but the look in her eyes indicated she was still not convinced she needed to get a passport, since the arrangement with the bike men obviously worked well.
This problem remains so pervasive today, and it is not helped by the fact that getting a Nigerian passport is prohibitively expensive.
Last time I checked the price had been raised to about N21,000.0 (Twenty One Thousand Naira).
The ECOWAS alternative went for just about a few thousands less than the International passport, and that made me settle for the latter even though my plans did not include travelling beyond the sub region in the foreseeable future at the time.
This brings me to Case Study 2: A few weeks ago, here in Benin, I met a young Beninese small business owner
His seeming open mindedness intrigued me so much, that I decided to share some insights about making money/selling via Web Marketing with him.
One day, we had a discussion that touched on crossing the border to explore business opportunities and he said something that shocked me.
“As an ECOWAS citizen all you need to cross the border from Benin to Nigeria and back is an identity card. You definitely do not need a passport.”
He had said this in response to a comment I’d made about the incident involving the lady mentioned in Case Study 1 above.
Note that removal of travel restrictions for ECOWAS citizens have been discussed severally over the years, with all kinds of agreements signed.
The reality that confronts a West African traveler on ground however remains in sharp contrast to the ideals proposed!
To illustrate, I pointed out to him that students normally are allowed to travel using approved school issued IDs, but that on a recent trip, due to reported cases of people presenting fake student IDs, I once witnessed a police officer at a border checkpoint order 3 Nigerian students out of a taxi I was coming in from Seme border into Cotonou, when they failed to produce passports like the rest of us.
When they repeatedly showed their student IDs, he angrily retorted that those had been too badly abused by dishonest others, to be accepted on face value. Eventually he let them go
Try as much as I could, this young man simply would not listen.
He vehemently insisted he had visited Nigeria from Benin even when he had no papers and had easily paid his way through, which proved passports were really NOT needed!
This, despite the fact that I told him that before relocating from Lagos to his country on 1st April 2013 (3 years ago), I’d visited the Benin Republic Consulate on Victoria Island in Lagos, to ask for guidance on what I needed to know and do before entering the country.
The officials who met with me on appointment during my second visit, had specifically asked me to ensure I carried with me a valid International Passport as well as my Yellow Vaccination Card.
I did not stop there, but also telephoned the Nigerian embassy in Cotonou, after visiting their website to read up requirements for travel. Again I was told the exact same thing: You need a valid passport and Yellow Card!
The steps I took before traveling for the first time are commonsense precautions that any adult with primary level of education (which is all you need to legally contest for public office in Nigeria) would be expected to take!
Yet I continue to encounter persons schooled up to degree level talking and acting (like this young Beninese chap) at the border.
They often readily offer money everywhere they get stopped, and since that often works, they conclude those documents being requested by the uniformed men are not actually needed, or are just used as a means of getting money from travelers.
It is people like the above who often come in contact with foreigners like my young friend, who they then – proudly -tell about how they cross the border without passports and why it’s completely acceptable to do so!
When it became obvious he would not listen, I told my Beninese friend to use Google to find out the truth, and to go a step further to visit his country’s Ministry of Foreign Affairs as well as the Nigerian Embassy here in Cotonou to clear any doubts he had.
We parted laughing at the joke I made that he should never call my number if he ever gets caught in Nigeria without valid papers, by an official unwilling to accept bribes or one that demanded more than he (my friend) could cough up!
But even as I laughed, I felt saddened by our exchange.
My young friend knew that legally required processes in his country could rarely be bypassed by those assigned, in exchange for financial gratification.
So, for him, the fact that it happened so easily with regard to Nigeria meant that such processes really did not matter – in Nigeria!
To crown it all he arrived at this conclusion with the active support and guidance of Nigerians he interacted with, who knew no (or pretended not to know any) better!
That’s a shame, but I will continue to do my best to reorient all those I encounter with this problem. My hope is that others who share the sentiments I’ve expressed here will do the same.
New posts from last week*
Monday:
[Tuesday]:
[Wednesday]:
[Thursday]:
N/A
[Friday]:
Smart Marketing Systems Move Prospects Closer to Buying, Long After You’re Gone [Hint: Why It’s Better to Let People Convince Themselves to Buy from You, Instead of “Pushing” or “Chasing” Them!]
[Saturday]:
Why Schools Need to Teach Emotional Intelligence [Hint: Your Success In Life – Academic Ability Matters LESS Than Your Emotional Intelligence]
[Sunday]:
Tayo K. Solagbade* Self-Development/Performance Improvement Specialist *Creator of the Mastering Adversity for Perpetual Success Achievement Coaching Program Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others. Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting, freelance writing services, and best practice extension support services (for farm business owners). Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software. He has delivered talks/papers to audiences in various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others. In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos. On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region. His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details). In a previous life, before leaving to become self-employed, Tayo served for seven years (October 1994 to December 2001) as a high performing manager in Guinness Nigeria. He rose from Shift Brewer to Training & Technical Development Manager, and later acted in senior roles as Production Manager and Technical Manager. In addition to constantly challenging the status quo and influencing positive work changes, he built a reputation for using self-taught spreadsheet programming skills (starting with Lotus 1-2-3, and later moving to Excel Visual Basic) – in his spare time – to develop Automated Spreadsheet Applications to computerize manual report generation processes in the departments he worked. Over four(4) of his applications were adopted for brewery level reporting. Tayo holds a B.Sc degree in Agricultural Extension Services from the University of Ibadan, Nigeria, having graduated top of his class – with Second Class Upper Division honors – in 1992. He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy (SDAc). When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes The Farm CEO Weekly Newspaper (sent via email to paid subscribers) and his Weekly Performance Improvement IDEAS newsletter. You can connect with him on Twitter @tksola.com and Facebook. Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity. ====
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Why Schools Need to Teach Emotional Intelligence [Hint: Your Success In Life – Academic Ability Matters LESS Than Your Emotional Intelligence]
Do you want to excel at what you do in life? If YES, it might interest you to know that your academic prowess and credentials pale in significance when compared to the Emotional Intelligence you possess.
I recently read <a href=”http://www.success.com/article/why-you-need-emotional-intelligence-to-succeed”>Why You Need Emotional Intelligence to Succeed</a> (click to read) by Travis Bradberry on Success.com, and the contents resonated greatly with me based on my own knowledge and experiences on the subject over the past decade.
In this article I share some tips based on my study and application of this concept, since my mother gave me a copy of Daniel Goleman’s groundbreaking bestseller omn the subject as a birthday gift in 2005.
1. EI is not set at birth (unlike academic intelligence’s IQ), and as such can be improved via conscious effort.
In other words, EI can be taught and learned – but mostly, in my experience, by doing – not in the classroom.
2. EI has several dimensions, and people who demonstrate the greatest degree of EI are often those able to achieve mastery in majority of those dimensions.
I discuss two of those dimensions that I consider most critical in the rest of this article.
<h3>A. Delayed gratification</h3>
The ability tp put off or delay satisfying certain secondary needs in order to dedicate one’s time, efforts and resources to achieve a valued goal(s) is often a pointer to a person’s degree of EI.
A survey done of a group of kids in school required them to choose between getting a gift instantl for carrying out an assigned task, and waiting several weeks to get a bigger but unspecified reward.
Most of the kids chose to “cash in” immediately. Years later when all the kids had left school, and become working adults, the researcher found that those who had chosen to wait longer to get rewarded were doing siginificantly better in life than those who had not.
Historical evidence confirms the accuracy of the above findings, as we often hear successful people recount how they had to deny themselves certain pleasures and also sacrifice many wants and needs, until they reached their goals.
<h3>B. Persistence</h3>
The ability to commit oneself to long term pursuit of a valued goal in the face of discouragement and deprivation is another strong indicator of a person’s degree of EI.
I happen to believe too many people that many people lack this particular quality, and most who do often also lack the earlier mentioned ability to delay gratification.
In other words, they are inter related.
The ability to persist involves carrying on with the chosen task(s) in pursuit of one’s set goal(s), regardless of the difficulties one may encounter in doing so.
<b>What I find often happens with most people is that they assume – often unconsciously – that they have a say in how long they will need to persist before they succeed. </b>
Most will not admit it when asked, but they betray the fact that they think so in the way they react to prolonged adversity.
<b>The truth is that it is NOT up to any of us to decide how long it should take, or how hard or difficult it will be to arrive at success.</b>
There are universal laws guiding achievement and they are applied impartially, but in consonance with the abilities/capacity of each person. As a result no one ever gets tested beyond his/her inborn ability to cope with the challenge visited on him/her.
<i>Therefore if you find yourself confronted with adversity in any form, no matter how intimidating, KNOW that the Creator allowed it to reach you because He KNOWS that He has put in you what it takes to beat it.</i>
Be inspired by that knowledge – and take action based on it to defeat any adversity that comes your way.
<h3>Anyone can LEARN to develop and use these abiliities, on his/her own, or with the help of a competent other e.g teacher, coach or mentor.</h3>
What’s more, the learning can happen at any age, and during any phase of life.
The implication therefore is that a child can be helped to develop these abilities (and others making up EI) so that s/he arrives adulthood adequately equipped to deal with the inevitable facets of adversity s/he will pass through, such as delays, disappointments, setback and outright failures (aka temporary defeat).
Daniel Goleman in his book “Emotional Imtelligence” recommended that educational institiutions incorporate teachings desinged to inculcate the various dimensions of this meta ability into learners, so they can enter the real world better rounded, and more capable of succeeding in life an any area of endeavour they choose to venture.
I agree 100%
<h3>The 2 abilities discussed above have helped many otherwise ordinary, relatively ungifted persons achieve truly extraordinary feats in various areas of endeavour. </h3>
<I>So many unschooled or poorly schooled persons have climbed to unprecedented heights of achievement by making use of them.</i>
Well known examples include Thomas Alva Edison and Henry Ford.
But if you look around in your own society I’m sure you will find more familiar examples. In my country Nigeria for example, the case of Shina Peters the Afro Juju music maestro comes to mind.
At age 8 he quit school and followed his passion for playing music by working as a house boy for Chief Ebenezer Obey – among other difficult roles, just to achieve his dream.
Today he is recognized as the inventor of his own genre of music and posesses wealth that enables him provide gainful employment to many who are much better schooied than he is!
Many other examples abound. Any persons who take the pains to learn and appy EI in their daily lives will end up as role models or examples for others to emulate or refer to.
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Smart Marketing Systems Move Prospects Closer to Buying, Long After You’re Gone [Hint: Why It’s Better to Let People Convince Themselves to Buy from You, Instead of “Pushing” or “Chasing” Them!]
Every now and then I have conversations in which people ask me how I am able to generate such regular enquiries online for my Excel-VB software products, software development service and other solutions I offer – without placing any form of paid adverts in any medium.
My answer is always the same:
Over the past decade, based on careful experience based research, and lots of trial and error, I’ve developed and use (while continuing to tweak for better results) what I call a customizable Web Marketing System (WMS).
After telling them that, I try to illustrate what I mean by sharing true stories about how my WMS has generated quality sales leads for me in the past, with some eventually leading to highly profitable sales.
What I have however found is that very few of those I explain this concept/strategy to really “get it”, and yet they see (or have been on the receiving end – as buyers – of) that same WMS at work!
For many, even though they do not say it, but I sometimes sense they think I’m hiding something or even lying.
One cannot however blame them. This is because what I claim to achieve on such a regular basis sounds more like magic than reality.
After all how many Africa based African experts can claim to make regular 5 to 6 figure income from sales of custom ExcelVB software products, books and other solutions to buyers in and out of Africa via the web – without face to face meetings?!
To help more people “get it” about 2 years ago I created and began using a Mindmap to explain the WMS to prospects and other interested persons.
Later on I added a screenshot demonstration video in which I use the mindmap as a basis for explaining the 9 key components of what I call a WMS.
I share the above details here to illustrate one of many ways I use my creativity to manipulate my WMS to effectively communicate the benefits that my solutions can deliver.
By creating the mindmap and supporting it with a video explanation, I’ve eliminated the need to devote conscious effort, time, energy or indeed money to market my WMS development service to any interested person(s).
Once s/he indicates interest in learning more, I simply request his/her email (and phone number) and then send him/her a generic message, with a personalised introduction.
By the time this happens, I conclude my work is done as far as marketing goes.
All I then need to do is wait.
Yes, waiting is what I do from this point – not chasing and not calling to follow up.
I just wait – patiently, like a hunter, meme (French for “even”) a Ninja!
Why?
Because at that point I know s/he would learn everything else I could have told him/her by listening to me in the video, while studying the mindmap – all of which can happen even while I sleep: talk about putting your marketing on autopilot!
Waiting like I’ve described above is something majority of people who want to sell find very hard to do.
Yet the process of selling is more of a psychological than physical process – and the art of “waiting” is a crucial element.
I am able to wait like that – with confidence and without fear of loss – because my WMS enables me know for a certainty that I’ve done virtually everything needed to convince the prospect to buy.
So if s/he still balks or walks away at this stage it will often not be wise to push or chase him/her.
Instead you simply stay away for a while, and since s/he would have joined your mailing list from the onset of your interactions, in order to connect with you, just let your email newsletter keep working on him/her.
Some prospects I’d long given up on came back 1, 2 even 4 years later to buy from me in this manner I.e because I used my newsletter to stay indirectly in touch, making them NOT feel they were being pressured.
As a result, they took their time to study me and my work enough to convince themselves they really needed my help.
This is why I say it’s better to let people to convince themselvesto buy from you, than it is for you to convince them to do so!
The former results in buyers who are motivated and often willing to pay what you ask – and they tend to be more willing to trust you and accept your guidance as well I.e easy to work with.
The latter can often be the exact opposite of the former.
I don’t know about you, but do NOT like to work with such people, because they tend to be too difficult to satisfy!
Like I tell those who ask all the time, the best marketing systems are those that keep moving the prospect closer to making a buying decision, long after you and the prospect cease communicating or separate.
In other words, the marketing system would be designed to keep him/her focused on the alluring benefits of the solution you offer, offering additional logical insights that ultimately influence the prospect to RETURN to you, often to ask few questions for clarification and ultimately request payment details, or simply pay – depending on how you sell.
I’ve closed countless sales effortlessy with prospects in various countries using this time, effort and cost-saving approach as part of my WMS, and that’s why I recommend it so highly.
Below is an example of an email I sent to an existing client looking to invest in my WMS development service.
Notice the details I provide in it are consistent with the explanation I’ve given above.
If you’re interested in getting copies of the mindmap and video, click here to send me a message.
Dear Alhaji S(name removed for privacy),
Our recent phone and Whatsapp conversations refer.
After listening to your Whatsapp message I decided you may find it useful to view the mindmap and watch the video explanation for what I NOW believe will best suit your company’s needs.
I call it a Web Marketing System or an Effective Online Presence.
Below is a generic message I send out to explain what it is all about to potential clients.A. Find attached a mindmap image that shows key components of what I call a customizable Web Marketing System (WMS).
The WMS is what I propose to develop and implement for your company to boost your business marketing reach/impact, measurable over time in terms of:
1. time, effort and money you WILL save
2. Quality sales leads/enquiries you will generateB. Find attached a zipped folder containing a video for you to watch offline, in which I explain what the WMS components are about and how they benefit businesses that use them.
INSTRUCTIONS FOR UNZIPPING THE VIDEO FOLDERDownload the attached zipped folder to your desktop and unzip the contents.
2 files will emerge. Double click on the web page file to launch a browser window in which the SWF video file will playback.
Note that if you see THE browser prompt shown in the linked PNG image below, all you need do is simply click “Activate Adobe Flash” (or the equivalent linked text displayed in your browser), and follow the instructions to get the video to display and play.
http://tayosolagbade.com/sdnuggets/wp-content/uploads/2015/10/fbsc-video-tip.png
TIPS FOR WATCHING THE VIDEOS:
To watch the video, YOU MUST (and this is important!) REMOVE or EXTRACT the 2 files in the zipped folder, and place them in the same location on your PC.
Next, double click on the web page file (the one with the browser icon) among the two, to watch the video in your browser. If you get a prompt to activate “Adobe Flash Player” click on the prompt to activate it by following the instructions that appear.
WARNING: If you click on the 2nd SWF file, it WILL NOT play the video.
AND if you click on the files without REMOVING them from inside the zipped folder, you will get an error message. The video will not play.
For the video to play, YOU MUST copy out or EXTRACT both files from inside the zipped folder and place on your PC in the same location, TOGETHER. Then click the one with the browser icon.
Let me know if you need help.
In your service
Tayo
Creative Web Maketing Content Propagation Yields Multiple Benefits (Hint: A Little Known Plugin That Can Help You)
You need LOTS of interest generating content on your website to attract and increase the chances of retaining potential buyers when they visit.
At the very least, you want them to go away only after having taken action to connect with you in a way that gives you the opportunity to keep them in the sales loop by contacting them using details they optin to provide.
<h3>One effective way to recruit potential buyers as recommended above, is to integrate your web marketing content with use of the <a href=”http://mediapass.com” target =”blank”>mediapass.com plugin</a>.</h3>
The plugin is designed to enable website owners (content publishers) capture paid subscribers using “dripped” content.
To really succeed in using the Mediapass.com system to market your brand, and especially to generate potentially unlimited passive inceome you need to visit the site and read their detailed notes on how to use their system to recruit readers/visitors willing to pay to read protected content served on your site.
If you don’t have a useful volume of content, this plugin may not yield the full range of potential benefits it can deliver.
That’s why your efforts need to be focused on creating as many new articles, videos, reports, case studies etc as possible.
All of the above can be offered free or for a fee to site visitors to generate passive income fir you in trickles that can add up over time with large numbers of subscribers.
But that’s just one side to the potentially useful benefits you can reap.
<H3>Another – even better – benefit the mediapassy.com plugin gives is the opportunity to get valuable information to guide your efforts to upsell your big ticket solutions/offerings!</H3>
This is something I learned the hard way over the years regarding focusing my marketing/brand promotion and buyer recruitment efforts online.
It’s important to study trends as a means to more intelligently determine what to do next, where to do it, and how.
You see, a system like mediapass.com’s gives people who fit your target audience profile a low risk entry opportunity to check out the solutions you offer.
We all know potential buyers of a product or service need to trust and believe that it can help them, before they can take the leap of faith to invest in it in a big way.
<H3>My hard won experience has shown that low risk entry offers help to identify those I should focus on the most among visitors and enquirers on the site.</H3>
A person willing to subscribe for a month via the mediapass.com system to access an ecourse on your site, or to read a 4 part educational piece on achieving personal breakthrough will be more likely to be interested in an offer of your big ticket solution…
BUT that will be IF the experience s/he has with the low risk entry offer s/he signs up for is good.
This is why I always admonish clients to devote relentless energy to creating new top quality response generating website content,
Beyond paid adverts on any platform, original zero cost response generating content copywriting and propagation is a proven and timeless strategy for achieving high search engine visibility.
If you need help generating such content on a regular basis, I can do it for you (via my Ghostwriting service) or coach you to do it yourself. Alternatively, <a href=”http://tayosolagbade.com/contact.htm” target=”blank”>you can engage me to do both, like I do for clients who signup for my 1 year FREE Web Marketing support service (click for details/to contact me)</a>.