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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays)
in line with this publishing schedule 
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1 of 2: PUBLIC SPEAKING – No. 215: Don’t Be So “Nice” That You Appear Incompetent (Hint: Sometimes It Pays to be Initially “Difficult” So as to be Successful Later)
When it comes to DELIVERING desired results, LOWERING YOUR STANDARDS (or COMPROMISING) in order to avoid being called “difficult” by clients (or representatives) unwilling to honour their end of the bargain, can end up making you look incompetent.
In this write-up I explain why doing the above to please others is never worth it, IF you want authentic and lasting success.
Some people always want to cut corners, or give too little, if possible nothing, to get ALL they want!
In today’s NIGERIA, a person can easily get labelled wicked if s/he REFUSES to allow or tolerate wrong behaviour from those who report to him/her or who s/he has to LEAD.
The problem is widespread, and begins right from the schooling system, from primary to tertiary level.
For instance, today the following can earn a teacher/lecturer the label of “WICKED”:
1. Insisting students meet minimum required attendance, or get penalized.
2. Insisting students score required passing grade for a credit course, or repeat/carry over.
3. Refusing to entertain “pleas” that a student whose performance falls below cut-off level be allowed to advance to the next class.
Like I said, it’s everywhere…even on the Nigerian roads, the traffic offender thinks the same way. S/he will plead in the same manner after DELIBERATELY jumping the lights and getting caught.
They always believe they can plead (and if necessary BUY) their way out of any trouble. Quite often they also find enforcers willing to let them do just that.
In Nigeria, when people “BEG” you to bend the rules for them and you agree, they say “God Bless You”. When you refuse, they call you “WICKED”!
I argue that it becomes impossible to ensure the required high standards are met, and the DESIRED RESULTS achieved when we fail to enforce rules put in place to make that happen!
For instance, how do we turn out competent medical surgeons if we let those who fail tests designed to test “competence” to advance to the next class…because we don’t want to be WICKED, or we want to HELP?
The truth is that there are times when the best way to HELP people will be to make them pay the price for their wrong doing.
We need to challenge people to put in the needed effort to QUALIFY to move to the next level in pursuit of a reward they want.
The reason Nigeria has become home to “mass mediocrity” is because too many people are UNWILLING to EARN merit-based access to rewards they seek…AND too many people in decision making positions are WILLING to BEND the rules to let such people have their way.
We see the result in the pitiful state of our sports today, compared to our rich past!
Save for some individuals who are excelling in their fields using raw talent and drive (e.g. Table Tennis), our Sportsmen and Women today give us little or no reason to cheer.
Many people are getting picked to represent us through corner-cutting, and it’s preventing the BEST talents that we really have from getting to represent us.
It’s the same problem in other areas.
Merit gets second place most times in decision making when it matters most.
Until we change this harmful and shameful culture, Nigeria will continue to crawl in fields of endeavour where she should be SOARING high above other nations, in the skies of achievement.
I’ve been called DIFFICULT, UN-REASONABLE, RIGID (or even WICKED!) quite a bit in Nigeria…and I have NO PROBLEMS with it!
That’s because I do NOT tolerate mediocrity in any guise or form, and I constantly demand EVERYONE around me to pull their weight, and earn the right to access rewards they seek.
My kids will tell you this is true – and like I’ve told their grandparents, the results WILL be obvious in the abilities they manifest for the world to see in the VERY near future.
In the meantime, if YOU are a parent, I urge you to entrench a similar culture in your home, so your kids get the best preparing to excel in the real world.
They will arrive adulthood with the right mental attitude and discipline to make the most of opportunities that come their way!
Question: How do you serve clients successfully?
Answer: By delivering the results YOU promised them and which they agreed to pay YOU for.
It’s VERY unlikely that you can successfully serve clients by being NICE to them, while failing to do the above i.e. delivering what you promised!
This is why it’s crucially important that you avoid making the dangerous mistake of LOWERING your standards to please any client.
Let me explain using a personal example:
In developing and implementing Web Marketing Systems (WMS) for clients, I sometimes get asked to meet with and/or give a talk to decision makers (who pay to have that happen) on what I am to do for them.
During such interactions I spell out what I will do for them, as well as what they need to do on their own part, to meet me halfway, so that the solution works as expected.
But I don’t just stop at telling them…
When work starts, if/when I identify that a client is going off track in terms of delivering what s/he has agreed to enable me progress the work (e.g. sending me a profile, or articles to use in creating new content), I firmly, but politely remind him/her noting problems likely to occur.
Trying too hard to be “nice” with a client (or representative) failing to give you what you need to do YOUR work, can end up making YOU look bad at the end of the day.
How?
Myriad possibilities exist.
For instance, in order to be “nice”, you may say nothing about the delays to those who need to know. The problem is that the culprit could later turn around – when eye brows are raised, and say YOU did not ask/remind him/her – effectively blaming you!
So don’t take the business of being nice too far: You must think and act like a true professional at all times – IF you want the client to respect you.
Learn to assert yourself to get your work done.
No one is going to give you a pat of the back for failing to deliver. Remember that you’re getting paid!
If the decision maker has given you the go ahead, and some person(s) assigned to work with you are delaying things, find a way to set them right before they make you look bad.
If they fail to change despite your best efforts, get the relevant decision maker involved.
THAT could get you labelled “WICKED” by any naughty mediocre minds involved. However, my experiences indicate that such a situation will only be temporary.
You see, taking such decisive action WILL often enable you deliver a solution works, just like you promised. When that happens, you’ll look good to decision makers WHO TRULY MATTER!
All others will simply fall in line and join in applauding you from them on!
Take it from me. I’ve been there countless times in paid as well as self-employment…
…as a shift manager leading over scores of men to achieve daily targets on bottling lines; as a shift brewer leading a dozen operatives to meet daily brewing targets; as Technical Training and Development Manager leading a team of Training Instructors and Engineering Trainees to serve the brewery with custom training, and also as Acting Production Manager, leading others (some 15 years my senior in the company) to achieve target brewing outputs.
Since becoming an entrepreneur over a decade ago, I’ve also been “there” countless times at an even more demanding level…
…as a multi-skilled Performance Improvement Specialist working – in person and online – with clients within and outside Africa, to deliver promised results.
Sometimes it’s not deliberate on the part of the client or representative. They tend to get so busy with their own business tasks that they “forget” or “de-prioritize” what they agreed to do for you.
But the problem created for you WILL always remain the same!
That’s why you need to call their attention, if/when they inadvertently fail to meet you halfway as agreed.
If you do not do so in a timely manner, you will be setting yourself up to look bad.
You have been warned!
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This newsletter (which I use to promote Burt Dubin’s Speaker Mentoring Products/Services) serves
experts-who-speak. Starting – Monday 13th April 2015 – it MORPHED in name and content served, to a 2 part Speaking/Web Marketing IDEAS newsletter, to better serve them.
You just read the “Public Speaking IDEAS” part above. What follows below is the “Web Marketing IDEAS” part.
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Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how
you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.
Burt Dubin’s monthly Speaking Biz Strategies Letter
[Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional
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2 of 2: WEB MARKETING: To Achieve Sustainable Success, Closely Monitor News About Current Affairs and
Politics! [FREE MP3 DOWNLOAD]
“If you want to achieve sustainable success in business (especially in a volatile market place like Nigeria), it’s in your best interest to develop interest in
current affairs and politics, because those are the two key ingredients that really keep this country from having a stable sociopolitical climate.
And for as long as that stable sociopolitical climate does not exist, every person running a business will probably have to sleep with one eye open.” – Tayo K.
Solagbade
It’s FREE for all my Web Marketing/farm business clients, and ALL members of my Inner Circle as well as for ALL subscribers to THIS newsletter.
If you are not yet ANY of the above, just send me a message here to let me know.
If you want me to send you the full MP3 recording, just say so in your message.
NB: If you’re already a client or subscriber, email me via tayo at tksola dot com and let me know you want it
Alternatively, click here to request the FREE MP3 DOWNLOAD.
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SPECIAL OFFER TO READERS OF THIS SPEAKING/WEB MARKETING IDEAS NEWSLETTER
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Question: But who is Burt Dubin, and why do I (Tayo K. Solagbade) think you should you learn from
him?
Answer: Burt is a 3 decade veteran in the professional speaking business. After achieving top level cross continental success as an
expert-speaker, he has established a reputation for mentoring some of the highest paid speakers in the world. He owns SpeakingBizSuccess.com, SpeakingSuccess.com and BurtDubin.com.
Burt helps those he mentors (experts-who-speak) to Position, Package, Promote, and Present* themselves successfully to clients (*He calls
them the 4Ps). That’s why it’s no surprise that on Burt’s website, considerable space capital is devoted to useful business marketing articles as well as products.
It might also interest you to know that MANY years back, Burt established himself as one of the best marketing minds in the world. To really put this FACT in
proper perspective, I’ll provide more specific details in form of an example.
A few years ago, Burt contributed an article to a powerful publication titled “The Most Effective Articles Ever – By The World’s Top Marketers“. That 574 page ebook features timeless marketing advice from 71 of the world’s top marketers – including Jack
Trout, Joe Vitale, Yanik Silver…and Burt Dubin.
That’s ample proof that (in addition to Public Speaking), Burt would be a great resource to learn business marketing from!
Full Disclosure: I represent Burt as Sole Agent for his products/services, which means if YOU buy from him, I get paid.
But that’s NOT the main reason I represent and recommend him. I have benefited in many ways by learning from Burt. Through his writing, his audio recordings,
and from directly relating with him.
Before we teamed up in 2011, I’d been studying his work and adapting it to succeed in my work from way back in 2002. It does not matter what part of the world
you’re in. If you know how to adapt them to suit your peculiar local needs, Burt’s ideas and strategies WILL work for you. I am living proof of it!
That’s why I never tire of CONFIDENTLY recommending him to others.
If you need help putting the ideas shared above to use, let me know HERE.
in.
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Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…
If you need help purchasing ANY of Burt’s products (like “Presentation
Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria) or email tayo@tksola.com
Have a great week :-))
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SPECIAL PRODUCT FEATURE
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Useful Resources for Speakers
177 Wow! Wow!
Showmanship Stratagems
Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.
more information
Burt’s Flagship Album
This is the product to own if you can own only one. Why? Because in it you discover principles of platform
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With its Money back if not delighted Guarantee hardly any are returned.
Find out why
Presentation Magic
A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before!
See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.
Presentation Magic Manual with new pages added plus 3 audio CDs.
more information
How To Create a Great Program Manual
Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven
principles that add value to the experience of sitting at your feet and learning from you.
This is a reprise of the historic presentation that launched the Speaking Success System.
No copy of this 2 CD program and 50 page Learning Guide has ever been returned.
more information
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NEW: Speaking Ideas: 25 Articles and True Stories for Experts Who Speak and Those
Aspiring (Volume 1)
Download above PDF
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NEW: KUKURU DANGER™: 5 True Stories
About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life
Download above PDF
“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).
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“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard
work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*
*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to
start his own business).
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