Read To Develop Your Critical Thinking Skills & Converse More Intelligently!

Using the recent Biafran war debate as a case study, this article illustrates the important role played by a healthy reading habit in building critical thinking skills, which in turn can improve the quality of interpersonal interactions in societies. Note that by "reading", I refer not just to what happens in learning institutions, but even more specifically to that done by adults to inform and educate themselves on current affairs, history, politics etc.

Many Adult Nigerians Lack Critical Thinking Skills

Whenever I read or hear people make blanket declarations based on tribal or racial sentiments I often feel sorry for them. The recent uproar regarding comments by Chinua Achebe in his latest book (There Was A Country) about some of Nigeria’s past leaders of non-Igbo extraction is a case in point.

As I explain later in this piece, it takes a deep knowledge of the history of the war, and of Nigeria, to fully appreciate the perspective from which Achebe has written his new book. Far from being tribalistic, Achebe is a man who seeks to add clarity to how we treat each other as different nations co-existing as one in the geographical entity called Nigeria.

Unfortunately, some people with tunnel vision have simply turned it into a revival of tribal rivalry – claiming Achebe, an Igbo, had insulted or offended Yorubas by accusing Chief Obafemi Awolowo who was no longer alive to defend himself.

Some of us cannot afford to be narrow in our thinking. For instance, I I’m married to an Igbo woman – from Anambra state. Which makes my kids half Igbo. This gives me a unique opportuntiy to see things from both sides (more on this later)!

It takes a lack of critical thinking skills to assume that everything can be seen in terms of either black or white. The truth about life is that a lot of overlapping will often happen between the white and black we see.

Our ability to intelligently navigate those grey areas in life is often determined by the quality of thinking we are capable of. Reading can help any interested person develop critical thinking skills that will equip him/her to view issues from a balanced perspective.

To Comment Intelligently, You Must Study The Subject!

In many discussions, both online and off, young Nigerians who were either toddlers or not yet born when the war happened condemned the author for his unflattering comments about Awolowo and others.

Yet, from their comments it was often obvious that they had a poor grasp of the subject they challenged Achebe on!

I just don’t get it. How can you intelligently comment on a subject you have not studied?

Achebe wrote a personal account of his experiences and observations during the the Biafran civil war. He experienced it as a young man, in a very personal way – losing loved ones including his own mother!

The young people who criticised him should have done their homework by reading books written on the war. And possibly interviewing older persons who survived it. If their sources were reliable, that would have equipped them to comment more intelligently, and from an informed perspective.

Sadly, they chose to simply jump in and play in the mud like others!

How many Nigerians know what a “Pogrom” is?

According to Wole Soyinka in his book titled “The Man Died”, that was what the Igbo were subjected to in most parts of the country as a result of the war. Innocent citizens of Igbo/eastern origin suddenly became targets of attacks, with some fellow citizens from other tribes that they’d lived amongst for years turning their backs on them.

If you were not a conscious adult when the Biafran war happened(I was born the year it ended), there’s a good chance that most of what you know will have come to you via hear-say. If you’re lucky, your sources would have been authentic and truthful.

Some of us had no willing/reliable channels to learn from. So, we turned to the few books we could find.

It was in Nobel Laurete Wole Soyinka’s book titled “The Man Died”, that I first encountered the word “Pogrom” – and I had to consult a dictionary for the meaning. If your vocabulary is anything like mine was back then, you’ll probably want to do the same…now :-)

The book provides graphic accounts of how many ordinary Igbos who remained behind in non-biafran states were hunted down, to the extent that it became risky for persons belonging to other tribes to openly associate with an Igbo person.

The author – Soyinka (a Yoruba by tribe) had expressed outrage at the treatment meted out to Igbos. It is noteworthy that he did not simply stand aside and watch. Indeed he was an active participant in mediation efforts, to the extent that he eventually got thrown in jail by the Nigerian authorities after visiting Biafra (and foreign organizations) in an effort to broker peace, to stop the war from happening.

Who better to tell you the truth about what really happened, in a book!

Reading Helped Me Bridge The Gaps In My Knowledge

A few years ago, I personally undertook a journey of self-education about the early history of Nigeria, with particular interest in the Biafran war.

My motivation derived from a need to understand the origin of the palpable distrust that persists, especially amongst the dominant tribes in this country.

I also needed to unravel the mystery, for a number of other more personal reasons…

You see, like I said earlier on, I’m married to an Igbo woman from Anambra state. And I’m Yoruba from Ogun state. Every now and then I have heard phrases like “Yoruba people always do this or that…” and I would wonder how any of that described me…:-) That told me there was apparently a lot I needed to learn!

In addition, I got curious about our history, when I read that 6th July 1967 was the day the Biafran war began…and that it ended on January 1970.

Get this: I was born 6th July 1970. In other words, the war began on (what would later be) my day and month of birth, and ended in my year of birth!

Strange coincidence I thought. And that made me even more resolved to learn about the war – especially what happened to the Igbos.

As you can imagine, I chose to do this not just for myself, but also for my kids – who have Igbo names, and Igbo blood running through their veins. I wanted them to know the truth about their past.

And Soyinka’s book has provided some useful insight. So did a few others I bought, though I was not as convinced of some of the other authors’ objectivity, or the reliability of their “sources”.

Summary

The above is why I intend to read Achebe’s new book in full as well, to continue my education.

If you are anything at all like me, as described above, I suggest you get a copy of Soyinka’s “The Man Died”, and that of Achebe’s “There Was A Country”, so that you can educate yourself better about what truly happened during those formative years of the nation we call Nigeria.

Then, and only then, will you be able to make useful contributions to the discussion about the way forward!

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A Permanent Solution to Africa’s Low Per Capita Protein Consumption!

Update (20th July 2021): PDF White Paper version now available for FREE DOWNLOAD – Click here.

PDF White Paper | A Permanent Solution to Africa’s Low Per Capita Protein Consumption! - Email your WhatsApp number to Tayo@tksola.com with RABBIT FARM BIZ WHITE PAPER in the subject line - and I will send you download link

 

Preamble

This write-up will interest farm business owners and policy makers in the Agricultural industry/sector. Keep an open mind as you read. I argue that African countries are currently NOT rearing the right mix of livestock types that can help them produce enough animal sources to boost protein consumption per capita. Complementary rearing of a particular micro-livestock type is advocated as a faster and cheaper strategy for boosting production of animal protein sources. I end by suggesting that governments modify current development projects to include the recommended micro-livestock type (making example reference to a World Bank sponsored 5 year CAD project under which the Lagos State government is currently providing grants to Lagos farmers).

Introduction

In Africa, protein requirement per capita (g/Kg of body weight) as determined by the WHO is 0.91 for children to 0.44 for Adults (see http://www.fao.org/DOCREP/MEETING/004/M2995E/M2995E00.HTM).

But per capita consumption of fish (a key source of protein) in sub-Saharan Africa is reportedly “the lowest in all regions and it is the only part of the world where consumption is declining”. (See http://www.fishforall.org/ffa-summit/English/Fish&FoodSecurity_22_8_lowres.pdf)

The main reason for this situation is the increased pressure on food sources due to the continued increase in population over the decades here in Africa. And that’s why livestock farming has been actively encouraged and supported.

But here’s one truth that may probably shock most people: We’re NOT rearing the right kind of livestock. And for decades it’s been slowing our progress towards the goal of bridging the per capita protein consumption gap between us and the rest of the world.

The point I’m raising here is crucial to the well being of a large majority of Africans living in Africa. And African policy makers need to seriously consider adopting a modified approach to livestock farming, to correct the unhealthy trend.

Animal protein sources we currently produce are not cheap enough for majority of Africans to afford.

Let me explain what I mean: The most popular commercial livestock ventures in Africa are poultry, fishery, piggery and other large livestock farming enterprises. These types of animals require mainly grains/cereal based feeds to yield profitable returns.

However, we know that over 60% of commercial livestock farming expenses arise from feeding alone. Since the grains used as ingredients for their feed are generally expensive and limited in availability, the resulting livestock farm products tend to hit markets at relatively high selling prices.

Most of these commercial farms target markets in the towns and cities where they are likely to find more buyers who can afford their products. The poor majority in both urban and rural areas consequently get left out!

Here’s a quick reality check to demonstrate the accuracy of the above statement: How many poor or low income families can afford to eat eggs or chicken daily – even weekly? “Very few” is the answer. The irony is however that most will often come near livestock farms as hired hands or as traders (e.g. market women) to buy and resell/retail! The current cost of production of our animal protein sources is too high.

And that is the REAL reason why per capita consumption is still low in many African societies. A disproportionate amount of the fish, chicken and meat being produced is being consumed by a relatively small financially capable fraction of the population i.e. the middle class and rich. The poor or less financially endowed cannot afford to buy.

If we continue this way, we may never get out of the protein defiency hole we’re in!

3 Key Justifications for Large Scale Adoption of a Complementary Commercial Livestock Type

1.         Grains/Cereals Limitation: Grains based livestock farms will struggle due to high grains prices/scarcity. For instance, Industries like breweries for example are using more and more cereals as raw materials especially following ban on wheat imports. Competition is ongoing between man and livestock for this food source, resulting in a steady increase in price.

2.         Grains Preferring Livestock: Many conventional commercial livestock farm animals like cattle, sheep, and poultry require mainly cereal based diets to turn out profits. The implication is that farms that rear them will continue to contend with relatively high productions costs.

3.         An Alternative Livestock Type: There is a micro livestock type that we can quickly, easily and cheaply get majority of our people to rear commercially, to dramatically boost our animal protein production, in a short period of time.

A Micro Livestock Type That Can Solve the Problem

We need to focus more attention on smaller livestock that are cheaper to rear with higher meat to bone ratio and greater feed to flesh conversion.

Rabbits provide a viable complementary alternative to our conventional livestock meat sources.

I say this based on personal experience gained from careful study and rearing/breeding of the Rabbit for sale. The ideas I propose also derive from knowledge of tested and proven ideas developed for use on the continent (an example of this is given later in this piece).

Here is a summary of the Rabbit’s amazing mix of extremely useful attributes:

1.         Copes well with varied food types. E.g. farm harvest waste such as food crop leaves; domestic waste e.g. oil-free left over rice, plantain/yam peels etc

2.         Easily managed, and not noisy. Requires low capital and minimal infrastructure. This makes it ideal for the less financially endowed larger majority to adopt.

3.         Boasts high feed to meat conversion ratio of about 1:1. This means for every 1kg of feed given to this animal, it can convert it to 1kg of meat. That implies a high ROI i.e. it is cheaper to feed for meat production – unlike the large livestock which often deliver to a feed to meat conversion ratio of 2:1.

4.         High reproductive capacity. It reproduces fast and also grows fast. Therefore breeding will be easy and with good management, flocks will grow rapidly.

5.         Biological Refrigerator. It makes artificial refrigeration unnecessary. Can be slaughtered and made at once into a pot of meat stew for a family. There would be no remaining pieces to store in the freezer!

6.         Healthy white meat. Red meat/beef is considered unhealthy. More people now prefer fish and chicken. Rabbit meat is white meat, and comes highly recommended for persons with health concerns. That makes it attractive.

The Plan: Low Cost Backyard/Farm Waste Based Rabbitry Integrated With Fish/Crop Farming

State governments keen to more immediately boost per capita protein consumption amongst their citizens can promote adoption of backyard rabbitry by families. In other words, they can be encouraged to rear the animals to supplement their family’s meat supply. As time goes on, they’ll grow enough to sell some and earn additional income.

This would be done as a complementary alternative to current livestock farming efforts. Once this alternative and cheaper high protein source becomes widely available, demand for the grains fed livestock will reduce and pressure on the expensive grains will drop.

A Useful Model That Can Be Adopted: In 2009, Jacky Foo of Stockholm, Sweden came up with a (U.S.$20,000 grand prize winning) idea of a community rabbit-fish agri-business farm for producing affordable protein, and generating employment. African farmers and governments can adopt a variant of that model. From what I’ve seen online, Jacky Foo is willing to offer guidance to those who ask. See details at http://newswatch.nationalgeographic.com/2009/12/03/541_rabbit-fish_farm_wins_contest/

Interested governments can modify current efforts (e.g. World Bank sponsored projects like the Commercial Agricultural Development Project described below) to INCLUDE the above Rabbitry initiative. The benefits to be had are enough to justify doing so!

Lagos state for instance already has Farm Service Centres. They only need to include the needed research investigation and development for rabbitry into their plans.

World Bank Grants for Lagos Farm Businesses

On a final note, I offer the following information for interested farmers based in Lagos State. Some weeks back, I got a call from a lady officer (Bunmi Daramola) from the Lagos State ministry of Agriculture. She told me she had read one of my articles on farm business marketing, and wanted to meet with me. When we met, she told me about the work being done by the State Commercial Agricultural Development Office (SCADO).

Under the auspices of the World Bank, Lagos State Government and the Lagos State Agricultural Development Authority, a 5 Year Commercial Agricultural Development Project (CADP) has been progressively implemented since April 16, 2009, and will be closing on December 31, 2014.

The project is designed to make farming more commercial and profit driven. Steps being taken include identification of beneficiary farmers based on specified eligibility criteria, and subsequent implementation. Key focus areas are Aquaculture, Poultry and Rice farming.

Farmers are being given grants, and supported with capacity building resources etc.

Full details are provided in a flyer the young lady gave to me, which you can view high resolution digital versions I’ve prepared (click below).

Click now to download a zipped folder containing the digital versions of the 2 page Lagos SCADO flyer
Click now to download a zipped folder containing the digital versions of the 2 page Lagos SCADO flyer

If you are a farmer and wish to know more about the CADP, I suggest you download the two pages of the flyer put up above. You’ll find the SCADO office address, email address, phone numbers on them. Google “Lagos SCADO” to get more details.

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Would You Speak The Truth?

 

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Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter

Date: Monday 8th October 2012

No: 58

Title: Would You Speak The Truth?

Author & Publisher: Tayo K. Solagbade [234-803-302-1263]

Blog URL: http://www.spontaneousdevelopment.com/blog

Archive (For E-mail only version started 14th May 2012): Click here to view

Archive (For Blog version started 24th September 2011): Click here

Hi,

Please find below the latest issue of my weekly Public Speaking Ideas page for 2012. 

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No. 58: Would You Speak The Truth?

Click now to view Al Bagocius' discussion on LinkedIn.com: "Are you afriad of being criticiszed whren posting your opinion on your LinkedIn profile?

When I came across a discussion with the above theme, started by Al Bagocius in our LinkedIn speaker’s group some weeks ago (at http://lnkd.in/Pi85iP), my interest was instantly roused.

He wrote: Are you afraid of being criticized when posting your opinion on your LinkedIn profile or in group discussions? How much do you value free speech among your LinkedIn connections?

Members of the LinkedIn group who responded to Al’s question were generally in agreement that it was important to speak one’s mind. They also felt that many people shy away from doing so, especially when it relates to networking interactions on a platform like linkedIn.com, to avoid losing business opportunities (e.g. by turning off potential clients).

My interest in this subject stemmed from observing the above mentioned trend, which bothered me a lot. I had seen it lead to innocent people being left to suffer injustice, because “good” but fearful people chose to look the other way, rather than speak out.

Therefore, in making my contribution to that LinkedIn discussion, I posted an excerpt from an article I wrote in 2006, to drive home my point (see screen below).

An excerpt from an article I wrote in 2006, to drive home my point. Click now to view the LinkedIn.com discussion

Drawing The Line: Political Correctness Vs. Freedom Of Speech

I could be wrong, but it appears there are more “fearful” people – including speakers – today, than there probably were a few decades back. And most of them let their fears keep them from voicing their honest opinions especially publicly.

That’s not a good thing. But one does not have to look too far to understand what is responsible for this trend.

Sociopolitical sensitivities in different societies across the world are at an all time high. In many countries today, you can get into big trouble as a public figure – and even as an ordinary citizen – for making what is considered a politically incorrect statement.

To risk doing that, you need great conviction, and also access to accurate information and facts to back up your claim. Also be prepared to weather “attacks” from critics and others who will take offense.

As a public speaker, the need to be alert to subtleties of societal interaction cannot be overemphasized. Take speaking to an audience comprising people from widely differing backgrounds for instance. You MUST tailor your message in a manner that ensures you do not offend any segment of your audience.

Your use of examples and even humour must be balanced to convey your recognition of the different groups represented e.g. in terms of their sociopolitical, religious, and even sexual leanings.

But having said the above, where do you draw the line between being politically correct and exercising your right to freedom of speech? Or your right to be true to yourself?

Would You Voice Your HONEST Opinion, If Doing So Could Cost You?

Sometimes your core values may require you to speak some truths that not everyone listening will like to hear. And it may not always be during a formal talk or presentation. Sometimes, it will be an informal gathering.

One Example: Let’s say you’ve just addressed a group of young people (and their parents) – in a non-religious setting – on the subject of sex and abstinence. Imagine if during the question and answer session, a parent asks for your opinion on abortion – citing a tragic case of a young girl who accidentally got impregnated by a rapist.

Her question: “Would you advise her to go ahead and have the baby whose father is a rapist? Or would you recommend that she have it removed as quickly as possible?”

How would you answer THAT question?

Would you speak based on your true feelings on the subject…which could be pro-abortion, if the victim was your kid or a loved one? Or would you choose to make what you consider a politically correct statement, based on how you think most of parents in the room feel about abortion?

The above scenario typifies a point where your obligation to act in accordance with your true values, can present a formidable challenge. And this is just one of many possibilities.

A Real-Life Example Of A Speaker Voicing His Opinion At The Risk Of Suffering A Serious Loss

A few years ago, Barack Obama was engaged in the presidential election debates towards winning his first term in office as US president. At the time, one subject I was keen to hear him take a stand on was abortion (given his pro-abortion antecedents as Senator).

My interest arose from learning that he was an active member of a Christian church. And the fact that I knew abortion was generally frowned on by Christians in particular, and religious persons in general.

So, I wanted to see how Obama would choose to stand on that sensitive subject – especially since he would be looking to garner voting support from the church community.

“Will he let the fear of losing votes that could cost him the presidential election make him change his stand on abortion”, I wondered?

My concern was not out of place. Even observers from my part of the world (where religious beliefs forbid abortion) who learnt of Obama’s stand on abortion readily faulted him on that count. The argued that if he claimed to believe in God, there was no way he could condone abortion under any guise.

But I (and others who were willing to be objective) saw where Obama was coming from. He believed that certain unique situations required giving a woman the right to choose whether or not to have a baby. By the end of the debates, it was obvious that Obama was a man who was clear about his values.

He knew he believed in God. But he also wanted to use his God-given ability to apply discretion, in evaluating the real life implications faced by those saddled with the burden of unwanted pregnancies in various ways. So, he made it clear he supported reproductive freedom under specific circumstances. This is now captured in the statement reproduced below from the abortion act(see below):

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Abortion will not be covered in the Pre-existing Condition Insurance Plan except in the cases of rape or incest, or where the life of the woman would be endangered.” – President Obama’s statement on the H.R. 3 No Taxpayer Funding for Abortion Act on 14 July 2010.

Source: http://2012.presidential-candidates.org/Obama/Abortion.php

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As you can imagine, Obama’s position on abortion was not popular countrywide. However, he made it firmly clear where he stood, and worked harder on his campaign. In the end, he won the elections without letting a fear of possible defeat prevent him from being true to himself.

Notable Change Agents & Thought Leaders Are Known For ALWAYS Speaking Their Minds!

People who don’t like to rock the boat or stand out/be different, can never be notable change agents or influential thought leaders!

And speakers who make memorable impacts on audiences tend to be those who make profound declarations based on their deepest feelings and passions – even when it may offend some individuals or groups.

Yes, it is generally wise to speak in a manner that ensures you do not offend others. But how much should you let such considerations determine what you say as a speaker – when hard truths need to be told?

For instance, there are times when being a speaker makes others look to you for direction with respect to an issue. If you succumb to the fears you have, you may fail to voice essential truths – and lose the important benefit of impacting those who follow you.

For instance, if asked by a journalist, what would be YOUR opinion on your country’s handling of corrupt public officers or citizens? Would you sit on the fence, because powerful people would be offended, or would you speak with conviction about what you believe is the right way to handle people found guilty corruption?

Remember – some people look up to you (including your kids). They believe in your sense of judgment. When you fail to make a stand, you let them down. And you also make them prone to being manipulated by others they may turn to for guidance!

You have a God-given role to play as an expert-who-speaks in your society: On a formal level as a professional, and a non-formal level as a respected, upstanding member of society. Do not fail to play it well.

Summary: WALK YOUR TALK!

On a final note, remember that you must also speak with integrity. Let it be known – and obvious to all who care to check – that you walk your talk. That you practice what you preach. And that your hands are clean!

One speaker who continues to inspire me by the way he leads by example in the manner described above, is (Pastor) Tunde Bakare. I’ll mention two well known and verifiable instances:

1. During the January 2012 Anti-Fuel Subsidy Protests at Ojota (which I actively participated in), apart from leading the protests, he made sure his own family members were physically present at every rally. A journalist asked him why. He replied that he would have no moral right to ask thousands of other people’s children to risk coming out, if he kept his family safely tucked away. A message many “leaders” should learn!

2. Just yesterday, I listened to him on TV delivering an excellent message titled “The Hidden Cost Of The Easy Way“. And one of the highlights of that message was the need for parents to avoid playing favorites amongst their offspring. Apart from having a divided home, doing so could ignite deadly sibling rivalry. Bakare added that he never played favorites with his kids – and that ALL five had been taught to stand by one another, and never let outsiders turn them against themselves. A lesson many parents badly need to imbibe!

In both instances described above, Tunde Bakare boldly spoke his mind without letting the fear of ruffling people’s feathers bother him significantly. But he also backed up what he said by walking his talk.

Since I’ve used a pastor to illustrate my final points, I might as well end on a “religious” note, by saying:

Go thou and do likewise :-)

Comments?

What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts – click here to post a comment on the blog!

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Have a lovely week!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: 234-803-302-1263

http://www.spontaneousdevelopment.com

Platinum Quality Author at the Ezine Articles Directory:

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Self-Development/Performance Enhancement Specialist – Tayo Solagbade– works as a Multipreneur, helping individuals/businesses develop and implement strategies to achieve their goals, faster and more profitably.

Visit Tayo’s Self-Development Nuggets™ blog to find out how you can get your FREE copy of his new Practical Guide to Important Feed Ingredients (with high resolution pictures, prices, nutrients, uses etc). When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Cost-Saving Farm Business Ideas website, and the Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

Depending on his availability, Tayo accepts invitations to deliver customisable talks and keynote speeches on topics relating to his areas of experience based expertise and interest. Visit http://www.tksola.com to learn how you can invite Tayo, to speak at your next meeting/event.

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Should You Worry About Getting Blog Comments? – No. 1 of 4

This is a potentially controversial topic, going by the trends in discussions I’ve come across on a number of blogs. Some bloggers argue that a blog without comments might as well be dead. Another group points out that many excellent content blogs go for weeks with few or no comments. And yet, the owners get quality engagement and more importantly, sales through them!

Views on this subject can be fairly wide ranging, and in some cases extremely polarized. I know this, because I have spent weeks sorting through threads discussing this subject. And I have encountered compelling arguments for and against.

However, despite reading those different perspectives, my views on the subject remain the same. And I have felt this way from the day I launched my first attempt at a blog back in 2009. My thinking derives from over 7 years of monitoring statistics for my web marketing efforts (more on this).

IMORTANT NOTE: This is the first in a multiple post series. I decided it would be impractical to try covering everything in one post. There are different perspectives. And this is why many people struggle to decide what to think or do. So, I aim to end up with a comprehensive “guide” to help interested blog owners decide if their kind of blog needs (or does not need) comments to succeed – and steps to take in either case.

Not Everyone Needs Blog Comments To Succeed!

Yes. That’s my view. And it’s based on my personal observations – guided by data evidence. The operative words here are need and succeed. You can want comments – maybe so you can be like other blogs and brag about your large active "community" :-)

But you may not need comments on your blog to achieve success at it (read: financial success – especially)!

It’s important to make this distinction. People sometimes get focussed on the wrong goals. That can lead to needless waste of time, effort and even money. We’re talking blogging by results focussed business persons here, and not people on ego trips, who want to look/feel good. The former usually want results in form of sales and quality leads. So, some sell direct advert space while others use Google adwords. Another group sells services and products. While for others, a mix of different strategies works best.

But not all of these blogs will be better able to achieve their goals, if they get a large volume of blog comments – no matter how interesting!

It does not matter what industry you serve. As long as you blog with a business (especially income earning) focus in mind, then what I’m saying here applies to you.

So, let me repeat myself: No matter what anyone says, the FACT remains that not every blog will need comments to succeed (especially financially).

How Can I Be So Sure?

For a start, many online arguments I’ve found not to be in support of chasing blog comments (during my online research), do not exactly oppose placing importance on getting them either. They simply challenge the blog owner to look carefully at choosing the right metrics for evaluating his/her blog’s performance.

And that assessment would have to be done with the desired business GOAL of the blog owner in mind. So, if getting more comments moves you closer to your blogging goal, then by all means do what you can to get more (ethically of course – more on this). Otherwise, don’t stress yourself!

This aligns perfectly with what I know from carefully monitoring reliable indices for my work online.

Here’s another reason I’m sure: I checked comments volume and quality on blogs run by some high profile – and highly successful – experts in certain relatively "quiet" business fields (e.g. consulting, coaching/mentoring etc). Then I compared with what I saw on blogs owned by people with followers who tend to be more "expressive" (e.g. writers/bloggers).

Guess what? The blogs in the less "chatty" disciplines tend to get much fewer comments. And yet, going by what the owners reveal in the email newsletters they publish (which I subcribe to), their rate of engagement by way of sales conversions can be quite high. Indeed, it would appear that the little "commenting" that does happen on such blogs mostly occurs via emaila, online chat or telephone. And the quality of interaction tends to be much higher.

In other words, "activity" or "busy-ness" in a blog’s comments section may not translate to "higher profitability" of a blog!

We Have More Opinions Than Valid Statistics/Data!

That’s my view – but then it’s also an opinion! Having said that, the truth is different people have different reasons for emphasizing the importance of blog comments.

The PROBLEM I see, is that no one has put up any comprehensive statistics (as far as I know), that shows a distinct positive correlation between the volume of blog comments received and the success (especially financial) of a blog (s).

It would be nice to do that – I’m toying with the idea of a questionnaire survey to blog owners. (Email me via tayo at tksola dot com, if you’re interested) One could publish a table of data with charts showing blogs from different industries comparing their average comments per blog post, with other perfromance criteria(especially sales made or pre-qualified leads generated). It would be great if anyone who has such data already can beat me to it, of course…do drop me a line so I can check it out (Or maybe I’ll design a simple spreadsheet template that people can download, and use to monitor their own blogs…we’ll see.)

Without hard data to back up our claims, whatever we say or think about this subject really amounts to conjecture at the end of the day.

That could mean that I’m wrong in saying not everyone needs blog comments…right?

Well, no, in the sense that I’m saying each person should test and find out what works in his/her case..like everything else we do online. Check your stats – and be sure you’re measuring what you think you’re measuring (In statistics it’s called ensuring the "validity" of your chosen measure).

What you learn will help you decide how much of a premium to place on getting comments on your blog.

"Some people make the mistake of equating consensus with truth. That you, and others who think like you, agree among yourselves that a centipede is a millipede wearing a metal coat, will not make the centipede become a millipede." – Tayo Solagbade

For now, let’s be clear about one thing: You need not bother yourself about what anyone – – expert or critic – with contrary opinions say. If they visit your blog and announce that something is wrong because your have too few – or no – comments, don’t take it to heart.

That’s just their opionion.

So, What Can You Do?

Set up your blog with tools that help you reliably measure the progress you make (I’ll be sharing details of very useful ones I use for this blog in the next post on this series). And so long as you see your performance indices improving, you have nothing to worry about. Remember that what most others express are just opinions. Even experts can be wrong! And when it comes to the Internet and what works, no one can claim to know everything.

Why not find out what works for YOU? You already have most of what you need…and through this series, you should be able to get everything else…hopefully :-)

I’ll be going into more specific details in my next post in this series, which comes up next Saturday (in line with my new blog content publishing schedule). I want to exhaustively treat the different aspects of this subject that have occurred to me. So, stay tuned!

Next Post:Deciding If Your Blog Needs Comments To Succeed (5 Questions To Ask Yourself)

Blog Comments Multi-Post Series – Table of Contents

Post 1: Should You Worry About Getting Blog Comments?
Post 2: Deciding If Your Blog Needs Comments To Succeed (5 Questions To Ask Yourself)
Post 3: Six Potentially Useful Measures of Your Blog’s Performance (Hint: Comments Vs. Five Others)
Post 4(Final): Using Your Blog To Make Money – Little Used Strategies You Can Exploit

TO GET THE NOTIFICATION IN YOUR E-MAIL CLICK HERE TO JOIN MY MAILING LIST (You get multiple gifts – instantly!)

Protect Your Child From Rickets Of The Mind!

Kenya’s 13 year old Richard Turere made the news for inventing – at the age of 11 – a lighting array device to scare Lions from attacking cattle he tended on behalf of his family. The device mimicked the light from a torch held by a human.

Turere’s example is one of two mentioned in Dayo Olopade’s New York Times article titled “Baby and Child Care, the African Way(African Hands-Off Parenting Breeds Resilience In Kids). The other is about Malawi’s William Kamkwamba, who – at the more tender age of 9 – used “junkyard scrap” to build the windmill powering his family’s farm – earning a feature on Oprah Winfrey’s talk show!

Access to useful knowledge, information and ideas can help a child learn how things are done in countries s/he may never visit. This will make him/her less prone to saying something is impossible simply because it’s never been done in his/her society. At the same time, s/he will be more willing to try developing his/her own solutions.

Do You Nourish Your Child’s Mind?

“Some people read so little they have rickets of the mind. Miss a meal if you have to, but don’t miss a book” – Jim Rohn

Jim Rohn passed on a few years ago. But his words continue to inspire and educate many.

To me, “rickets of the mind” refers to a condition equivalent to the conventional rickets that develops in a person due to his/her  intellectual malnourishment.

Without a willingness to go after new knowledge in as many forms as it is available, a young person or child would over time develop a kind of rickets of the mind.

I suggest 3 ways you can go about giving your child intellectual nourishment:

A.         Actively Engage Them in Conversation

“The mind must be exercised if it is to grow and strengthen. The more you use your mind, the
more it will improve your ability to think” – Jay Anderson

  1. When was the last time YOU sat down to have a conversation with (NOT lecture or scold) your kids?

 

  1. How often do you really pay attention to the questions they ask and give carefully thought out answers that help them achieve real understanding?
  1. Do you encourage them to try and THINK up their own answers or solutions?

 

Sometimes it does NOT help to TELL them “the” answer(s).. You may find it helps to give them room to learn by discovery. That breeds independent thinking and creativity. This was the inadvertent outcome for the two child inventors mentioned above – when adverse circumstances forced their parents to hand them early responsibility/freedom.

B.         Build A Real-World Relevant “Library” – And Get Them To Read

Do you buy and read books? What happens to them when you’re done? A bookshelf stocked with useful books can stir your child’s curiosity and interest in reading: especially when s/he sees you pick and read from there every now and then.

Some of the books by Wole Soyinka (e.g. Aké, his childhood memoir) reveal that he received intellectual nourishment from a variety of sources. A challenging school system, and a home rich in learning resources provided by a headmaster father saw to that.

So do Chinua Achebe’s books. Anyone who reads these authors’ works and/or listens to them speak will see that they often hold well balanced views on any issues they choose to comment upon. Even when it’s on a sensitive subject like Nigeria’s civil war – as is evident in excerpts I’ve read from Achebe’s new book (There Was a Country).

“Reading can be a powerful catalyst for thinking; it has the potential for stimulating wisdom.”
– Michael Angier.

Soyinka has written about spending hours locked away in his father’s study, devouring huge volumes of books on virtually any subject. The more he read, the more he wanted. He thus developed an ability to view issues from different perspectives. A valuable skill!

Little wonder that later in life, he chose to take the risk of flying into Biafra as civil war hostilities threatened (5 decades ago), to explore the possibility of brokering peace. He saw beyond tribal lines, because of the quality of his thinking. He also knew the risks. Yet he did it anyway – eventually getting locked up by the Nigerian authorities. (He had activist role models in his parents, as well as his uncle and aunt i.e. Fela Kuti’s parents.)

We need more adults with critical thinking skills like the above mentioned men in society! And YOU can raise a child who will manifest such qualities…

C.  Challenge Them to Think Deeply and Question Everything

Interestingly, Soyinka’s books reveal that he survived his ordeal in prison by doing what he’d done since childhood: reading, thinking and writing – with purpose!

“Reading without thinking gives a disorderly mind, and thinking without reading makes one
unbalanced” – Confucius

Make out time to sit with your kids and discuss the books they read. Not just academic books. Suggest others on literature, history, current affairs, science and technology. Let them know it’s okay to explore subjects outside those they are already familiar with. Quite often, kids not given this guidance miss out on opportunities to discover learning outside the fields they are exposed to in school. That’s not a good thing.

But most importantly, teach them to question what they read. They should understand that authors often present their own views and opinions. Encourage them to do their own thinking and come up with new or even better ways to see the same issues. And see if you can get them to give short talks and write short pieces on their own views.

Important note: I must stress at this point, that by reading, I do NOT refer to studying of religious literature for religious purposes. Society already provides ample opportunity for that to happen through various gatherings organized on a regular basis. I’m concerned instead with a child developing the ability to competently extract useful learning (by reading books) that s/he can put to productive use for himself or society.

Conclusion

Intellectual nourishment is one gift we can give our kids that will boost their ability to achieve relevance to the benefit of society, and recognition for themselves. This works in business or life in general.

It can also give them the capacity to bounce back/recover – as many times as may be necessary – from any setbacks they suffer, to achieve their valued goals.

Here’s a thought to drive this point home: Decades ago, when he was much younger, Wole Soyinka took a series of actions that at a point made academic peers and even relatives refer to him in less than flattering terms. He even lost friends. But it was mostly because they could not see the big picture he saw!

Today, the same Wole Soyinka is a nobel laureate – and he’s written books about the above experiences and more.

With the right kind of intellectual nourishment, you can be sure your child will also end up making YOU proud.

Another great mind had this to say:

The brain can be developed just the same as the muscles can be developed, if one will only take the pains to train the mind to think…The brain that isn’t used rusts. The brain that is used responds. The brain is exactly like any other part of the body: it can be strengthened by proper exercise, by proper use. Put your arm in a sling and keep it there for a considerable length of time, and when you take it out, you find that you can’t use it. In the same way, the brain that isn’t used suffers atrophy.” – Thomas Edison
(Source: Hill N., Think and Grow Rich, New York, Hawthorn Books, Inc, 1966.)

Comments?

What do you think of the above post? Share your thoughts in the comments – or send me an email via tayo at tksola dot com.

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Why Schools Should Teach CV Writing (True Story)

It was a good day to visit. They both welcomed me excitedly. We had not seen each other for months. The Muslim holiday presented me a perfect opportunity to keep the promise I’d made to visit them eons ago (after they moved to their new house).

Hakeem teased me about my timing, since they were just getting ready for lunch. We all laughed, as Sheri – his wife – left us to set the table. Later, as we ate, Hakeem asked about my new CV writing service (now discontinued). He was a seasoned HR professional, and few weeks back had pointed out an unattended niche market that he felt badly needed the service.

I replied that my checks on the “untapped” market showed the prospects were good. And that was why I put my plans on hold: To re-write my copy to accommodate prospects from there.

Someone needs a CV/resume “makeover”…

Just then Sheri said they had a friend’s son who was looking to get a better job. He’d graduated four years earlier and had since worked in two different companies. She picked up an envelope from the side board next to the dining table, and slid it across to me.

In it was a two page resume. She explained that it was for the young man, and that Hakeem would be helping him submit an application in response to a large company’s advert closing in 3 days time.

After looking through the resume however, they’d both told him that it needed to be completely re-worked. It was therefore interesting that by some strange coincidence, I had chosen that day to visit!

I scanned the document, and immediately saw they were right. This one certainly could do with a makeover. So many things were not right. I would have to re-write the resume, within the next 48 hours.

But he’s unavailable to provide critical details…!

Now, this would not have been a big deal if the job seeker (and owner of the resume to be worked on!) had been within reach. Unfortunately, I was told he was away on an urgent trip and would not be back before the submission deadline.

1. Reaching him via e-mail or phone was not a viable option because he was at a retreat in a remote area, where connectivity was poor.

2. To make matters worse, neither Hakeem nor his wife had details I wanted – for the standard questionnaire I would normally administer to a client I’m preparing a resume or CV for!

3. Another problem was that I did not know what specific job or position he was applying for. All they could tell me was that it was in the area of Information Technology, which he had acquired multiple Microsoft level certifications in, but which he did not study in the university.

The real question that therefore tugged at my mind was whether I could deliver anything close to satisfactory – the goal being to WIN an interview invitation – if I could not get any input from him.

Getting no answer to my silent question, I realized that I was, in effect, on my own. Not being one to back away from a challenge – and really wanting to do my bit to help – I agreed to do the re-write.  It was the least I could do for my friends.

Less than 48 hours later, I dropped off a printout of the “pimped” resume at their place. My work schedule since our last meeting had been tight. But I had eventually managed to spend about 4 hours working on it. They both looked through it and said it “read” much better.

I told them to keep me abreast of the job application progress. I’m thinking it would be interesting to see how this “blind” job I did turns out. I’ll be sharing whatever news they send me as soon as I get it.

Below: Screenshot of the resume BEFORE the re-write…

Screenshot of the resume before the makeover - click to request PDF

Below: Screenshot of the resume AFTER the re-write…

Screenshot of the resume AFTER the makeover - click to request PDF

Your Comments: I know there’s not much to see, but if you’re keen, post your comments about the differences you can see between both resumes shown above. Let me know which one you feel would command more attention from the decision maker looking to shortlist interview candidates. And share your other thoughts on the subject.

GET THE FULL RESUME IN PDF: If you want to see a comparison I’ve done of the BEFORE and AFTER versions of the CV, fill and submit the form here and I’ll send it to you.

But for now, here’s a potentially serious issue thrown up by this incident…

Why don’t schools teach resume writing, if it’s so important to “job-hunting” success?

Getting back home, I could not help thinking about how so many young people finish from school and have to endure this CV/Resume writing ordeal.

Proper preparation of this document is so crucially important to job search success.

Yet our schools do not include it in their curriculum. What is that so?

Is it wrong to expect society will run schools that equip its young to emerge as COMPETENT adults, capable of meeting society’s requirements to compete effectively?

That question needs to be answered not just by educators, policy makers and administrators, but also by PARENTS.

The young man who had the CV problem already had internationally recognized IT certifications. Yet, when it came to creating an instrument with which to sell himself, he failed – due to no fault of his.

From nursery classes till we complete higher education, many life skills and competencies we need, are not formally taught in most institutions of learning. That’s why so many young people find themselves at a loss as to why their schooling seems not to be enough to do well in certain areas of life.

Some school leavers/graduates are lucky to have relatives who know enough to help them fill in the gaps. Others are forced to find out by painful trial and error.

But should we let this happen? I say NO. Is it not possible to do it better? I say YES!

I believe education via formal schooling can be made more complete and rounded. Some societies and institutions already do this or are working towards it. Some already do – but many more parents need to realize the importance of getting involved.

Not everyone will choose (or be able to afford) the option of paying for a writing service.

And even when you use such a service, knowing what makes a good CV or resume can help you in assessing the quality of work done for you by a CV/Resume writing service provider!

Your Comments: Post your comments about the differences you can see between both resumes shown above. Let me know which one you feel would command more attention from the decision maker looking to shortlist interview candidates. And share your other thoughts on the subject.

==

IMPORTANT NOTE: What you have just read is based on a true story. However, I must state here that I have made very deliberate efforts to disguise the identity of the young man whose CV is the subject of this story, in order to protect his privacy.

For instance, I’ve employed creative dislocation of REAL events in terms of their period and sequence of occurrence. Indeed, I went as far as weaving narratives involving people from a totally different social event into the story, for effect.

One FACT however remains intact: I was requested by certain “people” to help re-write a CV for a young man, towards a mass recruitment of some sort, they got news was being planned by a large organisation.

And I agreed. No lies have been told. The message being passed in the post about for schools not teaching basic resume writing remains valid. And I look forward to your feed back in the comments – if any :-)

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Entrepreneurship [Tuesdays]

Self-Development [Wednesdays]

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How To Overcome Problems: Two Success Stories About People Just Like YOU!

In this article, two true stories are narrated to illustrate the amazing power of self-belief and desire, backed by dogged persistence. With those 3 ingredients alone, any person CAN successfully apply simple self-development principles, to achieve valued goal(s) despite the perpetual presence of adverse conditions. I say this with every sense of responsibilty – based on VERY personal experience. Read this post to learn how to discover what Napoleon Hill referred to as your other self!

(This article is one of twenty-five(25) contained in Tayo Solagbade’s Ebook titled "25 Articles/True Stories On Self-Development, Entrepeneuring & Web Marketing To Help You Succeed More Often")

First published online: June 2006

Story 1: A Mother Who Knew How

Adrenoleukodystrophy or ALD for short. That was the name of a terrible disorder that afflicted the child of an American woman in a film (based on a true story) I watched some years ago. It was an ailment the child’s doctors believed could not be treated. The mother of the ALD afflicted child was however not like most others and refused to sit back and watch her child waste away while she hoped for a miracle.

Through relentless personal efforts, she practically created the “miracle” that saved her son(the disease affects only boys – usually between ages 6 and 10). She went from doctor to doctor, specialist-to-specialist and visited libraries, reading all manner of books, articles, research reports etc that had even the slightest relevance to the subject of ALD.

She remained undaunted in the face of repeated discouragement from those she approached for help.

Instead, she chose to empower herself by becoming as knowledgeable as the medical practitioners themselves, on the subject of ALD and its treatment etc. It was this focus, determination and perseverance that eventually paid off, resulting in her helping to discover a viable treatment for her child – and by implication, those of others.

(The National Institute of Neurological Disorders and Stroke (NINDS) maintains an information page on ALD).

The foregoing narrative illustrates how an individual, through self-help/belief, can achieve what – before then – would have been considered "impossible".

Michael Angier – in one of his SuccessNet.org articles(titled "Leaders are readers") – once wrote that Abraham Lincoln used to walk miles (from/to his house) to borrow and return library books, which he read, by candlelight.

That the knowledge he acquired from reading all those books made a significant impact on his ability to succeed is certainly not in doubt today. I once read somewhere that "books strengthen the mind". In Lincoln’s case, his healthy reading habit apparently gave him the mental stamina to carry on, (DESPITE failing repeatedly in pursuing many important goals he set out to achieve in life) UNTIL he achieved noteworthy success.

As pointed out by Angier: in Abe’s case, the phrase “Leaders are readers” could not be more appropriate.

Story 2: An Employee Who Knew How

Consider another true story of a 29 year old brewer in one of the Nigerian plants of a multinational blue chip manufacturing company.

He decided to attend a 3-month practically intensive French Language course in his spare time (which wasn’t much). During this period he would close night shift at 7.00am on Monday for instance, get home by 7.30am, sleep till 10.30am then rush out to resume French lessons by 11.00am for 4 consecutive hours.

Many times after classes, he would insist on staying on with his Cameroonian teacher to practice speaking/writing fluent and grammatically correct French. He kept this up till the 3 months expired – and continued afterwards to visit the teacher to consolidate his learning.

The latter, being very impressed, arranged later that year for the “student” to spend 3 weeks in Cameroon living with his (the teacher’s) family. During this period, the young man went out daily to interact with people in different places and practice carrying on everyday conversations in French with a view to achieving fluency.

As the end of his three week stay approached he was pleased to note – based on comments from his hosts and friends he had made, that his fluency had improved noticeably. The trip had served useful purpose after all.

A Run Of Bad Luck?

When it was time to return to Nigeria, things did not however go exactly as he had planned. As a matter of fact, his trip back home turned out to be most traumatising, due to an unexpected failure of a friend he had made on arrival in Cameroon, to return an amount of money he(the friend) had borrowed. In order to get back to Nigeria and resume shift duty on schedule in the brewery, he was forced to travel 12 hours overnight, by sea, under heavy rainfall, in a leaky boat from Douala Cameroon to Oron in Nigeria.

NB: Read the full story of that harrowing experience in next Wednesday’s Self-Development Nugget’s post. TO GET THE NOTIFICATION IN YOUR E-MAIL CLICK HERE TO JOIN MY MAILING LIST (You get multiple gifts – instantly!)

Reaping The Rewards

That was in July 1999. In April 2001(almost 2 years later), this young man was nominated by his company along with 3 others to attend a 1 week International Course in Douala, Cameroon (note that the company/most of its managers had no idea at this time that he could speak/read or write French).

It was just a day after the course began, that the expatriate MD of their Cameroonian sister company visited, and joined the Nigerian delegates in their hotel bar.

For some strange reason, the MD singled him out and asked him “Tu parle Français?”(“Do you speak French?”).

The young man naturally responded “Oui, je parle un peu”(“Yes, a little”) a bit surprised at being taken up so directly. Both men went on to converse fluently for about 15 minutes in the same language while the other Nigerians looked on in amazement.

One of them was to later say to this young man “Ol boy, so you can speak French!? I knew you took some classes, but I didn’t know you could speak it so well. Man, I’m impressed!”. Another said ”You’ve really demystified this language for me now – I must learn to speak French too”.

While they were still at the bar, the MD called another Cameroonian, a senior manager, and said (pointing to the young Nigerian) “Il parle Français comme un Camerounais!”("He speaks French like a Cameroonian!").

Needless to say, he subsequently became very useful as an interpreter for his Nigerian colleagues, whenever they visited their choice restaurant to eat – since the steward there could barely manage a few words of greeting in English. The same thing happened whenever they had to ask for directions when they went out on their own.

But most importantly, you can imagine the high regard in which his colleagues began to hold him for his ability to speak a foreign language they wished they could speak, and so fluently too. Of course he got noticed for that many times afterwards, and made friends much more easily as a result. In fact, after the course, one of the Cameroonian delegates invited him to spend a number of nights with his family at Yaounde – and even went out of his way to help locate the family of the young man’s teacher in the Francophone capital.

The significant recognition and high profile that his French-speaking ability brought him served to make the pains of learning to speak the language well worth it.

Now, Let Me Ask You A Question

What if his company’s management had later decided to send someone on secondment to work in the sister company in Cameroon? And what if they had to choose from amongst a large number of qualified managers – which included our young friend?

Do you think he would have been one of those to be given very serious consideration/possibly chosen?

I do. And by the way, that young man was this writer. And it did happen that during the course in Douala, the idea of having an international mix of facilitators to implement the roll out of the course within each country was muted. A suggestion made by one of the expatriate course facilitators was that our young Nigerian, being already French speaking, would be well placed to help the Cameroonians with the implementation in their country.

Were They Just Lucky?

It could be argued, that the individuals I have described above, were just lucky to have been in the right place at the right time.

My response would be that anyone who thinks so, has probably not heard the very apt saying that goes something like this: “Luck is often what happens when preparation meets opportunity”. In other words, a person can ensure that he becomes perpetually lucky (successful) by simply preparing himself ahead of time for possible experiences (or opportunities) s/he might be exposed to in the future.

This can be done first by reflecting on previous experiences – and current happenings – as well as carefully evaluating signs or signals of likely future occurrences. Having done this, the individual can then proceed to prepare –against the backdrop of the reflections – by acquiring the relevant skills and/or knowledge needed to effectively tackle the challenges that the future brings. By the time s/he actually encounters the challenges or undergoes the experiences, it would likely be with a feeling of having done it before – what is sometimes called “Déjà vu”.

"Luck is the residue of diligence"

Summary

People in different areas of human endeavor sometimes complain that they can’t succeed or achieve advancements in their personal/work lives. Their reason is often that they lack the needed resources or enabling environment for them to do so. (An example is the case of employees working in an organization).

The truth however is often that within that same environment, working alongside those same complainants, are some individuals who – despite the lack of resources/favorable environment – are continually achieving the desired successes.

By this I do not mean individuals who have godfathers making things happen for them from behind the scenes, regardless of their actual abilities or workplace performances. I also do not refer to persons who employ crooked means to achieve their "success(es)". No.

Those I am concerned with here are persons who by dint of sheer hard work, diligent preparation, perpetual self-education, and rugged perseverance, continually overcome (perceived) limitations in their environment, to achieve practically ANY objectives they set for themselves.

Final Words

In saying the foregoing, I must emphasise that sometimes, one may have to (as Jim Rohn said) change the environment(s) in which one seeks to succeed. This can be especially relevant to persons engaged in activities outside paid employment. In following Jim’s advice however, some people may need to improvise(like I have), as not everyone will be able to "re-locate" physically to another environment.

Thankfully, technology and the Internet have today made it easier to increase your chances of achieving success. They do this by affording you convenient access to more favourable environments that are physically beyond your reach, while you remain where you are. One example: A freelance writer based in Nigeria or India for example, can get betterpaid – than s/he would at home – to do work online for clients in the US, Canada etc. 

This Marketing Mistake Will Cost You Very Badly!

 

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Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter

Date: Monday 1st October 2012

No: 57

Title: This Marketing Mistake Will Cost You Very Badly!

Author & Publisher: Tayo K. Solagbade [234-803-302-1263]

Blog URL: http://www.spontaneousdevelopment.com/blog

Archive (For E-mail only version started 14th May 2012): Click here to view

Archive (For Blog version started 24th September 2011): Click here

Hi,

Please find below the latest issue of my weekly Public Speaking Ideas page for 2012. 

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No. 57: This Marketing Mistake Will Cost You Very Badly!

What do you call a speaker who keeps an outdated website or has none at all? - 2012 Independence Day Riddle  - By Tayo Solagbade

Yep, I share the above “wise old goat’s” sentiment! If that sounds harsh, it’s nothing compared to the rejection such a speaker will suffer in a market where pure merit determines who gets gigs!

We now live in a fast paced, technology driven 21st century world. Today, even farmers in African villages use mobile phones to monitor prices so as to sell smarter. Read: F-a-r-m-e-r-s in Africa!

That’s why I consider it a serious crime for any business service provider to lack a website.

In today’s world, an expert-speaker lacking a website is more or less doomed to marketing irrelevance compared to his/her contemporaries. But, probably worse off than the one who has none, is the speaker who maintains a website that features obsolete content!

Why Does It Matter So Much?

“Many people make the mistake of thinking marketing is about selling. The truth is that it is NOT. Marketing is about getting noticed and building credibility in the minds of potential buyers, until they are convinced enough to take buying action – which then leads to the sale.” – Tayo K. Solagbade

Results focused prospects won’t be happy to discover they cannot independently evaluate what you offer via a website. Neither will they be ecstatic to find obsolete information on your website. Both are sure ways to “de-market” yourself…for want of a better word :-)

One Example: I recently saw a professional speaker’s LATEST ARTICLES website page with  publish date for its most recent article displayed as 21st January 2009!  And the NEWSLETTER ARCHIVE page only had “Coming Soon” written on it…in 2012…three years after…Wow!

A results-focussed meeting planner who encounters such a website would probably think this to herself:

“What? You’ve had no new article to add to your website for 3 years? And YOU want ME to hire YOU? Huh, you’ve got to be the biggest joker (recall the wise old goat?) on Earth! How do I justify choosing you to prospective attendees who are bound to Google your name to check your website? And what do I tell other decision makers when they take me up? I’m looking to hire a speaker who will make ME look GOOD…not one who’ll get me into trouble!

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Africa-based experts who want to speak internationally:Enroll now for 18

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Call: 234-803-302-1263 or E-mail: tayo@tksola.com

 

But “I’m A Veteran!” You Say…

Well I’m sorry Akpos, but so are many others out there :-) And any fair minded meeting planner will likely check them out as well, to be sure of making the best possible choice. A non-existent or poorly updated online presence puts you at a serious disadvantage, my veteran friend…

Please note that this talk about a website is not about web design sophistication. It’s about having one that equips you to deliver content considered highly valuable by your target audience.

Incidentally, many veteran experts-who-speak, understand. That much is obvious from the way they actively use high profile websites to boost their marketing appeal. For instance, check out websites used by these 3 veterans (click each name): Zig Ziglar, Brian Tracy and Burt Dubin.

Okay, So What Do I Need To Do?

What you want is for MORE potential clients to come to you by themselves.

For that you need what I call a Web Marketing System (WMS) i.e. a self-sustaining mix of time, effort and cost-saving web based marketing tools and resources.

It will give you timeless marketing exposure with minimal effort on your part. If you use it for long enough, it will generate valuable sales leads of pre-qualified prospects, even while you sleep!

1.         First Get A CMS Based Website

Central to the successful operation of a WMS is your website. So, start by purchasing a domain name and hosting account. Choose your web host wisely. Trust me, you don’t want web hosting headaches. You have more important things like writing useful content to worry about :-)

I suggest you adopt a Content Management System (CMS) like Word press (or Joomla!) to build your website. For most people, WordPress is a better fit (Joomla! has a fairly steep learning curve). Within seconds, you can install WordPress and in a few hours get up and running.

As an expert-who-speaks, you need to propagate your “content” as widely and frequently as possible, with minimal expense of time, effort or money.

A website based on a CMS gives you the instant convenience of a dynamic, database driven online presence that YOU can easily update by yourself ANYTIME.

2.         Then Integrate Other WMS Elements

Other possible components of a WMS include (but are not limited to):

  1. automated mailing list subscription system (to capture email addresses of visitors to your website)
  1. social media integration (to link your website content automatically to your Facebook, Twitter etc accounts)
  1. website contact form automation (to capture more information from visitors who send you messages)
  1. content syndication via guest posting, article marketing (in that order).

It goes without saying that your content has to be compelling in its originality and relevance. Otherwise, this entire process could end up hurting your brand, if anything at all.

To learn more about using a WMS, read my article titled Potential Benefits of Promoting Your Business Online Via Articles, Newsletter & Facebook Marketing

Summary

It does not matter how old (or young) you are. To effectively market yourself as an expert-who-speaks in today’s world, you need a website.

However, it’s not just any website. You need one built into a 24/7 sales leads generating WMS.

Define and differentiate yourself: Aim to use your inexpensive and high impact WMS to “sell” unique and exciting value adding programs to your market.

Prospects will come to see you as a preferred speaker in your niche, ahead of competitors.

This cannot happen overnight, but it WILL happen – if you diligently promote an actively updated online presence using your well conceived WMS. Sooner than later, they’ll get in touch.

You only need tenacity and patience. But most importantly, be prepared!

“Unless the person running your marketing is patient, it will be difficult to practice commitment. View marketing as an investment, be consistent, and make prospects confident. Patience is a guerrilla virtue.” – Jay Conrad Levinson in “The 15 Secrets of Guerrilla Marketing” – http://www.gmarketingcoach.com

“Success is what happens when preparation meets opportunity” – Anon

Special Offer for Experts In Africa: Become a High Earning Public Speaker in 2 Years for $177 (Click here!)

Need help?

Are you thinking of setting up a website using Joomla! or WordPress? Or would like a WMS developed for you? Click here to send me a message stating what you need help with.

Have a lovely Independence Day holiday!

Comments?

What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts – click here to post a comment on the blog!

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Send me an e-mail with your questions via tayo@tksola.com. In the meantime, why not get started by subscribing here to get his 7-Part Course (How To Succeed And Get Paid As A Professional Speaker) .  . . and receive his monthly newsletter (Speaking Biz Strategies Letter) at no cost.

Have a lovely week!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: 234-803-302-1263

 

http://www.spontaneousdevelopment.com

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Self-Development/Performance Enhancement Specialist – Tayo Solagbade– works as a Multipreneur, helping individuals/businesses develop and implement strategies to achieve their goals, faster and more profitably.

Visit Tayo’s Self-Development Nuggets™ blog to find out how you can get your FREE copy of his new Practical Guide to Important Feed Ingredients (with high resolution pictures, prices, nutrients, uses etc). When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Cost-Saving Farm Business Ideas website, and the Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

Depending on his availability, Tayo accepts invitations to deliver customisable talks and keynote speeches on topics relating to his areas of experience based expertise and interest. Visit http://www.tksola.com to learn how you can invite Tayo, to speak at your next meeting/event.

 

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