Tayo Solagbade’s
Performance Improvement IDEAS
(PI Squared) Newsletter
Monday 28th November 2016
NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.
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PII 042: To Use a Web Marketing System (WMS) Successfully, Ignore Nay Sayers, Doubting Thomas’s and Armchair Theorists
Two (or more heads) can often be better than one – as the popular saying goes. However, my experiences over the past 2 or more decades pursuing authentic success achievement from school and into paid, then later self-employment, have taught me that the QUALITY of heads that come together matters greatly.
What I have found is that the degree of practical real world relevant wisdom combined with the right mental attitude that those 2 or more heads bring to the mix, can make or mar the outcome achieved in any area of endeavour.
The above has played out more times in my life than I can count.
This has especially been the case since I became an entrepreneur. I found out that MOST of those I knew, and that I assumed knew me, had absolutely no clue how my mind worked, in relation to experiences I had.
Indeed, I have found that the larger majority in society, when it comes to evaluating entrepreneurial ventures and opportunities, tend NOT to have much to offer an achievement oriented and passion driven person like me.
As a result, I often had to dump most of the ideas they offered me (or to put it more accurately) tried to force down my throat.
Not until I achieved a noteworthy breakthrough did they relent, and even then, they rarely acknowledged that they had been wrong. Instead they typically dismissed the success I recorded as being due to luck or some other factor. Indeed, many would still boldly advise others against following my example, saying I “everyone cannot be like you Tayo – you are too stubborn etc”.
One area in which this has happened most often to me has been with regard to my use of Web Marketing to find buyers for my unconventional range of products and services.
In case you’re reading my writing for the first time, I sell custom Excel-VB driven software and Web Marketing Systems (WMS) Development (as well as Information Products) to Farm CEOs and others.
Today, I have buyers finding me by themselves online via various channels and coming over to make enquiries, with some ending up sending payment to me, from within and outside Africa.
I do NOT meet them in person, neither do I offer them any special guarantees. All they have to go on is the stuff I put up about myself online.
But when I wanted to adopt this strategy of providing my solutions 100% online, about 4 to 5 years ago, I recall trying to sound out close relatives and friends as well as some old clients.
I wanted to do what the books I’d read, advised. I sought the input of others who either had more years of experience in life and/or business than I did. And I also wanted the opinion of persons who were in my field or some area close.
My belief in the power of 2 or more heads coming together drove me to try, repeatedly to do the above.
Unfortunately, I discovered certain hard, harsh and painful truths:
People will often give you advice based on their fears, sentiments, and biases and very rarely based on their objective opinion.
Note here that those fears may be that your success in pursuing your intended line of action would make YOU leave them BEHIND…so even though they see that it would be a good move, they could subtly discourage you from doing that way.
It happened to me, enough times to make me resolve to subsequently keep my own counsel. Today, I rarely feel a need to go out looking for other heads to add to mine in making a decision.
At least not physically – and rarely in my immediate environment.
Instead I have trained myself to develop mental stamina needed to engage in deep thinking needed to gain insights that help me arrive at what often works for me.
Another thing I’ve done, especially when I have felt inadequate despite my deepest meditation, has been to reach out to accomplished experts in places far from mine, who have shared their experience based ideas in relation to my intended purpose.
Quite often what they proposed could not be transplanted wholesale for use in my own market. Most were based in developed societies like the USA and Canada you see.
So, I had to learn to adapt what I picked up from them, in a creative combination with the ideas I had, to arrive at something that worked for me, in my target market.
One of the most annoying things I encountered with others was their nay saying even when they lacked enough experience or knowledge of the activity to offer competent advice.
Quite often I noticed they felt that the fact that I was new to an activity or yet to record notable success in it, or that I had been failing at it for a while, meant that they knew better than I did.
These people simply failed to understand that failure was a necessary ingredient for working one’s way to success in any endeavour. Very rarely will you be able to conceive a plan of action that will instantly deliver the heights of success you desire.
You will have to start somewhere, often without 100% certainty of success, and they refine your approach with every failure, delay, and setback, until you know enough to make more of the right things happen.
I’ve learnt my lessons well, and they guide me to ignore nay Sayers, doubting Thomas’s and most importantly arm chair theorists anytime I’m trying something new.
And I always try to share what I’ve seen in this regard with clients who hire me.
Especially when they hire me to help them develop and implement a Web Marketing System that will deliver similar client recruitment results to mine.
I make a point of warning them upfront that VERY little of what I will be doing for them is conventional – and that an even smaller portion of it is familiar to others who may consider themselves experts in conventional Web Marketing.
My conviction in saying the above comes from years of failing while following the advice of so called gurus online. I found from testing a lot of what they said, that many did not practice what they preached. Most depended on hype and even arranged success.
So, I chose to look inward and start testing what I was doing by myself, to see what worked for me, and why it did. From that process came what I now market to clients as my Web Marketing Systems Development Service.
I derived my inspiration to continue along the unique path I’d found, from studying experts (like Terry Dean and Michel Fortin), who never claimed to be gurus, but recorded powerful results without resorting to hype or misrepresentation.
My experience indicates that if one is to succeed in using my WMS, s/he will have to be willing to ignore the well meaning nay Sayers, doubting Thomas’s and armchair theorists – who will inevitably offer counsel of some sort.
This is not to say all they offer will be useless.
However, I have learnt the hard way that a lot of it will be of little value, but at the same time it will often be served in a manner that either discourages/demoralizes you, or worse, confuses you.
Those are not states of mind that you need, if you want to succeed in using something that is unconventional or unprecedented. You need to be able to dig deep within yourself and find the conviction to go through with it.
And that’s the kind of mental attitude that has helped me succeed in ways that amaze so many people – experts and clients alike – in using my customizable WMS to attract high profile buyers to myself at zero cost.
This is why I never stop reminding my clients to focus on DOING what I tell them, guided by their creative instincts, in using the WMS I develop for them, until it works for them.
To achieve long term authentic and sustainable success, you must develop deep seated conviction in your adopted strategy’s workability – otherwise you will end up getting pushed around in your thinking, by the divergent views bound to be expressed by others.
Related Articles
8. In case you’ve not yet read it, here’s an excerpt from the text transcript I did from Terry Dean’s video. This guy’s wisdom is superior to most of the fance Internet Marketing Gurus. He gets results, because he focuses on doing what works, and NOT on hype and bells/whistles:
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