Indeed a section in my PDF Entrepreneur’s Survival Reference Manual (titled “25 Avoidable Mistakes No One Will Ever Warn You About In Starting Your Business in Nigeria) is devoted to JV Marketing.

See One Sheet Talk PDF reference to it here, and my 2006 EzineArticles.com reference to it here.

In that manual, I noted that many fail in business because they fail to explore use of JV marketing. I used excerpts from that book chapter to publish an article on the subject in Aug 2014 on my blog at http://tayosolagbade.com/sdnuggets/use-joint-venture-marketing-partnerships-to-achieve-greater-marketing-success/

Many times, I included specific examples of ways I try to use them – and how others have proposed them to me.

3 months ago, for instance, on 26th Feb 2016, in Issue 003 of my Public Speaking IDEAS newsletter, I offered a PDF report download, along with details of a Joint Venture proposal I made to Travel and Tours companies in Africa, regarding my Freelance Writing services.

That effort got me several useful Twitter mentions and retweets by notable players in the South African market.

Having said that, I must say that my personal experiences indicate that many Nigerian/African business owners and entrepreneurs need to explore using JV partnerships to boost their marketing reach and impact, while cutting their costs of marketing and customer/client acquisition by half or more.

I continue to explore ways to connect with others I identify, using this powerful strategy – the one below being a more recent example I’m promoting for consideration by individuals and organisations who serve Farm Businesses with non-competing solutions

This is an offer letter I sent out to the CEO of a magazine publishing outfit who reached out to me earlier in the year.

I share excerpts from it, for consideration by others who may be interested in this offer – and also to serve as useful information and education to those in need of ideas.

Dear (name removed),

Our previous phone conversation regarding your interest in Web Marketing Systems I develop for clients refers.

Thanks for connecting with me recently on Facebook. I was in Cotonou at the time, and made a mental note to contact you once I returned to Nigeria…

I’ve been thinking of ways to help you achieve your stated goals, along with mine, and I’m pleased to say I’ve found one that can work – if you’re interested.

====================
I propose we start a Joint Venture Marketing partnership
====================

Since we serve similar markets (I.e Farm business owners and stakeholders in the agriculture industry) we can use a barter exchange type arrangement to work together.

My offer:

One Year (12 Full Months) Web Marketing Support for your (magazine name removed) brand – (magazine URL removed).

This will be as per the details spelt out on the Dec 2016 offer page for my 1 year Web Marketing Support Service at

http://tayosolagbade.com/smclub-nonfarm.html

Ignore the past due offer dates on that page.

Ignore also the N150k service offer fee.

====================
Here’s what I request instead:
====================

1. Payment to develop a custom Web Marketing System to boost your marketing reach and impact, on or off the web.

The Dec 2016 Promo fee = N150k.

My JV Partnership Offer to you = N120k

However, if you take up the offer on or before:

I. MNT today (deadline date removed), you can pay N80k.

If that’s not possible, take it up on before…

Ii. 12 Noon tomorrow (deadline date removed), and you can pay only N100k.

NB: Regardless of which option you choose above, after developing it, I will manage the WMS I build for you, as described on the above page, for 1 year or longer – at zero cost to you.

What I will do for you is what I do for my brand (via www.tayosolagbade.com which led YOU to me) I.e to generate quality sales leads.

A WMS, when well designed, and used, gets you noticed by (and attracts to you) those who need the solution(s) you offer.

I. View a mindmap I use to explain the key components of a WMS at the link below:

http://tayosolagbade.com/uploads/wms-mindmap-writers.pdf

Ii. In the email that will follow this one, I will attach a zipped folder containing a video in which I explain how a WMS works, using the above mindmap.

2. In exchange for managing your WMS FREE for one year, I would like to have FREE ad slots for my 3 Farm Support Products which I’ve sold for years using my own WMS (see details in the attached proof PDF) on your website, and in every issue of your magazine for as long as our JV partnership continues

3. Make N4k to N35k or more per sale of my products

The partnership I propose can also yield Passive Income benefits for you:

This is because regarding the adverts for my products that I propose you publish on your website and in your mag, I offer you 50% of any resulting sales – upfront – as JV partnership commission.

A special enquiry form designed to auto-copy enquiries to your email will be linked to the ad banners on your website.

Enquirers from your network will always be asked to make payment through you.

That way, you will be aware of sales made, and you’ll simply take out your 50% from payments made to you, before sending the rest to me.

All order fulfilment notes will be copied to your email box, for your use as Quality Control check that each buyer got what s/he paid for.

My 3 farm business support products are tried and tested in the market (having been on sale for years) and they meet a felt need of majority of farm businesses.

So this can make our partnership quite lucrative on the income generating front, even as I implement a custom WMS to better attract your target audience.

See the attached proof PDF document for 3 real life case studies of sales I made of my customizable ExcelVB Monthly Poultry Farm Manager software in a 6 week period, totalling N230k – all via my WMS, and without meeting any of the buyers in person.

4. Other benefits you get:

I. I will place FREE advert banners for ALL your magazine’s advertisers on http://www.tayosolagbade.com, in addition to http://www.tayosolagbade.com/sdnuggets, http://www.thefarmceo.net and http://www.excelheaven.biz.

Ii. In addition, I will explore ways, in liaison with you, to implement other key components of a WMS for you. See the attached PDF mind map showing all 9 components.

5. Becoming my WMS client will get you lifetime membership of my Web Marketing for CEOs Club (see the closed/private Facebook group at https://m.facebook.com/groups/736287616508718?refid=27 )

Apart from FREE Web Marketing coaching, tips, ideas, information and strategies shared to members, this comes with 50% discount for life, to buy any other products or services I offer.

See examples at
www.tayosolagbade.com/sdn-sell.htm

====================
Summary: That’s my offer!
====================

I strongly believe we can make this JV partnership work, and that’s why I’ve put together this ready-to-implement offer, with significant concessions.

Some of the offers I’ve made are time limited, mainly because the discount concessions and benefits attached are quite hefty.

Many clients I have today are long term friends from years back because they too the required leap of faith to signup for my time bound offers.

The normal fees remain accessible upon expiration of the promo offer deadlines.

Let me know if you have questions or require clarification.

With kindest regards,

Tayo K. Solagbade*
Location Independent Performance Improvement Specialist & Multipreneur

*Best Practice Farm Business Support Specialist & Founder of the MS Excel Heaven Visual Basic Automation Club & Competition

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com [Flagship Performance Improvement Website]

http://www.thefarmceo.net [The Farm CEO Newspaper]

http://www.excelheaven.biz [Custom Excel Visual Basic driven Software Development]

http://www.tksola.com [Response Generating Writing and Web Marketing Solutions]

Every now and then I have conversations in which people ask me how I am able to generate such regular enquiries online for my Excel-VB software products, software development service and other solutions I offer – without placing any form of paid adverts in any medium.

My answer is always the same:

Over the past decade, based on careful experience based research, and lots of trial and error, I’ve developed and use (while continuing to tweak for better results) what I call a customizable Web Marketing System (WMS).

After telling them that, I try to illustrate what I mean by sharing true stories about how my WMS has generated quality sales leads for me in the past, with some eventually leading to highly profitable sales.

What I have however found is that very few of those I explain this concept/strategy to really “get it”, and yet they see (or have been on the receiving end – as buyers – of) that same WMS at work!

For many, even though they do not say it, but I sometimes sense they think I’m hiding something or even lying.

One cannot however blame them. This is because what I claim to achieve on such a regular basis sounds more like magic than reality.

After all how many Africa based African experts can claim to make regular 5 to 6 figure income from sales of custom ExcelVB software products, books and other solutions to buyers in and out of Africa via the web – without face to face meetings?!

To help more people “get it” about 2 years ago I created and began using a Mindmap to explain the WMS to prospects and other interested persons.

Later on I added a screenshot demonstration video in which I use the mindmap as a basis for explaining the 9 key components of what I call a WMS.

I share the above details here to illustrate one of many ways I use my creativity to manipulate my WMS to effectively communicate the benefits that my solutions can deliver.

By creating the mindmap and supporting it with a video explanation, I’ve eliminated the need to devote conscious effort, time, energy or indeed money to market my WMS development service to any interested person(s).

Once s/he indicates interest in learning more, I simply request his/her email (and phone number) and then send him/her a generic message, with a personalised introduction.

By the time this happens, I conclude my work is done as far as marketing goes.

All I then need to do is wait.

Yes, waiting is what I do from this point – not chasing and not calling to follow up.

I just wait – patiently, like a hunter, meme (French for “even”) a Ninja!

Why?

Because at that point I know s/he would learn everything else I could have told him/her by listening to me in the video, while studying the mindmap – all of which can happen even while I sleep: talk about putting your marketing on autopilot!

Waiting like I’ve described above is something majority of people who want to sell find very hard to do.

Yet the process of selling is more of a psychological than physical process – and the art of “waiting” is a crucial element.

I am able to wait like that – with confidence and without fear of loss – because my WMS enables me know for a certainty that I’ve done virtually everything needed to convince the prospect to buy.

So if s/he still balks or walks away at this stage it will often not be wise to push or chase him/her.

Instead you simply stay away for a while, and since s/he would have joined your mailing list from the onset of your interactions, in order to connect with you, just let your email newsletter keep working on him/her.

Some prospects I’d long given up on came back 1, 2 even 4 years later to buy from me in this manner I.e because I used my newsletter to stay indirectly in touch, making them NOT feel they were being pressured.

As a result, they took their time to study me and my work enough to convince themselves they really needed my help.

This is why I say it’s better to let people to convince themselvesto buy from you, than it is for you to convince them to do so!

The former results in buyers who are motivated and often willing to pay what you ask – and they tend to be more willing to trust you and accept your guidance as well I.e easy to work with.

The latter can often be the exact opposite of the former.

I don’t know about you, but do NOT like to work with such people, because they tend to be too difficult to satisfy!

Like I tell those who ask all the time, the best marketing systems are those that keep moving the prospect closer to making a buying decision, long after you and the prospect cease communicating or separate.

In other words, the marketing system would be designed to keep him/her focused on the alluring benefits of the solution you offer, offering additional logical insights that ultimately influence the prospect to RETURN to you, often to ask few questions for clarification and ultimately request payment details, or simply pay – depending on how you sell.

I’ve closed countless sales effortlessy with prospects in various countries using this time, effort and cost-saving approach as part of my WMS, and that’s why I recommend it so highly.

Below is an example of an email I sent to an existing client looking to invest in my WMS development service.

Notice the details I provide in it are consistent with the explanation I’ve given above.

If you’re interested in getting copies of the mindmap and video, click here to send me a message.

Dear Alhaji S(name removed for privacy),

Our recent phone and Whatsapp conversations refer.

After listening to your Whatsapp message I decided you may find it useful to view the mindmap and watch the video explanation for what I NOW believe will best suit your company’s needs.

I call it a Web Marketing System or an Effective Online Presence. 
Below is a generic message I send out to explain what it is all about to potential clients.

A. Find attached a mindmap image that shows key components of what I call a customizable Web Marketing System (WMS).

The WMS is what I propose to develop and implement for your company to boost your business marketing reach/impact, measurable over time in terms of:

1. time, effort and money you WILL save 
2. Quality sales leads/enquiries you will generate

B. Find attached a zipped folder containing a video for you to watch offline, in which I explain what the WMS components are about and how they benefit businesses that use them.
INSTRUCTIONS FOR UNZIPPING THE VIDEO FOLDER

Download the attached zipped folder to your desktop and unzip the contents.

2 files will emerge. Double click on the web page file to launch a browser window in which the SWF video file will playback.

Note that if you see THE browser prompt shown in the linked PNG image below, all you need do is simply click “Activate Adobe Flash” (or the equivalent linked text displayed in your browser), and follow the instructions to get the video to display and play.

http://tayosolagbade.com/sdnuggets/wp-content/uploads/2015/10/fbsc-video-tip.png

TIPS FOR WATCHING THE VIDEOS:

To watch the video, YOU MUST (and this is important!) REMOVE or EXTRACT the 2 files in the zipped folder, and place them in the same location on your PC.

Next, double click on the web page file (the one with the browser icon) among the two, to watch the video in your browser. If you get a prompt to activate “Adobe Flash Player” click on the prompt to activate it by following the instructions that appear.

WARNING: If you click on the 2nd SWF file, it WILL NOT play the video.

AND if you click on the files without REMOVING them from inside the zipped folder, you will get an error message. The video will not play.

For the video to play, YOU MUST copy out or EXTRACT both files from inside the zipped folder and place on your PC in the same location, TOGETHER. Then click the one with the browser icon.

Let me know if you need help.

In your service

Tayo