Category Archives: Entrepreneurship

Use Learning Events to Make More Money from Your Book

One of the advantages of Self-Publishing your physical book using Print-On-Demand technology, is that you spend very little to get it in print, and then get to buy it as the author, at the cost price.

This gives you good margin to play with in selling the books.

For example I recently sent a client I helped ghost-write and publish his book the following message, based on the above:

You can buy your books at your author cost price of $3 US dollars, instead of the $10 US dollars selling price!

That means you only need $60 US dollars, instead of $200 US dollars, to get the 20 copies you now want.

But you must add the shipping cost to it – and that has to be checked online at the payment processor. It probably won’t be much different from the $56 or so that they charged for the last order.

So you should be looking at spending $60 + $56 = $120 USD minimum to say $130 or worst case $140 USD, depending on what they charge to ship the 20 copies.

Note however that you also have to factor in the charge for the payment processing platform you use. If I recall correctly, Paypal charges 5% of total payment you make, which is not much of course.

Whatever happens, you will still make major savings, and that low price of $3 USD per book will enable you sell at more attractive prices.

The above is already attractive, but you can get even more…

For instance, by the time you take advantage of bulk discount options often on offer, from publishers like Lulu.com, the margins you enjoy can ramp up in an even nicer way!

Having said the above, rather than sell your books directly, you can make even more money and marketing impact simultaneously, by organizing a learning event to educate people who fit the target audience profile of your book.

It could be a FREE or paid lecture, workshop, or seminar.

Personally I prefer using a FREE or low priced learning event, which interested persons can gain access to by buying the book at a price below the selling price, but above the cost price you purchased bulk copies as the author.

The advert or promo for the event would offer the book at a reduced price, to all those who register to attend. They would have to make payment for their copies before the event, and then come on the d-day with any questions they have, which you would then answer, after your short presentation based on the book.

You would end by mentioning services you provide…

From there some could even hire you to consult for them.

To boost the marketing impact and create more awareness, you could give free invitations to journalists from media houses to attend.

If they like what they see or hear, they would broadcast in their media – but you would not have to pay them.

The planning for this must be done right though, and you could even hold it at regular intervals, say monthly, at different locations, to create awareness.

I used this to sell my books in the past. It works.

I call it Public Speaking for Business Marketing (PSfBM). It is a better way to sell your book. It helps you kill more than 1 bird with only 1 stone.

Click here to request a copy of my PDF report on using Public Speaking for Business Marketing (PSfBM)

My Proposed Not-For-Profit Best Practice Farm Business Support Centre for Farm CEOs: How to Get Involved

My Web Marketing System is really helping the not-for-profit “Best Practice Farm Business Support Centre for Farm CEOs” launch – I’ve been inviting potential contacts from my website database of past enquirers and buyers to make donations towards in Benin Republic.

I continue to marvel at the superbly time, effort and cost-saving manner in which using my Custom Web Marketing System (WMS) generates high quality zero cost leads for solutions I sell, and initiatives I launch.

It’s been so easy to get taken seriously by these Farm CEOs and other stakeholders, because my WMS makes them see the depth of my commitment, and quality of benefits I can deliver!

This approach makes it easier to quickly win funding support or patronage.

That’s why I keep harping on the need for any person with serious ambitions to learn to use the web the way I do. The Conversion Rates I record prove that a WMS is a timeless marketing strategy truly works.

At this point, to better cope with enquiries I’m getting regarding the Best Practice Centre’s funding, I hereby publish below a generic outline I send out to those who request details about getting involved.

It gives more information about the plan, and 2 possible ways interested persons can contribute.

=Starts=

1. The Campaign Strategy/Focus

Unlike a conventional crowdfunding campaign, which is thrown open to a potentially global audience, I’m focusing my campaign on my database of past enquirers and buyers within and outside Africa.

The initial broadcast will be followed up with each person, to clarify the details.

There are about 700 of them, and I estimate that I have had direct phone conversations with up to 100 of them between 2006 and now.

I believe such people know me, and the work I do, and are more likely to be interested in seeing it grow, and/or gain access to the benefits promised.

2. Why Locate the Centre in Benin Republic?

Click here to request access to the complete version of this piece.
.

THE FARM CEO (Issue 15): Assessing Farm Record Keeping Behaviour among Small-Scale Poultry Farmers, Reducing Cannibalism among newly hatched African Catfish, Fry by Grading, Understanding African Farming Systems – Science and Policy Implications, On-farm research leading to a dynamic model of a traditional chicken production system, Fish Farming Investment | 5 Ways to Lose Money | Tilapia Fish Farm Guide – West Africa

[Tagline: If it can help your farm business, you’ll find it in THE FARM CEO™ Newspaper ]

Below is a preview of THE FARM CEO newspaper for this week (Issue No. 15):

This week’s feature is a publication that discusses findings from the investigation of farmer’s disposition to record keeping. If you’ve been following my writing on the subject of Cost-Saving Farm Business Ideas, you will know that I have written several pieces that stress the importance of farmers developing the healthy habit of data recording and analysis for timely and accurate decision making.

I found it quite interesting that the farmers interviewed asserted that they did not keep records mainly because it was “not beneficial” to them.

That, to me, is a clear indication of the need for proper education and reorientation of the farmers about the powerful Key Performance Indicators, they can quickly, and easily track to manage their farms more profitably. The immediate past Issue No. 14, of this newspaper (The Farm CEO™) featured several of my articles which discussed such KPIs and their methods of calculation in elaborate detail.

Here are the headlines, reviews – and links – for this week’s featured news items:

[URL] Assessing Farm Record Keeping Behaviour among Small-Scale Poultry Farmers P.1

[URL] Reducing Cannibalism among newly hatched African Catfish, Fry by Grading P.2

[URL] Understanding African Farming Systems – Science and Policy Implications P.2

[URL] On-farm research leading to a dynamic model of a traditional chicken production system P.3

[URL] Fish Farming Investment | 5 Ways to Lose Money | Tilapia Fish Farm Guide – West Africa P.3

Below: Screenshot of the cover for Issue No. 15 of THE FARM CEO (Monday 14th September 2015)

Screenshot of the cover for Issue No. 15 of THE FARM CEO (Monday 14th September 2015)

Subscribe to THE FARM CEO, and get this new issue, as well as ALL back issues, in addition to your full subscription of 48 weekly issues.

1) Useful feed formulation/other findings from trusted sources

2) Cost-saving ideas from farm visits as I travel across West Africa.

3) Ads by farm providers/suppliers of all genres.

4). Special promo price offers of my Software and Book products

Full details at http://tinyurl.com/TheFarmCEO

1 year’s subscription = 48 issues.

Subscription Fee = $36 USD (approx) N6.8k [You get my $82 USD Feed Formulation Handbook FREE, as well as FREE Bi-weekly ads for YOUR biz]

ARCHIVES: Click here to view previews of ALL past issues of the newspapers

COMING SOON: Best Practice Farm Business Support Centre for Farm CEOs – Benin Republic

COMING SOON: Best Practice Farm Business Support Centre for Farm CEOs – Benin Republic. This centre will be based on a piece of land to be purchased in Benin Republic (tentatively in the Seme border town area).

It will…

1. Provide real world relevant findings from pilot scale performance improvement trials in least cost Feed Formulation using locally available, low cost alternative feed ingredients.

NB: A key aspect will be the use, and continual improvement of the popular Excel-VB Ration Formulator app – especially to cater for in-depth amino acid balancing in formulating cost-effective balanced rations.

2. Offer coaching for Farm CEOs on Best Practice Farm Business Operations Management & Marketing in Livestock and Crop Production

3. Operate rabbitry, poultry, and fish production enterprises on a micro to small scale to showcase the potentially useful findings recorded by the centre.

NB: The existing Poultry Farm Manager app will be used and continually improved, while similar apps will be built for rabbit and fish production – which over time will be offered to interested Farm CEOS

4. Run a farm-based restaurant and bar designed to showcase how farms can earn extra income by processing their farm produce into products for sale in farm shops.

5. Publish The Farm CEO™ newspaper to disseminate latest news about findings, innovations and potentially cost-saving ideas from work done at the centre, and those reviewed elsewhere.

6. Offer limited accommodation facilities to members who wish to sleep over for learning events or leisure.

7. Provide on-demand Internet access, as well as transportation, for interested members – including pick up from, or drop off at the airport or the border.

8. Take on custom software or information product development projects from members, if enough of them show interest, and make the finished product available to them at low to zero cost.

9. Enable ALL members purchase the centre’s Farm Business Support Software (e.g. Excel-VB Ration Formulator, Poultry Farm Manager, Rabbitry Business Manager, Fish Farm Manager) and Information Products (e.g. Feed Formulation Handbook, Best Practice Farm Management 4 part E-books series, business plans etc)

10. Deliver on-demand practical coaching for Farm CEOs (including on-site technical support) on the development and implementation of a Best Operating Process Management System (BOPMS) for Farm Business Performance Improvement.

[Updated 1st Oct. 2015, 1.33p.m, from Lagos-Nigeria] Below: Layout Plan for the centre (still work-in-progress)  – Now LIVE – read more here

This Best Practice Farm Biz Support Centre (FBSC)™ - tentative layout plan below - was first conceived in 2000  by Tayo Solagbade, to function as a creative Research/Extension Advisory Services provider.

I will be CROWDFUNDING this project, because it’s designed to be a Not-For-Profit initiative to make the products and services I offer more pocket-friendly and accessible by majority of my target audience.

That’s why YOU are getting notified about it – in case you (or your group/organization/association or club) would like to contribute/invest in it.

As a member of my Farm Business Ideas Club (which comprises persons who have purchased N20k or more worth of products from me) – you fit the target audience profile.

Why?

Because those interested enough in a provider’s products and services to PAY (or want to pay) money to access them, are the ones most likely to favour investing in its evolution or growth.

Here’s an apt quote that underscores the above point:

“The supporters of your crowd funding campaign are your customers. Crowd funding is basically a way to pre-order products before they are produced” – Elite Daily (See http://elitedaily.com/money/why-you-should-crowdfund-your-startup/)

Hundreds of past enquirers and buyers requests tell me this support centre is LONG OVERDUE…

I have received all sorts of requests from people within and outside Africa. since January 2006, when I launched my Cost-Saving Farm Business Ideas Website – now at www.boostyourfarmprofits.biz or www.iff.tayosolagbade.com

Most of them were Farm CEOs – while others were students of agriculture, farm support experts(e.g extension professionals), lecturers, feed makers, NGO operators etc.

In several cases they wanted me to give them the product at hefty discounts or even FREE, but I was unable to oblige them much as I wanted to.

For instance, last year (2014), one Farm CEO from Mexico contacted me about building a custom Ration Formulator app for lactating cows in his Dairy Farm. When I eventually sent him the quote for developing the app, he NEVER got back to me, despite the animated phone conversation we’d had before he asked me to send it.

I knew the fee I’d given him was the likely deal breaker, yet it was the best offer I could make him.

With crowd funding of this Best Practice Support Centre for Farm CEOs, I’ll be able to give MORE of such people what they want, and also CREATE quality time to develop new solutions they tell me they want.

The implication is that I’ll be able to HELP a lot more people that need it, than I’m currently able to – including YOU.

If this opportunity interests you, click here to send me a message requesting for details of how to get involved, and specific ways you’d like to benefit (e.g what you want me to do for you).

 

No. 210: Achieve Name/Brand Recognition to Earn Increased Income [Hint: My Real Life Challenge to Generate Online Income for an African Radio/TV Personality, Using a Custom Web Marketing System]

Are you a competent expert in your field? Do you want to achieve name/brand recognition so as to earn increased income? If you said YES, and you’re NOT using the Internet the way I do, you are short changing yourself.

It does NOT matter what you do. Take it from me.

The Internet can – and should – be your best friend if you want low to zero cost marketing success.

The best part is that if you make it your “friend” the way I recommend, you will begin to achieve greater levels of success, financially and otherwise at whatever it is you do, at VERY low to zero cost.

 SCROLL DOWN TO READ FULL ISSUE

Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Tayo K. Solagbade‘s
Weekly Public Speaking/Web Marketing IDEAS Newsletter

Date: Monday 14th September 2015

No: 210

Title: Achieve Name/Brand Recognition to Earn Increased Income [Hint: My Real Life Challenge to Generate Online Income for an African Radio/TV Personality, Using a Custom Web Marketing System]

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

Last Week: Read articles published on my blog here

Newsletter Archive (E-mail version started 14th May 2012): Click here to view

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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays)

in line with this publishing schedule :-)

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1 of 2: PUBLIC SPEAKING – Achieve Name/Brand Recognition to Earn Increased Income [Hint: My Real Life Challenge to Generate Online Income for an African Radio/TV Personality, Using a Custom Web Marketing System]

Are you a competent expert in your field? Do you want to achieve name/brand recognition so as to earn increased income? If you said YES, and you’re NOT using the Internet the way I do, you are short changing yourself.

It does NOT matter what you do. Take it from me.

The Internet can – and should – be your best friend if you want low to zero cost marketing success.

The best part is that if you make it your “friend” the way I recommend, you will begin to achieve greater levels of success, financially and otherwise at whatever it is you do, at VERY low to zero cost.

Click here to view a one page mind map that explains the key components of what I call a Web Marketing System (WMS).

Regular readers of this newsletter most likely know I talk about using a WMS all the time.

However this time around, I’m putting my money where my mouth is. I’ve decided to give myself a PUBLIC challenge to SHOW and PROVE that my approach of using a custom Web Marketing System works.

In other words, I have identified and chosen an expert whose brand I will develop and implement a custom WMS for, over the next 6 months. During that period, I intend to do the following:

1. Get him superior marketing exposure that generates a loyal online follower ship of potential clients/buyers of his unique products

2. Leverage the authority status he will get from the above to generate sales leads, for the products and services I will collaborate with him to create for consumption by his online audience.

3. Use the trust that 1 and 2 above build in the minds of his target audience to get him invited by potential partners (media houses etc), to do what he does for a fee.

4. Enable him achieve the above, on a shoe string budget i.e. without any major spending other than that for accessing the Internet.

The above deliverables are ALL measurable. And they can be summed up in one sentence:

I intend to use a custom WMS to help him achieve name/brand recognition, which will make those interested in what he does PAY good money to buy products and services he offers, at low to zero cost to him.

So who is this person I’ll be doing all this for? Well, let me introduce him by sharing the amazing true story of how our friendship began few years ago.

A. O. (I’m using his initials, for now), is a wonderful gentleman national of a West African nation I travelled to some years back.

A bilingual Radio/TV personality, I was standing outside the media house he worked at (I did not know it at the time), on my first day in his country, asking for directions to an NGO I wished to visit.

This guy came out of an official car that drove in and parked nearby, then taking one look at me, as I stood talking with my bags beside me, walked over and introduced himself, then asked how he could help me.

I was shocked by, and a bit wary about accepting his unsolicited offer to help. But before I could respond he’d dispatched the man I was speaking with, and invited me into a mini restaurant used by the company staff.

He promptly ordered 2 big chilled bottles of soft drinks, as I explained – in response to his queries – my reason for being in his country.

By the time we parted he’d told me all I needed and more, giving me useful phone numbers and even making calls to link me up with friends he felt could help!

All this for me – a complete and total stranger, in less than 2 hours from the time we met!

Yet he asked absolutely nothing of me. Not then and not in the many subsequent weeks that followed when he called my phone to ask how I was getting on, and if there was anything he could do to help.

During those weeks I sometimes tuned in to listen to his radio show. I soon discovered he was quite creative in producing content that enticed listeners to call in. As a result, many locals knew his name.

Now, I’d always asked him to let me know what I could do to show my appreciation for the unconditional love and support he’d given me when I needed it, but he always brushed my offers aside.

But something happened recently that’s giving me a perfect opportunity to give back to this great guy the way my heart has long ached for me to do.

Being the man of courage that he is, he’s launched an ambitious venture to pursue a personal vision.

When we spoke and he told me about it, I instantly saw I had the expertise to help him actualize his vision and I told him why/how.

He’s since provided some audio materials to start, that have literally blown me away. It’s obvious he’s a relentless Ideas Generator, driven by a passion for what he does, like I am.

Never have I been more fired up in my life about developing and implementing a Web Marketing System for anyone…

Especially someone I will NOT be charging a single kobo!

Yep.

I’ve told him I don’t need any money.

In fact I’ve already purchased and activated the domain name he has chosen, using my own funds.

I mention the foregoing not to brag, but to indicate just how much I value this gentleman.

At the start of this newsletter, I’ve highlighted specific steps ways I intend to help him use the web to deliver his groundbreaking range of 100% pod casts to a potentially global PAYING audience of Africans.

I am so excited about this project, because it also gives me an opportunity to do what I do, using web marketing, for another person, in a way that will prove that anyone can use the web to achieve greater success at whatever s/he does.

So, stay tuned…I WILL announce the full details of the project once it’s ready for launch!

Final Words: By way of interest, I actually typed most of this write-up yesterday (Sunday 13th September 2015) on my Blackberry, while in a cab headed back to Lagos from Cotonou, having only just returned last Monday night!

Why?

Because the supposedly new laptop charger I went to buy that Monday suddenly blew out yesterday morning while I was working on a client’s book project that I wanted to progress over the weekend.

Since no vendor shops open in Cotonou on a Sunday, and I also needed to prepare THIS newsletter, I took the proactive step of returning to Lagos yesterday night, so as to get to the computer village first thing this morning.

The fact that you’re reading this completed version of the write-up today is proof that I succeeded in getting the bad charger replaced.

However I had to put my foot down to make the vendor give it to me without having his way: the funny guy actually asked me to pay for another! That story will come in a separate article though, in which I’ll share details of the audacity of vendors in our PC Village.

Some people – especially in my part of the world – may be tempted to interpret the repeat charger problem that’s made me return to Lagos twice in ONE week, as due to “juju”(black magic) or “enemies”…lol!

But I know better…

You see, I tell people all the time that I am guided and protected by the Creator. So nothing of that sort can EVER affect me.

My experiences have taught me that adversity always has an equivalent benefit. When something goes wrong, adopting a Positive Mental Attitude will help you make things go right.

Take it from me. My life is proof of it.

One example: For instance yesterday, before I crossed the border, I ran into a friend, I’d lost touch with since 2013: A smart and enterprising young man he is.

We got talking about my plans and to my amazement, within a few minutes he’d given me information that’s filled the remaining gaps in my knowledge about the property search I’m doing.

If the charger damage had not made me go to the border when I did yesterday, I seriously doubt our paths would have crossed!

Another example: This morning, I got a call from my mother, and she told me our long time family friends from Sheffield, arrived from the UK yesterday, for their planned tour. When my Dad schooled in the Sheffield as a student of Civil and Structural Engineering, in the ’60s, he’d lived with them.

Over the years we’ve kept in touch, and in 2000 when I visited the UK on a 6 week International Brewing Course, I and my sister took a Virgin Train to spend meet them for the first time, and spent the weekend with them.

Before I left my hotel in Scotland’s Edinburgh, they also paid me a visit. Since then, other members of the family have been to see them, and they’ve been to Nigeria once in 2005.

So this is a second visit they are on.

However, I’d assumed they were due in the country next week, and I’d not been sure I would be able to make it down at a good time – since they would be touring the country.

So when my mom told me they arrived the SAME night I had (yesterday), it struck me that my forced return to Lagos was looking LESS and less like an accident or coincidence, and MORE and MORE like the handiwork of a superior intelligence.

See what I mean?

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This newsletter (which I use to promote Burt Dubin’s Speaker Mentoring Products/Services) serves

experts-who-speak. Starting – Monday 13th April 2015 – it MORPHED in name and content served, to a 2 part Speaking/Web Marketing IDEAS newsletter, to better serve them.

You just read the “Public Speaking IDEAS” part above. What follows below is the “Web Marketing IDEAS” part.

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Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how

you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter

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2 of 2: WEB MARKETING: To Achieve Sustainable Success, Closely Monitor News About Current Affairs and

Politics! [FREE MP3 DOWNLOAD]

“If you want to achieve sustainable success in business (especially in a volatile market place like Nigeria), it’s in your best interest to develop interest in

current affairs and politics, because those are the two key ingredients that really keep this country from having a stable sociopolitical climate.
And for as long as that stable sociopolitical climate does not exist, every person running a business will probably have to sleep with one eye open.” – Tayo K.

Solagbade

It’s FREE for all my Web Marketing/farm business clients, and ALL members of my Inner Circle as well as for ALL subscribers to THIS newsletter.

If you are not yet ANY of the above, just send me a message here to let me know.

If you want me to send you the full MP3 recording, just say so in your message.

NB: If you’re already a client or subscriber, email me via tayo at tksola dot com and let me know you want it

Alternatively, click here to request the FREE MP3 DOWNLOAD.

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SPECIAL OFFER TO READERS OF THIS SPEAKING/WEB MARKETING IDEAS NEWSLETTER

Did you know that as an expert in your field you can make more money by speaking professionally? Or do you already speak-for-money, but want to know

how to do it better AND/OR how to make more money even when you do not speak?

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you do 1 or more of the following:

1. Signup for Burt’s Speaker Mentoring Service (click here for details)…

2. Purchase Burt’s Speaker Mentoring Products up to $500 USD or more (click here to see a popular one)…

NB: Membership of my Inner Circle comes with a FREE product of your choice e.g. my custom Excel-VB software, Information

Products etc. (click here for full details of what my Inner Circle members get)…PLUS you get a LIFETIME 65% discount on ALL my

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HERE’S AN ADDED BONUS YOU GET FROM ME, IF YOU BUY FROM BURT…

If you purchase $1,500 USD or more of Burt’s Speaker Mentoring Products/Service, and choose to promote your speaking business online, I WILL develop and implement for YOU, a Web Marketing System at 50% of my standard fee, and manage it for 3 months – at NO COST to you – as per my Promotional Retainership Offer (See http://tayosolagbade.com/uploads/wms-offer-retainership.pdf).

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ALSO GET MY PERSONALIZED MS EXCEL-VB VIDEO TUTORIALS (N100K) WHEN YOU BUY FROM BURT…

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Click to visit my Facebook page (opens in new browser window)

Click here to tell me which of Burt’s speaker mentoring products or services you are

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Question: But who is Burt Dubin, and why do I (Tayo K. Solagbade) think you should you learn from

him?

Answer: Burt is a 3 decade veteran in the professional speaking business. After achieving top level cross continental success as an

expert-speaker, he has established a reputation for mentoring some of the highest paid speakers in the world. He owns SpeakingBizSuccess.com, SpeakingSuccess.com and BurtDubin.com.

Burt helps those he mentors (experts-who-speak) to Position, Package, Promote, and Present* themselves successfully to clients (*He calls

them the 4Ps). That’s why it’s no surprise that on Burt’s website, considerable space capital is devoted to useful business marketing articles as well as products.

It might also interest you to know that MANY years back, Burt established himself as one of the best marketing minds in the world. To really put this FACT in

proper perspective, I’ll provide more specific details in form of an example.

A few years ago, Burt contributed an article to a powerful publication titled “The Most Effective Articles Ever – By The World’s Top Marketers“. That 574 page ebook features timeless marketing advice from 71 of the world’s top marketers – including Jack

Trout, Joe Vitale, Yanik Silver…and Burt Dubin.

That’s ample proof that (in addition to Public Speaking), Burt would be a great resource to learn business marketing from!

Full Disclosure: I represent Burt as Sole Agent for his products/services, which means if YOU buy from him, I get paid.

But that’s NOT the main reason I represent and recommend him. I have benefited in many ways by learning from Burt. Through his writing, his audio recordings,

and from directly relating with him.

Before we teamed up in 2011, I’d been studying his work and adapting it to succeed in my work from way back in 2002. It does not matter what part of the world

you’re in. If you know how to adapt them to suit your peculiar local needs, Burt’s ideas and strategies WILL work for you. I am living proof of it!

That’s why I never tire of CONFIDENTLY recommending him to others.

If you need help putting the ideas shared above to use, let me know HERE.

Click here to tell me which of Burt’s speaker mentoring products or services you are interested

in.

*************

Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…

If you need help purchasing ANY of Burt’s products (like “Presentation

Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria)  or email tayo@tksola.com

Have a great week :-))

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So, with diligent persistent application of what you learn you’ll start (as Burt says)…”bringing home high speaking fees”…whether you speak or not…in

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The best part is: every cent of your fee to purchase this product counts toward your membership in Burt’s Inner Circle.

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CLICK HERE to get full details of what it takes to make yourself a true

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Useful Resources for Speakers

Burt Dubin works with people  who want to be speakers, and with speakers who want to be masters.

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Burt Dubin live

Burt’s Flagship Album

This is the product to own if you can own only one. Why? Because in it you discover principles of platform

mastership available to you nowhere else at any price.

You hear performance strategies you can emulate. You shorten your learning curve. You see ways to engage and

delight audiences with both content and stories . . . plus you experience a bit of fun.

With its Money back if not delighted Guarantee hardly any are returned.

Find out why

Presentation Magic -  Speaking Business Success

Presentation Magic

A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before!

See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.

Presentation Magic Manual with new pages added plus 3 audio CDs.

more information

ProgramManual

How To Create a Great Program Manual

Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven

principles that add value to the experience of sitting at your feet and learning from you.

This is a reprise of the historic presentation that launched the Speaking Success System.

No copy of this 2 CD program and 50 page Learning Guide has ever been returned.

more information


Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read

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NEW: Speaking Ideas: 25 Articles and True Stories for Experts Who Speak and Those

Aspiring (Volume 1)

psip-LULU-BACK-coverOK

Download above PDF

******

NEW: KUKURU DANGER™: 5 True Stories

About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life

lick  here to download your FREE 20 Page PDF Chapter preview of my latest Book" titled "KUKURU DANGER™: 5 True Stories About the Adventures - & Misadventures! - of a School Age Child Trying  to Find Purpose in Life

Download above PDF

THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard

work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to

start his own business).

———————–

Click here to contact Tayo… 

SD

Nuggets Blog™

New posts from last week that may interest you! *
Public Speaking[Monday]:

[Tuesday]:

N/A
[Wednesday]:
[Thursday]:
[Friday]:
[Saturday]:
Want me to write for you? Click here to send me a message

www.tayosolagbade.com - Invite me to Speak...click here!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement

Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the

popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm

Manager™ software.

He has delivered talks/papers to audiences in

various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly

traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training

& Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’

competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African

continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your

personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to

SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

Succeed by Emerging from Adversity Like a Phoenix

(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

 

 

LEARN a Foreign Language to Give You More Options for Success Achievement

Less than a month ago, I wrote about Salifou Moumouni, a friend I have here in Benin, when he got married. Below is a photo we took about 2 weeks ago, after he’d returned from Parakou, where the wedding took place.

Less than a month ago, I wrote about Salifou Moumouni, a friend I have here in Benin, when he got married. Below is a photo we took about 2 weeks ago, after he'd returned from Parakou, where the wedding took place.

It was taken on the 8th September 2015, in the mobile phone shop he manages here in Cotonou. I actually stopped over on my way back to Lagos (having only just arrived the night before!) due to the sudden demise of my laptop charger.

The second photo below, was taken just 2 hours ago, this afternoon (Saturday 12th September 2015) in front of the BenAfrique transport company’s bus park, close to Etoile Rouge, here in Cotonou.

With Boco Mahousé - on Saturday 12th September 2015 - in front of the BenAfrique transport company's bus park, close to Etoile Rouge, here in Cotonou

The young man with me in the photo is Boco Mahousé – also a Beninese citizen.

He was one of those I shared a room with back in Calavi, during my first 3 months in Benin Republic, before I later found and rented a room back in Cotonou.

While we were together, he proved himself to be very consistent in character. We met today, for the first time since I left Calavi in 2013. He’d ridden down on his motor bike from Bohicon, to see me.

After a meal and conversations about our plans, we’ve agreed that I’ll be going down to visit him at home hopefully in the coming week, to explore an alternative strategy I’ve settled on regarding relocating my family, and starting a farm based business with my kids.

Now, here’s the main reason – apart from appreciating him – that I’m sharing this bit of news about Mahousé…

You see, he can barely say more than a few greetings in English. But he speaks smart French.

In fact, he has an accent and grammer comprehension of the language, that I consider superior to that of his peers out here.

As a result, if I could not speak the language proficiently, I would NEVER have been able to have the quality of conversation I had with him today.

More importantly, I would NOT have been able to tap from his wealth of knowledge and insights about possibilities, regarding the plans I have in mind.

My point?

It’s that anyone who wants to EXPAND the world of opportunities available to him/her needs to identify and diligently LEARN a foreign language

Back in 1999, I decided French was that language for me, based on the vision I had of becoming a Pan African solutions provider.

Today, the ability to read, write and speak French continues to attract wonderful friendships and opportunities for advancement to me. As things stand, I can competently find my way across West Africa, without problems.

As a result, I’m able to enjoy close to, if not THE BEST of multiple worlds!

I recommend that you do what I’ve done (learn at least one foreign language), so you can avoid being limited by your location, in terms of your achievements..

 

People With Skills and Entrepreneurial Savvy Achieve Financial Success Easier and Faster [ Recommended: Omowale Ola’s Foundation for Skills Development – FSD]

“It should be encouraging to know that practically all the great fortunes began in the form of compensation for personal services, or from the sale of ideas. What else, except ideas and personal services, would one not possessed of property have to give in return for riches?” – Napoleon Hill

People with USEFUL SKILLS, who also have entrepreneurial savvy or know-how, are often able to make money profitably, by using those skills to SERVE others.

It is instructive to note, that quite often such people need little or no capital to get started earning income in this manner. Instead they simply need to find someone who needs their SERVICES, then provide it and get paid.

This is why Skills Acquisition is a powerful way to empower ANYONE to achieve financial independence.

I say this as one who earns 100% of my income this way, 24 hours a day, 7 days a week, shuttling between 2 countries (and planning to visit more), while SERVING an international audience both on and off the web.

My advice to you, is contained in the tag line I use to promote on-demand learning solutions I offer:

Acquire Self-Development Skills. Create The Future You Want™

That’s what I’ve been doing in my own personal and work life for over 2 decades. I excelled in paid employment for 7 years doing so, and I’m NOW excelling as an entrepreneur (defying visitations of failure and hardship) doing the exact same thing.

Anyone familiar with my past, and who is willing to be objective, will agree: I AM CREATING the future I want, for myself and my family!

You can do the same – and so can your kids incidentally, if you set them up to do so

I’m doing that for mine already via a special Personal Achievement Coaching for Kids (PACK)™ program I’m taking them through.

For you, or your kids, a good place to acquire USEFUL real-world relevant skills (that command the paying attention of others), and which I PERSONALLY endorse, is Omowale Ola’s Foundation for Skills Development (FSD).

There may be others, but THIS is the one I know, and am sure of.

What makes FSD’s programs effective is that in addition to training their learners in specific vocations, they also give them entrepreneurship education.

This equips their trainees with the crucial understanding of how to use their newly acquired skills for profit making business purposes.

This latter aspect (i.e real world relevant entrepreneurship education) is often neglected by providers of most vocational skills programs.

That’s why graduates of such programs often go into the real world unable to find – and stay – on their feet financially, via money making, for the long term.

Less than 2 weeks ago, I saw the post shown below, from Omowale Ola on Facebook…announcing that registration is ON.

Less than 2 weeks ago, I saw this post from Omowale Ola, on Facebook, announcing that registration is ON. Click now to view post on Facebook.

Go to www.fieldofskillsanddreams.com for details of courses on offer. They have a rich variety to serve people of different interests, needs, and talents.

Below: Photo of page 8 that I cut and kept, from Sunday Punch of 11th July 2010 – it’s a special report on Omowale Ola’s Foundation for Skills Development (http:// www.fieldofskillsanddreams. com/).

Click now to view full size version - As I said, my thinking in this book differs from when I wrote the script as a 17 year old in 1987.

In my new book titled Defeating The Devil Inside (Subtitle: Travails of a Young Believer, and His Misguided Female Convert), I deliberately used FSD as a reference in the story line, for the main character (John)’s self-transformation: After losing his job, and suffering major hardship for a prolonged period, he eventually attended a 7 month “carpentry” program at FSD and launched his own business venture – employing workers of his own.

Click here to learn more about the book, and the real-life play script it is based on.

Click here to visit Foundation for Skills and Dreams

Full disclosure: In case you wonder, I have NEVER met Omowale Ola before, and she did NOT ask me to say all this (nor will I be getting – or asking for – anything for doing it) but I have seen, read, and heard enough over the last 10 years to know FSD is a good place to learn.

 

To be Perpetually Super Productive Without Suffering a Burnout, Learn to Replenish Your Body (3 Tips)

This is not about buying clothes or other material things for yourself. Instead I refer to your ability to
replenish yourself mentally, emotionally/psychologically, and physiologically. How well you rest/relax and rejuvenate yourself is of crucial importance to your ability to succeed on a continual basis for the long term.

People who have a passion for what they do sometimes tend to unconsciously pursue it at the expense of their personal well being.

If no one helps them stop doing that before it’s too late, the results could negatively impact them health wise, and in the long run keep them from enjoying whatever fruits their efforts may eventually yield.

You must come to an understanding of your body and its needs.

I like to tell people that I “listen” to my body. It tells me what it needs and when – and I make sure I give it just that, every time. This is why I’m able to turn out such a high work rate, equivalent to what 4 people would do, in a particular time period, without looking or feeling strained in anyway.

Indeed, most people half my age (I was 45 on 6th July 2015) cannot match me in the way I work – be it physically, or intellectually.

I’ve proven this many times in the course of working with clients and associates. I say this not to brag. It’s a statement of fact meant to illustrate the importance of applying the ideas I offer here.

My work related stamina is intimidating – as I can go on for well over 24 hours at a stretch, writing articles, reading, browsing, coding my Excel-VB apps, training and speaking, and in between of all that, I shuttle between 2 countries.

Average sleep time I get per day is 4 to 6 hours, depending on the work I have to do. Regardless of how long I sleep however, it never tells on my because I’ve learnt to give my body what it needs, and trained it (via relentless daily exercising) to deliver what I want, so it serves me well when it matters most.

3 tips you can use…

1. There will be times when you have pushed yourself very hard for long stretches of time, and your body will scream for a break, You would be wise to let it have that break. Else, you’ll break down from exhaustion.

2. If you fail to eat well, you will not have enough energy replenishment, and that will affect not just
your productivity but also your health. You would not be helping yourself by falling ill during your start-up period!

3. Then there is the issue of exercising. I was a very active sports person – competing at state level in handball – for over a decade (starting from when I was twelve).Even after I quit active handball to take up corporate paid employment, I worked hard to stay fit by seeking out footballers, handballers etc to train with every now and then.

By the time my work as a corporate manager made it more difficult, I began focusing on doing regular exercises indoors – usually every morning before going out. I can tell you in all sincerity, that whenever I failed to exercise, my mental alertness tended to really drop. I always felt physically heavy, and if I allowed too many days to pass without exercising, I would even begin to feel ill.

Regular exercising will help to keep you in excellent physical and mental shape to function optimally as an Entrepreneur

(Read: Smart Exercising Will Keep You Fit, Healthy, and Alive)

Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read

Failing to take care of yourself will take its toll on you – physically, and eventually psychologically

I’ve experienced this personally.

During my first few months of running my business, I was so consumed by the desire to get things going that I often neglected to eat or rest properly. I would leave home without eating; work all day, often returning at nine to ten o’clock at night, only to eat sparing and get on the PC to create new stuff for the next day.

Well, soon enough, people began to tell me I was losing weight! (first my wife, then outsiders, acquaintances etc).

Another thing was that my lack of rest gradually took its toll on me so that I became less effective in the tasks I was doing – slower too. As that happened, I got progressively frustrated and irritable, my memory became dulled, as did my reflexes – such that on a particular day I accidentally hit another car while driving, in circumstances that made it obvious my concentration was off. Luckily the other car was not damaged, but I got an earful from the owner!

Here’s why this above point matters so much to your ability to succeed: Others you meet (e.g. prospects) could easily draw conclusions from your uninspiring appearance and disposition, that could spell doom for your aspirations (of winning them over).

A prospective client for instance, would most likely feel uncomfortable if you approach him/her – looking pale, distracted, and irritable. S/he may not say it, but would most likely “think” it.

As you can imagine, not many people would readily write out a cheque to a service provider, who makes them feel that way! The fear would be that such a person would not deliver, or that s/he could divert the money to meet whatever need s/he had, instead of doing the job you paid him/her.

Such fears may be unfounded in your case, but if you let yourself go so badly that your appearance evokes such sentiments in the minds of your prospects, you will have a hard time convincing anyone to do business with you.

So, I say this from personal experience: Don’t make the mistake of failing to take good care of your “entire” self!

Use Your Custom Web Marketing System Correctly (Hint: What NOT to Do If You Want to Attract Profitable Buyers)

To attract profitable buyers with a Web Marketing System(WMS), you have to define and differentiate yourself.

In other words, you must create content that is original, and unique – one that cannot be found anywhere else. Doing anything different, will amount to effectively killing the WMS created for you. It just won’t work as it is designed…which means you will NOT get the full spectrum of benefits promised.

That’s why in developing and implementing my customizable Web Marketing System (WMS) for myself and my clients, the number ONE thing I watch out for, is the integrity of the content used.

In case you’re new to this, click here to learn more about what a WMS can do for you.

The articles I create for myself and my clients epitomize the above. Nobody will find anything them anywhere else on the web, except on the specific website they were prepared for.

I have seen business owners who public articles on their blog that are not original to them. In many cases, they are exact duplicates of what the original author has on his own blog. To their credit, they leave the name of the author at the end of each piece.

The truth however is that if you’re using a WMS like the kind I develop and implement, you cannot afford to do that!

You simply cannot take somebody else’s contents and put on your blog, especially when there is no indication on that person’s website that s/he has permitted for that to be done.

Now, don’t get me wrong. It’s not that I’m saying you cannot republish other people’s write-ups. You can – but there’s an accepted, ethical way to go about it.

For instance, if you go to a website like www.ezinearticles.com, there are write-ups by various expert authors there (mine are there too – click).

Website owners and publishers online come to that website, and browse through to select articles of their choice for republishing on their own websites.

It’s called content syndication – and every publisher who picks up my article from Ezinearticles.com for example, is required to retain my by-line at the bottom, in exchange for access to my content.

So, yes, you could do that i.e. get content to republish from an approved source like the above mentioned articles directory.

But you cannot do that with unique content from the website of an expert author, who has NOT submitted his content to a syndication platform like Ezinearticles.com.

Except he explicitly states otherwise on his personal website, you simply cannot go there and pick up his/her content and use on your own website.

Having said that, even if s/he did add an invitation under each article on his/her blog, for you – as a reader – to republish it on yours, my point is you cannot hope to achieve the degree of web marketing success possible, with my kind of WMS, by reproducing other people’s content.

It will not work.

You see, the WMS is designed to enable you establish yourself as an authority in your field. When that happens, the authority status you develop will make people decide (and prefer) to buy whatever you offer, from YOU, even if they are aware they can get it elsewhere.

Reproducing another expert’s articles on your blog, instead of writing your original pieces, will effectively deny you the opportunity to establish yourself as an authority.

And if you cannot establish yourself as an authority, you will not be able to sell using a WMS.

Some of the above mentioned business owners who reproduced other people’s articles on their blogs, inserted articles, images and links for their products within, and at the end of the articles.

They focused only on inviting people to buy, with clickable links your sales pages. But the content itself was not created by them. When using a WMS, this will yield poor results.

If you want to succeed with web marketing, for the long term, you cannot copy and paste other people’s writing on your blog/website.

Doing so doesn’t command respect from the people you are hoping to attract. You will not command the buying attention of serious minded followers.

In other words, if you continue that way, you’ll be shooting yourself in the foot.

A better way: You can quote another expert whose idea you like… maybe a line or two.

Refer to him/her via a link to the article, for readers to learn more: don’t copy and paste it all!

Having said the above, I can tell you, based on YEARS of success from using my own custom WMS, that it’s much more important to express YOUR OWN views/ideas

You have to do your own writing. Think up your own original thoughts. And voice out your own perspective on issues relating to what you’re selling.

You have stories of your own, about the experiences you’ve had doing the business you’re engaged in.

You need to write them out and share them with your audience. You can also create audios, videos, info graphics, mind maps versions of your ideas and publish via relevant channels.

That is the way to use a WMS – IF you want authentic, long lasting web marketing success!

If you have any questions, visit www.tayosolagbade.com and use the contact form to ask me.

 

THE FARM CEO (Issue 14): 5 Powerful Tools for Accurately Measuring Your (Farm) Business’ Health, 5 Proven Ways to Boost Farm Profits without Raising Prices, Five (5) Essential Poultry Layer Farm Production Records, Automate Your Farm Record Keeping and Accounts to Succeed Profitably, What is a BOPMS for Farm Improvement? (a Mind Map Based Explanation)

[Tagline: If it can help your farm business, you’ll find it in THE FARM CEO™ Newspaper ]

Below is a preview of THE FARM CEO newspaper for this week (Issue No. 14) – It is 100% dedicated to the important issue of Best Practice Farm Management and Performance Improvement.

Here are the headlines, reviews – and links – for this week’s featured news items:

[URL] 5 Powerful Tools for Accurately Measuring Your (Farm) Business’ Health P.1

[URL] 5 Proven Ways to Boost Farm Profits without Raising Prices P.2

[URL] Five (5) Essential Poultry Layer Farm Production Records P.2

[URL] Automate Your Farm Record Keeping and Accounts to Succeed Profitably P.3

[URL] What is a BOPMS for Farm Improvement? (a Mind Map Based Explanation) P.3

Below: Screenshot of the cover for Issue No. 14 of THE FARM CEO (Monday 7th September 2015)

Screenshot of the cover for Issue No. 14 of THE FARM CEO (Monday 7th September 2015)

Subscribe to THE FARM CEO, and get this new issue, as well as ALL back issues, in addition to your full subscription of 48 weekly issues.

1) Useful feed formulation/other findings from trusted sources

2) Cost-saving ideas from farm visits as I travel across West Africa.

3) Ads by farm providers/suppliers of all genres.

4). Special promo price offers of my Software and Book products

Full details at http://tinyurl.com/TheFarmCEO

1 year’s subscription = 48 issues.

Subscription Fee = $36 USD (approx) N6.8k [You get my $82 USD Feed Formulation Handbook FREE, as well as FREE Bi-weekly ads for YOUR biz]

ARCHIVES: Click here to view previews of ALL past issues of the newspapers