If you use your writing to directly or indirectly earn income (e.g. by writing for others, selling written works, or winning buyers for your products and services), this truth may shock you. But I’ve seen enough proof of it in 10 years, to be sure it’s accurate!

If you happen to write just "for the sake of it", this may NOT concern you!

I know some who fall into this group. They have no emotional or psychological connection to the writing they do. Not because there’s no room for such, but because they simply don’t care.

In my part of the world, some work with media houses, and get paid salaries to write for dailies.

Most times they take on subjects or themes that rarely interest them. That they lack passion for. Sometimes they do it based on inducements in cash or kind from others with vested interest in gaining publicity through their medium.

No, I am not referring to writers of this kind.

I refer to original thinking persons who write to earn income, generate sales leads or achieve any other valued goal – like the examples at the start of this article.

You see, doing writing for which there is WHY is most often what keeps the writer SANE – which is why stopping for him/her would be like madness!!!

I say this as one who has done it for over a decade now…

Knowing WHY keeps you burning with desire to continue. And it’s very unlikely you’ll ever burn out or feel a need for a prolonged break.

This implies the writing will be a means to achieve your desired end, and not an end in itself.

That is why no matter how tired you feel, it will not be too hard to tell yourself to do more, as and when the need arises.

Once again, what I say here is what I do – and have done for YEARS.

And I do it, to achieve my ultimate goal of earning greater name recognition and credibility in the minds of my target audiences locally and internationally, at low to zero cost.

The "WHY" is what made me carefully study the various possible ways to promote my writing to different outlets.

I soon realized that I could not simply keep writing without thinking of how to make my writing get read by MORE of those who needed it.

So, I began reading and exploring widely on and off the web, the various low cost strategies I could use to promote my writing to those I wished to reach.

All the while, I kept writing, but I also kept looking…

Soon, I’d narrowed down to a set of techniques and resources I could use to achieve a self-sustaining promotion of my writing to the outlets I needed it to go.

Then I carefully setup a system to leverage the knowledge and resources I’d discovered, over time tweaking the combination, to improve it.

The idea was to ensure that I had a system that basically kept itself going, pushing my writing to the various outlets I wished it to go, without needing my active intervention.

All that has since paid  off.

Looking back, I realize that what I did has helped me achieve a multiplier effect in the promotion of my writing to my target audiences.

I did it without actually having to manually engage in it each time. By this I mean that I employed zero cost intelligent automation.

That brings me to the message of this post.

I was able to find this kind of solution because I KNEW why I was writing.

I knew it was NOT to get the compliments of others who read it. Instead, it was to get “share of mind” amongst members of my target audience.

I also knew that to get "share of mind", I needed to reach such people as often as possible with my content.

That meant that beyond doing the writing, I had to do the PROMOTING of the writing.

But doing that manually could – and does! – tend to take much time and effort.

And that is in addition to wearing you down, which would most likely affect your ability to not just write, but also write COMPELLINGLY.

Since I knew my writing would yield the best results if it made compelling reading, I knew I could NOT afford to be worn out when writing!

All of that made me look for ways to PROMOTE my writing using timeless techniques i.e. means methods that never expire, or stop working – and often at no cost.

It took time – a lot of time, and reading…

But I eventually succeeded in doing just that. It is why I’m getting increasing website conversation rates weekly, despite losing my 9 year old primary domain as recently as 4th May 2014 (almost 4 months ago)!

Today, I offer to help others do what I did. Starting with knowing why you write…

With my help, you will find out why you write, or why you need to write!

Then, I will help you use that to develop a system to keep you going towards achieving that goal, no matter what.

If you’re interested, fill and submit this form to get details.