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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays)
in line with this publishing schedule 
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WHEN YOU BUY BURT DUBIN’S SPEAKER MENTORING PRODUCTS/SERVICES – LEARN MORE HERE!
1 of 2: PUBLIC SPEAKING – End The Year on a High Using This Unique Low Cost Business Promotion Strategy
The year is drawing to a close. For experts serious about growing their businesses, ideas about how to (a) end it on a high and (b) hit the ground running in the New Year, will be appealing. I describe an unconventional but potentially useful low cost business promotion strategy you can consider.
Below: Photos of a Derbyshire calendar/meeting planner gift left for me by our family friends who recently visited Nigeria, from Sheffield.
In a previous article I mentioned that these friends had arrived for a 2 week tour, and that I’d purchased a popular ancient West African board game called “Ayo” in Yoruba (my language) as a gift for them.
It was handed to them by my 16 year old son, who they met for the first time on their last day. Click here to view photos my daughters playing the game.
When I visited the UK for a course back in 2000, this was one of the items I bought that I found very useful in my work after I returned to Nigeria.
But I’ve never found a place to buy it out here, since then.
You can therefore imagine how pleased I was to get this 2016 edition, as 2015 closes out.
Now, while flipping through it, the thought that I could not get it before now triggered the idea in my mind that I could MAKE MY OWN calendars…
As that idea took shape in my mind, it occurred to me that I could use my own original photos taken during my travels, creatively mixed with graphics of products I offer for sale, to brand the calendars I produce.
The best part was that I knew WHERE I could get it ALL done to VERY high standard, at VERY low cost – most likely lower than anywhere else (If you wonder how that is possible, just keep reading).
Once I established the above in my mind, I knew I had to tell others – my clients, subscribers and other members of my target audience who I actively aim to ADD value to…
That’s why you’re reading this. Here are two examples of how this idea can be put to use:
1. Use a special selection of photos from events and outings you’ve had in the past, to produce a branded calendar that you can sell, and/or give out as gifts into the New Year.
2. If you sell products, use photos of your key products creatively merged into photos of popular tourist attractions or destinations, from your town, city or country/continent, to produce a Calendar or Meeting Planner that you can sell, and/or give out as gifts into the New Year.
In my case I plan to create calendars and meeting planners using photos of my custom Excel-VB softwares‘ reporting interfaces, merged in an aesthetically pleasing manner with photos of key attractions in Nigeria and Benin. Short descriptions/annotations will be appended where relevant.
Now, if you’re like most people, you’re probably wondering about potential cost implications of doing all I’ve said above.
Well, if you’ve been following my writing for a while, it’s likely you know I get my print/physical books published at zero cost, using Print-On-Demand publishing provided by Lulu.com.
Click here to read more about Print-On-Demand (POD) publishing, and a book-writing service I use it to provide to clients.
The well finished print quality of the books produced using this system is comparable to what obtains anywhere in the world. Y et, as the author, I (as well as my clients who use this system) do NOT spend money other than that for accessing the web, to get each book published.
Similar services to Lulu.com’s POD publishing exist for other non-book-related printing needs that creative people have.
For instance, I have a store on Cafepress.com which displays for sale, t-shirts, key holders, and over 50 other products, branded with Eyo Masquerade graphics, that I created by using Photoshop to manipulate photos I took of an artist friend(Eze)’s pointillism artworks back in 2005.
Click here to view my print Calendar branded with an Eyo Masquerade image on sale at www.cafepress.com
To begin, I designed and uploaded my graphics to a FREE store (see www.cafepress.com/ezeartsonline) I created on their website
The graphics then appeared on individual products I chose, with the resulting branded versions becoming instantly available for purchase online.
In other words, just like it happens with ordering bulk copies of books from Lulu.com, anyone IS can orders ANY of the branded products, and have it shipped to his/her doorstep in a box!
As a Cafepress.com store owner, this means you can create for instance, calendars branded with images you design or photos you take, and then order whatever number of copies you want.
Note that the options available in terms of calendar types may limit what you end up with. For example, the Cafepress.com platform probably will not have anything that can allow you create something like the Derbyshire calendar.
Having said the above however, recent checks I’ve done online has indicate that some new POD providers now exist online. And they offer a much wider and flexible range of products you can customize with your graphics along the lines I propose here.
As I make progress with my own plans to find something that suits my needs, I will document what I discover to share with interested persons ( Click here to let me know if you’d like to get updates on this them in future).
Create, order & sell (or “GIFT”) your branded calendars and meeting planners to mainly CEOs and organizational leaders.
Even though I plan to sell them, whenever and wherever I perceive it will be useful to do so, I will give out complimentary copies of my branded products to persons fitting my target audience profile.
Imagine being able to sit at home and order GIFT versions of your unique low cost, branded products to prospects, clients, as well as friends and relatives?
The strategy will be to make your branded products NOT similar to anything available in the local market.
The pocket-friendly pricing will be added as the icing on the cake to attract attention and generate interest.
Low prices make sense for branded products of this kind because people who buy them will learn about my other products/services in using them.
I like using items like calendars/meeting planners, greeting cards, keyholders and similar items because they:
a. tend to be more pocket-friendly cost-wise
b. come in small units so large quantities can be purchased at discounted rates
c. can be “gifted” to DECISION MAKERS – who happen to be a key target audience.
As an expert-who-speaks, your uniquely branded products can make a great impression and boost your name/brand recognition in the process.
That’s why what I propose here should interest you.
Not only is this a little known way to achieve useful marketing impact, it is also little used – especially when done using POD publishing.
If you adopt this strategy going into the New Year, there’s a good chance doing so will get you noticed ahead of your peers, rivals or competitors.
REMEMBER: When you do it using a POD provider, you get to spend VERY little to get A LOT done, that would not be possible any other way!
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This newsletter (which I use to promote Burt Dubin’s Speaker Mentoring Products/Services) serves
experts-who-speak. Starting – Monday 13th April 2015 – it MORPHED in name and content served, to a 2 part Speaking/Web Marketing IDEAS newsletter, to better serve them.
You just read the “Public Speaking IDEAS” part above. What follows below is the “Web Marketing IDEAS” part.
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Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how
you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.
Burt Dubin’s monthly Speaking Biz Strategies Letter
[Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional
Speaker”]
Get Burt’s mentoring at any of the 3 levels below:
1. Top Shelf [Click
here]
2. Mid Range [Click here]
3. Budget Delight [Click here]
2 of 2: WEB MARKETING: To Achieve Sustainable Success, Closely Monitor News About Current Affairs and
Politics! [FREE MP3 DOWNLOAD]
“If you want to achieve sustainable success in business (especially in a volatile market place like Nigeria), it’s in your best interest to develop interest in
current affairs and politics, because those are the two key ingredients that really keep this country from having a stable sociopolitical climate.
And for as long as that stable sociopolitical climate does not exist, every person running a business will probably have to sleep with one eye open.” – Tayo K.
Solagbade
It’s FREE for all my Web Marketing/farm business clients, and ALL members of my Inner Circle as well as for ALL subscribers to THIS newsletter.
If you are not yet ANY of the above, just send me a message here to let me know.
If you want me to send you the full MP3 recording, just say so in your message.
NB: If you’re already a client or subscriber, email me via tayo at tksola dot com and let me know you want it
Alternatively, click here to request the FREE MP3 DOWNLOAD.
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SPECIAL OFFER TO READERS OF THIS SPEAKING/WEB MARKETING IDEAS NEWSLETTER
Did you know that as an expert in your field you can make more money by speaking professionally? Or do you already speak-for-money, but want to know
how to do it better AND/OR how to make more money even when you do not speak?
If you said YES to any of the above, THIS offer is for you.
Burt Dubin can teach you to do ALL the above and more. You can learn from him via direct mentoring (regardless of distance) or using the many home study
packages he offers.
you do 1 or more of the following:
1. Signup for Burt’s Speaker Mentoring Service (click here for details)…
2. Purchase Burt’s Speaker Mentoring Products up to $500 USD or more (click here to see a popular one)…
NB: Membership of my Inner Circle comes with a FREE product of your choice e.g. my custom Excel-VB software, Information
Products etc. (click here for full details of what my Inner Circle members get)…PLUS you get a LIFETIME 65% discount on ALL my
other existing/future products and services.
HERE’S AN ADDED BONUS YOU GET FROM ME, IF YOU BUY FROM BURT…
If you purchase $1,500 USD or more of Burt’s Speaker Mentoring Products/Service, and choose to promote your speaking business online, I WILL develop and implement for YOU, a Web Marketing System at 50% of my standard fee, and manage it for 3 months – at NO COST to you – as per my Promotional Retainership Offer (See http://tayosolagbade.com/uploads/wms-offer-retainership.pdf).
Click here to tell me which of Burt’s speaker mentoring products or services you are
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ALSO GET MY PERSONALIZED MS EXCEL-VB VIDEO TUTORIALS (N100K) WHEN YOU BUY FROM BURT…
Buying up to $500 USD or more from Burt will also qualify you to receive my personalized MS Excel VB home study tutorial workbooks/videos – over N100k
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Learn more on my Excel Heaven solutions website at www.excelheaven.biz
Click here to tell me which of Burt’s speaker mentoring products or services you are
interested in. |
Question: But who is Burt Dubin, and why do I (Tayo K. Solagbade) think you should you learn from
him?
Answer: Burt is a 3 decade veteran in the professional speaking business. After achieving top level cross continental success as an
expert-speaker, he has established a reputation for mentoring some of the highest paid speakers in the world. He owns SpeakingBizSuccess.com, SpeakingSuccess.com and BurtDubin.com.
Burt helps those he mentors (experts-who-speak) to Position, Package, Promote, and Present* themselves successfully to clients (*He calls
them the 4Ps). That’s why it’s no surprise that on Burt’s website, considerable space capital is devoted to useful business marketing articles as well as products.
It might also interest you to know that MANY years back, Burt established himself as one of the best marketing minds in the world. To really put this FACT in
proper perspective, I’ll provide more specific details in form of an example.
A few years ago, Burt contributed an article to a powerful publication titled “The Most Effective Articles Ever – By The World’s Top Marketers“. That 574 page ebook features timeless marketing advice from 71 of the world’s top marketers – including Jack
Trout, Joe Vitale, Yanik Silver…and Burt Dubin.
That’s ample proof that (in addition to Public Speaking), Burt would be a great resource to learn business marketing from!
Full Disclosure: I represent Burt as Sole Agent for his products/services, which means if YOU buy from him, I get paid.
But that’s NOT the main reason I represent and recommend him. I have benefited in many ways by learning from Burt. Through his writing, his audio recordings,
and from directly relating with him.
Before we teamed up in 2011, I’d been studying his work and adapting it to succeed in my work from way back in 2002. It does not matter what part of the world
you’re in. If you know how to adapt them to suit your peculiar local needs, Burt’s ideas and strategies WILL work for you. I am living proof of it!
That’s why I never tire of CONFIDENTLY recommending him to others.
If you need help putting the ideas shared above to use, let me know HERE.
in.
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Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…
If you need help purchasing ANY of Burt’s products (like “Presentation
Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria) or email tayo@tksola.com
Have a great week :-))
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SPECIAL PRODUCT FEATURE
“Inside Speaking Business Success Secrets”
In this offer, Burt Dubin promises to show you how to generate PASSIVE incomes streams WHETHER
YOU SPEAK OR NOT.
Plus, you learn a proven shortcut to top level speaking business success across corporate markets.
So, with diligent persistent application of what you learn you’ll start (as Burt says)…”bringing home high speaking fees”…whether you speak or not…in
a matter of weeks….
Sooner than later you’ll find you’re ready to go for Burt’s mentoring at Diamond or
higher Inner Circle membership level.
The best part is: every cent of your fee to purchase this product counts toward your membership in Burt’s Inner Circle.
In other words, you effectively get to eat your cake and still have it!
CLICK HERE to get full details of what it takes to make yourself a true
speaking business champion in Burt’s Boot Camp V: Inside Speaking Business Success Secrets
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Useful Resources for Speakers
Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.
mastership available to you nowhere else at any price.
delight audiences with both content and stories . . . plus you experience a bit of fun.
A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before!
See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.
Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven
principles that add value to the experience of sitting at your feet and learning from you.
This is a reprise of the historic presentation that launched the Speaking Success System.
No copy of this 2 CD program and 50 page Learning Guide has ever been returned.
About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life
“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).
“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard
work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*
start his own business).
