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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule 
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IMPORTANT NOTE: THIS newsletter is published online on the “reincarnated” version of my Self-Development (SD) Nuggets blog. I continue to put finishing touches to the content. If you encounter ANY bad/dead links, and you can spare the time, email them to me via tayo at tksola dot com. Thanks in advance
No. 176: Serve Clients Fanatically & They’ll Speak GLOWINLGY About You [VIDEO: Clinical Audiologist Client Speaks About Tayo K. Solagbade]
Due to my diverse client base I get many requests for widely differiug solutions I offer as a Multipreneur. Most come to me because they trust me. So much so that they even ask me to help evaluate prospective employees, or to decide what expert to engage to carry out tasks for them.
They act this way because I have proven myself to be a competent and trustworthy provider of solutions they value enough to pay for.
Many have complimented me on my versatility, which enables me delievr on promises I make to provide solutions regardless of the industry the client operates in.
I am able to do this NOT because I have training in their fields, or know better than them.
No. Instead, I serve them so well because I have learned to painstakingly RESEARCH and INVESTIGATE what every single client does, to gain useful insights into how the solutions I provide can help him/her succeed MORE at less cost, and with less effort.
I invest this kind of effort and time, to study and better understand my clients’ needs, because I truly want them to succeed.
You see, I know that if I help them succeed, they will naturally appreciate having me around. And that ensures not just a positive relationship, but also possible opportunties of repeat business in future.
My decision to work this way, is based on yet another of Burt Dubin’s articles that I have read.
It was titled “Turn Your Clients Into Ardent Advocates This Way” (click to read).
In it, Burt advocates doing for your clients, MORE than any other expert who does what you do, in his/her right mind, would EVER do.
By following Burt’s recommendations, I am getting more and more clients I work with, raving about me, on and off the web, within Nigeria/Benin Republic and even outside Africa, as far as Canada (in 2012), and more recently, in Abu Dhabi (December 2014).
Watch a Clinical Audiologist client I have served since 2007, speak about me in an impromptu video at: http://tinyrurl.com/tksInnerCircle (Or click the image below to read the verbatim text transcript of the video testimonial)
Click here to watch the video
Hint: If you’ve been reading my writing a while now, you must have deduced – quite correctly – that I am a keen student of Burt Dubin’s works in the areas of public speaking and business marketing.
It goes withou saying that I’ve had to adapt Burt’s ideas to suit my unique socio-cultural setting, as YOU should also do, if you choose to make use of them.
The results I’m getting PROVE I’m learning from the right source.
And that’s why I urge others to make Burt their mentor!
When you do the above – which I like to call “Serving Fanatically” – you instantly stand out from others who do what you do.
Your clients may however intially wonder to themselevs “How can he do so much or give so much, without being sure of getting anything in return?“
Some may even get suspicious and say “Hmm, maybe there’s something he wants. There has to be a catch of some sort. Let’s wait and see!”
They may not ask you, but they could think it…
Regardless of the feedback you get (if any), however, just focus on continuing to serve fanatically!
Also make sure you keep delivering way beyond what you promise. Over time, it will become apparent to them that THAT is how you work.
That discovery will make them realize that anytime they invest in your services or products, they are sure to get A LOT MORE than they pay for…which will often make them LEAN towards havign you serve them.
That is what serving clients FANATICALLY can do for you, if done right!
Let me emphasize here, that I also do this with people who are NOT yet clients i.e prospects or potential clients/buyers.
Yes. So it’d not just with people who have already bought from me, that I do it.
And I do it without expecting that they will buy.
It goes without saying, of course, that I want them to buy, and hope they will. But I do it without having ANY regrets if they do NOT.
You can however ONLY serve in this manner, if you truly CARE about people, and want the best for them!
I do CARE, and my demonstrated attitude is making those who come into contact with me take particular note of me.
In the process I am gaining more and more credibility, and name recognition, which further boosts the reach and impact of my marketing efforts.
A Warning: But not everyone will deserve your “fanatical support” – so learn to screen then out!
I have attracted high quality clients to myself for YEARS by serving in this manner. During that time however, some have displayed exploitatve tendencies, trying to take advantage of me.
It took me a while, but I eventually learned how to identify such people and gently offload them from my social space.
Today, I can confidently assert that over 95% of clients I have are those with whom I enjoy mutual respect and consideration.
I now want them to have more cost-effective access to my multidisciplinary solutions…
Many are showing interest in more and more of the new products and services I offer.
Especially my Farm Business software (Poultry Farm Manager, Ration Formulator, Payslip Generator etc) – as well as my Web Marketign Systems Development services.
To help such persons, I launched (on Thursday 8th January 2015) my Inner Circle Membership offer
Through it, any interested persons can get as much as 65% off the prices of ALL the solutions I offer.
If YOU have EVER considered (or if you ARE currently considering) any solutions I offer – or in having me provide any other solutions for you – joining my Inner Circle will be your best bet to get cost-effective access to me.
Join MY Inner Circle for $160 USD per year and Get custom Farm Business Software, Business Plans, Information Products, Freelance Writing, plus Web Marketing, & Software Development Services – ALL at 65% off for LIFE! Get fanatical support that my clients enjoy. Watch a Clinical Audiologist client I have served since 2007, speak about me in an impromptu video below, or on Youtube at: http://tinyrurl.com/tksInnerCircle – Tayo K. Solagbade
If YOU are considering investing in Burt Dubin’s Speaker Mentoring Products and/or Services, join my Inner Circle and get ALL the benefits I promise AND also get an attractive discount (NOT available anywhere else) from Burt himself!
Let me point out a MASSIVE benefit choosing to buy Burt’s products via THIS offer-within-an-offer will give YOU:
I will build for you, an elaborate Web Marketing System similar to what I use via www.tayosolagbade.com, to promote your expert business & speaking service. That will include a response generating website, blog, article marketing, video marketing, information products publishing etc.
See why you simply cannot lose with this?
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Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…
If you need help purchasing ANY of Burt’s products (like “Presentation Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria) or email tayo@tksola.com
Have a great week :-))
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Sooner than later you’ll find you’re ready to go for Burt’s mentoring at Diamond or higher Inner Circle membership level.
The best part is: every cent of your fee to purchase this product counts toward your membership in Burt’s Inner Circle.
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