To attract profitable buyers with a Web Marketing System(WMS), you have to define and differentiate yourself.

In other words, you must create content that is original, and unique – one that cannot be found anywhere else. Doing anything different, will amount to effectively killing the WMS created for you. It just won’t work as it is designed…which means you will NOT get the full spectrum of benefits promised.

That’s why in developing and implementing my customizable Web Marketing System (WMS) for myself and my clients, the number ONE thing I watch out for, is the integrity of the content used.

In case you’re new to this, click here to learn more about what a WMS can do for you.

The articles I create for myself and my clients epitomize the above. Nobody will find anything them anywhere else on the web, except on the specific website they were prepared for.

I have seen business owners who public articles on their blog that are not original to them. In many cases, they are exact duplicates of what the original author has on his own blog. To their credit, they leave the name of the author at the end of each piece.

The truth however is that if you’re using a WMS like the kind I develop and implement, you cannot afford to do that!

You simply cannot take somebody else’s contents and put on your blog, especially when there is no indication on that person’s website that s/he has permitted for that to be done.

Now, don’t get me wrong. It’s not that I’m saying you cannot republish other people’s write-ups. You can – but there’s an accepted, ethical way to go about it.

For instance, if you go to a website like www.ezinearticles.com, there are write-ups by various expert authors there (mine are there too – click).

Website owners and publishers online come to that website, and browse through to select articles of their choice for republishing on their own websites.

It’s called content syndication – and every publisher who picks up my article from Ezinearticles.com for example, is required to retain my by-line at the bottom, in exchange for access to my content.

So, yes, you could do that i.e. get content to republish from an approved source like the above mentioned articles directory.

But you cannot do that with unique content from the website of an expert author, who has NOT submitted his content to a syndication platform like Ezinearticles.com.

Except he explicitly states otherwise on his personal website, you simply cannot go there and pick up his/her content and use on your own website.

Having said that, even if s/he did add an invitation under each article on his/her blog, for you – as a reader – to republish it on yours, my point is you cannot hope to achieve the degree of web marketing success possible, with my kind of WMS, by reproducing other people’s content.

It will not work.

You see, the WMS is designed to enable you establish yourself as an authority in your field. When that happens, the authority status you develop will make people decide (and prefer) to buy whatever you offer, from YOU, even if they are aware they can get it elsewhere.

Reproducing another expert’s articles on your blog, instead of writing your original pieces, will effectively deny you the opportunity to establish yourself as an authority.

And if you cannot establish yourself as an authority, you will not be able to sell using a WMS.

Some of the above mentioned business owners who reproduced other people’s articles on their blogs, inserted articles, images and links for their products within, and at the end of the articles.

They focused only on inviting people to buy, with clickable links your sales pages. But the content itself was not created by them. When using a WMS, this will yield poor results.

If you want to succeed with web marketing, for the long term, you cannot copy and paste other people’s writing on your blog/website.

Doing so doesn’t command respect from the people you are hoping to attract. You will not command the buying attention of serious minded followers.

In other words, if you continue that way, you’ll be shooting yourself in the foot.

A better way: You can quote another expert whose idea you like… maybe a line or two.

Refer to him/her via a link to the article, for readers to learn more: don’t copy and paste it all!

Having said the above, I can tell you, based on YEARS of success from using my own custom WMS, that it’s much more important to express YOUR OWN views/ideas

You have to do your own writing. Think up your own original thoughts. And voice out your own perspective on issues relating to what you’re selling.

You have stories of your own, about the experiences you’ve had doing the business you’re engaged in.

You need to write them out and share them with your audience. You can also create audios, videos, info graphics, mind maps versions of your ideas and publish via relevant channels.

That is the way to use a WMS – IF you want authentic, long lasting web marketing success!

If you have any questions, visit www.tayosolagbade.com and use the contact form to ask me.