Tayo Solagbade’s
Performance Improvement IDEAS
(PI Squared) Newsletter

Monday 14th November 2016

NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.

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PII 040: 2 PDF Guides on Writing to Attract Potential Buyers & One PDF Report on Zero Cost Book Marketing [Get Yours Here]

Quick Take-Away: I get massive volumes of writing done on a weekly basis for myself, even as I do LOTS of the same for multiple clients. The need to get around the challenge of not being able to afford paid advertising, as a startup – while I struggled to establish my brand in the marketplace – drove me to adopt it as a way of life. If you’d like to learn how to get your writing done as and when you want it, and to use it to attract potential buyers – like I do, or better than I do – I recommend you take up the promo offer of the 3 PDF publications I offer on this page – click here to open in a new window. 

Back in 2000, when I first encountered his newsletter while I was working in paid employment, Terry Dean was already living the digital lifestyle earning income 100% online as a Digital Marketer/Publisher.

Today, Terry – as the person introducing him in the video I feature in this piece rightly points out – is widely recognised as a living legend and pioneer of the Internet Lifestyle. He has coached thousands of notable achievers to success in earning a living online.

In this video recording showing excerpts from a LIVE event he spoke at, Terry shares insights about how he got started from working a job, to working from home and never needing to work for anyone again.

Below, I have transcribed aspects where he shared his deep wisdom about how to develop the writing proficiency you will need to make a living online.

Your ability to write convincingly, in the manner described by Terry (and which I’ve touched on in several articles and books I’ve written over the past 10 years) will be a crucial determinant of your success or otherwise.

Click here to watch the video.

Read the excerpts from Terry’s talk, that I transcribed for your benefit. But don’t stop there: APPLY them and make them yours, so you can achieve the success you seek in selling online!

Do you want to know how you become an expert? In America?

You Write a book! That’s how you become an expert.

It doesn’t even have to be a good book.

The basic principle about writing, is that you have to write and then edit later…because we’re still under the perfectionist complex.
Create a basic outline of what you wanna write:

A working title, which will change later most likely.

Some basic points that you wanna talk about.

And then start writing…and don’t quit writing, until you’re done.

Lock yourself away to do it, if necessary.

If you have a week’s vacation from work coming up – that’s when you do it!

And you do it all…until you don’t wanna write anymore.

And here’s what your mind will constantly say: That’s not perfect – delete, delete, delete, delete…

Type, type, type…I don’t like that either….delete, delete, delete…

And if you do that for 2 hours…what do you have after those 2 hours?

Nothing!

You have nothing. You stare at a blank page.

A principle of copywriting, that applies to all types of writing, is that…

New writers/new copywriters: The first few things they write, you end up deleting all of them anyway, because you’re just getting warmed up, just getting into the groove.

But that takes place during the editing process.

And if you write and delete to start over, you never get to the good stuff.

So, you wanna sit down and write quickly.

Write it all out – no matter how bad it looks right now.

….

If you’re writing an email…customer, list, pre-list, it doesn’t matter….

I want you to pick out one person in the list that you know well and I want you to write your email as if you’re sending your email as if your were sending just an email just to them.
No matter what you’re doing.

You’re giving out free information? Same rule.

You’re writing ad copy? Same rule!

Write it as if you’re writing to someone who is your friend.

And do you know what will happen?

Over time, after getting the communications, if you’ve done a good job of it, they’re going to feel like you’re friends.
You might not have a hundred thousand subscribers, but can you find someone who does in your niche?

And you don’t that many…that’s why I mentioned that you might not have 5,000 buyers, but can you find someone who does?

And if you can, we now have the potential to reach this niche, because we now know what they want – because they already told us.
Your direct response website is simply a sales letter.

Pretty websites win awards.

Plain websites with good copy make money.

A website that makes money is never going to be the same one that wins awards.

Related: Proven Techniques(And Strategies) You Can Use To Start And Finish Writing ANYTHING

Pay N5,000.0 (Five Thousand Naira) and Get These 3 Publications – Over N10,000 value!

Take up my promo offer of these 3 PDFs – click here to fill/submit the request form.

1. Why You Keep Failing to Achieve Your Writing Goals (Click here to see it on sale in my online store at $6.50 USD)

2. Proven Techniques (& Strategies) You Can Use to Start and Finish Writing Anything

3. Tested, Proven and Ready-To-Use Ideas for Marketing Your Book at Zero Cost

Take up my promo offer of these 3 PDFs – click here to fill/submit the request form.

Excel-VB Driven Ration Formulator

1. Click here to learn more about this app – watch demo videos etc

2. Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.

Click here to contact me about purchasing this product.

EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE

Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.

Click here to contact me about purchasing this product.

SDN Blog™

New posts from last week*

Monday:

[Tuesday]:

[Wednesday]:

[Thursday]:

[Friday]:

N/A

[Saturday]:

Protected: THE FARM CEO (Issue 65): 11 Most Profitable Agricultural Business Ideas for Young Entrepreneurs, 5 Profitable Agricultural Businesses You Can Start In Nigeria Today, 100 Agribusiness Ideas for 2016

[Sunday]:

[RECOMMENDED] 8 Reasons Excel is Better Than “Off-The-Shelf” Accounting Software

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Best Practice Farm Business Support Specialist & Founder of the MS Excel Heaven Visual Basic Automation Club and Competition

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement

Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting, freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years (October 1994 to December 2001) as a high performing manager in Guinness Nigeria. He rose from Shift Brewer to Training & Technical Development Manager, and later acted in senior roles as Production Manager and Technical Manager.

In addition to constantly challenging the status quo and influencing positive work changes, he built a reputation for using self-taught spreadsheet programming skills (starting with Lotus 1-2-3, and later moving to Excel Visual Basic) – in his spare time – to develop Automated Spreadsheet Applications to computerize manual report generation processes in the departments he worked. Over four(4) of his applications were adopted for brewery level reporting.

Tayo holds a B.Sc degree in Agricultural Extension Services from the University of Ibadan, Nigeria, having graduated top of his class – with Second Class Upper Division honors – in 1992. He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy (SDAc).

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes The Farm CEO Weekly Newspaper (sent via email to paid subscribers) and his Weekly Performance Improvement IDEAS newsletter.

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

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[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to

SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old, NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name
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