One key promise I make to each of my Web Marketing clients is to help them build 100% original client attracting response-generating content for his/her Web Marketing System (WMS).
For the life of the project, I continue creating and publishing/propagating such content for his/her use in Online Marketing.
While I do my bit, I use my mind map (for the WMS concept as I conceived it – click to view it) to explain various activities s/he needs to systematically engage in to boost the reach and impact of the WMS being setup.
For instance, I note how powerful Video marketing can be…
But that’s when it’s used with intelligent purpose!
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Tayo Solagbade’s
Performance Improvement IDEAS
(PI Squared) Newsletter
Monday 13th June 2016
NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.
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PII 018: Using a Web Marketing System Does Not Require Attaining Perfection [Hint: But There Are Ground Rules You Need to Follow]
One key promise I make to each of my Web Marketing clients is to help them build 100% original client attracting response-generating content for his/her Web Marketing System (WMS).
For the life of the project, I continue creating and publishing/propagating such content for his/her use in Online Marketing.
While I do my bit, I use my mind map (for the WMS concept as I conceived it – click to view it) to explain various activities s/he needs to systematically engage in to boost the reach and impact of the WMS being setup.
For instance, I note how powerful Video marketing can be…
But that’s when it’s used with intelligent purpose!
So, I challenge the client to upload short videos to his/her YouTube channel – noting that s/he should create a channel if s/he does not already have one. It costs nothing, but can make a world of difference to your marketing effectiveness online!
But it’s not just videos. You should create audios too – with purpose driven by your desired outcome. And it’s not just audios, you also need to create and share both audios and videos – with deliberate purpose, on as many distribution platforms as possible online.
How far should you go in preparing your videos and audios to use in your WMS?
Truth is people rarely care about fine details of content in which an expert gives advice. Having said that, I’d recommend you adopt a formal system. Including signature music, introduction etc. It helps people “recognize” your material easily – and can boost followership.
Apart from what you do online, when you’re offline, you would be wise to exploit every smart opportunity that presents itself, to offer your useful audio and video based information and education media to those you connect with -at networking meetings, or event venues.
Then there are PDF reports you should create – including white papers. You are an expert at what you do. You views or perspectives matter to those you seek to serve. A white paper can help you get their attention LONG before you ever come into face to face contact with them – if at all ever!
The points I’ve made above, put together, are the reason why no two WMSs can ever be alike: EVER!
In other words, I’m saying every human being in this world will have a uniquely identifiable WMS – like a fingerprint – because we’re all different.
And THAT is why a well developed and implemented WMS ALWAYS works well in setting its owner apart from the crowd.
I say this to my clients all the time:
“My WMS brought you and others to me, making you pay me without ever needing to meet me face to face. That’s because I use it to achieve Power Positioning (PP) and Top Of Mind Awareness (TOMA).
It works if you use it the way I conceived it to be used I.e. with original creativity.
The first requirement is to be prepared to break all the rules to use it.” – Tayo K. Solagbade
The need to deliberately LINK BACK all your online marketing efforts to your flagship online presence
Many people let themselves get carried away by the minor issues relating to their web marketing. But I always tell my clients to never lose sight of the big picture – the ultimate purpose – in implementing their Web Marketing.
That ultimate purpose is to boost your credibility before potential buyers of your solutions, by nurturing your name and brand recognition via active use of your WMS.
This is why you don’t want to go around posting your useful content online without – as often as possible – appending a link leading back to the FULL source on www.yourname.com for instance.
Stop letting your emotions – and especially your ego – control your thinking when it concerns your web marketing!
Forget about getting likes for what you’re posting, and focus on offering previews to your new, useful content, that will entice readers to click over to your site to read the rest – making Google and other search engine robots FOLLOW them to index that and other pages!
For instance, you’d get more value for your efforts in that Facebook group you’ve created, for instance, when you post only previews, with URLs leading to the full articles (with videos, if any, at the bottom) on your site.
When that begins to happen, you’ll be getting rewarded via Google’s attention, and more of your members will discover the wealth of information and education you’re loading on the site, alongside solutions they can buy from you.
Without that, your posts will be like “orphans”, when they could be working to send potential clients to your site even while you sleep – via a trail of “breadcrumbs” like series of posts!
As I’ve said in past articles, my growing web marketing success is what convinces me that getting likes and shares does NOT imply you will make sales – and vice versa!
Indeed, as my experiences have revealed, you could have a facebook page with few likes per post which sends you quality prospects that choose to send you sales enquiries via inbox messaging, instead of posting comments publicly.
Note however that you must make sure you website already has key details of products and services you offer spelt out on it, BEFORE you begin using this approach.
To begin sending your readers there without having that in place, would be to defeat the whole purpose of using a WMS – which it to build credibility that inspires trust in the minds of potential clients.
Using a WMS does not require attaining perfection – BUT there is method to my WMS “madness” which requires “warrior”-like PATIENCE to execute!
In a PDF report I send to clients about taking ownership of your WMS, I mentioned that you must become like a real life Warrior, indeed a Ninja of sorts, to use it effectively.
No matter how eager you are to get going, you must be prepared to be patient until you have all the weapons you need to catch your prey (I.e. clients) in your arsenal.
Without this, going all out to promote your brand online would be like trying to fetch water in a basket i.e. a total waste of time.
In working with him/her to develop and implement a WMS, my style is to give my client the information s/he needs to let me help him/her.
I will continue telling him/her what s/he needs to do from his/her end, as I do my bit from mine. But I cannot – and will not try to – force him/her to do any of it. This is a relationship between adults, and my expectation is that s/he will see the investment in my services as worthy of the attention needed to reap the rewards s/he desires.
If – for any reason – s/he is not forthcoming, all I can do is give him/her more time and continue to send reminders. I do not judge or disrespect him/her for such shortcomings, because I know it can be hard adapting to the new way of doing things that the use of a WMS requires.
Ground rules for development and implementation of a WMS – what I tell the client
To succeed, I make it clear to the client that:
1. We need to work as a team, and that s/he has a role to play which directly affects the one I have to play.
2. I do NOT do miracles.
This might be stating the obvious, but it bears pointing out. Projects are implemented based on agreed working terms. If one party fails to do what is required, the ability of the team to get the desired results maybe severely limited.
3. Most importantly, I make it clear to the client that WMS development and implementation cannot be rushed. To do otherwise, would be to jeopardize its long term self-sustaining integrity, leading ultimately to failure.
What your number one purpose for using a WMS should always be!
Your number one purpose for using your WMS is to build and grow your Mailing List database of potential buyers who get attracted to your brand via your WMS.
That gets your foot in the door and gives you a good idea of what to do more or less of. Over time. The conversions/sales will happen as your insights grow.
It should be your primary motivation, and your ultimate measure of returns on your investment in it.
The above implies your online presence, based on your branded website, will have clearly outline what you are selling.
A WMS cannot be developed without a clear product/service offering!
So be sure to enumerate your list of products/services/programs, with relevant descriptions and details on relevant pages of your site, BEFORE you start promoting using your WMS.
If I’m working with you as my client, I cannot make your WMS work for you, without your active, relevant input. It’s not possible. You need to give me what I ask for.
Avoid making the mistake of thinking you need others to talk about you, to be credible
Some clients express the preference to have PR pieces done by third parties about them, believing it will make their target audience see them as well known and established.
They argue as a result that it’s better than doing the hard work of personally nurturing a WMS like I propose.
That is not untrue. And I also understand the sentiment that drives this kind of reasoning. Compared to having (often paid) PR write-ups done, they find it hard keeping up the routine and schedule needed to churn out needed quality content for the WMS during the early stages.
However, I’ve found that such third party based promotional strategies tend to yield limited long term marketing benefits. Like conventional advertising they tend to “expire” of fizzle out in impact, over time – hence requiring repeat runs to remain in the consciousness of the potential buyers.
Here’s what I tell such clients:
For web marketing success using a WMS, people need to read YOU and hear YOU, to buy into YOU.
You need to find your own voice, especially using your writing. That’s why you need to develop the discipline needed to write consistently.
If you can’t do that, seriously consider hiring a competent expert to ghost-write in your name, based on information you give him/her.
I recommend writing a new – useful – article per day or at least one per week.
That is the heart of your WMS – text based content that search engine robots can use to index your pages and boost your visibility!
So you really don’t need many PR publications by a 3rd party outside of yourself.
What you need to do is simply to take ownership of the WMS I setup for you, and use it the way I recommend to you.
If you do so, apart from increased enquiries and a growing mailing list that you will witness, we will be seeing your online visibility in certain important areas climb over time that will prove your WMS is working for you.
To get there however, we need to set it up and implement it as prescribed. And I will need your cooperation to make that happen.
If you’re willing to work with me as described above, so I can help you setup a client attracting WMS that workS 24/7 at zero cost, Click here to send me a message.
SDN Blog™
New posts from last week*
Monday:
[Tuesday]:
[Wednesday]:
[Thursday]:
Useful Question & Answer Email Conversation with a new Farm CEO User of my Excel-VB driven Poultry Farm Manager (PFM) software
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[Friday]:
N/A
[Saturday]:
[PRESS RELEASE] UK Based Coach Who Once Hawked Groceries to Survive Launches Life Changing Lifestyle Business Conference in Nigeria
[Sunday]:
Protected: THE FARM CEO (Issue 49): Downloadable Collection of “Microsoft Excel Spreadsheets” for Farm Businesses [Hint: Results from Google search for “latest excel solutions for farm businesses”]
Protected: How to Open a Website from MS Excel using ExcelVB code [Hint: Also how to do it without coding – in MS Excel and other Office applications]
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Tayo K. Solagbade* Self-Development/Performance Improvement Specialist *Best Practice Farm Business Support Specialist & Founder of the MS Excel Heaven Visual Basic Automation Club and Competition Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others. Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting, freelance writing services, and best practice extension support services (for farm business owners). Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software. He has delivered talks/papers to audiences in various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others. In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos. On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region. His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details). In a previous life, before leaving to become self-employed, Tayo served for seven years (October 1994 to December 2001) as a high performing manager in Guinness Nigeria. He rose from Shift Brewer to Training & Technical Development Manager, and later acted in senior roles as Production Manager and Technical Manager. In addition to constantly challenging the status quo and influencing positive work changes, he built a reputation for using self-taught spreadsheet programming skills (starting with Lotus 1-2-3, and later moving to Excel Visual Basic) – in his spare time – to develop Automated Spreadsheet Applications to computerize manual report generation processes in the departments he worked. Over four(4) of his applications were adopted for brewery level reporting. Tayo holds a B.Sc degree in Agricultural Extension Services from the University of Ibadan, Nigeria, having graduated top of his class – with Second Class Upper Division honors – in 1992. He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy (SDAc). When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes The Farm CEO Weekly Newspaper (sent via email to paid subscribers) and his Weekly Performance Improvement IDEAS newsletter. You can connect with him on Twitter @tksola.com and Facebook. Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity. ====
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