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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays)
in line with this publishing schedule 
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WHEN YOU BUY BURT DUBIN’S SPEAKER MENTORING PRODUCTS/SERVICES – LEARN MORE HERE!
1 of 2: PUBLIC SPEAKING –Products and Services Bartering Can Make You More Money! [True Stories & Research Proof – from Harvard & Others]
Some call it “Modern Barter”: Done right, it can dramatically boost your sales, as well as profit margins, beyond what you’re currently able to achieve.
Sadly, many business owners still do not know “barter exchange” is an option they can adopt. As a result, their business transactions, and resulting growth tend to suffer NEEDLESS cash flow limitations!
Read the TRUE story about how my “barter exchange” habit won me a new client on New Year’s day (2016) – including tips on how YOU can do it too. I also highlight a Harvard Business Review/other reports that prove bartering of products/services is practiced globally – and works.
Harvard Calls It the “The Exploding Business of Bartering”
In a 2012 Harvard Business Review report titled “The Exploding Business of Bartering“, it was reported that over 400,000 companies across the world used barter exchange to earn up to $12 billion US dollars, assets they had, which were underutilized or not wanted.
Apart from noting that Pepsi took over the USSR market in 1990 using barter exchange of their drink for vodka, the report points out that professionals in various fields, like doctors and electricians, trade their services for goods, services or “trade credits”’ – which in turn gets used to cover their expenses in other areas e.g. printing, advertising or travel.
An excellent article titled “Cashless business models and the potential of modern barter” authored by Oana-Maria Pop of hypeinnovation.com, discusses various interesting examples of modern barter applications used by real world individuals and organizations engaged in business.
An example she gave that I found especially noteworthy was that of a payment in kind program called “Pago en Especie” developed in Mexico in the ’50’s. It enables over 700 graphic artists, painters and sculptors pay income taxes to government in kind, by donating original artwork they create to the state.
I think the concept can be successfully modified and adapted for use in any other societies across the world – including those in Africa.
My (Latest) True Story About Products/Services Bartering
I shared this news on Facebook when it happened – last Friday (New Year’s day – 2016). It was a great way to start the year!
Just like it happened a year before, I hit the ground running, in the early hours of 1st January, with my first sale (as I’d worked hard to do).
But that’s not why I feel this achievement is worth sharing with you…
Instead it is the manner in which I made the sale happen that I consider noteworthy:
This new client (a Farm CEO who had been a newsletter subscriber), had asked me to let him discuss my offer with his wife (who manages their farm) following their paid consultation session with me the day before (31st December 2015) in a fast food restaurant.
He then called me about 8.30 a.m. that New Year’s day to confirm he’d made payment to take up my barter exchange option.
I’d offered the client a promo of my Sales & Marketing Coaching program: He took up the barter option which required payment of ONLY 60% in cash, and the rest 40% in form of market ready Cockerels they had for sale – all up front.
A few hours later, he was met by my 14 year old son, who took possession of the nine (9) cockerels he had brought over in his space wagon, straight from the farm in Ogun state.
My sons and their sisters have since slaughtered 2 of the birds (the second just this morning), given out 2 to their – maternal and paternal – grand parents, and gone round the neighborhood to sell the rest at discounted prices, as part of their practical selling skills development training.
Below: Photo of my 14 year old son and his 9 year old sister with the birds.
We now have only ONE Cockerel left – and it’s awaiting pickup by an intending buyer who indicated interest with over the weekend. [NB: Each child got to keep the money from his/her sale of a bird – that was the incentive I used to get them interested in going out to sell!]
Like I stated in my Facebook post, I’ve been selling my products and services using this strategy for years.
But I learnt to do it by adapting business marketing ideas Burt Dubin shares on his Speaker Mentoring website at SpeakingSuccessDotCom?
It’s amazing what you can achieve if you develop a critical thinking habit and work hard to implement what you think up!
“Many people make the mistake of thinking marketing is about selling. The truth is that it is NOT. Marketing is about getting noticed and building credibility in the minds of potential buyers, until they are convinced enough to take buying action – which then leads to the sale.” – Tayo K. Solagbade
Since I began using this barter exchange strategy, I’ve periodically shared my experiences in articles – for instance about how to use it to get around the so-called “Lack of Capital” [ Read my article titled “If You Lack Capital, Intelligent Multipreneuring Can Help You Succeed!]
In past articles I’ve referred to instances in which I got large quantities of Heat Transfer printed Eyo Masquerade T-Shirts produced locally by an IT client company’s gifts branding arm, as 50% part payment for my Web Marketing Systems development service.
Aside from my experiences, I’ve also witnessed examples of barter exchanges between hotel clients (using my custom Excel-VB software) and media companies (e.g. TV, Radio, Newspapers/Magazines) whose editors/staff/reporters get FREE room and/or food, as payment for FREE or discounted promotional adverts done on their platform.
The Hudson Barter Exchange’s tagline is: Get What You Need.
Pay With What You Have.
I find it quite apt.
I tell this to my clients ALL the time: You can use what you have to get what you want…even when it’s NOT cash! You simply need to find a provider willing to do business on those terms. My experiences indicate that if you search long and hard enough, you will find one!
HBE purchases bulk gift vouchers from a Restaurant Owner member, which it then sell to other members…
The restaurant owner member uses this strategy to fill empty tables on a daily basis. In exchange the restaurant business gets cash less access to website SEO/photography, pest control, refrigeration repairs, and even the services of an accountant – all of which normally would have built up to a substantial total CASH expense.
The long run benefit is that the restaurant owner records a larger monthly profit margin.
I discovered this idea of bartering services, from reading Burt Dubin’s business marketing articles (for experts-who-speak), in which he suggested that a speaking professional boost sales by offering barter exchange opportunities to clients.
As he rightly noted, most corporate clients with the means will gladly arrange FREE hotel accommodation for you and your spouse/family, as a form of part payment of your program fees.
It benefits THEM because they get to spend LESS cash.
It benefits YOU because there will be LESS pressure on you to reduce your fees to make a sale, since the client will have to pay you much LESS cash, AND you also get to enjoy what you want (a pleasurable stay in the hotel, with your loved ones), without dipping your hands into your pockets.
There are 2 major ways to boost PROFITS in your business – and barter exchange facilitates BOTH:
a. By reducing your costs
or
b. By increasing your sales
Modern barter offers a reliable long term means to make sales and also earn income without using cash.
With regard to making sales, getting paid – in part or full – via barter will help you reduce spending of your limited cash i.e. “a”.
That means you get to spend LESS what is in (or what comes into) your pockets or coffers, thereby boosting your profit margins.
With regard to making purchases you need, barter AGAIN enables you achieve that goal without actually having to spend cash from your pockets or coffers.
If done right, you can get to eat your cake and have it, with regard to your barter based cash less business transactions
Final Words: Decide how much percentage barter you need to do [Hint: 100% may not be good for your cash flow]
Modern barter can be successfully and profitably engaged in by any kind of individual or organization. The parties concerned must simply be ready to work out an arrangement agreeable to all concerned.
Personally, I abide by a strict rule of NOT doing more than 50% barter.
This is because I consider it crucial that I GROW my reserve of cash, even as I enjoy the cash less benefits of barter exchange. Very rarely, in the kinds of businesses I’m involved in, will it be profitable, for the long term to do 100% barter exchange.
You will have to, of course, decide what works for you.
Apart from growing your cash storage, you must not forget that you will still have need for cash to cover certain expenses that barter may not be suited for.
A good example, in my case has to do with my need for petrol to power the generator I use in my Lagos home, as well as my Internet connectivity expenses, which can add up quite a bit over time.
Apart from that, your domestic expenses on the home front are unlikely to lend themselves readily to barter exchange. That’s why you’ll be wise to negotiate some cash payment alongside the barter element.
My experiences indicate that most clients are likely to readily welcome the opportunity to pay LESS cash, so as to settle your balance as payment in kind.
FURTHER READING:
1. Cashless business models and the potential of modern barter – by Oana-Maria Pop on Jun 19, 2014 8:30:00 AM
2. Bartering and barter exchanges (What is Barter?)
3. The Exploding Business of Bartering – Tracey Keys and Thomas Malnight on September 12, 2012
4. Impediments to barter trading: Analysis of practitioners and non-practitioners perceptions
5. Barter Your Digital Products to Make More Money (True Story)
6. No. 175: Why Speakers Who Barter Products and Services Will Make More Money
7. No. 194: How A NEW Client Paid For My Website! [Why “Bartering” Can Help You Sell More – True Story]
8. If You Lack Capital, Intelligent Multipreneuring Can Help You Succeed!
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This newsletter (which I use to promote Burt Dubin’s Speaker Mentoring Products/Services) serves
experts-who-speak. Starting – Monday 13th April 2015 – it MORPHED in name and content served, to a 2 part Speaking/Web Marketing IDEAS newsletter, to better serve them.
You just read the “Public Speaking IDEAS” part above. What follows below is the “Web Marketing IDEAS” part.
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Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how
you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.
Burt Dubin’s monthly Speaking Biz Strategies Letter
[Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional
Speaker”]
Get Burt’s mentoring at any of the 3 levels below:
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here]
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3. Budget Delight [Click here]
2 of 2: WEB MARKETING: To Achieve Sustainable Success, Closely Monitor News About Current Affairs and
Politics! [FREE MP3 DOWNLOAD]
“If you want to achieve sustainable success in business (especially in a volatile market place like Nigeria), it’s in your best interest to develop interest in
current affairs and politics, because those are the two key ingredients that really keep this country from having a stable sociopolitical climate.
And for as long as that stable sociopolitical climate does not exist, every person running a business will probably have to sleep with one eye open.” – Tayo K.
Solagbade
It’s FREE for all my Web Marketing/farm business clients, and ALL members of my Inner Circle as well as for ALL subscribers to THIS newsletter.
If you are not yet ANY of the above, just send me a message here to let me know.
If you want me to send you the full MP3 recording, just say so in your message.
NB: If you’re already a client or subscriber, email me via tayo at tksola dot com and let me know you want it
Alternatively, click here to request the FREE MP3 DOWNLOAD.
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SPECIAL OFFER TO READERS OF THIS SPEAKING/WEB MARKETING IDEAS NEWSLETTER
Did you know that as an expert in your field you can make more money by speaking professionally? Or do you already speak-for-money, but want to know
how to do it better AND/OR how to make more money even when you do not speak?
If you said YES to any of the above, THIS offer is for you.
Burt Dubin can teach you to do ALL the above and more. You can learn from him via direct mentoring (regardless of distance) or using the many home study
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you do 1 or more of the following:
1. Signup for Burt’s Speaker Mentoring Service (click here for details)…
2. Purchase Burt’s Speaker Mentoring Products up to $500 USD or more (click here to see a popular one)…
NB: Membership of my Inner Circle comes with a FREE product of your choice e.g. my custom Excel-VB software, Information
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HERE’S AN ADDED BONUS YOU GET FROM ME, IF YOU BUY FROM BURT…
If you purchase $1,500 USD or more of Burt’s Speaker Mentoring Products/Service, and choose to promote your speaking business online, I WILL develop and implement for YOU, a Web Marketing System at 50% of my standard fee, and manage it for 3 months – at NO COST to you – as per my Promotional Retainership Offer (See http://tayosolagbade.com/uploads/wms-offer-retainership.pdf).
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ALSO GET MY PERSONALIZED MS EXCEL-VB VIDEO TUTORIALS (N100K) WHEN YOU BUY FROM BURT…
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Click here to tell me which of Burt’s speaker mentoring products or services you are
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Question: But who is Burt Dubin, and why do I (Tayo K. Solagbade) think you should you learn from
him?
Answer: Burt is a 3 decade veteran in the professional speaking business. After achieving top level cross continental success as an
expert-speaker, he has established a reputation for mentoring some of the highest paid speakers in the world. He owns SpeakingBizSuccess.com, SpeakingSuccess.com and BurtDubin.com.
Burt helps those he mentors (experts-who-speak) to Position, Package, Promote, and Present* themselves successfully to clients (*He calls
them the 4Ps). That’s why it’s no surprise that on Burt’s website, considerable space capital is devoted to useful business marketing articles as well as products.
It might also interest you to know that MANY years back, Burt established himself as one of the best marketing minds in the world. To really put this FACT in
proper perspective, I’ll provide more specific details in form of an example.
A few years ago, Burt contributed an article to a powerful publication titled “The Most Effective Articles Ever – By The World’s Top Marketers“. That 574 page ebook features timeless marketing advice from 71 of the world’s top marketers – including Jack
Trout, Joe Vitale, Yanik Silver…and Burt Dubin.
That’s ample proof that (in addition to Public Speaking), Burt would be a great resource to learn business marketing from!
Full Disclosure: I represent Burt as Sole Agent for his products/services, which means if YOU buy from him, I get paid.
But that’s NOT the main reason I represent and recommend him. I have benefited in many ways by learning from Burt. Through his writing, his audio recordings,
and from directly relating with him.
Before we teamed up in 2011, I’d been studying his work and adapting it to succeed in my work from way back in 2002. It does not matter what part of the world
you’re in. If you know how to adapt them to suit your peculiar local needs, Burt’s ideas and strategies WILL work for you. I am living proof of it!
That’s why I never tire of CONFIDENTLY recommending him to others.
If you need help putting the ideas shared above to use, let me know HERE.
in.
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Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…
If you need help purchasing ANY of Burt’s products (like “Presentation
Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria) or email tayo@tksola.com
Have a great week :-))
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SPECIAL PRODUCT FEATURE
“Inside Speaking Business Success Secrets”
In this offer, Burt Dubin promises to show you how to generate PASSIVE incomes streams WHETHER
YOU SPEAK OR NOT. Plus, you learn a proven shortcut to top level speaking business success across corporate markets.
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Sooner than later you’ll find you’re ready to go for Burt’s mentoring at Diamond or
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The best part is: every cent of your fee to purchase this product counts toward your membership in Burt’s Inner Circle.
In other words, you effectively get to eat your cake and still have it!
CLICK HERE to get full details of what it takes to make yourself a true
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Useful Resources for Speakers
177 Wow! Wow!
Showmanship Stratagems
Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.
more information
Burt’s Flagship Album
This is the product to own if you can own only one. Why? Because in it you discover principles of platform
mastership available to you nowhere else at any price.
You hear performance strategies you can emulate. You shorten your learning curve. You see ways to engage and
delight audiences with both content and stories . . . plus you experience a bit of fun.
With its Money back if not delighted Guarantee hardly any are returned.
Find out why
Presentation Magic
A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before!
See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.
Presentation Magic Manual with new pages added plus 3 audio CDs.
more information
How To Create a Great Program Manual
Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven
principles that add value to the experience of sitting at your feet and learning from you.
This is a reprise of the historic presentation that launched the Speaking Success System.
No copy of this 2 CD program and 50 page Learning Guide has ever been returned.
more information
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NEW: Speaking Ideas: 25 Articles and True Stories for Experts Who Speak and Those
Aspiring (Volume 1)
Download above PDF
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NEW: KUKURU DANGER™: 5 True Stories
About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life
Download above PDF
“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).
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“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard
work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*
*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to
start his own business).
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