mission statement | SD Nuggets™

This is what you could call my “Mission Statement”. This blog post contains the download link to the audio version of an 8 minute video presentation I created, as well as a verbatim text transcript. The video was recorded using my Blackberry Pearl 9105 Smart phone video camera on Sunday 31st March 2013 from 11.23 a.m in Lagos. The next day (Monday 1st April 2013, I arrived in Cotonou, Benin Republic) to begin my Location Independent Entrepreneuring across West Africa (click the link for full details of my action plan) .

Unfortunately, the video did not turn out as well as I’d hoped. So, this morning (Friday 19th April 2013) I used a conversion software to strip the audio from the video as an MP3 file, for interested persons to download: Click here to fill a form to email the 11MB audio file (along with my 11 page resume and 5 other useful PDF reports) to yourself.

===Video Transcript Text Begins====

Right this is Tayo Solagbade, and I’m creating this little video clip to explain 4 different objectives that I have for going on my slow trip across West Africa.

It’s been a while, I’ve been running my website since 2007…2005 sorry. And ehm so it’s about 7 plus years old now. And over the years I’ve learnt quite a lot as an entrepreneur, and over the years I’ve also discovered new ways of doing things – having exploited the strategies I’ve studied from other people.

Now one of the most powerful methods of achieving business marketing promotion I have discovered is the use of public speaking. And I have found out that more often than not, you can achieve multiple benefits in terms of product sales, name recognition, brand building, ehm, I’m not talking theory or academics now.

Like I always tell people: “This is Street Wisdom and NOT Textbook Theory™”.

Basically, what I’m saying is that a lot of people are just busy spending money on traditional or conventional methods of marketing, when you have, in their hands already, the power to create awareness about everything they can do for others without having to spend any money, or if at all they have to spend any money, it won’t be much.

So, ehm, my purpose here is to take my message from my country, Nigeria, and take it across West Africa, for starters. I read a young lady on the Internet – I do not want to mention her name now, but I will mention her name as I travel along – who is an internationally recognized speaker from Africa…though she was based in the UK before she started her outfit.

But she was complaining about what she called a dearth of “made-in-Africa” speakers. I agree with her. We have a lot of people who are in business – I’m talking about the experts-who-speak now, not just people who speak and say they are motivational speakers.

There’s nothing wrong with being a motivational speaker. I’m just saying that we need people who are professionals i.e. practicing professionals in their various fields. We have fashion designers, we have lawyers, we have doctors, we have people who are business owners and manufacturers. They can use public speaking as a business marketing tool.

So we need more people like that to get into the business of public speaking.

So then they can kill two birds with one stone: they market themselves and at the same time they educate people and add value to them. Okay. Professionals are people who are already equipped with experiences and knowledge that can add value to the lives of others.

Now when they come to speak to people they help people to gain insights into what it takes to function in their own environment. At the same time they gain credibility before the members of their audience. And I have found out that public speaking is a powerful tool that can be used anywhere in the world – and it has actually been used across the world as a zero cost or very low cost promotional strategy.

For some strange reason not much of that is being done in Africa. A lot of people are scared of speaking, and they need help. So my purpose is take that message across the West African section of the continent. I represent Burt Dubin, and he is the mentor of some of the highest paid speakers in the world. You can always go to www.speakingsuccess.com, and you should be able to see on that page, on that home page, my name and a link to his website.

You can always write him and find out or call him and find out if he knows me. Everything I’m saying now, everything I’m doing now…this trip I’m going on, he has been aware of it at every stage of planning. I’ve been in this arrangement with him since 2011, and it’s been great learning from him. What hope to do is to show others how to do what I have done.

I have used public speaking to get myself noticed at some of the highest levels.

Last year, I was the guest speaker at the Yaba College of Technology’s Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture.Basically, I got that opportunity because I used the strategies he told me about. Click here to watch a short Video Clip of my outing during that event (scroll to the bottom of the post).You can download the PowerPoint slideshow and mind map I used from here.

I have also used that same strategy to get clients. And, I’ve gotten a (project) that paid over N350, 000 (Three Hundred and Fifty Thousand Naira). I cannot convert that in dollars at the moment, but you can do the math.

(NB: While recording the video I couldn’t, but now that I’m transcribing it, I can…N350,000 come to about $2,300 US Dollars).

And I did that by giving a talk that lasted just an hour. By the time I was done, the company CEO and the partner invited me to speak with them. They paid to have me speak to them again on a consultancy basis, and then they hired me to do it (i.e. develop a web marketing system).

Today, that company – those two company owners actually manage their own website. They’ve gone through quite a lot. They’ve had some challenges, and on their own, using the exposure they had to what I taught, have been able to actually recover from that – on their own, and now are trying to promote themselves more effectively using the techniques I taught them about the Web Marketing System.

So basically what I’m saying is that I’m a real person.

Some people have been subscribers to my newsletter for over 5 years, and they’ve wondered. Now I’m going across Africa – some of you are in Cameroon, some of you are in South Africa (I may not get that far…not immediately anyway).

But my point is there’s an opportunity for other people to get to meet me in the flesh, and see if the things I’m talking about are for real.

I have messages for Farm Business Owners – the need for them to use the Internet, and technology, in a much more effective way to save a lot of money. That’s why I have my software for Feed Formulation and things like that.

People need ideas!

In Africa we seem to think that we should just sit back and use the techniques and strategies from the times of our ancestors. The rest of the world is moving ahead – and many times we depend on foreigners, sometimes our black brothers from America to tell us things.

And yet those people, their skins are black like ours, or they’re Africans like us, by lineage, BUT, they do NOT have an understanding of our local situation here.

We are superior in terms of our knowledge of the circumstances under which we live. We are best placed to develop solutions and strategies for ourselves. So the sooner we begin to do that – and that’s the whole reason why we’re going to school in the first place as far as I’m concerned.

What’s the point of getting a degree, of getting any form of education if you’re not going to use it? People all over the world are doing that – in Japan, in China, I mean the Asians are doing that in a great manner.

There’s not reason why we can’t do that. We don’t need to have pockets of success. We can actually take our success and replicate it. Okay. And I think one of the most powerful ways to do that is to first of all develop a capacity – a capability – to use Public Speaking as a means of communication and education.

Invite Me to Speak To Members of Your Group or Team

That’s the reason why I’m going on my trip. Of course, you can imagine that I intend definitely, to get myself rewarded financially – directly or indirectly. And all of that is described on this website. You can check it out.

But I offer three quarters of what I’m bringing to you, FREE. No charge. Instead I look for partnerships with potential sponsors who might look at the opportunity to interact with me, and use my learning events and other services I provide, as a means to expose their products and services to those of you who are going to invite me.

So, my message is that…consider inviting me. I may not be in your country yet. I do not want to mention the country I’m starting from* but I have been in touch with their (consulate). And they have indicated interest in giving me a chance to see what they can do for me.

*NB: I’ve since announced in a blog post that I started from Benin Republic – and as of today am in my 3rd week here.

But the thing is, I’m on my own. And I’m going out there, and I know exactly what I need to do. The point I’m making is, if you know that you would like to get access to what I have said I have to offer, get in touch – the link to my website is here. My email address is tayo at tksola dot com.

Get in touch. I may not be accessible on phone, so don’t bother using the phone numbers on the website, because I’m going to be on the move, and I’ll probably set all of them to voice mail.

Like I said, if you’d like to get in touch use the links on my website or use my email address. I look forward to meeting you. Thank you.

===Video Transcript Text Ends====

LEARN MORE

The talks I will give to business owner, experts and professionals, will focus on the use of Public Speaking and Web Marketing Systems for business promotion. Read my 3 part series on “Why You Need a Web Marketing System (WMS)” – using the links provided below:

Part 1 of 3: Why You Need To Change the Way You Find Buyers for Your Products/Services

Part 2 of 3: Understanding How (Routine/Repeated) Use of Paid TV, Radio & Print Media Short Changes YOU

Part 3 of 3: A Passion for What You Do, Will Help You Use A WMS to Get New/Repeat Business At Close to Zero Cost

Above: In May 2012 I was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos. (Click here to download the PowerPoint slidesshow and mind map I used for that talk).