In this issue of my Speaking/Web Marketing IDEAS newsletter, I feature a UK based Nigerian expert who overcame the perpetual discouragement and frustration of being born into potentially crippling poverty (that saw him hawking groceries on Nigerian streets between the ages of 13 to 21 years!), to become a highly recognized and successful international Speaker, Business Growth Coach and Marketing Consultant.
To give you an idea of the impact he’s making in his immediate market, consider this:
NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays)
WHEN YOU BUY BURT DUBIN’S SPEAKER MENTORING PRODUCTS/SERVICES – LEARN MORE HERE!
1 of 2: PUBLIC SPEAKING –Meet a Nigerian Expert Who Speaks to – and Coaches – British CEOs to Succeed
In this issue of my Speaking/Web Marketing IDEAS newsletter, I feature a UK based Nigerian expert who overcame the perpetual discouragement and frustration of being born into potentially crippling poverty (that saw him hawking groceries on Nigerian streets between the ages of 13 to 21 years!), to become a highly recognized and successful international Speaker, Business Growth Coach and Marketing Consultant.
To give you an idea of the impact he’s making in his immediate market, consider this:
You don’t get asked to host an event of that status unless organizers are convinced you know your stuff!
So, not only does this rare breed Nigerian expert know his stuff, but he is also exceptionally gifted at communicating what he knows in a manner that enables others easily learn from him.
How do I know all this you wonder?
Especially since I’m NOT based in the UK??
…and I have never even met him in the flesh myself???
I was then based in Calavi – a town outside Benin Republic’s commercial capital – Cotonou. In that email, he’d complimented me on the work I was doing online – through which he’d found me.
He later signed up for my newsletter. After some weeks we had a few Skype phone conversations in which we shared details of our backgrounds and experiences from our past lives. We struck it off right from the start – the synergy was almost palpable!
As time went on, he expressed an in interest in connecting with Burt Dubin (whose speaker mentoring products and services I promote), and that further deepened our relationship.
He has since commenced a mentoring program under Burt Dubin’s tutelage, and is now dramatically boosting his name/brand marketing reach and impact, towards reaching his primary target audience: small and medium business owners.
For me, it’s been interesting to study this gentleman whose story of rising from grass to grace is so compelling.
By way of interest, this is NOT the first time I’m writing about this Nigerian in diaspora.
Back in 2013, I actually transcribed a 1 hour video interview he granted Andy Brine, into a verbatim text based PDF transcript, which remains available on this blog (click here) for download by interested persons.
That PDF’s introduction section explains why I go to such lengths to transcribe video recordings to text version. But briefly here I’ll say my purpose is to distill ready–to-use wisdom from experiences shared by authentic achievers, into a format that others can learn from – regardless of their limitations.
You see, watching a 1 hour video on Youtube, even for people who have FREE Internet, may not always be convenient. Also, even when it’s convenient, or you have the time to watch it, not everyone will find it easy to EXTRACT useful lessons from what they see/hear in the video, to improve their lives.
As a Performance Improvement Specialist, I have a passion for studying people and processes, and identifying why one person may do better than another person, when both are exposed to similar preparation and opportunities. The insights I’ve gained from doing the foregoing, over the past 2 decades have taught me to offer useful information and education to those who need it, through as many different channels, and in as many different formats as possible.
People differ greatly in their styles – and rates – of learning, as well as in their abilities to apply what they learn to productive ends.
I believe this exceptional Nigerian expert’s success story perfectly illustrates the point I’m making…
Despite myriad obstacles he had to face in his formative years, right into his early 20’s, he doggedly explored a variety of learning avenues, to find a path to the success he wanted. [NB: You can read the story here – &/or download the PDF]
It is my considered opinion, that a major reason why his success is so noteworthy is that his journey was far from smooth, and involved lots of interruption. Not many people who do what he does (as a speaker, business coach and marketing consultant), had to pass through similar trials before arriving.
The success and recognition he enjoys today proves that he both learned his lessons well, and also developed the ability to apply what he learned to excel in his chosen vocation – regardless of the adversity he faced.
THAT, is what makes him exceptional – and it’s the reason why he’s been chosen to host a BCTC seminar, which is the first of its kind in the history of the Chambers!
Incidentally, apart from having Skype phone conversations with him, I have also listened several times to recordings of Efe delivering his trademark speeches to CEOs.
Without any attempt at exaggeration, I can confirm that he is a truly effective speaker. In other words, I share the sentiments expressed by those interviewed in the above video about him!
Final Words: Efe’s example proves ANY Nigerian/African can excel internationally as an EXPERT in his/her field
Like I said in a Facebook post last month, Efe’s rising profile and growing success as a Business Coach, Speaker and Marketing Consultant in the UK market and beyond is something that should make Nigerians and Africans proud.
Not only does his success make it obvious that being competent can work wonders, his story also proves that ANYONE can do it – no matter where you come from, or how disadvantaged your circumstances.
It’s true that not everyone offers solutions that are relevant to the needs of the international market place.
However, I’ve found that many Nigerian/African experts who DO HAVE such solutions rarely target the international marketplace.
Speaking with some of them revealed that MANY feel it’s impossible to win clients/buyers outside their immediate markets (Nigeria/Benin or Africa).
Yet, the Internet has made it so much easier today, to make powerful marketing impact across the globe, at low to zero cost!
A truly competent expert should be able to command serious attention, recognition and income in his/her chosen field or specialty – ANYWHERE.
All it takes is to set challenging goals that you then pursue vigorously, on a never-ending-basis. Then use the web – creatively and intelligently – to share your work with colleagues and potential clients/buyers in other parts of the world.
Sooner than later, they’ll begin to take positive note of you.
A branded Facebook business page (integrated with a response-generating website/blog) is a proven way: Potential clients (local or international) will often take what they see on YOUR page as indicative of value you have to offer.
If you use your marketing platform right, it will make potential clients take notice of, then connect with – and ultimately buy from – you.
My point is you can get noticed (and paid) for what you do, by people OUTSIDE your immediate/local market – who fit your target audience profile.
This is something I have done – and continue to do – myself, in the multiple disciplines I’m engaged in as a multipreneur.
I am regularly contacted online by – and have phone conversations with – enquirers from within and outside Africa (Uganda, Namibia, Tanzania, Cameroon, Canada, UK, Philippines, Australia, India, Israel, Pakistan, Argentine, Mexico etc), regarding products and services I offer (especially my growing range of Farm Business Solutions).
Every now and then, some go on to send payment to me from their respective countries…
That’s why I know what I propose works. I have countless stories I share with my clients and audiences on how it has worked for me for YEARS.
I learnt this strategy by studying Burt Dubin, who has served clients across multiple continents remotely, using the web for 3 decades.
Efe Ohwofasa was featured as one of the invited speakers at http://www.embracelove.co.uk/the-speakers.html (alongside Camilla Carr, Sue Stone, Noel Lockyer-Stevens, Sarah Haywood, Juliet Vorster, Dr Krishan Ramyead, Victor Chetcuti and Paul Newton)
5. Learn more about Efe Ohwofasa on his website at www.focusguru.com
experts-who-speak. Starting – Monday 13th April 2015 – it MORPHED in name and content served, to a 2 part Speaking/Web Marketing IDEAS newsletter, to better serve them.
You just read the “Public Speaking IDEAS” part above. What follows below is the “Web Marketing IDEAS” part.
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Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how
you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.
“If you want to achieve sustainable success in business (especially in a volatile market place like Nigeria), it’s in your best interest to develop interest in
current affairs and politics, because those are the two key ingredients that really keep this country from having a stable sociopolitical climate.
And for as long as that stable sociopolitical climate does not exist, every person running a business will probably have to sleep with one eye open.” – Tayo K.
Solagbade
It’s FREE for all my Web Marketing/farm business clients, and ALL members of my Inner Circle as well as for ALL subscribers to THIS newsletter.
SPECIAL OFFER TO READERS OF THIS SPEAKING/WEB MARKETING IDEAS NEWSLETTER
Did you know that as an expert in your field you can make more money by speaking professionally? Or do you already speak-for-money, but want to know
how to do it better AND/OR how to make more money even when you do not speak?
If you said YES to any of the above, THIS offer is for you.
Burt Dubin can teach you to do ALL the above and more. You can learn from him via direct mentoring (regardless of distance) or using the many home study
HERE’S AN ADDED BONUS YOU GET FROM ME, IF YOU BUY FROM BURT…
If you purchase $1,500 USD or more of Burt’s Speaker Mentoring Products/Service, and choose to promote your speaking business online, I WILL develop and implement for YOU, a Web Marketing System at 50% of my standard fee, and manage it for 3 months – at NO COST to you – as per my Promotional Retainership Offer (See http://tayosolagbade.com/uploads/wms-offer-retainership.pdf).
Burt helps those he mentors (experts-who-speak) to Position, Package, Promote, and Present* themselves successfully to clients (*He calls
them the 4Ps). That’s why it’s no surprise that on Burt’s website, considerable space capital is devoted to useful business marketing articles as well as products.
It might also interest you to know that MANY years back, Burt established himself as one of the best marketing minds in the world. To really put this FACT in
proper perspective, I’ll provide more specific details in form of an example.
A few years ago, Burt contributed an article to a powerful publication titled “The Most Effective Articles Ever – By The World’s Top Marketers“. That 574 page ebook features timeless marketing advice from 71 of the world’s top marketers – including Jack
Trout, Joe Vitale, Yanik Silver…and Burt Dubin.
That’s ample proof that (in addition to Public Speaking), Burt would be a great resource to learn business marketing from!
Full Disclosure: I represent Burt as Sole Agent for his products/services, which means if YOU buy from him, I get paid.
But that’s NOT the main reason I represent and recommend him. I have benefited in many ways by learning from Burt. Through his writing, his audio recordings,
and from directly relating with him.
Before we teamed up in 2011, I’d been studying his work and adapting it to succeed in my work from way back in 2002. It does not matter what part of the world
you’re in. If you know how to adapt them to suit your peculiar local needs, Burt’s ideas and strategies WILL work for you. I am living proof of it!
That’s why I never tire of CONFIDENTLY recommending him to others.
If you need help putting the ideas shared above to use, let me know HERE.
A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before!
See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.
Presentation Magic Manual with new pages added plus 3 audio CDs.
“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).
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“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard
work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*
*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to
various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods
and others.
In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.
and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).
In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training
& Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.
He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’
competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.
Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your
personal and work related productivity.
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[IMPORTANT NOTE:====
On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.
Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.
But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts
he’s published.
If you experience any difficulties finding a page or document, email Tayo at tksola dot com.
…a multi-disciplinary blog for people passionate about reaching their goals!
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