“I wanted to be an editor or a journalist, I wasn’t really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going” – Richard Branson.
First I explain how he became my client by joining my BSF Breeding Network, which gave him access to my growing library of BSF Farming learning resources – including contact details of BSF breeders I’d carefully screened from a list I’d compiled.
In other words, he did NOT buy any of my software or information products. What I sold to him instead was ACCESS to a compilation of useful resources I’d been preparing for over 7 months.
This is one of many examples of how I make extra sales without selling my own products or services.
TIP: Jump to 13:00 mark to listen to my actua; phone conversation with him.