Over the years, in a bid to increase the effectiveness of my business marketing, while lowering the expenses I incur in the process, I have explored the use of a variety of what I consider relatively under-utilised media.
Even though I cannot say that I have achieved massive success through their use, the fact is that they have significantly facilitated my ability to demonstrate to prospective clients/customers, what I can do for them.
It has always been my thinking that WE are the ones who must routinely CREATIVELY explore NEW and better ways to make use of our constantly improving technologies – such as the PC, the software that run in them, the Internet etc.
Below, I share my ideas about how you can make use of (1) Custom Auto-Run CDROM Presentations and (2) Branded VBA-Automated Microsoft Power Point Presentations to achieve improved business marketing impact.
1. Custom Auto-Run CDROM Presentations
I actively promote the use of auto-run CDROMs as an offline complement to other business /organisational marketing resources. Not all of your target audience will have access (or time) to visit your site online. Nor will they all see your paper, TV and Radio adverts.
But a professionally created automated CDROM presentation gives you a low cost but highly reliable alternative means of delivering your message to your prospects, clients/customers. Think of it as your Marketing Manager everywhere you cannot be.
Not only does it let you say more(via audio-video input) into over 600MB of CDROM storage space, it also enables you do so in a way that increases the impact of your branding(e.g. custom CDROM labels to match your website design).
Auto-run CDROM presentations are a low-cost one-time expense BUT deliver long-term useful shelf-life value. This is especially true when you consider that they can be mass-duplicated very cheaply.
Below: Photograph of my Audio DVD Information Product titled “Proven Ways to Generate Useful Passive Income” (sitting on my copy of Robert Kiyosaki’s “Why ‘A’ Students Work for ‘C’ Students, and ‘B’ Students Work for the Government”)
2. Branded/VBA-Automated Microsoft Power Point Presentations
Why would anyone want to make a Power Point template and/or presentation for the organisation s/he runs?
One key justification is often the need to stand out from the crowd or to be easily recognisable. You may also wish to communicate a unique style, or simply avoid being confused with others.
For instance, let’s say you’re invited to speak at the same event with other decision makers from different departments, organisations etc.
More or less everyone has access to MS Power Point, and most are likely to use the templates/features pre-installed with the application.
And THAT is the problem.
It would be nearly impossible to create a presentation unique enough to impress your knowledgeable audience.
You can create custom graphic designs and use them to produce unique templates for your presentations, PLUS incorporate advanced automation using Visual Basic Macros built into Active-X Controls.
The result will be a fully customised/VBA-automated presentation 100% unique to you.
NB: To view/test drive a custom automated PowerPoint Presentation I created to promote my work, send me a request using this form (click now) – and I will send you a download link to it.