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Be A Prudent Buyer – Use This Simple Return On Investment Analysis

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Below are excerpts – and a screen shot image – from a document I often employed pre-2012 (when I still did lots of pavement pounding, working face to face with clients) to show a prospective client measurable benefits s/he stood to gain by investing in solutions I offered – especially Web Marketing Systems development.

Even though I no longer use it today (since my name/brand recognition and other results speak) I still sometimes use it in discussing with prospects and clients in my online interactions.

I share it here in the hope that the reader may find use for it – be you solution provider or potential buyer (click here to send me a message if you need to learn more about how to use this form):

Dear (client/prospect name here)

Evaluating the “Return On Investment” (ROI) will make it easier for you to…

[A] if you’re considering investing…

…justify spending money on my Web Marketing System (WMS), and helps you visualize the value the investment will create

[B] If you’ve invested already…

…justify money you’ve spent on my WMS and helps you visualize the value the investment is creating (or has created) over a period of time, post-delivery

In other words, this ROI Analysis can used both BEFORE and AFTER purchase by the “buyer”

My ROI Analysis Objective is to provide quantitative information to demonstrate the hard value you will receive by making an investment in my service.

When you see the analysis (I will need your help to obtain required figures/estimates), you are more likely to conclude that you do in fact NEED it,

[Note: Return On Investment – the amount of money one can expect to receive as the result of making an investment. An investment is anything that is purchased for the purpose of generating income (or decreasing expenses) or an item that is expected to increase in value over time.

roi

[Credits: The “formula” and reasoning used in creating the above document is based on content shared by Jeffery Meyer (of Succeedinginbusiness.com) in an edition of his email newsletter that I subscribed to around 2006 or so.]