In this issue, I publish key practical tips I share with my web marketing clients, regarding the best way to optimize the WMS I develop.

Let me start by saying:

Once your WMS is in place, you need to keep publishing new content and republishing it via as many other platforms online as possible.

Doing so will gradually build up the number of websites that link back to you, while increasing the density/quality of useful content as perceived by potential buyers.

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Tayo Solagbade’s
Performance Improvement IDEAS
(PI Squared) Newsletter

NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.

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Tested Ideas You Need to Make Your Web Marketing System (WMS) Work

In this issue, I publish key practical tips I share with my web marketing clients, regarding the best way to optimize the WMS I develop.

Let me start by saying:

Once your WMS is in place, you need to keep publishing new content and republishing it via as many other platforms online as possible.

Doing so will gradually build up the number of websites that link back to you, while increasing the density/quality of useful content as perceived by potential buyers.

Over time you will find that more people will discover you online because of your relatively higher content volume and quality.

What they do AFTER they find you is however something that cannot be controlled.

YOU alone will have to work hard to CLOSE those sales opportunities that their coming to you will provide. It means you have to carefully research what you can offer to them that they find will find compelling enough to BUY from you.

I cannot guarantee you will get the same results I get, or have gotten. Indeed I cannot guarantee a specific outcome. This is because so many variables can affect the outcome of any business activity at any point in time, including timing.

2. One thing is however certain:

If you sustain the content quality that has been set so far, your visitors are likely to be impressed enough while on your site, to eventually choose to contact you through any of the channels you have listed on the site. At that point, your ability to convince them to buy, will deternine what happens.

My experiences also confirm that if you stay committed to following out recommended actions, making intelligent adjustments based on your diligent investigation of what is working for you, then you can be sure that over time MORE of the results you want will happen.

3. Please note: It is NOT the number of visitors to your site that matters, BUT the number of those who choose to go a ste further and contact you.

4. Consider this analogy: Standard website conversion ratio is between 1:100 and 3:100.

This means for every 100 visitors to your site, you can only reasonably expect that 1 to 3 of them will take action to CONTACT you, after which maybe 1 may eventually do business with you.

A website can get 1 million visitors, but have only 5 who contact the owner and maybe one decides to purchase his/her product or service.

This could be because the owner just paid for someone to direct large traffic (number of visitors) to his site without considering what the visitors are interested in.

Another website can get just 500 visitors per month, but also have only five(5) contact the owner, with maybe one (1) deciding to purchase his/her product or service.

That could happen because the owner invested in a strategy that makes people who need the kind of product/service s/he offers to visit the website.

This way, a larger number of the visitors are reasonably likely to be pre-qualified prospects, with potential interest in the product/service on offer. Which site would be doing better? The second one of course. You Web Marketing System has setup your site top behave like the second website.

Next steps to follow in making your WMS work::

1. You need to submit at least ONE new article per week on your website

2. You need to re-publish your articles at other sites that accept articles, like ezinearticles.com. Do this for each ONE of your articles at least each week.

3. You need to publish your newsletter at least MONTHLY, because visitors who subscribe to it when they visit your website will expect it to come to them.

4. You need to login to your Google webmaster and analytics accounts and study the reports about your website – in addition to investigating your Google Alerts. Use that information to guide your next choice of next article/newsletter topics.

5. Try developing one or more new download resources periodically, to offer your readers. It is a powerful promotional technique – that costs almost nothing, but can give you great marketing exposure.

Final words (Important Warning)

Please note that the WMS setup for you was NOT promised as a cure-all for your business marketing problems.

It is meant to COMPLEMENT your efforts online and elsewhere.

Also, recall that I explained that it is mainly a COST-SAVING strategy, with powerful potential for increasing your marketing reach at LOWER expense, even as it boosts your chances of converting those who are impacted to customers.

The truth is that you will get out of it, as much as you put into it.

SDN Blog™

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