The first step you need to take in order to make a sale, via business promotion, is to GET NOTICED – and THAT (i.e. getting noticed) is both and ART and a SCIENCE that requires YOUR devoted study, if you are to succeed.
What I call “COST-SAVING STREET SMART MARKETING(CSSM)™ FOR BUSINESSES” is a product of my personal investment of thousands of hours, over the past 10 years, to LEARN (via painful trial and error) what it takes to get my foot in my target audience’s “door”, as it relates to getting favourably noticed, and ultimately making a profitable sale.
The table below, shows five 5 superior advantages CSSM™ gives diligent users, compared to traditional marketing…
| S/N | COST-SAVING STREET SMART MARKETING™ | TRADITIONAL MARKETING (Newspapers, TV, Radio etc)” |
| 1 | Very targeted. Generates pre-qualified leads. ROI high/more predictable. | Via traditional media. Not targeted. ROI erratic/difficult to predict. |
| 2 | Cheap, and in certain aspects becomes near zero cost. | Often notoriously expensive. |
| 3 | Indefinite shelf life | Short shelf life (typically 1 day to 2 weeks) |
| 4 | Self-perpetuating or Viral effect enables you secure additional pre-qualified leads at NO extra cost. | Insignificant multiplier effect except in instances of special promotions/offers etc. |
| 5 | One-time development expense investment. | You have to repeat it – AND manually too! |
Cost-Saving Street Smart Marketing (CSSM)™ involves using a creative, and dynamic combination of powerful techniques like Power Positioning (PP),
Marketing Without Advertising (MWA) & Public Speaking for Business Marketing (PSBM)™ in a way that often goes against conventional/traditional thinking – BUT works when done right!
I know this to be so because it works for me – and I regularly show my clients LOTS OF REAL and VERIFIABLE proof to back my claims.
You CAN transform the way you market yourself/business, using my
proven system that enable attract prospects both on and off the web.
I do this as I travel, getting enquiries from within and outside Africa. Some go on to become clients, while others subscribe to my website mailing list – giving me a steadily growing list of pre qualified prospects (potential buyers) to send my marketing broadcasts to.
Die hard traditional marketing purists will argue, some will go as far as tearing their hair out (if they have enough on their heads), to convince YOU what I’ve said above is not true.
What I like about today’s world is that available technology makes it SO EASY to quickly establish what works and what does not.
What’s left to EACH of us therefore is to decide if we want to CLOSE our eyes and pretend not to see the NAKED truth the results tell us, or USE the information to more intelligently guide our decision making in terms of deciding how to do our marketing in future.
The LEAST your marketing should do, if it does not win you buyers, is that it should get you NOTICED and TALKED about, even by those that do not like you. In fact, MORE by them than others who are already in your camp.
Why?
Because the passion with which those who do not like you may do the talking is likely to make others who never knew you existed so curious that they go out of their way to find out more.
In the process, you get noticed by MORE people…over time this can all add up to generate BUZZ leading to enquiries, and ultimately sales.
I ENJOY the above mentioned benefits quite often, and have done so on an increasing basis over the past decade as I learned to TWEAK my CSSM™.
Take it from me, it costs next to nothing, but yields virtually all you need to achieve marketing success and brand significance for the LONG term!
The results I get happen despite the fact that I work alone and “sell” relatively UNCOMMON & UNCONVENTIONAL products and services
Examples include…
1. My popular Excel-VB driven Ration Formulator and Practical Livestock Feed Formulation Handbook bundle
2. Excel-VB driven Poultry Farm Manager software
3. Excel-VB driven Payslip Generator
4. Other solutions (Home Study DVDs, Business Plans, Workshops etc) for Farm Business
5. A growing range of information products for persons in various fields.
CSSM™ can help you get contacted, invited, acknowledged and even PAID by YOUR
intended target audience, to tell them about what you offer.
It will also enable
you market your products, services or yourself to numerous potential buyers
simultaneously – even though it’s NOT dependent on radio, TV or newspaper!
To learn more, click here to send me a message
