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Since it launched operations almost 2 decades ago, Chicken Republic (CR) – a wholly Nigerian owned brand has grown its marketing reach and impact in leaps and bounds.
What They Offer
1. An innovative menu that makes average Nigerians believe they can buy fast foods on a regular basis – daily even – due to their VERY pocket friendly pricing – starting as low as N1,000.
2. Most popular was their what they initially called a “Combo meal” but which was later renamed as the “Refuel” meal – and comes in different forms.
3. Over the years, they’ve successfully added other attractively priced options such as the Citizen’s Meal, Express Meal With Chips, Hamburgers, Bucket Chicken, Pot Lovers Meal, Spicy Yam MAX Meal etc.
Little wonder the traffic of Nigerians across economic classes who frequent their outlets has been sustained!
How Their Up-Selling Strategy Works
WATCH THE VIDEO (Click) FOR DETAILS OF HOW TO DOWNLOAD AND READ THE FULL PDF WHITE PAPER
a. Announces the availability of this PDF paper, for download by interested persons (& provides instructions to get it).
b. Showcases screenshots of the CR website, Facebook page, adverts/flyers and photos of different meals on sale.
c. Features clips from videos recorded by my kids during our visit to a CR outlet, last week (Sunday 17th December 2023).
WATCH THE VIDEO (Click) FOR DETAILS OF HOW TO DOWNLOAD AND READ THE FULL PDF WHITE PAPER
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TIP: BONUS (INSIDE) – Get details of how to download my PDF White Paper About How Chicken Republic Successfully Uses Up-Selling to Boost Profits.
Posted on 24 December 2023
Tags: How Chicken Republic (CR) Uses "Up-selling" to Achieve Unusual Marketing & Sales Success | FEAT: Kids Fun Videos @CR
About the Author
Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others.
Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems, freelance writing services, and best practice extension support services (for farm business owners).
Tayo is the author of the Self-Development (SD) Bible™, the popular Livestock Feed Formulation Handbook, and developer of its accompanying Excel-VB driven Ration Formulator - as well as the increasingly popular Monthly Poultry Farm Manager app.
On 1st April 2013, Tayo (who reads, writes and speaks the French language) relocated to Cotonou, in the French Speaking Benin Republic on the first lap of his slow travels across the West African region. His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).
When he's not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog - on which he also publishes previews of paid issues of The Farm CEO™ Newspaper (www.thefarmceo.net), in addition to his FREE Weekly Public Speaking/Web Marketing IDEAS newsletter - which he uses to promote Burt Dubin's Public Speaking Mentoring service to experts across the African continent.
Visit Tayo's Flagship Performance Improvement website to download over 10 performance improvement resources to boost your personal and work related productivity.
Join Tayo's international community of fans on his Flagship MS Excel Heaven Facebook page (click here). You can also connect with him via Twitter (@tksola).
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