So, you have a limited budget to spend on promoting your speaking business? Well, the strategy described in this first issue of my Speaking IDEAS newsletter for 2013 is perfect for people who have that challenge.
Read on to learn how to get yourself favourably noticed by potential buyers of your speaking services, without burning a hole in your pocket.
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Is this email not displaying correctly? Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter Date: Monday 7th January 2013 No: 71 Title: Get People Talking About YOU! Author & Publisher: Tayo K. Solagbade [234-803-302-1263] Blog URL: http://www.spontaneousdevelopment.com/blog Archive (For E-mail only version started 14th May 2012): Click here to view Archive (For Blog version started 24th September 2011): Click here Hi, Please find below the latest issue of my weekly Public Speaking Ideas page for 2013.
No. 71: Get People Talking About YOU!**** ********** NB: If you ever find yourself wondering what else I’ve written, some days after you’ve read THIS Speaking Ideas newsletter I send out on a Monday, here’s what you can do to find out: Point your browser to www.sdacademy.org to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule ********** So, you have a limited budget to spend on promoting your speaking business? Well, the strategy described in this first issue of my Speaking IDEAS newsletter for 2013 is perfect for people who have that challenge. Read on to learn how to get yourself favourably noticed by potential buyers of your speaking services, without burning a hole in your pocket. First, Be Clear About Your Target Audience & PurposeWho is your target audience? And what exactly can you do for them that others who do what you do cannot? You need to be clear about these two important issues from the start. Otherwise you could end up (as they say) barking up the wrong tree. Then consider where/how you can reach your target audience most easily, and in their largest numbers. (I suggest a mix of online and offline strategies – more on this later.) NB: If you need help doing the foregoing, Burt Dubin offers tested and proven guidance. Once you’ve got the above sorted out, it becomes easier to develop and implement the strategy I propose below to reach and impact them, and get the response you want. Next, Think and Act Differently From OthersDefine and differentiate yourself from others who do what you do. Even if you know 1,000 other expert speakers in your chosen niche, you CAN still set yourself apart. It starts by thinking and acting differently from them. “Who’s that?” is what we usually ask, when someone steps out from the crowd and does something previously unseen or unheard of. It could be something “exceptional” – or even “bad”. And sometimes it could just be “controversial”. For our purposes doing something “good” or “controversial” will probably be best Example: Richard Branson & His Virgin Group Of CompaniesBranson has revealed that he gets his company prime time news exposure by thinking and acting differently, so as to get favourably noticed. Examples include his well publicised attempts to do things not done before e.g. attempting to set records in sailing etc. It rarely matters whether Branson succeeds or fails in any of his audacious bids. By simply publicising his intention to achieve what most may consider an impossible goal, he often successfully gets himself into the news. Ironically, some of the activities he engages in are sometimes not even directly related to the business he’s trying to promote. But they will often be relevant to current or future high profile interests (e.g. space travel) and therefore attract media attention. What Branson does is to skillfully weave a message linking his company (e.g. by way of values) with the activity he’s getting attention for. That exposure then rubs off on his company – drawing attention to the products and services he promotes. Another benefit is that he gets more invitations to speak. People want to hear (and ask him) how he did/does it. Tools You Can Use To Get Yourself Noticed & Talked AboutYou don’t need to attain Branson’s celebrity status before you can use the same strategy to cost-effectively achieve your unique marketing goals. I suggest developing and utilising the following resources:
My use of the word “branded” in 1 to 5 is for deliberate emphasis. Remember that the whole idea is to stand out from the crowd. So, let your branding be unique: Logos, taglines, graphics – all should enhance your uniqueness and appeal. There should be little chance of a potential client mistaking someone else for you! It’s NOT About How Much Money You Have!Like I said at the start of this write-up, the strategy I advocate you adopt is perfect for people who have limited funds to spend promoting their speaking services. (Psst: It actually leaves more money in your pockets. And that would possibly be better spent getting guidance from a competent mentor on how to find the right market to promote your speaking service to! Remember what I said about not barking up the wrong tree?) We periodically hear of people achieving fame simply by putting up a creative video clip on Youtube.com that subsequently goes viral (or publishing an e-book that becomes a bestseller). Today’s PC and Internet technology makes it possible for any willing person to cost-effectively get noticed and talked about. Final Words: How This Strategy Got People Talking About My Farm Business Support ServiceI feel a need to end with a personal example. Not to brag. But just to illustrate the many REAL ways in which using this strategy can work well for you. In 2006 , I decided to set myself apart from other providers of support services to farm business owners and other stakeholders. Instead of offering the same general services, I identified areas I could help them develop and implement concepts/tools to manage their farm operations more productively in line with best practices. First I published an authoritative handbook on how to use the diagrammatic Pearson Square Computation technique to formulate rations for livestock. Later I developed a Ration Formulator software (with tutorial videos) to accompany the handbook. I then invested hundred of hours in regularly researching and writing what I labeled “Cost-Saving Farm Business Ideas” articles on a similarly named website. Some of those articles were submitted for syndication to the Ezinearticles.com directory. The results have been phenomenal. I’ve come across farm business discussion forums where links to my website were posted in response to an enquiry by a user. I’ve personally had many visitors to my website type “Referred by a friend” into the “How did you find this website?” field on my contact forms over the years. There have also been phone calls, emails and face to face meetings. One day I walked in for a first meeting with a CEO. On seeing my face he said “I know you!”. A ew seconds later, he turned his laptop screen around to show me my Speaking IDEAS newsletter (with my picture in the header image), which he told me he read weekly! Some people have contacted me after watching my videos, reading my articles, and then purchased products from me. Others have written to thank me for doing what I do… Here’s a message sent in by a visitor (and later buyer) via my Farm Business Support website contact form:
To put it simply: this strategy works. I therefore urge you to use it this year, to get more potential clients to discover you, and talk about you. Happy New Year – and have a lovely week!
Tayo K. Solagbade* Self-Development/Performance Improvement Specialist *Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa Mobile: 234-803-302-1263 http://www.spontaneousdevelopment.com Tayo Solagbade is a Performance Improvement Specialist & multipreneur. He works with individuals/businesses who want to achieve highly profitable outcomes, and also with parents who want to raise real-world competent children. Tayo earns multiple streams of income providing clients with performance improvement training/coaching, custom MS Excel-VB solutions, web marketing systems, freelance writing services, and best practice extension support services (for farm business owners). When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent). ================== Have you been undecided about whether or not to become a paid speaker? Or have you been trying to get your speaking career off the ground with little success?Here’s a tip: Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him. Comments?What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts! Share this issue!Do you know anyone who might benefit from reading this newsletter issue? Why not hit the forward button now, and send it to him/her with a short recommendation. You can also use share it via your social media channels. Thanks in advance.
What fears or doubts are keeping you from (a) taking up Burt Dubin’s monthly speaker mentoring, or (b) buying his products?You can choose to purchase Burt’s mentoring at any of the three (3) levels listed below:1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]Burt’s three mentoring packages can be likened to the seating options offered by airlines: Budget Delight (Economy); Mid Range (Business); and Top Shelf (First Class). At least that’s how I like to think of them! All three will get you to your desired destination of “speaking success-ville” – so long as you meet the requirements/play your part well (your fare, abide by the set guidelines etc). During the “flight”, the seat you have will determine how much personal service attention and preference the provider will accord you. It’s that simple So, make your choice:1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here] Send me an e-mail with your questions via tayo at tksola dot com. In the meantime, why not get started by subscribing here to get his 7-Part Course (How To Succeed And Get Paid As A Professional Speaker) . . . and receive his monthly newsletter (Speaking Biz Strategies Letter) at no cost.
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