You can be an expert at what you do. It does not mean that will know all the possible ways that business (i.e serious buyers willing to pay for what you offer) can come to you.

Don’t just go creating random content blindly. Let the market guide you to decide what marketing content to create and propagate to attract potential buyers.

Listen to the two true stories I share in this podcast (CLICK HERE), that illustrate why it is important (and how) to do so.