Since it launched operations almost 2 decades ago, Chicken Republic (CR) – a wholly Nigerian owned brand has grown its marketing reach and impact in leaps and bounds.
What They Offer
1. An innovative menu that makes average Nigerians believe they can buy fast foods on a regular basis – daily even – due to their VERY pocket friendly pricing – starting as low as N1,000.
2. Most popular was their what they initially called a “Combo meal” but which was later renamed as the “Refuel” meal – and comes in different forms.
3. Over the years, they’ve successfully added other attractively priced options such as the Citizen’s Meal, Express Meal With Chips, Hamburgers, Bucket Chicken, Pot Lovers Meal, Spicy Yam MAX Meal etc.
Little wonder the traffic of Nigerians across economic classes who frequent their outlets has been sustained!
How Their Up-Selling Strategy Works
WATCH THE VIDEO (Click) FOR DETAILS OF HOW TO DOWNLOAD AND READ THE FULL PDF WHITE PAPER
a. Announces the availability of this PDF paper, for download by interested persons (& provides instructions to get it).
b. Showcases screenshots of the CR website, Facebook page, adverts/flyers and photos of different meals on sale.
c. Features clips from videos recorded by my kids during our visit to a CR outlet, last week (Sunday 17th December 2023).
WATCH THE VIDEO (Click) FOR DETAILS OF HOW TO DOWNLOAD AND READ THE FULL PDF WHITE PAPER
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TIP: BONUS (INSIDE) – Get details of how to download my PDF White Paper About How Chicken Republic Successfully Uses Up-Selling to Boost Profits.
