Category Archives: General

CEO Spotlight Interview with Burt Dubin, Renowned USA based 91 Year Old Mentor of Some of the World’s Highest Paid Speakers [Coming Mon 30th November 2015]

When a 91 year old with over a half century track record of exceptional self-made success in sales, sales management, public speaking and international speaker mentoring, publishes a book on Personal Achievement, wise others pay serious attention!

Tomorrow Monday, 30th November 2015, in Issue No: 221 of my Speaking/Web Marketing IDEAS newsletter, I will publish the full unedited text of my 2nd CEO Spotlight Interview, this time with Burt Dubin, Creator of the Speaking Success System.

He shares inspiring insights from his wealth of wisdom, in response to my questions about success/personal achievement, dealing with adversity, his new book titled “Bust Loose”, as well as age/aging as it relates to living a purpose-driven life.

For now I leave you some background information and links to give you an idea of who Burt is:

1. Last year, to commemorate his 90th birthday, the Las Vegas chapter of the National Speakers Association in the USA, organized an event in his honor.

The link below features highlights from a humour based presentation made on that day by a good friend, and professional colleague of Burt Dubin.

http://www.humorpower.com/blog/2014/07/observational-humor-case-study-121/

2. Burt Dubin Quick Facts:
 

Author of the Speaking Success System, a 3 volume, 800+  page collection of tools, keys and techniques that yield success in the business of speaking.

Mentor, coach, consultant to hundreds of fellow professional speakers on 4 continents. 

Burt Dubin works with people who want to be paid speakers and with speakers who want to be masters.    

Those who know him consider him to be a master of the craft of speaking for money.

He is recognized as a master educator. His Speaking Success System, in use on 4 continents and in 2 island nations,is now the world standard against which all others are evaluated

Click here to read more quick facts on Burt on his SelfGrowth.com profile.

Visit Burt’s website:

http://www.SpeakingBizSuccess.com

=Ends=

Full Disclosure

I must not fail to add, in the interest of full disclosure, that Burt Dubin is my mentor, and several years ago, we teamed up so I could promote his speaker mentoring solutions to experts-who-speak, and those aspiring.

PS: By way of interest, Burt Dubin is mentor to Efe Ohwofasa

Efe is a UK Based Nigerian born Professional Speaker, Business Growth Coach and Marketing Consultant with an amazing rags to riches story.

Just this past week, Efe hosted UK based CEOs and Independent Consultants to a business seminar sponsored by Bournemouth Chamber of Trade & Commerce (1st of its kind in its over 100 year history).

Efe will be my 3rd CEO Spotlight Interview Guest.

Click below to read a recent piece I did on Efe:

No. 218: Meet a Nigerian Expert Who Speaks to – and Coaches – British CEOs to Succeed

[VIDEO] How To Get The URL for a FACEBOOK Post, status or comment

Sometimes you want to tell OTHERS about a certain Facebook post, that interested you.

The “Share” feature does NOT work in cases when you need to share the Post in a comment or outside Facebook(e.g. via email).

You NEED the URL of the Facebook post.

Do you know “How to get the URL or Link of a Facebook post or status”?

The video linked below, published via my Youtube channel on Dec 7, 2011, demonstrates the steps I described in the answer to my first FACEBOOK PRODUCTIVITY QUESTION (posted 4th December 2011) – reproduced above.

http://www.youtube.com/watch?v=7w1RZyg4VOA

Many who have watched the video found it useful enough to take a few seconds to say so in the comments area.

That’s why I’m publishing it on this blog for others to benefit from.

Please share with others.

PS: Request the PDF version of the video, containing the 3 step answer by submitting the form at ‪http://tayosolagbade.com/contact.htm

How a Hilarious definition of “Black Friday” Made Me Offer THIS Black Friday Sale on TayoSolagbade.com [True Story | Goodies Inside!]

Yesterday, after returning from the Agra Innovate Exhibition on Lagos-Nigeria’s Victoria Island, I stopped at the office of a small firm to see the CEO.
While waiting, I overheard a young female employee voicing the following truly hilarious definition of Black Friday sales based on a Jumia.com TV ad being shown on the office TV about their (then impending) Black Friday (today’s) sales offers:

“These people are not serious with this Black Friday thing they are doing. So they plan to only sell products that have patches of black on them? What is the sense in that?”

I was still trying to get my jaw that had dropped to go back into its normal position, when her equally clueless male colleague said:

“Nooo, that’s not why they call it Black Friday O. It began in the USA to encourage black people who did not have enough money, by selling at low prices on that day.”

“Haba, this is serious misinformation!” I exclaimed to myself.

But just then I was called to see the CEO and never got to suggest they try using Google to learn the right meaning for the expression.

The truth is I’ve known about Black Friday for years, and it always comes the day after Thanksgiving Day in the US (I.e the 4th Thursday in the month of November)

According to Wikipedia, it generally signals the start of the festive Christmas shopping season.

Learn more at https://en.m.wikipedia.org/wiki/Black_Friday_(shopping).

I’ve actually taken advantage of Black Friday sales to buy products at 90% discount from online merchants, especially those based in the US.

But I’ve never had a Black Friday promotional sale of my own – before today, that is!

The key principle in Black Friday promotional selling is the surprise element: Buyers do not get to know exact details of the offers to be unveiled, until the D-day, otherwise they could plan ahead and the sellers would be shortchanged.

That’s why I’ve not given any hint of my plans before now.

However, in my usual habit of putting a twist to any idea or concept I adopt from other cultures, I’ve been calling up individual clients I’ve made offers they’ve not taken up, to subtly sound them out.

Most responses I got told me it would be good to make a Black Friday offer to them.

So here’s my hacked Black Friday blanket promotional selling offer:

1. Regarding services I offer, I’ll I’m sending phone SMS Black Friday offers to sweeten the deal for clients I made offers. For those I can’t SMS, I’ll call them up to get the required Yes or No response.

The time is now 2a.m.

If you’re a client and have not received my Black Friday offer by 10a.m Nigerian time, send me SMS on +234-803-302-1263 or call.

2. Regarding products I offer:

A. For clients/past buyers:

Get any product(s) of your choice at 70% discount throughout today.

Go to:

I. http://www.lulu.com/sdaproducts

II. www.tayosolagbade.com/sdn-sell.htm

III. www.excelheaven.biz
[Customizable Excel-VB driven software for individuals and businesses]

IV. www.thefarmceo.net [The Farm CEO newspaper and Farm Business Support Solutions]

Or simply email tayo@tksola.com with details of what you want.

B. For new buyers/clients:

Get any product(s) of your choice at 50% discount throughout today.

Use above links to learn more or simply email tayo@tksola.com with details of what you want.

Got questions or require clarification? Click here to send me a message

Happy shopping!

Drama at Midnight: Disappearing ATM Card Palaver in Cotonou – 2 Lessons Learnt (True Story)

2 days ago, on the night of Thursday 19th Nov 2015, after I (once again) exited my favorite Cyber Cafe here in Cotonou, as the last customer few minutes past 11p.m, I visited the ATM at Ecobank Gbejromede

(Hint: For those who wonder why I REFUSE to use a private Internet connection – the experience based analysis I offer at the bottom of this article can open your eyes to ways to save a few thousands from what you spend on Internet access).

The first thing I did was to check the balance to confirm the funds were there* (see left slip in photo below: The 2 ATM slips shown were from the ATM on Thursday night some time after 11p.m)The first thing I did was to check the balance to confirm the funds were there* (see left slip in photo below: The 2 ATM slips shown were from the ATM on Thursday night some time after 11p.m)

[*NB: Due to a scary 2013 experience in which the account linked to my card was accessed remotely by fraudsters I only move funds into it when I want to use it, and I leave it close to zero, when I’m done.]

Gbejromede was the branch I’d gotten used to since discovering it accepted my Master card back in April 2015.

But that night it failed me inexplicably – by repeatedly printing out the slip pictured below on the right saying “An invalid transaction was selected” – instead of printing a slip with a revised balance and giving me the cash amount I’d punched in!

So, I did a check for the balance, and it printed what I expected to be there, based on what was left before, and the transfer I knew you did.

But when I tried to take funds again, the same error message came out on yet another slip!

At that point I told the guard there what I was experiencing.

Thinking the problem was machine specific, he called another branch’s colleague at “Maromilitaire” branch, telling him I was on my way. Then he called a “Zim” (bike-taxi) to take me there.

When I got there, I tried again, but to my stupefaction, the same thing happened: I got a slip with the same message.

But that was just the beginning…

The drama that ensued would eventually see me leaving the bank after midnight WITHOUT my card…or money from the ATM!

I snatched the printout and called the guard to ask why I could not get cash. We were still talking when I heard the machine asking me to remove my card, in French.

Not knowing there was a potential implication, I ignored as I continue talking to the guard, thinking I would simply go back and get it when done.

How wrong I was!

By the time his colleague came around, he asked to see my card. I turned to pull it out from the ATM and show him, but it was gone! We searched all over the little room, without success.

Then they told me I must have taken it – asking me to check my pockets. I almost flipped, but calmly told them I was sure I had not, all the same tapping all my pockets.

Long story short, their supervisor eventually came around and on hearing my narration, he told me that when I failed to respond the machine had automatically taken in the card as a security measure to prevent someone else from taking it.

Looking at me, he said he was sorry but I would have to go away and return in the morning.

It turned out that both guards themselves did NOT know about this security feature, as it had never happened while they were on duty. We all joked about the fact that it had been a useful learning experience. Then we shook hands, exchanged phone numbers and I left.

At 8:30a.m the next morning of Friday 20th Nov. 2015, I returned as I’d been advised, and in the banking hall, explained what had happened to a female customer service officer who attended to me.

She shook her head in understanding, as I spoke, and eventually explained to me that what happened that night was due to a general network problem that affected ATM’s across all their branches.

About 15 minutes later, she’d given me my card, along with my International passport, which had been used to find it (after I’d signed to collect the card).

Then I returned to the ATM Monster (sorry “Machine”) to try my luck again.

First I checked the balance, and it was still as then night before. Then I punched in what I needed. This time around, it worked: see left slip below!

As you can see from the left slip’s balance, I had about10k FCFA left post withdrawal.

First I checked the balance, and it was still as then night before. Then I punched in what I needed. This time around, it worked: see left slip below!

This was due to the fact that the ATM’s here seem to have only options that allow withdrawals of 20k FCFA and 50k FCFA upwards.

So I could not take out the 10k FCFA. But I was taking no chances.

On my return to the cafe, I devoted time to battle with the online interface (which has been erratic since I got here, till I moved it out).

Photo: Cooling off with Natural “Coconut” Milk!

It’s hard to tell from the photos below, taken with my good friend Moumouni, in front of his mobile phone shop, at Friday 4:40p.m, about 7 hours after I recovered my card from the bank ATM’s “tummy”, that the unsettling experience that occurred at close to 12 midnight on Thursday 19/11/2015 even took place…LOL!!!

It’s hard to tell from this photo, taken with my good friend Moumouni, in front of his mobile phone shop, at Friday 4:40p.m, about 7 hours after I recovered my card from the bank ATM’s “tummy”, that the unsettling experience that occurred at close to 12 midnight on Thursday 19/11/2015 even took place...LOL!!!

 

It’s hard to tell from this photo, taken with my good friend Moumouni, in front of his mobile phone shop, at Friday 4:40p.m, about 7 hours after I recovered my card from the bank ATM’s “tummy”, that the unsettling experience that occurred at close to 12 midnight on Thursday 19/11/2015 even took place...LOL!!!

Final Words: 2 Lessons I’ve learned…

1. Tayo, never ignore an ATM machine when it asks you to take your card out – even if you’re angry it has not coughed out the money you want. Before you start looking to see who to complain to, TAKE OUT YOUR CARD!

Imagine if I’d been traveling on Saturday evening, and this happened? I’d have been stranded till Monday!

2. Tayo, stop assuming it’s safe to go around with limited cash on you because you have an ATM card..or that it’s okay to wait till late at night or the weekend to cash what you need from ATM’s

This is not (yet) like Oyinbo land O. Sometimes the ATM “things” can – and do! – fail to work as expected!!!

PS: Looks like I’m just talking to myself with the above, huh?

I hope I’ve ministered to you as well with my message …otherwise, you may find yourself stranded in a BAAAD place if you fail to make changes to any of the above habits, if you have them!

Have you ever been without cash while traveling – especially in a foreign country where you know no one? Well, I have – several times – and it’s not an experience for the faint hearted (click to read how it happened to me in Cameroon in 1999 in my article titled “I Traveled 12 Hours Overnight, By Sea, In A Leaky Boat – From Cameroon To Nigeria – Without Money!“).

That’s why, concerning this ATM palaver, I’ve learnt my lesson well O!!!

PS: Why I DO NOT Use a Private Internet Connect, and Prefer to Work From Cafes!

Now, following the question thrown at me about this by a client recently, let me shed light on why I nurse a seeming passion for working from cafes.

You see, I am a VERY heavy duty Internet bandwidth user, sometimes uploading tens of megabytes weekly. As a result, I typically exhaust silly bundles offered by local providers in countries I visit our here within days.

Yet they charge MUCH MORE than I pay for UNLIMITED bandwidth in Cafes I use. Indeed, I purchase 30 hours for approximately N60 per hour here (i.e. N1,800.00) in Cotonou, and it NEVER expires too. That often takes me over 3 weeks to exhaust. As a result, even when I travel, I return to continue using what’s left. You cannot do that with the pricey private connections sold by our local providers!

In contrast, a monthly bundle from a local provider I used back in 2014 cost 15k FCFA (approx N5k) for ONE month access after which it would expire regardless of what was left in it.

But apart from erratic connectivity, the bandwidth got exhausted less than 2 weeks after I started work on the client’s web marketing project I was doing. Incidentally, it was paid for by the client, but I told him to forget the idea of buying another bundle and simply returned to using the cafe.

Those bundles they sell are only useful to people who do simple non-bandwidth-intensive tasks like checking/sending mails, using facebook etc. Not for private users like me, who work alone, use no office, share no connections and who have to travel and work at the same time, doing “heavy lifting” of data via uploads/downloads etc.

Now, you may wonder how I cope when I do NOT have access to a cafe e.g. after they’ve closed or at weekends?

Well, my Blackberry keeps me connected round the clock. I get ALL my mails, and am able to browse, send emails, with file attachments etc when necessary if/when I’m away from the cafe (On the average, I pay about N500 to 700 for my Blackberry Internet Access EVERY MONTH, by taking advantage of certain subscriptions options).

And I do all my essential online tasks with my BB – including updating my blog ANYTIME I need to. [Hint: Read my article titled Use Your Smartphone To Boost Your Productivity (5 Tested & Proven Tips) for practical examples based on what I’ve done using my BB for years]

The best part is that ALL of the above happens for me, at a fraction of the cost of using the fancy private Internet connections the local providers use to fleece most of the uninitiated.

I’m a business user with a focus on lowering my overhead costs of marketing. So, I pay attention to such details, because they can do major damage where it hurts most: the pockets

I’ll end by noting what I always ask people when we discuss decision making relating to spending:

Why spend more to get the same outcome, when you can spend LESS, and save money to do other things. Does the fact that you have the money mean you have to spend it without using your God-given intelligence to analyze HOW you do it?

I say NO!

 

VIDEO Presentation based on Tayo Solagbade’s Mind Map for Steve Roller’s “Reap What You Sow: 12 Ideas to Increase Your Harvest of New Clients In 3 to 6 Months”

Watch this 9 minute VIDEO Presentation based of Tayo Solagbade’s Mind Map based version of AWAI’s Steve Roller’s “Reap What You Sow: 12 Ideas to Increase Your Harvest of New Clients In 3 to 6 Months”.

Visit http://tayosolagbade.com/sow-reap to download the mind map and read the full explanation in Issue 219 of Tayo Solagbade’s Speaking/Web Marketing IDEAS newsletter.

Click here to watch the video

sow-reap

No. 219: [RECOMMENDED] Reap What You Sow: 12 Ideas to Increase Your Harvest of New Clients In 3 to 6 Months – by AWAI’s Steve Roller [MINDMAP Based 4 Year Implementation Analysis by Tayo K. Solagbade]

In this issue I share insights I gained from using a self-marketing method based on implementation of 12 ideas for generating a reliable stream of new client enquiries, as discussed in an article written by AWAI’s Steve Roller (Read Steve’s awesome article at www.awaionline.com/2011/09/how-to-increase-your-harvest-of-new-clients).

In it, he recommended implementing ONE idea per month, over a year, then “Calculate the return on each and adjust accordingly.” I end my experience based analysis by suggesting you adopt Steve’s 12 ideas for use in your marketing in the incoming year…”and beyond”.

SCROLL DOWN TO READ FULL ISSUE

 

Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Tayo K. Solagbade’s
Weekly Public Speaking/Web Marketing IDEAS Newsletter

Date: Monday 16th November 2015

No: 219

Title: [RECOMMENDED] Reap What You Sow: 12 Ideas to Increase Your Harvest of New Clients In 3 to 6 Months – by AWAI’s Steve Roller [MINDMAP Based 4 Year Implementation Analysis by Tayo K. Solagbade]

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

Last Week: Read articles published on my blog here

Newsletter Archive (E-mail version started 14th May 2012): Click here to view

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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays)

in line with this publishing schedule :-)

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1 of 2: PUBLIC SPEAKING –[RECOMMENDED] Reap What You Sow: 12 Ideas to Increase Your Harvest of New Clients In 3 to 6 Months – by AWAI’s Steve Roller [MINDMAP Based 4 Year Implementation Analysis by Tayo K. Solagbade]

In this issue I share insights I gained from using a self-marketing method based on implementation of 12 ideas for generating a reliable stream of new client enquiries, as discussed in an article written by AWAI’s Steve Roller (Read Steve’s awesome article at www.awaionline.com/2011/09/how-to-increase-your-harvest-of-new-clients).

In it, he recommended implementing ONE idea per month, over a year, then “Calculate the return on each and adjust accordingly.” I end my experience based analysis by suggesting you adopt Steve’s 12 ideas for use in your marketing in the incoming year…”and beyond”.

This analysis is based on a downloadable mind map I’ve created, that distills the wisdom from Steve Roller’s article into a diagrammatic one-page format (see below) for easy reference.

Downloadable mind map I've created, that distills the wisdom from Steve Roller's article 'Reap What You Sow' - into a diagrammatic one-page format for easy reference

Watch my Youtube video explanation below

I’ll start by saying that I was already doing some of the things Steve recommended. But his article woke me up to the need to be more results-focused/creative and less mechanical in using them. A few months after reading it in September 2011, I’d reinvented my online presence, to reflect my new focus – and a year later, I was fully engaged in “doing it”.

In April 2013, I relocated to Benin Republic and put even more effort into “doing it”, to achieve my goal of generating more income via passive channels from sales of my products and services.

Those who have followed my writing since that time will know that I’ve shared many stories about how I now earn over 80% of my income online based on the steady generation of sales leads by what I call my Web Marketing System (WMS).

Steve’s article was one of the key resources I studied, to gain the practical insights I used to improve my WMS to get the great results I enjoy today.

In his article, Steve said he would suggest “NO particular order” for implementation of the 12 ideas…

However, the results I’ve gotten from making practical use of them to find new clients for myself over the years convince me that one WILL reap optimal returns by:

1. implementing Steve’s 12 ideas in close to the order I’ve numbered them in my mind map.

2. implementing MORE THAN ONE of Steve’s 12 ideas simultaneously.

I will now explain what I mean for EACH of the 12 ideas…

Note that I’ve grouped them into 2 categories

Group A is what I call “The Foundation” and includes those ideas from Steve’s list that I numbered from 1 to 6:

If you want to generate sales leads with less effort, using less money and time, ensure you start doing ALL 6 as quickly as possible in the order they appear and/or simultaneously.

1. Write articles to establish your credibility

I’ve been doing this since 2005

2. Write a free report for your website.

I’ve been writing FREE downloadable reports for my target audiences since 2006

Screenshot of PDF report titled “10 Fruits You Eat That Leave Useful Peels/Skins Behind.'

3. Tie in auto-responders with your free report.

Visitors to my website submit a form which sends the FREE reports via auto responder. I recently launched the first of what will be a series of Scheduled Email Auto responder. Courses titled “Farm and Grow Rich”

4. Start a monthly e-newsletter.

I used to publish a Monthly Self-Development Digest from 2006 to 2012, but now publish this daily blog, THIS weekly FREE Speaking/Web Marketing IDEAS newsletter, and a weekly newspaper called The Farm CEO, for paid subscribers.

5. Write a book.

I published my Self-Development Bible as a paperback in 2005. Since then I’ve written other print as well as digital books which sell from my online store at http://www.lulu.com/spotlight/sdaproducts

6. Guest blog

Steve is right. Getting published on high profile blogs can help you build name/brand recognition, and attract potential clients.

But to get taken seriously by a blog owner, you need to have some writing you’ve done, to SHOW him/her.

When you have a website/blog brimming with quality original content penned by you, plus free downloadable reports on your specialty, a newsletter, and a FREE chapter to a book you published, it will be much easier for blog owners to BELIEVE that having a Guest Blog by you can add value to their brands!

By the time you send you offer in, and they check you out, YOU will have less “work” to do convincing them. That’s what happened when I reached out to editor at Africabusinesscommunities.com, and I got 5 of my Farm Business articles published there.

Some clients who purchased my Farm Support software told me they found me through my Guest Posts on that website.

Group B includes those ideas from Steve’s list that I numbered from 7 to 12 in my mind map:

One or more of the above Group A ideas plays a role(s) in making the prospect take notice of you and/or get him/her into “buy-mode”. Take it from me when I say they can ALL be started up within ONE month. You can either do it yourself, or engage someone to do it for you.

Without putting the Group A based foundation in place, trying to implement the ideas in Group B (discussed below) will not go as well as it can.

Let me now give examples to explain my thinking with regard to each of the ideas in Group B in relation to those in Group A.

7. Send out a very narrowly targeted direct mail piece.

When you send out a direct mail piece, you want to give yourself the opportunity to achieve optimal impact with your offer. That will however be a function of the believability of the message you send.

Having Group A in place is a powerful way to achieve that. Without that foundation, or with a haphazard version of it, your target audience may find it hard to buy-in to your direct mail offer.

Put yourself in their shoes, and I’m sure you’ll see what I mean.

8. Build a second website focused on your niche.

My Excel Heaven website and Cost-Saving Farm Business IDEAS website are both located on sub domains of my flagship website – www.tayosolagbade.com

9. Join some type of business networking group, or start your own.

When you meet someone at a networking event, and chat for a while, you’ll probably exchange call cards, other contact details. Chances are good that at some point later, s/he’ll get around to Googling your name, to see what s/he can learn about you – possibly with regard to the service you offer.

What s/he sees in the Google results page, especially what turns up when the web links are clicked can make or mar your chances.

Group A’s 6 components, diligently implemented, can make you look as credible, and competent as you want him/her to know you are.

The result would be that s/he would end up giving you a call to take the relationship further. When you don’t have that kind of foundation, and you go networking, you’ll have MORE work to do to convince prospects to hire you.

10. Partner with professionals who have complementary services

I’ve not had much success doing this, but I continue to explore viable opportunities to do it. Having said that, teaming up with Burt Dubin to promote his speaker-mentoring products to experts across Africa has exposed me to persons who nursed interest in his solutions as well as some of mine. Some have gone on to become clients.

It goes without saying that having Group A components in place played a very important role in making that happen.

11. Join a trade association related to your niche.

What I’ve said in 9 above, applies here.

You will be joining with a purpose in mind. The question is what have you put in place to enable you maximize the opportunities that present themselves during your interactions with others in that association.

Having Group A in place gives you potential talking points you can subtly use to open sales conversations.

You could say the following to a prospect:

“I notice you have lots of knowledge and experience that can help others in your field. Have you ever considered writing a book based on your expertise, to use in your business marketing? My book on <xyz> has opened doors to new clients/speaking opportunities for me. If you lack the time or training, I offer a ghost-writing service for busy experts that you can use. “

Since my Group A elements include FREE chapter preview downloads, and generic offer PDFs on my website, if the prospect indicates interest in learning more, I simply offer to email him links to them.

Putting Group A in place implies doing a lot of the thinking up front and creating content that will lead your prospect to the end of the sale process.

12. Give a speech monthly related to your specialty.

Even if you’re offering to speak for FREE, potential attendees and meeting planners will want to be sure that coming together to listen to you will be a worthwhile experience.

So, don’t just go giving out flyers offering to speak. Others may be doing the same thing. Ensure that what you give out leads to other stuff you’ve setup that can help the decision maker pick you over others.

If you have the Group A foundation in place, including a video of yourself speaking, and a Speaker One Sheet(s) they can view, whatever you say in your interactions, will carry enough weight to get you invited to speak.

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When you meet a potential client, it is not often that you get to walk away with cash in your hands or a signed cheque you can cash the very same day…

Quite often it tends to take a while before you both agree on what you can do that would be worth paying for.

What I’ve learned working from a socioeconomic environment, in which trust is not easy to establish is that having Group A in place can dramatically diminish the work you have to do to gain trust, and close sales!

Think about it and you’ll see what I mean.

Most clients/buyers I’ve won over in and out Africa basically came to me 80% convinced about hiring me, or buying from me – after getting exposed to my Group A foundation. In the course of interacting with them, I then did enough to get them to 100% – and close the sale.

When some were not so sure (maybe at 50%), the Group A foundation I had in place was what I intelligently deployed (in conjunction where applicable, with Group B ideas) at various stages of interaction, over time, till they bought..

Summary: My numbering of Steve’s ideas does not mean EACH idea has to be implement strictly in the order it appears.

There is plenty of room for overlap. But my point is some need to happen, or be in place, before others are implemented, to ensure optimal returns.

In particular, ideas 1 to 6 in Group A need to be implemented before any major effort is put into implementing 7 to 12.

Steve said: Write articles to establish your credibility – and he is SO right!

I read somewhere that article marketing is a timeless marketing strategy. My experiences since I began doing it in 2005 confirm it’s true.

Article marketing continues to be a truly rewarding endeavour for me. I actually consider it to be the most important of ALL the 12 ideas Steve listed.

NB: By way of interest, I adopted writing for business marketing after reading Burt Dubin’s Speaker Mentoring article titled “Why and How to Get Published”(click to read it) many years ago.

Today, I ghost-write for clients in different countries, via my freelance writing service I offer, and most of them found me through exposure to my writing (on this blog, via this newsletter, The Farm CEO newspaper, white papers/reports, books etc).

Apart from the money I get paid, my writing has also earned me extensive name/brand recognition over the years.

You can – and should – aspire to reap similar rewards with your writing.

Steve Roller’s 12 ideas provide a perfect blueprint – and my mind map will hopefully make it easier for you to remember them!

WARNING: In writing for marketing, avoid fretting about content thieves. Focus instead on adding useful value to what exists!

Some experts are not keen on using their writing for marketing because they fear exposing their good quality and original content to possible theft

I can confirm that I’ve had to call out some website owners for using my articles from Ezinearticles.com without including my byline, or even my name.

There will always be content thieves lurking around.

But not doing it at all is like to hurt you more – because then few potential clients will ever get to KNOW just how awesome your writing content can be.

So, forget the negatives and focus on the countless positives that can accrue to you.

On the flip side, YOU must also watch yourself. Never be guilty of abusing the work of others.

Give due credit. Always.

PS: Note that I have never met with Steve Roller, or even interacted with him in any way.

In other words, he probably does not even know I exist.

But his ideas have helped me take my business forward. That’s why I created my mind map to share Steve’s wisdom – visually – with others who may need it, as we approach yet another new year of business.

*******

This newsletter (which I use to promote Burt Dubin’s Speaker Mentoring Products/Services) serves

experts-who-speak. Starting – Monday 13th April 2015 – it MORPHED in name and content served, to a 2 part Speaking/Web Marketing IDEAS newsletter, to better serve them.

You just read the “Public Speaking IDEAS” part above. What follows below is the “Web Marketing IDEAS” part.

*******

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how

you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter

[Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional

Speaker”]

Get Burt’s mentoring at any of the 3 levels below:

1. Top Shelf [Click

here]

2. Mid Range [Click here]

3. Budget Delight [Click here]

2 of 2: WEB MARKETING: To Achieve Sustainable Success, Closely Monitor News About Current Affairs and

Politics! [FREE MP3 DOWNLOAD]

“If you want to achieve sustainable success in business (especially in a volatile market place like Nigeria), it’s in your best interest to develop interest in

current affairs and politics, because those are the two key ingredients that really keep this country from having a stable sociopolitical climate.
And for as long as that stable sociopolitical climate does not exist, every person running a business will probably have to sleep with one eye open.” – Tayo K.

Solagbade

It’s FREE for all my Web Marketing/farm business clients, and ALL members of my Inner Circle as well as for ALL subscribers to THIS newsletter.

If you are not yet ANY of the above, just send me a message here to let me know.

If you want me to send you the full MP3 recording, just say so in your message.

NB: If you’re already a client or subscriber, email me via tayo at tksola dot com and let me know you want it

Alternatively, click here to request the FREE MP3 DOWNLOAD.

******

SPECIAL OFFER TO READERS OF THIS SPEAKING/WEB MARKETING IDEAS NEWSLETTER

Did you know that as an expert in your field you can make more money by speaking professionally? Or do you already speak-for-money, but want to know

how to do it better AND/OR how to make more money even when you do not speak?

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you do 1 or more of the following:

1. Signup for Burt’s Speaker Mentoring Service (click here for details)…

2. Purchase Burt’s Speaker Mentoring Products up to $500 USD or more (click here to see a popular one)…

NB: Membership of my Inner Circle comes with a FREE product of your choice e.g. my custom Excel-VB software, Information

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HERE’S AN ADDED BONUS YOU GET FROM ME, IF YOU BUY FROM BURT…

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ALSO GET MY PERSONALIZED MS EXCEL-VB VIDEO TUTORIALS (N100K) WHEN YOU BUY FROM BURT…

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Click here to tell me which of Burt’s speaker mentoring products or services you are

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Question: But who is Burt Dubin, and why do I (Tayo K. Solagbade) think you should you learn from

him?

Answer: Burt is a 3 decade veteran in the professional speaking business. After achieving top level cross continental success as an

expert-speaker, he has established a reputation for mentoring some of the highest paid speakers in the world. He owns SpeakingBizSuccess.com, SpeakingSuccess.com and BurtDubin.com.

Burt helps those he mentors (experts-who-speak) to Position, Package, Promote, and Present* themselves successfully to clients (*He calls

them the 4Ps). That’s why it’s no surprise that on Burt’s website, considerable space capital is devoted to useful business marketing articles as well as products.

It might also interest you to know that MANY years back, Burt established himself as one of the best marketing minds in the world. To really put this FACT in

proper perspective, I’ll provide more specific details in form of an example.

A few years ago, Burt contributed an article to a powerful publication titled “The Most Effective Articles Ever – By The World’s Top Marketers“. That 574 page ebook features timeless marketing advice from 71 of the world’s top marketers – including Jack

Trout, Joe Vitale, Yanik Silver…and Burt Dubin.

That’s ample proof that (in addition to Public Speaking), Burt would be a great resource to learn business marketing from!

Full Disclosure: I represent Burt as Sole Agent for his products/services, which means if YOU buy from him, I get paid.

But that’s NOT the main reason I represent and recommend him. I have benefited in many ways by learning from Burt. Through his writing, his audio recordings,

and from directly relating with him.

Before we teamed up in 2011, I’d been studying his work and adapting it to succeed in my work from way back in 2002. It does not matter what part of the world

you’re in. If you know how to adapt them to suit your peculiar local needs, Burt’s ideas and strategies WILL work for you. I am living proof of it!

That’s why I never tire of CONFIDENTLY recommending him to others.

If you need help putting the ideas shared above to use, let me know HERE.

Click here to tell me which of Burt’s speaker mentoring products or services you are interested

in.

*************

Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…

If you need help purchasing ANY of Burt’s products (like “Presentation

Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria)  or email tayo@tksola.com

Have a great week :-))

*************

SPECIAL PRODUCT FEATURE

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So, with diligent persistent application of what you learn you’ll start (as Burt says)…”bringing home high speaking fees”…whether you speak or not…in

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Sooner than later you’ll find you’re ready to go for Burt’s mentoring at Diamond or

higher Inner Circle membership level.

The best part is: every cent of your fee to purchase this product counts toward your membership in Burt’s Inner Circle.

In other words, you effectively get to eat your cake and still have it!

CLICK HERE to get full details of what it takes to make yourself a true

speaking business champion in Burt’s Boot Camp V: Inside Speaking Business Success Secrets

*************

Get Burt Dubin’s Public Speaking Mentoring
for Africa Based Experts
(PDF…Click!)

Useful Resources for Speakers

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters.

Showmanship Strategems

 

177 Wow! Wow!

Showmanship Stratagems

Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.

more information

Burt Dubin live

Burt’s Flagship Album

This is the product to own if you can own only one. Why? Because in it you discover principles of platform

mastership available to you nowhere else at any price.

You hear performance strategies you can emulate. You shorten your learning curve. You see ways to engage and

delight audiences with both content and stories . . . plus you experience a bit of fun.

With its Money back if not delighted Guarantee hardly any are returned.

Find out why

Presentation Magic - Speaking Business Success

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A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before!

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How To Create a Great Program Manual

Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven

principles that add value to the experience of sitting at your feet and learning from you.

This is a reprise of the historic presentation that launched the Speaking Success System.

No copy of this 2 CD program and 50 page Learning Guide has ever been returned.

more information


Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read

*******

NEW: Speaking Ideas: 25 Articles and True Stories for Experts Who Speak and Those

Aspiring (Volume 1)

psip-LULU-BACK-coverOK

Download above PDF

******

NEW: KUKURU DANGER™: 5 True Stories

About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life

lick here to download your FREE 20 Page PDF Chapter preview of my latest Book" titled "KUKURU DANGER™: 5 True Stories About the Adventures - & Misadventures! - of a School Age Child Trying to Find Purpose in Life

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THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard

work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to

start his own business).

———————–

Click here to contact Tayo… 


SD

Nuggets Blog™

New posts from last week that may interest you! *
Public Speaking[Monday]:

[Tuesday]:

[Wednesday]:
[Thursday]:
N/A
[Friday]:
[Saturday]:
Want me to write for you? Click here to send me a message

www.tayosolagbade.com - Invite me to Speak...click here!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement

Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the

popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm

Manager™ software.

He has delivered talks/papers to audiences in

various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly

traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training

& Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’

competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African

continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your

personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to

SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

Succeed by Emerging from Adversity Like a Phoenix

(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

 

 

Key to Getting Noticed and Ultimately Making a Profitable Sale [Hint: COST-SAVING STREET SMART MARKETING (CSSM)™ FOR BUSINESSES]

The first step you need to take in order to make a sale, via business promotion, is to GET NOTICED – and THAT (i.e. getting noticed) is both and ART and a SCIENCE that requires YOUR devoted study, if you are to succeed.

What I call “COST-SAVING STREET SMART MARKETING(CSSM)™ FOR BUSINESSES” is a product of my personal investment of thousands of hours, over the past 10 years, to LEARN (via painful trial and error) what it takes to get my foot in my target audience’s “door”, as it relates to getting favourably noticed, and ultimately making a profitable sale.

The table below, shows five 5 superior advantages CSSM™ gives diligent users, compared to traditional marketing…

S/N COST-SAVING STREET SMART MARKETING™ TRADITIONAL MARKETING (Newspapers, TV, Radio etc)”
1 Very targeted. Generates pre-qualified leads. ROI high/more predictable. Via traditional media. Not targeted. ROI erratic/difficult to predict.
2 Cheap, and in certain aspects becomes near zero cost. Often notoriously expensive.
3 Indefinite shelf life Short shelf life (typically 1 day to 2 weeks)
4 Self-perpetuating or Viral effect enables you secure additional pre-qualified leads at NO extra cost. Insignificant multiplier effect except in instances of special promotions/offers etc.
5 One-time development expense investment. You have to repeat it – AND manually too!

Cost-Saving Street Smart Marketing (CSSM) involves using a creative, and dynamic combination of powerful techniques like Power Positioning (PP),
Marketing Without Advertising (MWA) & Public Speaking for Business Marketing (PSBM)™
in a way that often goes against conventional/traditional thinking – BUT works when done right!

I know this to be so because it works for me – and I regularly show my clients LOTS OF REAL and VERIFIABLE proof to back my claims.

You CAN transform the way you market yourself/business, using my
proven system that enable attract prospects both on and off the web.

I do this as I travel, getting enquiries from within and outside Africa. Some go on to become clients, while others subscribe to my website mailing list – giving me a steadily growing list of pre qualified prospects (potential buyers) to send my marketing broadcasts to.

Die hard traditional marketing purists will argue, some will go as far as tearing their hair out (if they have enough on their heads), to convince YOU what I’ve said above is not true.

What I like about today’s world is that available technology makes it SO EASY to quickly establish what works and what does not.

What’s left to EACH of us therefore is to decide if we want to CLOSE our eyes and pretend not to see the NAKED truth the results tell us, or USE the information to more intelligently guide our decision making in terms of deciding how to do our marketing in future.

The LEAST your marketing should do, if it does not win you buyers, is that it should get you NOTICED and TALKED about, even by those that do not like you. In fact, MORE by them than others who are already in your camp.

Why?

Because the passion with which those who do not like you may do the talking is likely to make others who never knew you existed so curious that they go out of their way to find out more.

In the process, you get noticed by MORE people…over time this can all add up to generate BUZZ leading to enquiries, and ultimately sales.

I ENJOY the above mentioned benefits quite often, and have done so on an increasing basis over the past decade as I learned to TWEAK my CSSM.

Take it from me, it costs next to nothing, but yields virtually all you need to achieve marketing success and brand significance for the LONG term!

The results I get happen despite the fact that I work alone and “sell” relatively UNCOMMON & UNCONVENTIONAL products and services

Examples include…

1. My popular Excel-VB driven Ration Formulator and Practical Livestock Feed Formulation Handbook bundle

2. Excel-VB driven Poultry Farm Manager software

3. Excel-VB driven Payslip Generator

4. Other solutions (Home Study DVDs, Business Plans, Workshops etc) for Farm Business

5. A growing range of information products for persons in various fields.

CSSM™ can help you get contacted, invited, acknowledged and even PAID by YOUR
intended target audience, to tell them about what you offer.

It will also enable
you market your products, services or yourself to numerous potential buyers
simultaneously – even though it’s NOT dependent on radio, TV or newspaper!

To learn more, click here to send me a message

What I call

Farm CEO Spotlight Interview 01: Roseline Imoudu, Owner of Recirculating Aquaculture System Catfish Biz [Watch Video, Download PDF]

The Farm CEO Spotlight Interview (FCSI) series is designed as a public service to give other Farm CEOs access to ready-to-use experience-based information and education from fellow farmers who make discoveries or develop unique solutions/ideas they believe can help others.

The purpose is to promote experience-sharing amongst farmers, about Indigenous Knowledge Systems (aka IKS) they develop, to boost performance.

Indigenous Knowledge Systems (IKS) are tried and tested practical techniques/methods developed by individual (or groups of) farmers, to get improved results, often through innovative modification of existing procedures.

This maiden edition of the FCSI features (questions/answers, with photos and audio excerpts) Roseline Imoudu – owner of a Recirculating Aquaculture System (aka RAS) based Seed Catfish Production Farm Business in Ibadan-Nigeria.

This maiden edition of the FCSI features (questions/answers, with photos and audio excerpts) Roseline Imoudu - owner of a Recirculating Aquaculture System (aka RAS) based Seed Catfish Production Farm Business in Ibadan-Nigeria.

She shares insights from her first run of a newly installed RAS system, mainly from a diligent record keeping and best practice perspective.

Especially noteworthy is her true story about how good management helped her record surprisingly minimal losses, when her RAS experienced severe water shortage due to a prolonged borehole pump fault.

She also offers tips to aspiring Farm Business Owners, which existing farm owners may also find useful.

 

=====Interview Starts====

1. The Farm CEO™: What kind of Commercial Catfish Farming System do you operate?

Roseline Imoudu: The Fish Farming System I am operating for production of seed catfish is the Recirculatory Aquaculture System; also known or referred to as RAS. And I am using plastic chemical tanks for it.

2. The Farm CEO™: What informed your choice of this system and how long have you been running it?

Roseline Imoudu: Well, I started with the flow-through system about November  2014 after an internship with a farm at Moniya Ibadan. I was making an average sales of about 3,500 to 5,500 seed catfish in a production. I happened to pay a visit to the poultry farm of one of my husband’s friends and I got introduced to RAS and its basic flow operation and privileges.

I witnessed one production run and saw:

Download Access to This PDF Farm CEO Spotlight Interview (FCSI) series is FREE for ALL subscribers to The Farm CEO™ Newspaper!

1 year’s subscription = 48 issues (and you get ALL back issues)

Fee = $36 USD [You get a FREE personalized copy of my popular Feed Formulation Handbook ($82 USD value) and FREE Bi-weekly ad for YOUR biz in the paper]

Email: tayo at tksola dot com.

Call: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

Or click here to send me a web contact form message

Watch the FREE video version on my Youtube channel at https://www.youtube.com/watch?feature=player_embedded&v=Aqih-gzMZnU

Potentially Negative Effects of Unplanned Public Holidays

“Any day we declare public holiday. we lose money, in practical terms the customs, our ports generates about N1 billion to N1.5 billion a day, so any day they say public holiday that is N1.5 billion gone. And Nigerians love holidays, if Christmas falls on Saturday we will say we want to have Monday as holiday but to us it’s a pain because we are now looking at it in terms of raw cash.”  – Col. Hameed Ali (rtd.), Comptroller-General of Customs, on Public Holidays in Nigeria

Smart governments that want economic growth for their nations take care to create conducive environments on a continuous basis for businesses to flourish. When I was in paid employment, my mental attitude about random holiday declarations was one of joy and excitement.

Due to the fact that I kept long and busy hours in the workplace at Guinness Nigeria, I always welcomed the opportunity to take a break from the intense routine.

What I never realized was the impact of those sudden announcements on business decision making and planning.

It never occurred to me that a lot of planned activities often got disrupted by those public holiday declarations. What was more, the frequent decision to extend holidays declared over many days, sometimes into weekends, often worsened the impact on business.

By the time I became self-employed, I experienced first hand the very bad sides of those random public holiday declarations

For instance, I once met with a prospective client who wanted me to commence work on a web development project needed for a project his company was launching. There was a lot of work to be done, and other parties involved that I had to meet with to progress the job.

We agreed that I would pick up the agreed advance payments cheque the next day (Thursday), so that I could then prepare my content generation questionnaire and send to him on Friday.

He was due to travel over the weekend, and had emphasized that he wanted work to proceed as agreed over the weekend (he’d paid extra for that to happen).

We parted amicably, both of sure that we had covered all necessary ends. I got home that night and immediately began preparing a folder on my laptop for the project documents. Then I went to sleep.

The next morning I woke as early as 6.00a.m, had my bath and got dressed, and was headed out of the house when my wife asked me where I was going. Surprised, I replied that I had an early appointment with the client I’d told her about few days earlier. That was when she dropped the bomb – saying a public holiday had been announced the night before!

Not only was that day – Thursday – a holiday, but the Friday as well as as Monday of the coming week has also been declared holidays as well!

My head was spinning. It was not the first time this had happened to me. And I could not help feeling stupid for failing to check news about current affairs, like I’d vowed to myself in the past.

A quick call to my client revealed he was also just learning of the announcements. And it had affected plans he’d made for other aspects of his business, including orders he’d placed for inputs to be used in the production process he operated.

Long story short, we were forced to put most of our plans on hold. Even if I picked up the cheque, the bank would not be open to cash it in. Back then, electronic bank transfers and ATM cards were not yet available. So, the options were quite limited.

The above experience is just one of many. And the multiplier effect was such that others outside of myself were affected.

For instance, people I needed to pay for their own products and services also had to wait till the holidays ended and I got the money. Same applied to those who my client had to do transactions with – including employees, and suppliers.

And that’s why the quote credited to the Customs boss is important – and relevant to all other aspects of the economy. Decision making by government about public holidays must be done with careful consideration for the potentially negative impact it can have on income-generative activities of businesses and the country at large.

Therefore citizens who demand for holidays at random, and who demand for extensions of such breaks, need to be aware of these problems directly related to their occurrence.

We need to be more responsible in the ways we ask for concessions from our governments.

Government on their part need to stop being needlessly sentimental and to deliberately educate citizens on the above implications of granting holidays and extended holidays at random!

No. 218: Meet a Nigerian Expert Who Speaks to – and Coaches – British CEOs to Succeed

In this issue of my Speaking/Web Marketing IDEAS newsletter, I feature a UK based Nigerian expert who overcame the perpetual discouragement and frustration of being born into potentially crippling poverty (that saw him hawking groceries on Nigerian streets between the ages of 13 to 21 years!), to become a highly recognized and successful international Speaker, Business Growth Coach and Marketing Consultant.

To give you an idea of the impact he’s making in his immediate market, consider this:

SCROLL DOWN TO READ FULL ISSUE

 

Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Tayo K. Solagbade’s
Weekly Public Speaking/Web Marketing IDEAS Newsletter

Date: Monday 9th November 2015

No: 218

Title: Meet a Nigerian Expert Who Speaks to – and Coaches – British CEOs to Succeed

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

Last Week: Read articles published on my blog here

Newsletter Archive (E-mail version started 14th May 2012): Click here to view

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View it in your browser.[Click to view Archives]


Logo - Tayo Solagbade's Self-Development Academy

**** **********

NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays)

in line with this publishing schedule :-)

**********

GET LIFETIME MEMBERSHIP OF MY INNER CIRCLE (OVER $250 USD!)

WHEN YOU BUY BURT DUBIN’S SPEAKER MENTORING PRODUCTS/SERVICES – LEARN MORE HERE!

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

1 of 2: PUBLIC SPEAKING –Meet a Nigerian Expert Who Speaks to – and Coaches – British CEOs to Succeed

In this issue of my Speaking/Web Marketing IDEAS newsletter, I feature a UK based Nigerian expert who overcame the perpetual discouragement and frustration of being born into potentially crippling poverty (that saw him hawking groceries on Nigerian streets between the ages of 13 to 21 years!), to become a highly recognized and successful international Speaker, Business Growth Coach and Marketing Consultant.

To give you an idea of the impact he’s making in his immediate market, consider this:

In less than 2 weeks from now, he will host a FREE Seminar (£2,500 GBP value) for members and non-members of the UK’s Bournemouth Chamber of Trade and Commerce, on “How To Quickly Increase Sales And Profits With Affordable Marketing System For Magnetically Attracting Your Ideal Customers”!

See screenshot of the signup page further down…

You don’t get asked to host an event of that status unless organizers are convinced you know your stuff!

So, not only does this rare breed Nigerian expert know his stuff, but he is also exceptionally gifted at communicating what he knows in a manner that enables others easily learn from him.

How do I know all this you wonder?

Especially since I’m NOT based in the UK??

…and I have never even met him in the flesh myself???

Well, that’s because he and I have been interacting with one another, professionally, since 2013 – when he first contacted me via my website – back then it was still spontaneousdevelopment.com

It all seems like yesterday now, but almost 3 years have now passed since he sent me his first e-mail…

That happened about a month after I relocated to Benin Republic from Lagos-Nigeria in April 2013.

I was then based in Calavi – a town outside Benin Republic’s commercial capital – Cotonou. In that email, he’d complimented me on the work I was doing online – through which he’d found me.

He later signed up for my newsletter. After some weeks we had a few Skype phone conversations in which we shared details of our backgrounds and experiences from our past lives. We struck it off right from the start – the synergy was almost palpable!

As time went on, he expressed an in interest in connecting with Burt Dubin (whose speaker mentoring products and services I promote), and that further deepened our relationship.

He has since commenced a mentoring program under Burt Dubin’s tutelage, and is now dramatically boosting his name/brand marketing reach and impact, towards reaching his primary target audience: small and medium business owners.

For me, it’s been interesting to study this gentleman whose story of rising from grass to grace is so compelling.

By way of interest, this is NOT the first time I’m writing about this Nigerian in diaspora.

Back in 2013, I actually transcribed a 1 hour video interview he granted Andy Brine, into a verbatim text based PDF transcript, which remains available on this blog (click here) for download by interested persons.

That PDF’s introduction section explains why I go to such lengths to transcribe video recordings to text version. But briefly here I’ll say my purpose is to distill ready–to-use wisdom from experiences shared by authentic achievers, into a format that others can learn from – regardless of their limitations.

You see, watching a 1 hour video on Youtube, even for people who have FREE Internet, may not always be convenient. Also, even when it’s convenient, or you have the time to watch it, not everyone will find it easy to EXTRACT useful lessons from what they see/hear in the video, to improve their lives.

As a Performance Improvement Specialist, I have a passion for studying people and processes, and identifying why one person may do better than another person, when both are exposed to similar preparation and opportunities. The insights I’ve gained from doing the foregoing, over the past 2 decades have taught me to offer useful information and education to those who need it, through as many different channels, and in as many different formats as possible.

People differ greatly in their styles – and rates – of learning, as well as in their abilities to apply what they learn to productive ends.

I believe this exceptional Nigerian expert’s success story perfectly illustrates the point I’m making…

Despite myriad obstacles he had to face in his formative years, right into his early 20’s, he doggedly explored a variety of learning avenues, to find a path to the success he wanted. [NB: You can read the story here – &/or download the PDF]

It is my considered opinion, that a major reason why his success is so noteworthy is that his journey was far from smooth, and involved lots of interruption. Not many people who do what he does (as a speaker, business coach and marketing consultant), had to pass through similar trials before arriving.

The success and recognition he enjoys today proves that he both learned his lessons well, and also developed the ability to apply what he learned to excel in his chosen vocation – regardless of the adversity he faced.

THAT, is what makes him exceptional – and it’s the reason why he’s been chosen to host a BCTC seminar, which is the first of its kind in the history of the Chambers!

Meet Efe Ohwofasa – as he prepares to Host UK based CEOs at the Bournemouth Chamber of Trade & Commerce – on a “Fast-Track Crash Course On Winning New Customers, Dramatically Increase Sales and Ultimately Accelerate Bottom Line Profits…

Yes, that’s his name – Efe Owhofasa.

If you’re in the UK, and wish to attend, the event is FREE: you just need to signup.

The screen shot below is from the signup page setup for that event at http://www.bctcresponse.com/

Email screenshot - The screen shot below is from the signup page setup for that event at http://www.bctcresponse.com/

Watch the video below to listen to attendees of a talk hosted by Efe, attesting to his competence as an expert and as a speaker

Alternatively, click here to watch the video in a new browser window

Incidentally, apart from having Skype phone conversations with him, I have also listened several times to recordings of Efe delivering his trademark speeches to CEOs.

Without any attempt at exaggeration, I can confirm that he is a truly effective speaker. In other words, I share the sentiments expressed by those interviewed in the above video about him!

Final Words: Efe’s example proves ANY Nigerian/African can excel internationally as an EXPERT in his/her field

Like I said in a Facebook post last month, Efe’s rising profile and growing success as a Business Coach, Speaker and Marketing Consultant in the UK market and beyond is something that should make Nigerians and Africans proud.

Not only does his success make it obvious that being competent can work wonders, his story also proves that ANYONE can do it – no matter where you come from, or how disadvantaged your circumstances.

It’s true that not everyone offers solutions that are relevant to the needs of the international market place.

However, I’ve found that many Nigerian/African experts who DO HAVE such solutions rarely target the international marketplace.

Speaking with some of them revealed that MANY feel it’s impossible to win clients/buyers outside their immediate markets (Nigeria/Benin or Africa).

Yet, the Internet has made it so much easier today, to make powerful marketing impact across the globe, at low to zero cost!

A truly competent expert should be able to command serious attention, recognition and income in his/her chosen field or specialty – ANYWHERE.

All it takes is to set challenging goals that you then pursue vigorously, on a never-ending-basis. Then use the web – creatively and intelligently – to share your work with colleagues and potential clients/buyers in other parts of the world.

Sooner than later, they’ll begin to take positive note of you.

A branded Facebook business page (integrated with a response-generating website/blog) is a proven way: Potential clients (local or international) will often take what they see on YOUR page as indicative of value you have to offer.

If you use your marketing platform right, it will make potential clients take notice of, then connect with – and ultimately buy from – you.

My point is you can get noticed (and paid) for what you do, by people OUTSIDE your immediate/local market – who fit your target audience profile.

This is something I have done – and continue to do – myself, in the multiple disciplines I’m engaged in as a multipreneur.

I am regularly contacted online by – and have phone conversations with – enquirers from within and outside Africa (Uganda, Namibia, Tanzania, Cameroon, Canada, UK, Philippines, Australia, India, Israel, Pakistan, Argentine, Mexico etc), regarding products and services I offer (especially my growing range of Farm Business Solutions).

Every now and then, some go on to send payment to me from their respective countries…

That’s why I know what I propose works. I have countless stories I share with my clients and audiences on how it has worked for me for YEARS.

I learnt this strategy by studying Burt Dubin, who has served clients across multiple continents remotely, using the web for 3 decades.

Apart from live meetings with Inner Circle members, Burt uses telephone and e-mail mentoring, in conjunction with home study resources he offers for sale to serve his target audience (i.e. experts who want to be speakers, and speakers who want to be masters).

It goes without saying that Burt supports those he mentors to operate the same way – Efe Ohwofasa included.

If you’d like to get Burt’s mentoring, click here to visit his website NOW and submit a contact form message to him.

RELATED RESOURCES ABOUT EFE OHWOFASA

1. Enjoy More Time, Freedom and Abundance Starting Today:

“You Are About To Discover Five Strategies For Maximizing Your Profits – Starting From Today…

2. EP4 – Transition from a Life of Poverty in Africa to Successful Business Coach – 35 minute video interview by Andy Brine (Entrepreneur’s Journey) · Oct 23, 2015

Also go to https://plus.google.com/events/cdsi1msmdf6j7ccm19m3l9s8o5o OR https://www.youtube.com/watch?v=aSfvIdT1904

Email screenshot - EP4 – Transition from a Life of Poverty in Africa to Successful Business Coach - 35 minute video interview by Andy Brine (Entrepreneur's Journey)

3. Efe Ohwofasa’s Experts cafe – expand your contacts, profile and profits

Come Along to The New Bournemouth Business Networking And Discover How To Grow Your Business, Income & Your Profits Faster.

Email screenshot - Efe Ohwofasa's Experts cafe - expand your contacts, profile and profits...Come Along to The New Bournemouth Business Networking And Discover How To Grow Your Business, Income & Your Profits Faster.

4. Breakthrough to Purpose – Andy Brine Interviews Efe Ohwofasa (Verbatim Text Transcript Created by Tayo K. Solagbade)

NB: Watch the Youtube video interview here – click

5. Love Yourself Just the Way You Are (http://www.embracelove.co.uk)

Efe Ohwofasa was featured as one of the invited speakers at http://www.embracelove.co.uk/the-speakers.html (alongside Camilla Carr, Sue Stone, Noel Lockyer-Stevens, Sarah Haywood, Juliet Vorster, Dr Krishan Ramyead, Victor Chetcuti and Paul Newton)

5. Learn more about Efe Ohwofasa on his website at www.focusguru.com

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This newsletter (which I use to promote Burt Dubin’s Speaker Mentoring Products/Services) serves

experts-who-speak. Starting – Monday 13th April 2015 – it MORPHED in name and content served, to a 2 part Speaking/Web Marketing IDEAS newsletter, to better serve them.

You just read the “Public Speaking IDEAS” part above. What follows below is the “Web Marketing IDEAS” part.

*******

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how

you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter

[Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional

Speaker”]

Get Burt’s mentoring at any of the 3 levels below:

1. Top Shelf [Click

here]

2. Mid Range [Click here]

3. Budget Delight [Click here]

2 of 2: WEB MARKETING: To Achieve Sustainable Success, Closely Monitor News About Current Affairs and

Politics! [FREE MP3 DOWNLOAD]

“If you want to achieve sustainable success in business (especially in a volatile market place like Nigeria), it’s in your best interest to develop interest in

current affairs and politics, because those are the two key ingredients that really keep this country from having a stable sociopolitical climate.
And for as long as that stable sociopolitical climate does not exist, every person running a business will probably have to sleep with one eye open.” – Tayo K.

Solagbade

It’s FREE for all my Web Marketing/farm business clients, and ALL members of my Inner Circle as well as for ALL subscribers to THIS newsletter.

If you are not yet ANY of the above, just send me a message here to let me know.

If you want me to send you the full MP3 recording, just say so in your message.

NB: If you’re already a client or subscriber, email me via tayo at tksola dot com and let me know you want it

Alternatively, click here to request the FREE MP3 DOWNLOAD.

******

SPECIAL OFFER TO READERS OF THIS SPEAKING/WEB MARKETING IDEAS NEWSLETTER

Did you know that as an expert in your field you can make more money by speaking professionally? Or do you already speak-for-money, but want to know

how to do it better AND/OR how to make more money even when you do not speak?

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Get FREE Lifetime Membership of My Inner Circle (OVER $250 USD) when

you do 1 or more of the following:

1. Signup for Burt’s Speaker Mentoring Service (click here for details)…

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HERE’S AN ADDED BONUS YOU GET FROM ME, IF YOU BUY FROM BURT…

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ALSO GET MY PERSONALIZED MS EXCEL-VB VIDEO TUTORIALS (N100K) WHEN YOU BUY FROM BURT…

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Click to visit my Facebook page (opens in new browser window)

Click here to tell me which of Burt’s speaker mentoring products or services you are

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Question: But who is Burt Dubin, and why do I (Tayo K. Solagbade) think you should you learn from

him?

Answer: Burt is a 3 decade veteran in the professional speaking business. After achieving top level cross continental success as an

expert-speaker, he has established a reputation for mentoring some of the highest paid speakers in the world. He owns SpeakingBizSuccess.com, SpeakingSuccess.com and BurtDubin.com.

Burt helps those he mentors (experts-who-speak) to Position, Package, Promote, and Present* themselves successfully to clients (*He calls

them the 4Ps). That’s why it’s no surprise that on Burt’s website, considerable space capital is devoted to useful business marketing articles as well as products.

It might also interest you to know that MANY years back, Burt established himself as one of the best marketing minds in the world. To really put this FACT in

proper perspective, I’ll provide more specific details in form of an example.

A few years ago, Burt contributed an article to a powerful publication titled “The Most Effective Articles Ever – By The World’s Top Marketers“. That 574 page ebook features timeless marketing advice from 71 of the world’s top marketers – including Jack

Trout, Joe Vitale, Yanik Silver…and Burt Dubin.

That’s ample proof that (in addition to Public Speaking), Burt would be a great resource to learn business marketing from!

Full Disclosure: I represent Burt as Sole Agent for his products/services, which means if YOU buy from him, I get paid.

But that’s NOT the main reason I represent and recommend him. I have benefited in many ways by learning from Burt. Through his writing, his audio recordings,

and from directly relating with him.

Before we teamed up in 2011, I’d been studying his work and adapting it to succeed in my work from way back in 2002. It does not matter what part of the world

you’re in. If you know how to adapt them to suit your peculiar local needs, Burt’s ideas and strategies WILL work for you. I am living proof of it!

That’s why I never tire of CONFIDENTLY recommending him to others.

If you need help putting the ideas shared above to use, let me know HERE.

Click here to tell me which of Burt’s speaker mentoring products or services you are interested

in.

*************

Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…

If you need help purchasing ANY of Burt’s products (like “Presentation

Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria) or email tayo@tksola.com

Have a great week :-))

*************

SPECIAL PRODUCT FEATURE

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CLICK HERE to get full details of what it takes to make yourself a true speaking business champion in Burt's Boot Camp V: Inside Speaking  Business Success Secrets

So, with diligent persistent application of what you learn you’ll start (as Burt says)…”bringing home high speaking fees”…whether you speak or not…in

a matter of weeks….

Sooner than later you’ll find you’re ready to go for Burt’s mentoring at Diamond or

higher Inner Circle membership level.

The best part is: every cent of your fee to purchase this product counts toward your membership in Burt’s Inner Circle.

In other words, you effectively get to eat your cake and still have it!

CLICK HERE to get full details of what it takes to make yourself a true

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*************

Get Burt Dubin’s Public Speaking Mentoring
for Africa Based Experts
(PDF…Click!)

Useful Resources for Speakers

Burt Dubin works with people  who want to be speakers, and with speakers who want to be masters.

Showmanship  Strategems

 

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Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.

more information

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With its Money back if not delighted Guarantee hardly any are returned.

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No copy of this 2 CD program and 50 page Learning Guide has ever been returned.

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Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read

*******

NEW: Speaking Ideas: 25 Articles and True Stories for Experts Who Speak and Those

Aspiring (Volume 1)

psip-LULU-BACK-coverOK

Download above PDF

******

NEW: KUKURU DANGER™: 5 True Stories

About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life

lick  here to download your FREE 20 Page PDF Chapter preview of my latest Book" titled "KUKURU DANGER™: 5 True Stories About the Adventures - & Misadventures! - of a School Age Child Trying  to Find Purpose in Life

Download above PDF

THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard

work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to

start his own business).

———————–

Click here to contact Tayo…

SD

Nuggets Blog™

New posts from last week that may interest you! *
Public Speaking[Monday]:

[Tuesday]:

[Wednesday]:
[Thursday]:
[Friday]:
N/A
[Saturday]:
Want me to write for you? Click here to send me a message

www.tayosolagbade.com - Invite me to Speak...click here!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement

Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the

popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm

Manager™ software.

He has delivered talks/papers to audiences in

various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly

traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training

& Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’

competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African

continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your

personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to

SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

Succeed by Emerging from Adversity Like a Phoenix

(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus