6 Signs You’re Marketing To The Wrong Prospects & 7 Questions You Need to Ask to Gauge Buyers Readiness [Feat: True Stories]

“I ended up giving talks to employees of an educational organisation in six different branches located VERY far from each other, over a 6 week period, only to be asked to pick up a cheque for an amount that did not even cover the cost of fuel I had put in my car during that time!. How could this happen? My inexcusable naivety as reflected in an unpardonable failure to discuss and agree in advance, fine details of my remuneration with the Executive Director (who as the cheque payment – see photo – showed, was quite happy to have me work that way!), was the cause.” – Tayo K. Solagbade in “6 Signs You’re Marketing To The Wrong Prospects & 7 Questions You Need to Ask to Gauge Buyers Readiness

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