The original version of this article was first published in January 2007 on Spontaneousdevelopment dot com (defunct & replaced by www.tayosolagbade.com in 2014) and Ezinearticles.com.

EXCERPT | INTRO

For some time now, I have had the opportunity to discuss extensively with many entrepreneurs and business owners (some being clients for whom I had to build websites) about what kind of online presence they need to have for their businesses.

In many cases I have found these individuals to be MORE preoccupied with the aesthetics of the site, than they are with the “selling” ability of the site. And yet, there is hardly any business owner who does not know that increasing marketing reach and effectiveness – which a website can greatly facilitate – is crucial for continued growth and profitability.

This article outlines essential features of a website that works (and potential key benefits to be reaped) , which any business owner should aim to get if s/he hopes to maximise returns from investing in a website.

Click HERE to download the full PDF and start reading offline.