Watch this 9 minute VIDEO Presentation based of Tayo Solagbade’s Mind Map based version of AWAI’s Steve Roller’s “Reap What You Sow: 12 Ideas to Increase Your Harvest of New Clients In 3 to 6 Months”.
Visit http://tayosolagbade.com/sow-reap to download the mind map and read the full explanation in Issue 219 of Tayo Solagbade’s Speaking/Web Marketing IDEAS newsletter.
[Tagline: If it can help your farm business, you’ll find it in THE FARM CEO™ Newspaper ]
Preview:
On this page I announce my special offer of a Sales and Marketing Support Service for my Farm CEO clients to deal with the problem of greedy buyer groups (e.g market women & middlemen) who deny them decent profits from sales of their produce.
In the rest of this issue, I feature write-ups on the digestive system of different livestock.
You need a sound understanding of your livestock’s digestive system to feed it most effectively, and get the best results possible.
PREVIEW: If you’ve ever been held to ransom by buyers, this is for YOU! If the offer on this page interests you, copy and paste the questionnaire below into MS Word, then type your answers below each one.
******
Here are the headlines, reviews – and links – for this week’s featured news items:
[URL] Get Serious Potential Buyers of Your Farm Products Sent to You at ZERO COST [Join my Sales and Marketing Club] P.1
[URL] Digestion: Know Your Birds Inside & Out P.2
[URL] How To Start Eggs Supply To Shops In Nigeria P.2
[URL] Anatomy of the Digestive System of Fish P.3
[PowerPoint Presentation] Digestion and Nutrient Metabolism P.3
1) Useful feed formulation/other findings from trusted sources
2) Cost-saving ideas from farm visits as I travel across West Africa.
3) Ads by farm providers/suppliers of all genres.
4). Special promo price offers of my Software and Book products
Full details at http://tinyurl.com/TheFarmCEO
1 year’s subscription = 48 issues.
Subscription Fee = $36 USD (approx) N6.8k [You get my $82 USD Feed Formulation Handbook FREE, as well as FREE Bi-weekly ads for YOUR biz]
ARCHIVES: Click here to view previews of ALL past issues of the newspapers
Things are getting interesting here in Cotonou. This morning (Tuesday 17th Nov 2015), I had a meeting with 2 joint-owners/partners of a Commercial Export company.
[NB: I just walked in and up the stairs to their office – after reading signs they put up that told me my offer might interest them) and asked to see the CEO]
30 minutes later, both men were nodding and smiling in contentment, as we shook hands, having agreed to meet tomorrow morning to discuss what it will take to sponsor my FREE flagship micro-business start-up coaching clinic titled “How to Make Drinks You Can Sell, from Peels of Pineapples and 9 Other Fruits.”
Now I have 2 events in view!
[*This past weekend, two young men representing what appears to be a group or association followed up an initial meeting, with a phone call, to get more details towards creating awareness about my offer]
I’m doing the training FREE, but the partners will sponsor relevant aspects e.g. by doing the announcements/creating promotional materials to notify potential attendees, purchasing all materials to be used, or getting attendees to pay for them, and also providing suitable venue for the practical event.
My goal: is to build name/brand recognition LOCALLY (i.e. off the web) in Benin, regarding the Farm Biz Support Center I am looking to acquire land to setup.
At the centre, I intend to continue offering FREE training on drinks/cakes making, as well as Rabbit Rearing and making of crafts with rabbit pelts, and my English for French Speakers DVD based training …among other services.
See details at http://tayosolagbade.com/fbsc
To watch a video presentation which I’ve been sending out to potential partner organizations click here to send me a message.
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In this issue I share insights I gained from using a self-marketing method based on implementation of 12 ideas for generating a reliable stream of new client enquiries, as discussed in an article written by AWAI’s Steve Roller (Read Steve’s awesome article at www.awaionline.com/2011/09/how-to-increase-your-harvest-of-new-clients).
In it, he recommended implementing ONE idea per month, over a year, then “Calculate the return on each and adjust accordingly.” I end my experience based analysis by suggesting you adopt Steve’s 12 ideas for use in your marketing in the incoming year…”and beyond”.
SCROLL DOWN TO READ FULL ISSUE
Date: Monday 16th November 2015
No: 219
Title: [RECOMMENDED] Reap What You Sow: 12 Ideas to Increase Your Harvest of New Clients In 3 to 6 Months – by AWAI’s Steve Roller [MINDMAP Based 4 Year Implementation Analysis by Tayo K. Solagbade]
Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]
Blog URL: http://www.tayosolagbade.com/sdnuggets
Last Week: Read articles published on my blog here
Newsletter Archive (E-mail version started 14th May 2012): Click here to view
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View it in your browser.[Click to view Archives]
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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays)
in line with this publishing schedule 
**********
WHEN YOU BUY BURT DUBIN’S SPEAKER MENTORING PRODUCTS/SERVICES – LEARN MORE HERE!
In this issue I share insights I gained from using a self-marketing method based on implementation of 12 ideas for generating a reliable stream of new client enquiries, as discussed in an article written by AWAI’s Steve Roller (Read Steve’s awesome article at www.awaionline.com/2011/09/how-to-increase-your-harvest-of-new-clients).
In it, he recommended implementing ONE idea per month, over a year, then “Calculate the return on each and adjust accordingly.” I end my experience based analysis by suggesting you adopt Steve’s 12 ideas for use in your marketing in the incoming year…”and beyond”.
Watch my Youtube video explanation below
I’ll start by saying that I was already doing some of the things Steve recommended. But his article woke me up to the need to be more results-focused/creative and less mechanical in using them. A few months after reading it in September 2011, I’d reinvented my online presence, to reflect my new focus – and a year later, I was fully engaged in “doing it”.
In April 2013, I relocated to Benin Republic and put even more effort into “doing it”, to achieve my goal of generating more income via passive channels from sales of my products and services.
Those who have followed my writing since that time will know that I’ve shared many stories about how I now earn over 80% of my income online based on the steady generation of sales leads by what I call my Web Marketing System (WMS).
Steve’s article was one of the key resources I studied, to gain the practical insights I used to improve my WMS to get the great results I enjoy today.
However, the results I’ve gotten from making practical use of them to find new clients for myself over the years convince me that one WILL reap optimal returns by:
1. implementing Steve’s 12 ideas in close to the order I’ve numbered them in my mind map.
2. implementing MORE THAN ONE of Steve’s 12 ideas simultaneously.
Note that I’ve grouped them into 2 categories
If you want to generate sales leads with less effort, using less money and time, ensure you start doing ALL 6 as quickly as possible in the order they appear and/or simultaneously.
1. Write articles to establish your credibility
I’ve been doing this since 2005
2. Write a free report for your website.
I’ve been writing FREE downloadable reports for my target audiences since 2006
3. Tie in auto-responders with your free report.
Visitors to my website submit a form which sends the FREE reports via auto responder. I recently launched the first of what will be a series of Scheduled Email Auto responder. Courses titled “Farm and Grow Rich”
4. Start a monthly e-newsletter.
I used to publish a Monthly Self-Development Digest from 2006 to 2012, but now publish this daily blog, THIS weekly FREE Speaking/Web Marketing IDEAS newsletter, and a weekly newspaper called The Farm CEO, for paid subscribers.
5. Write a book.
I published my Self-Development Bible as a paperback in 2005. Since then I’ve written other print as well as digital books which sell from my online store at http://www.lulu.com/spotlight/sdaproducts
6. Guest blog
Steve is right. Getting published on high profile blogs can help you build name/brand recognition, and attract potential clients.
But to get taken seriously by a blog owner, you need to have some writing you’ve done, to SHOW him/her.
When you have a website/blog brimming with quality original content penned by you, plus free downloadable reports on your specialty, a newsletter, and a FREE chapter to a book you published, it will be much easier for blog owners to BELIEVE that having a Guest Blog by you can add value to their brands!
By the time you send you offer in, and they check you out, YOU will have less “work” to do convincing them. That’s what happened when I reached out to editor at Africabusinesscommunities.com, and I got 5 of my Farm Business articles published there.
Some clients who purchased my Farm Support software told me they found me through my Guest Posts on that website.
One or more of the above Group A ideas plays a role(s) in making the prospect take notice of you and/or get him/her into “buy-mode”. Take it from me when I say they can ALL be started up within ONE month. You can either do it yourself, or engage someone to do it for you.
Without putting the Group A based foundation in place, trying to implement the ideas in Group B (discussed below) will not go as well as it can.
7. Send out a very narrowly targeted direct mail piece.
When you send out a direct mail piece, you want to give yourself the opportunity to achieve optimal impact with your offer. That will however be a function of the believability of the message you send.
Having Group A in place is a powerful way to achieve that. Without that foundation, or with a haphazard version of it, your target audience may find it hard to buy-in to your direct mail offer.
Put yourself in their shoes, and I’m sure you’ll see what I mean.
8. Build a second website focused on your niche.
My Excel Heaven website and Cost-Saving Farm Business IDEAS website are both located on sub domains of my flagship website – www.tayosolagbade.com
9. Join some type of business networking group, or start your own.
When you meet someone at a networking event, and chat for a while, you’ll probably exchange call cards, other contact details. Chances are good that at some point later, s/he’ll get around to Googling your name, to see what s/he can learn about you – possibly with regard to the service you offer.
What s/he sees in the Google results page, especially what turns up when the web links are clicked can make or mar your chances.
Group A’s 6 components, diligently implemented, can make you look as credible, and competent as you want him/her to know you are.
The result would be that s/he would end up giving you a call to take the relationship further. When you don’t have that kind of foundation, and you go networking, you’ll have MORE work to do to convince prospects to hire you.
10. Partner with professionals who have complementary services
I’ve not had much success doing this, but I continue to explore viable opportunities to do it. Having said that, teaming up with Burt Dubin to promote his speaker-mentoring products to experts across Africa has exposed me to persons who nursed interest in his solutions as well as some of mine. Some have gone on to become clients.
It goes without saying that having Group A components in place played a very important role in making that happen.
11. Join a trade association related to your niche.
What I’ve said in 9 above, applies here.
You will be joining with a purpose in mind. The question is what have you put in place to enable you maximize the opportunities that present themselves during your interactions with others in that association.
You could say the following to a prospect:
“I notice you have lots of knowledge and experience that can help others in your field. Have you ever considered writing a book based on your expertise, to use in your business marketing? My book on <xyz> has opened doors to new clients/speaking opportunities for me. If you lack the time or training, I offer a ghost-writing service for busy experts that you can use. “
Since my Group A elements include FREE chapter preview downloads, and generic offer PDFs on my website, if the prospect indicates interest in learning more, I simply offer to email him links to them.
Putting Group A in place implies doing a lot of the thinking up front and creating content that will lead your prospect to the end of the sale process.
12. Give a speech monthly related to your specialty.
Even if you’re offering to speak for FREE, potential attendees and meeting planners will want to be sure that coming together to listen to you will be a worthwhile experience.
So, don’t just go giving out flyers offering to speak. Others may be doing the same thing. Ensure that what you give out leads to other stuff you’ve setup that can help the decision maker pick you over others.
If you have the Group A foundation in place, including a video of yourself speaking, and a Speaker One Sheet(s) they can view, whatever you say in your interactions, will carry enough weight to get you invited to speak.
![FLYER - How to publish Your Own Money Making International Quality PHYSICAL Book in Your Field of Expertise: at Zero Cost & Without YOUR Writing a Single Word! [DOWNLOAD FREE PDF REPORT &/OR ATTEND FREE 1 HOUR TALK]](http://tayosolagbade.com/sdnuggets/wp-content/uploads/2015/11/pod-2016-Talk.png)
Quite often it tends to take a while before you both agree on what you can do that would be worth paying for.
What I’ve learned working from a socioeconomic environment, in which trust is not easy to establish is that having Group A in place can dramatically diminish the work you have to do to gain trust, and close sales!
Think about it and you’ll see what I mean.
Most clients/buyers I’ve won over in and out Africa basically came to me 80% convinced about hiring me, or buying from me – after getting exposed to my Group A foundation. In the course of interacting with them, I then did enough to get them to 100% – and close the sale.
When some were not so sure (maybe at 50%), the Group A foundation I had in place was what I intelligently deployed (in conjunction where applicable, with Group B ideas) at various stages of interaction, over time, till they bought..
There is plenty of room for overlap. But my point is some need to happen, or be in place, before others are implemented, to ensure optimal returns.
In particular, ideas 1 to 6 in Group A need to be implemented before any major effort is put into implementing 7 to 12.
I read somewhere that article marketing is a timeless marketing strategy. My experiences since I began doing it in 2005 confirm it’s true.
Article marketing continues to be a truly rewarding endeavour for me. I actually consider it to be the most important of ALL the 12 ideas Steve listed.
Today, I ghost-write for clients in different countries, via my freelance writing service I offer, and most of them found me through exposure to my writing (on this blog, via this newsletter, The Farm CEO newspaper, white papers/reports, books etc).
Apart from the money I get paid, my writing has also earned me extensive name/brand recognition over the years.
You can – and should – aspire to reap similar rewards with your writing.
Steve Roller’s 12 ideas provide a perfect blueprint – and my mind map will hopefully make it easier for you to remember them!
Some experts are not keen on using their writing for marketing because they fear exposing their good quality and original content to possible theft
I can confirm that I’ve had to call out some website owners for using my articles from Ezinearticles.com without including my byline, or even my name.
There will always be content thieves lurking around.
But not doing it at all is like to hurt you more – because then few potential clients will ever get to KNOW just how awesome your writing content can be.
So, forget the negatives and focus on the countless positives that can accrue to you.
On the flip side, YOU must also watch yourself. Never be guilty of abusing the work of others.
Give due credit. Always.
In other words, he probably does not even know I exist.
But his ideas have helped me take my business forward. That’s why I created my mind map to share Steve’s wisdom – visually – with others who may need it, as we approach yet another new year of business.
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This newsletter (which I use to promote Burt Dubin’s Speaker Mentoring Products/Services) serves
experts-who-speak. Starting – Monday 13th April 2015 – it MORPHED in name and content served, to a 2 part Speaking/Web Marketing IDEAS newsletter, to better serve them.
You just read the “Public Speaking IDEAS” part above. What follows below is the “Web Marketing IDEAS” part.
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Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how
you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.
Burt Dubin’s monthly Speaking Biz Strategies Letter
[Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional
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Politics! [FREE MP3 DOWNLOAD]
“If you want to achieve sustainable success in business (especially in a volatile market place like Nigeria), it’s in your best interest to develop interest in
current affairs and politics, because those are the two key ingredients that really keep this country from having a stable sociopolitical climate.
And for as long as that stable sociopolitical climate does not exist, every person running a business will probably have to sleep with one eye open.” – Tayo K.
Solagbade
It’s FREE for all my Web Marketing/farm business clients, and ALL members of my Inner Circle as well as for ALL subscribers to THIS newsletter.
If you are not yet ANY of the above, just send me a message here to let me know.
If you want me to send you the full MP3 recording, just say so in your message.
NB: If you’re already a client or subscriber, email me via tayo at tksola dot com and let me know you want it
Alternatively, click here to request the FREE MP3 DOWNLOAD.
SPECIAL OFFER TO READERS OF THIS SPEAKING/WEB MARKETING IDEAS NEWSLETTERDid you know that as an expert in your field you can make more money by speaking professionally? Or do you already speak-for-money, but want to know how to do it better AND/OR how to make more money even when you do not speak? If you said YES to any of the above, THIS offer is for you. Burt Dubin can teach you to do ALL the above and more. You can learn from him via direct mentoring (regardless of distance) or using the many home study packages he offers. Get FREE Lifetime Membership of My Inner Circle (OVER $250 USD) whenyou do 1 or more of the following: 1. Signup for Burt’s Speaker Mentoring Service (click here for details)… 2. Purchase Burt’s Speaker Mentoring Products up to $500 USD or more (click here to see a popular one)… NB: Membership of my Inner Circle comes with a FREE product of your choice e.g. my custom Excel-VB software, Information Products etc. (click here for full details of what my Inner Circle members get)…PLUS you get a LIFETIME 65% discount on ALL my other existing/future products and services. HERE’S AN ADDED BONUS YOU GET FROM ME, IF YOU BUY FROM BURT…If you purchase $1,500 USD or more of Burt’s Speaker Mentoring Products/Service, and choose to promote your speaking business online, I WILL develop and implement for YOU, a Web Marketing System at 50% of my standard fee, and manage it for 3 months – at NO COST to you – as per my Promotional Retainership Offer (See http://tayosolagbade.com/uploads/wms-offer-retainership.pdf). Click here to tell me which of Burt’s speaker mentoring products or services you are interested in. ALSO GET MY PERSONALIZED MS EXCEL-VB VIDEO TUTORIALS (N100K) WHEN YOU BUY FROM BURT…Buying up to $500 USD or more from Burt will also qualify you to receive my personalized MS Excel VB home study tutorial workbooks/videos – over N100k value. Learn more on my Excel Heaven solutions website at www.excelheaven.biz
Click here to tell me which of Burt’s speaker mentoring products or services you are interested in. |
him?
Answer: Burt is a 3 decade veteran in the professional speaking business. After achieving top level cross continental success as an
expert-speaker, he has established a reputation for mentoring some of the highest paid speakers in the world. He owns SpeakingBizSuccess.com, SpeakingSuccess.com and BurtDubin.com.
Burt helps those he mentors (experts-who-speak) to Position, Package, Promote, and Present* themselves successfully to clients (*He calls
them the 4Ps). That’s why it’s no surprise that on Burt’s website, considerable space capital is devoted to useful business marketing articles as well as products.
It might also interest you to know that MANY years back, Burt established himself as one of the best marketing minds in the world. To really put this FACT in
proper perspective, I’ll provide more specific details in form of an example.
A few years ago, Burt contributed an article to a powerful publication titled “The Most Effective Articles Ever – By The World’s Top Marketers“. That 574 page ebook features timeless marketing advice from 71 of the world’s top marketers – including Jack
Trout, Joe Vitale, Yanik Silver…and Burt Dubin.
That’s ample proof that (in addition to Public Speaking), Burt would be a great resource to learn business marketing from!
But that’s NOT the main reason I represent and recommend him. I have benefited in many ways by learning from Burt. Through his writing, his audio recordings,
and from directly relating with him.
Before we teamed up in 2011, I’d been studying his work and adapting it to succeed in my work from way back in 2002. It does not matter what part of the world
you’re in. If you know how to adapt them to suit your peculiar local needs, Burt’s ideas and strategies WILL work for you. I am living proof of it!
That’s why I never tire of CONFIDENTLY recommending him to others.
If you need help putting the ideas shared above to use, let me know HERE.
Click here to tell me which of Burt’s speaker mentoring products or services you are interested
in.
If you need help purchasing ANY of Burt’s products (like “Presentation
Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria) or email tayo@tksola.com
Have a great week :-))
In this offer, Burt Dubin promises to show you how to generate PASSIVE incomes streams WHETHER
YOU SPEAK OR NOT. Plus, you learn a proven shortcut to top level speaking business success across corporate markets.
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a matter of weeks….
Sooner than later you’ll find you’re ready to go for Burt’s mentoring at Diamond or
higher Inner Circle membership level.
The best part is: every cent of your fee to purchase this product counts toward your membership in Burt’s Inner Circle.
In other words, you effectively get to eat your cake and still have it!
CLICK HERE to get full details of what it takes to make yourself a true
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This is the product to own if you can own only one. Why? Because in it you discover principles of platform
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You hear performance strategies you can emulate. You shorten your learning curve. You see ways to engage and
delight audiences with both content and stories . . . plus you experience a bit of fun.
With its Money back if not delighted Guarantee hardly any are returned.
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A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before!
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Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven
principles that add value to the experience of sitting at your feet and learning from you.
This is a reprise of the historic presentation that launched the Speaking Success System.
No copy of this 2 CD program and 50 page Learning Guide has ever been returned.
*******
NEW: Speaking Ideas: 25 Articles and True Stories for Experts Who Speak and Those
Aspiring (Volume 1)
Download above PDF
******
NEW: KUKURU DANGER™: 5 True Stories
About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life
Download above PDF
THEY WROTE… |
“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).
—————————–
“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard
work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*
*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to
start his own business).
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Nuggets Blog™ |
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Want me to write for you? Click here to send me a message
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Tayo K. Solagbade*
Self-Development/Performance Improvement Specialist
*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa
Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)
Tayo K. Solagbade is a Location Independent Performance Improvement
Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to
Farm Businesses and others.
Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,
freelance writing services, and best practice extension support services (for farm business owners).
Tayo is the author of the Self-Development (SD) Bible™ and the
popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm
Manager™ software.
He has delivered talks/papers to audiences in
various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods
and others.
In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.
On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly
traveling across the West African region.
His key purpose is to deliver talks, seminars
and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).
In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training
& Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.
He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’
competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.
When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS
newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African
continent).
You can connect with him on Twitter @tksola.com and Facebook.
Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your
personal and work related productivity.
On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.
Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.
But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts
he’s published.
If you experience any difficulties finding a page or document, email Tayo at tksola dot com.
Click “Tayo, What Happened to
SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))
Succeed by Emerging from Adversity Like a Phoenix
(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)
A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name
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Burt Dubin’s Public Speaking Mentoring for Africa Based Experts(PDF…Click!) Home |About | Contact | SD Nuggets™ | Speaking/Web Marketing IDEAS | Web Marketing Systems | Freelance Writing | MS Excel® Heaven™ | Cost-Saving Farm Biz Ideas |
The first step you need to take in order to make a sale, via business promotion, is to GET NOTICED – and THAT (i.e. getting noticed) is both and ART and a SCIENCE that requires YOUR devoted study, if you are to succeed.
What I call “COST-SAVING STREET SMART MARKETING(CSSM)™ FOR BUSINESSES” is a product of my personal investment of thousands of hours, over the past 10 years, to LEARN (via painful trial and error) what it takes to get my foot in my target audience’s “door”, as it relates to getting favourably noticed, and ultimately making a profitable sale.
| S/N | COST-SAVING STREET SMART MARKETING™ | TRADITIONAL MARKETING (Newspapers, TV, Radio etc)” |
| 1 | Very targeted. Generates pre-qualified leads. ROI high/more predictable. | Via traditional media. Not targeted. ROI erratic/difficult to predict. |
| 2 | Cheap, and in certain aspects becomes near zero cost. | Often notoriously expensive. |
| 3 | Indefinite shelf life | Short shelf life (typically 1 day to 2 weeks) |
| 4 | Self-perpetuating or Viral effect enables you secure additional pre-qualified leads at NO extra cost. | Insignificant multiplier effect except in instances of special promotions/offers etc. |
| 5 | One-time development expense investment. | You have to repeat it – AND manually too! |
Cost-Saving Street Smart Marketing (CSSM)™ involves using a creative, and dynamic combination of powerful techniques like Power Positioning (PP),
Marketing Without Advertising (MWA) & Public Speaking for Business Marketing (PSBM)™ in a way that often goes against conventional/traditional thinking – BUT works when done right!
I know this to be so because it works for me – and I regularly show my clients LOTS OF REAL and VERIFIABLE proof to back my claims.
You CAN transform the way you market yourself/business, using my
proven system that enable attract prospects both on and off the web.
I do this as I travel, getting enquiries from within and outside Africa. Some go on to become clients, while others subscribe to my website mailing list – giving me a steadily growing list of pre qualified prospects (potential buyers) to send my marketing broadcasts to.
What I like about today’s world is that available technology makes it SO EASY to quickly establish what works and what does not.
What’s left to EACH of us therefore is to decide if we want to CLOSE our eyes and pretend not to see the NAKED truth the results tell us, or USE the information to more intelligently guide our decision making in terms of deciding how to do our marketing in future.
The LEAST your marketing should do, if it does not win you buyers, is that it should get you NOTICED and TALKED about, even by those that do not like you. In fact, MORE by them than others who are already in your camp.
Why?
Because the passion with which those who do not like you may do the talking is likely to make others who never knew you existed so curious that they go out of their way to find out more.
In the process, you get noticed by MORE people…over time this can all add up to generate BUZZ leading to enquiries, and ultimately sales.
I ENJOY the above mentioned benefits quite often, and have done so on an increasing basis over the past decade as I learned to TWEAK my CSSM™.
Take it from me, it costs next to nothing, but yields virtually all you need to achieve marketing success and brand significance for the LONG term!
Examples include…
1. My popular Excel-VB driven Ration Formulator and Practical Livestock Feed Formulation Handbook bundle
2. Excel-VB driven Poultry Farm Manager software
3. Excel-VB driven Payslip Generator
4. Other solutions (Home Study DVDs, Business Plans, Workshops etc) for Farm Business
5. A growing range of information products for persons in various fields.
It will also enable
you market your products, services or yourself to numerous potential buyers
simultaneously – even though it’s NOT dependent on radio, TV or newspaper!
To learn more, click here to send me a message
The Farm CEO Spotlight Interview (FCSI) series is designed as a public service to give other Farm CEOs access to ready-to-use experience-based information and education from fellow farmers who make discoveries or develop unique solutions/ideas they believe can help others.
The purpose is to promote experience-sharing amongst farmers, about Indigenous Knowledge Systems (aka IKS) they develop, to boost performance.
Indigenous Knowledge Systems (IKS) are tried and tested practical techniques/methods developed by individual (or groups of) farmers, to get improved results, often through innovative modification of existing procedures.
She shares insights from her first run of a newly installed RAS system, mainly from a diligent record keeping and best practice perspective.
Especially noteworthy is her true story about how good management helped her record surprisingly minimal losses, when her RAS experienced severe water shortage due to a prolonged borehole pump fault.
She also offers tips to aspiring Farm Business Owners, which existing farm owners may also find useful.
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1. The Farm CEO™: What kind of Commercial Catfish Farming System do you operate?
Roseline Imoudu: The Fish Farming System I am operating for production of seed catfish is the Recirculatory Aquaculture System; also known or referred to as RAS. And I am using plastic chemical tanks for it.
2. The Farm CEO™: What informed your choice of this system and how long have you been running it?
Roseline Imoudu: Well, I started with the flow-through system about November 2014 after an internship with a farm at Moniya Ibadan. I was making an average sales of about 3,500 to 5,500 seed catfish in a production. I happened to pay a visit to the poultry farm of one of my husband’s friends and I got introduced to RAS and its basic flow operation and privileges.
I witnessed one production run and saw:
Download Access to This PDF Farm CEO Spotlight Interview (FCSI) series is FREE for ALL subscribers to The Farm CEO™ Newspaper!
1 year’s subscription = 48 issues (and you get ALL back issues)
Fee = $36 USD [You get a FREE personalized copy of my popular Feed Formulation Handbook ($82 USD value) and FREE Bi-weekly ad for YOUR biz in the paper]
Email: tayo at tksola dot com.
Call: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)
Watch the FREE video version on my Youtube channel at https://www.youtube.com/watch?feature=player_embedded&v=Aqih-gzMZnU
[Tagline: If it can help your farm business, you’ll find it in THE FARM CEO™ Newspaper ]
Preview:
This week, I feature several articles/reports on Feed Formulation and Compounding for Fish as well as Pigs – in addition to a review of animal and aquafeed industries in Nigeria.
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Preparing Your Own Fish Feeds – by Juli-Anne B. Royes and Frank Chapman2
Introduction
Most fish farmers and ornamental fish hobbyists buy the bulk of their feed from commercial manufacturers. However, small quantities of specialized feeds are often needed for experimental purposes, feeding difficult-to-maintain aquarium fishes, larval or small juvenile fishes, brood fish conditioning, or administering medication to sick fish.
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Here are the headlines, reviews – and links – for this week’s featured news items:
[URL] Preparing Your Own Fish Feeds P.1
[URL] Feeding pigs in the tropics P.2
[URL] A review of the animal and aquafeed industries in Nigeria P.2
[URL] A practical feeding system for ruminants P.3
[PDF] Improving pig husbandry in tropical resource-poor communities and its potential to reduce risk of porcine cysticercosis P.3
1) Useful feed formulation/other findings from trusted sources
2) Cost-saving ideas from farm visits as I travel across West Africa.
3) Ads by farm providers/suppliers of all genres.
4). Special promo price offers of my Software and Book products
Full details at http://tinyurl.com/TheFarmCEO
1 year’s subscription = 48 issues.
Subscription Fee = $36 USD (approx) N6.8k [You get my $82 USD Feed Formulation Handbook FREE, as well as FREE Bi-weekly ads for YOUR biz]
ARCHIVES: Click here to view previews of ALL past issues of the newspapers
“Any day we declare public holiday. we lose money, in practical terms the customs, our ports generates about N1 billion to N1.5 billion a day, so any day they say public holiday that is N1.5 billion gone. And Nigerians love holidays, if Christmas falls on Saturday we will say we want to have Monday as holiday but to us it’s a pain because we are now looking at it in terms of raw cash.” – Col. Hameed Ali (rtd.), Comptroller-General of Customs, on Public Holidays in Nigeria
Smart governments that want economic growth for their nations take care to create conducive environments on a continuous basis for businesses to flourish. When I was in paid employment, my mental attitude about random holiday declarations was one of joy and excitement.
Due to the fact that I kept long and busy hours in the workplace at Guinness Nigeria, I always welcomed the opportunity to take a break from the intense routine.
What I never realized was the impact of those sudden announcements on business decision making and planning.
It never occurred to me that a lot of planned activities often got disrupted by those public holiday declarations. What was more, the frequent decision to extend holidays declared over many days, sometimes into weekends, often worsened the impact on business.
For instance, I once met with a prospective client who wanted me to commence work on a web development project needed for a project his company was launching. There was a lot of work to be done, and other parties involved that I had to meet with to progress the job.
We agreed that I would pick up the agreed advance payments cheque the next day (Thursday), so that I could then prepare my content generation questionnaire and send to him on Friday.
He was due to travel over the weekend, and had emphasized that he wanted work to proceed as agreed over the weekend (he’d paid extra for that to happen).
We parted amicably, both of sure that we had covered all necessary ends. I got home that night and immediately began preparing a folder on my laptop for the project documents. Then I went to sleep.
The next morning I woke as early as 6.00a.m, had my bath and got dressed, and was headed out of the house when my wife asked me where I was going. Surprised, I replied that I had an early appointment with the client I’d told her about few days earlier. That was when she dropped the bomb – saying a public holiday had been announced the night before!
My head was spinning. It was not the first time this had happened to me. And I could not help feeling stupid for failing to check news about current affairs, like I’d vowed to myself in the past.
A quick call to my client revealed he was also just learning of the announcements. And it had affected plans he’d made for other aspects of his business, including orders he’d placed for inputs to be used in the production process he operated.
Long story short, we were forced to put most of our plans on hold. Even if I picked up the cheque, the bank would not be open to cash it in. Back then, electronic bank transfers and ATM cards were not yet available. So, the options were quite limited.
For instance, people I needed to pay for their own products and services also had to wait till the holidays ended and I got the money. Same applied to those who my client had to do transactions with – including employees, and suppliers.
And that’s why the quote credited to the Customs boss is important – and relevant to all other aspects of the economy. Decision making by government about public holidays must be done with careful consideration for the potentially negative impact it can have on income-generative activities of businesses and the country at large.
We need to be more responsible in the ways we ask for concessions from our governments.
Government on their part need to stop being needlessly sentimental and to deliberately educate citizens on the above implications of granting holidays and extended holidays at random!
In this issue of my Speaking/Web Marketing IDEAS newsletter, I feature a UK based Nigerian expert who overcame the perpetual discouragement and frustration of being born into potentially crippling poverty (that saw him hawking groceries on Nigerian streets between the ages of 13 to 21 years!), to become a highly recognized and successful international Speaker, Business Growth Coach and Marketing Consultant.
To give you an idea of the impact he’s making in his immediate market, consider this:
SCROLL DOWN TO READ FULL ISSUE
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“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000). —————————– “Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)* *Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business). ———————– Click here to contact Tayo… |
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Tayo K. Solagbade* Self-Development/Performance Improvement Specialist *Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others. Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting, freelance writing services, and best practice extension support services (for farm business owners). Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software. He has delivered talks/papers to audiences in various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others. In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos. On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region. His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details). In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager. He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited. When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent). You can connect with him on Twitter @tksola.com and Facebook. Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity. ====
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Burt Dubin’s Public Speaking Mentoring for Africa Based Experts(PDF…Click!) Home |About | Contact | SD Nuggets™ | Speaking/Web Marketing IDEAS | Web Marketing Systems | Freelance Writing | MS Excel® Heaven™ | Cost-Saving Farm Biz Ideas |
I just registered to visit Agra Innovate Nigeria (Agricultural Exhibitions & Conference), on 24 – 26 Nov 2015, at Landmark Centre, Victoria Island Lagos, Nigeria.
If you’re a Farm CEO, aspiring Farm CEO/enthusiast or stakeholder, I recommend you sign-up as well.
Just go to http://www.agra-innovate.com/nigeria/
And if you know other persons who may be interested, take a few moments to invite them using the Tell-a-friend form at http://www.agra-innovate.com/nigeria/Forms/tell-a-friend/
“Agra Innovate is a landmark international event which many of you have come from far and wide to attend. That Informa – the global giant in business exhibitions – has decided to focus on Nigerian testament to the fact that Nigerian agriculture is now on the world stage.” – Dr. Akinwumi A. Adesina, President, African Development Bank; Past Minister of Agriculture and Rural Development, Federal Republic of Nigeria & Keynote speaker at Agra Innovate Nigeria 2014
