Tayo Solagbade’s
Performance Improvement IDEAS
(PI Squared) Newsletter

Monday 26th December 2016

NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.

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PII 046: A Smart Buyer Recruitment System Prevents Potential Buyers From Keeping You Waiting

You cannot survive without sales. It’s the life blood of every business. That’s why marketing is an activity that must happen continually, and in an effective manner, no matter how well (or badly) your business is doing.

But making it happen in the way that yields the sales you need is not something everyone is clued up about. Most people do not have as good a grasp of the sales and marketing process, as they do of the technical aspects of their businesses.

If you want to make a success of winning buyers for your products/services, you will need to overcome this limitation – or team up/hire someone who knows how to do it e.g. a partner or a consultant/expert.

My decision to discuss this subject today was influenced by a comment (see below), I read on a page I follow – run by Christian Mickelsen.

Chris had posted an article in which he gave (what I know from hard won personal experience to be) sound advice on how to handle clients who say “Let me think about it”.

But the commenter had raised an observation about possible instances in which the approach Chris advocated may now be applicable – and he went ahead to give examples.

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I took my time to read through his comments and even though I saw his points, it was apparent to me that they would only be valid for a person who lacked a tried and tested system for generating sales leads or attracting Pre-Qualified Prospects.

So, I decided to post a response to his comment. But I soon noticed I was writing more than I initially planned to, Then it occurred to me that others might also find the ideas I was trying to share useful. So I converted it to this article.

Below is the core of the response I prepared for his above shown comment:

Hi Paul,

I see the point you’re trying to make. However, I think you’re missing something.

The strategy works best if you setup and diligently use a smart (and time/effort saving) system for generating sales leads/recruiting potential clients.

Such a system would typically “lead” prospects through a “subtle” pre-qualification “information and education” process that presents psychological hurdles to screen out those that are not yet “ready” to commit to working with you.

That way, most of those who get to the final point where they connect with you for an “Intro session” arrive ready to say YES, or with need for answers to a few last queries they have, after which they say it.

It goes without saying that Chris uses such a system – and the tip he’s given in this article is based on the presumption that the reader will have his/hers too.

I’ve used such a system for many years, and it’s enabled me get high profile clients who arrive as total strangers to make hefty commitments 100% in advance after half to one hour speaking with me for the first time.

A smart client recruitment system makes finding the right clients, who fit your target audience profile, an easy, stress-free and cost-effective process.

The challenge you seem to have is that you have yet to setup such a system for your business.

You need to make out time to do that. I believe Chris himself offers support for stuff like that. But you can also learn to do it yourself by reading articles by him – and others e.g. like me – get in touch and I’ll send you links to write-ups I’ve published on this theme.

Here’s a recent one based on a real life experience I had:

To Remove Time-Wasters from Your Sales Leads You Need A Web Marketing System

Good luck!

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SDN Blog™

New posts from last week*

Monday:

[Tuesday]:

[Wednesday]:

[Thursday]:

[Friday]:

[Recommended] Reflection: Always count your blessings – by Strive Masiyawa

[Saturday]:

N/A

[Sunday]:

[Recommended] 10 Pieces of Horrible Advice Extraordinary Entrepreneurs Ignore – by Success.com

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Best Practice Farm Business Support Specialist & Founder of the MS Excel Heaven Visual Basic Automation Club and Competition

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement

Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting, freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years (October 1994 to December 2001) as a high performing manager in Guinness Nigeria. He rose from Shift Brewer to Training & Technical Development Manager, and later acted in senior roles as Production Manager and Technical Manager.

In addition to constantly challenging the status quo and influencing positive work changes, he built a reputation for using self-taught spreadsheet programming skills (starting with Lotus 1-2-3, and later moving to Excel Visual Basic) – in his spare time – to develop Automated Spreadsheet Applications to computerize manual report generation processes in the departments he worked. Over four(4) of his applications were adopted for brewery level reporting.

Tayo holds a B.Sc degree in Agricultural Extension Services from the University of Ibadan, Nigeria, having graduated top of his class – with Second Class Upper Division honors – in 1992. He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy (SDAc).

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes The Farm CEO Weekly Newspaper (sent via email to paid subscribers) and his Weekly Performance Improvement IDEAS newsletter.

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

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[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to

SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old, NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name
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