Below: Screenshot of my auto-generated website contact form database of over 500 people (with names/personal details hidden) from different parts of the world, who found my website (www.tayosolagbade.com) via my Web Marketing System (WMS) & contacted me about my products/services, over the years.
ALL of them are subscribers to my newsletter…and some have since gone on to become customers/clients by buying from me…
But here’s my point: Over 95% of them came to me on their own i.e. they found me while searching online for solutions they needed: mainly Farm Business related, and used my website contact forms to reach me.
In the process (based on my website terms, stated on my website contact forms – like this one) they signed up to my newsletter mailing list.
The above is why products/services I create tend to interest them.
Can you imagine how cost-effective it is to KNOW that the messages you send out are likely to be WELCOME by the recipients?
Don’t bother to imagine it. I’ll tell you: VERY…and that’s why I KEEP working my WMS by creating and propagating new content (articles, books, videos, audios etc) as often as possible!
Not surprisingly, a growing number are repeat buyers – of stuff I promote via my weekly newsletter.
See how this works??
The best way to sell is to target a list of potential buyers who CAME TO YOU BY themselves, with your offers!
Yes it’s true…one can BUY a mailing list of potential subscribers/buyers.
However, you will agree with me that it’s much better to use a list that costs you NOTHING…PLUS when you send sales messages to people who came to you on their own (as against the ones on a list you buy), you’re likely to get better responses.
A WMS will help you BUILD such a ZERO COST list of sales leads/prospects/potential buyers.
NB: You can get more by using other conventional methods: I use smart telephone calls, and email with my WMS.
Your Sales and Marketing will as a result become EASIER and CHEAPER to do…and you’ll attract potential buyers WILLING to pay more to get what you offer …yielding HIGHER sales margins for you.
The above is WHY I am already promoting “THE FARM CEO”, my new digital/print newspaper which goes LIVE from Monday 8th June 2015, to my list of over 500 subscribers with interests in farm business.
This strategy can yield useful EXTRA income in – at least – 2 powerful ways:
1. Subscription income
Interested persons have to subscribe for a YEAR ($24 USD) i.e. 48 issues of “THE FARM CEO”.
Those who do not subscribe will receive a “teaser” preview.
2. Advertising revenue
I’m offering advertising space for sale in “THE FARM CEO” newspaper:
a. to farm owners
b. to farm support providers of various genres e.g. Consultants, raw materials/feed suppliers, equipment suppliers, disease diagnostic service providers etc
Both groups mentioned above are likely to be attracted to my offer if they see/are convinced about the QUALITY of my mailing list of subscribers. I WILL NOT make the contact details of my subscribers available to ANYONE. What I will be doing is simply broadcasting ADVERTS placed by others to my mailing list – and publishing it in relevant issues of “THE FARM CEO”.
It goes without saying that this will not succeed overnight…but it is bound to succeed!
This is a new initiative I’m launching, so there’s no doubt that it may take time to catch on. But I have PLENTY of experience to draw from, based on my past achievements.
So this will not be a problem for me. Indeed, what I know to day makes me better equipped to get faster results.
And that’s the beauty of using this approach: you end up more competent to do what you do with INCREASING proficiency over time.
In my case, just like when I began using my WMS years ago, you can be sure THE FARM CEO newspaper will soon begin to enjoy PLENTY of useful attention from stakeholders in farm business and agriculture within and outside Africa.
Click here to learn more about the “THE FARM CEO” newspaper.
For details of how to purchase your subscription, click here to contact me. [NB: You get a FREE copy of my popular Feed Formulation Handbook, and FREE ad space in “THE FARM CEO” newspaper: click here to get details]
PS: Would you like to learn how to develop a WMS that will help you BUILD such a ZERO COST list of sales leads/prospects/potential buyers?
Or would you like me to DO IT FOR YOU?