Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter

Date: Monday 1st April 2013

No:83

Title: How to Jump Start Your Speaking Career (7 Steps) – By Burt Dubin

Author & Publisher: Tayo K. Solagbade [234-803-302-1263]

Blog URL: http://www.spontaneousdevelopment.com/blog

Archive (For E-mail only version started 14th May 2012): Click here to view

Archive (For Blog version started 24th September 2011): Click here

Hi,

Thanks to Burt Dubin for letting me know the link to the newsletter in the first email I sent was bad. Here’s the newsletter proper. I hope you enjoy reading it.

No. 83: How to Jump Start Your Speaking Career (7 Steps) – By Burt Dubin

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NB: If you ever find yourself wondering what else I’ve written, some days after you’ve read THIS Speaking Ideas newsletter I send out on a Monday, here’s what you can do to find out: Point your browser to www.sdacademy.org to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule

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NEWS (Nigeria) : Expert Jump Starts International Speaking Career by Traveling Across West Africa as a Location Independent Entrepreneur.

This issue of my Speaking IDEAS newsletter is based on text transcripts excerpts I created from Burt Dubin‘s recorded responses to a question from a caller to a SpeakerMatch teleseminar. Sandy (according to the host – Brian Caplovitz) called in saying “she was a great speaker but no one knew her, and she wanted to know what steps she could take, to jump start her career“.

From here on, you have my partly paraphrased version of Burt’s response…

Now this will not be an encyclopaedic answer…It will be the best I can give you in a couple of minutes.

1. You Absolutely Must Have, Must Have, Must Have A Website

I’m not going to tell you how to build a website here. But do research. See what other speakers’ websites are about. Look at my website burtdubin.com – well it’s not so much a speaker’s website, as a speaker’s mentor’s website.

There are however principles there. Among the principles, be live on your website. I’m live on my website! You’ll see me there. And say the things to respond to the interests of the people who are your market.

Don’t talk about how good you are. Rather refer to the various ways in which you make them look good and be good. Speak about benefits for them, and not about you.

2. Start an E-zine

For example I have an e-zine. Mine happens to be a monthly. It’s out there every month normally as a rule. Usually goes out the first Tuesday of the month (I sometimes miss by a couple of days).

So have an e-zine, and in that e-zine address issues and concerns of interest to the market that you serve. And somewhere in there, invite them to contact you to talk about engaging you, to speak, to train, ah to educate – whatever it may be that you do.

To signup for my e-zine, see the end of this article.

3. Develop Personal Qualities That Will Make You Succeed

You need to deeply believe in what you do. You need to have character. Strength of character. You need to have authenticity.

You also need to have integrity. Resolute integrity: There are no degrees in integrity. There’s no such…there’s no such thing as a partial virgin. You are or you aren’t. Well that’s how integrity is. You have it or you don’t!

If you have all of these things, and if you have “Fire in your belly”. If you absolutely will not give up – you will be reasonably equipped to get off to a good start.

Now on top of all that, there’s something else too…

4. Make Yourself An Expert On Something

Be an expert on something. Don’t be an expert on something people won’t pay for.

Be an expert on something the world needs.

If you deal on personal development, be an expert on something that helps people develop. If you deal with organizations and most of us do, then you must think in terms of what’s going on within the organization.

What do they want? Well let me tell you something about what organizations want.

Number one: They want return to shareholders. In other words they want to make money so they can pay their stockholders money.

Number two: They want the presidemt, the CEO, the managing director to look good.

These are the two top concerns.

There’s a third one: The Chief Executive, the CEO of the organization wants to look good himself or herself as the case may be.

How does this happen? By enhancing productivity. By enhancing profits, By enhancing sales. By market penetration.

Now I have just named 4 things: Productivity, profits, sales, market penetration by enhancing the ability, relationships, communication.

Now these are various topics which any speaker can learn about by doing research. Make of yourself an expert at some aspect of something organizations want.

Make yourself so skilled at understanding that, and then tie that in with what’s going on in that organization, within their market, among their people.

And do it with fluency, with passion, with deep belief.

5. Know The Major Market for Speakers & What Their Decision Makers Want

For speakers the major market is the Association Market – Professional and Trade Associations (especially in North America).

Let me tell you what is on the mind of the decision maker who can hire speakers for trade and professional associations.

More than anything else, they want perpetuation of dues income. Write that down. Perpetuation of dues income.

Why? Because dues are the oxygen of the organization.

Without dues they’ve got nothing. What do you do? What will you say that will help them get their members to renew every year?

What else do they want? They want members to come to the meetings.

This is because most associations…my own the National Speakers Association for instance, generates more revenue from their annual meetings than from their dues!

That’s how most associations are. Now if they want members to come to the meeting, what must they do?

They must give members value. They must invite speakers that will address issues close to the hearts, the interests, the needs, the challenges the concerns, of the people who are coming to the meeting.

6. Get Useful FREE Resources from My Website

If you want to be added to my list click here. You’ll see a little sign in form.

And not only will you start to receive the current issue when the next issue comes out. But there will be a place there to go to see on my blog, a year or 2 of past issues, all of which are free. All of which are good. All of which reek of wisdom, as does this transcript of my teleseminar call as a guest on Brian Caplovitz’s SpeakerMatch Radio.

I know you know that. No ego in that. It’s simply the truth.

Also on my website, you’ll find 35 downloadable and printable articles by me, all full of more speaking business wisdom. This is a passion of mine. This is what I’ve studied with the ardour of a lover. I don’t know how to put it, I just love this business!

And I love seeing people succeed in this business, and make the difference they wanna make in the world. And so get all of that stuff which is FREE – FREE, FREE, FREE! I won’t even know you’ve gotten it, because I don’t see who goes and downloads my stuff.

7. To Get Started Even Faster, You Can Hire Me!

And if you want, I am a Mentor for Speakers in Africa – and across the world. You can send me an email and enquire(click now).

I have products that you can invest in, all with a one year money back guarantee. All of that. I won’t let anyone lose when they do business with me.

My clients succeed as you may know. You’ll see a bunch of blurbs by my clients (click here to view now  – some of them earning several hundred thousands dollars a year. And I’ll tell you this – with phone numbers by the way, these are real people!

So, get started jump starting your career…and Good luck! (If you need more inspiration, read this past issue of the Speaking IDEAS newsletter titled “How to Do the Impossible (5 Tips You Can Use)“

NEWS (Nigeria) : Expert Jump Starts International Speaking Career by Traveling Across West Africa as a Location Independent Entrepreneur

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Need More Details of How to Make The Above Ideas Work for YOU?

If you need more specific details of how to make use of the ideas I’ve shared in this newsletter, call me on 234-803-302-1263 or email tayo at tksola dot com.

Alternatively, send me a message using this request form (with “Re: How to Jump Start Your Speaking Career ” in the subject line).

SD Nuggets Blog™ New posts from last week that may interest you! Public Speaking [Monday]: Speakers Are Self-Confident People Entrepreneurship [Tuesday]: Proven Strategies for Competing Against Bigger Businesses Self Development [Wednesday]: Use Your Smartphone to Boost Your Productivity (5 Tips) Career Development [Thursday]: Walls That Cool Rooms by Absorbing Heat, Helping You Save Energy? Yes, You Can Have Them In Your Company! Parenting [Friday]: Why You Need To Teach Your Child to Question Authority Writing/Blogging [Saturday]: 5 Skills You Need to Achieve Your Writing Goals Want me to write for you? Click here…

Have a lovely week!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: 234-803-302-1263

http://www.spontaneousdevelopment.com

Tayo Solagbade is a Performance Improvement Specialist & multipreneur. He works with individuals/businesses who want to achieve highly profitable outcomes, and also with parents who want to raise real-world competent children.

Tayo earns multiple streams of income providing clients with performance improvement training/coaching, custom MS Excel-VB solutions, web marketing systems, freelance writing services, and best practice extension support services (for farm business owners).

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

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Have you been undecided about whether or not to become a paid speaker? Or have you been trying to get your speaking career off the ground with little success?

Here’s a tip: Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Comments?

What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts!

Share this issue!

Do you know anyone who might benefit from reading this newsletter issue? Why not hit the forward button now, and send it to him/her with a short recommendation. You can also use share it via your social media channels. Thanks in advance.

What fears or doubts are keeping you from (a) taking up Burt Dubin’s monthly speaker mentoring, or (b) buying his products?

You can choose to purchase Burt’s mentoring at any of the three (3) levels listed below:

1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Burt’s three mentoring packages can be likened to the seating options offered by airlines: Budget Delight (Economy); Mid Range (Business); and Top Shelf (First Class).

At least that’s how I like to think of them!

All three will get you to your desired destination of “speaking success-ville” – so long as you meet the requirements/play your part well (your fare, abide by the set guidelines etc). During the “flight”, the seat you have will determine how much personal service attention and preference the provider will accord you. It’s that simple

So, make your choice:1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Send me an e-mail with your questions via tayo at tksola dot com. In the meantime, why not get started by subscribing here to get his 7-Part Course (How To Succeed And Get Paid As A Professional Speaker) .  . . and receive his monthly newsletter (Speaking Biz Strategies Letter) at no cost.