Are you charged with getting good marketing mileage for your company on a slim budget?
If yes, then writing offers potentially great rewards you may want to seriously consider.
This article discusses 4 advantages you stand to gain by using writing for your business promotion or marketing.
NB: I draw from my personal achievements and observations over the past six years.
It’s A Tested And Proven Strategy
For years, many smart thinking and results focussed website owners have used writing as a low cost strategy for building organic traffic and backlinks to their websites.
It’s a tested and proven strategy, that is implemented in various forms.
Examples include article marketing, ebook publishing, blogging – and probably most popular now is Guest Blogging.
Below, I Outline 4 Key Benefits You Can Reap From Using It
1. It’s Cheap – And Can Be FREE
Everyone loves to be able to get more done for less.
When done right, writing can deliver amazing marketing reach and impact for relatively little or no monetary investment.
Therefore, the only reason any serious minded business/website owner would NOT adopt this pocket-friendly method, would probably be a lack of time (or skill).
However, even the above mentioned limitations present no real problem.
And that’s because the benefits to be had would readily justify outsourcing the necessary writing to a competent (and ethical) content provider.
2. It Attracts The Attention Of Potential Buyers
“Potential buyers” are also referred to as “Pre-Qualified Prospects” I.e people who already nurse interests or needs related to the topics your write-ups cover.
If you do it right, your writing will be deemed useful and relevant to the needs of your target audience.
And that will reflect in the good quality traffic your website will receive.
By quality I mean that you will experience increasing views per blog post for instance, and also lower bounce rate (or longer times spent per visitor) and so on.
3. It Builds Credibility That Ultimately Facilitates Selling
When a reader sees that you are named as “Author” for an article or ebook she finds useful, she’s likely to regard you as an expert or authority on the subject covered in the write-up.
And as she discovers more of your writing, she’s likely to gradually become more positively disposed towards marketing offers inserted at strategic points in the body of your written works.
What’s more, your readers likely mention you to others verbally, and possibly by sharing your published content to their social media contacts – thereby generating referral traffic to your website.
Some of that “attention” will eventually translate into sales leads, that you may end up converting to actual sales.
4. It’s Timeless Marketing & Therefore Never Expires
Except you run foul of guidelines set by your host or the search engines, any writing you publish (on or off the web) will remain accessible indefinitely.
And if you take care to make your articles evergreen (by avoiding time limited topics or themes), your write-ups will continue working for you for years to come.
That’s unlike other expensive business promotion strategies which promise quicker results, but have limited shelf lives.
Final Words
It goes without saying, that the benefits described above will happen (and keep happening), ONLY if you write regularly and consistently.
Otherwise your visitors will eventually run out of new/regularly published write-ups to read, and eventually stop coming!
Sadly, the above point is a common reason why some people fail at using this strategy.
They start writing, but when quick results fail to come, they stop…often too soon.
What I have said above is based on authentic successes I have achieved for myself, and my clients, in using writing to market products and services across various industries and markets.
It’s important to note also, that the perspective I’ve adopted here is that of the average sales or marketing professional (whether self employed or in paid employment), who is NOT an SEO savvy web marketing professional.
In other words, as you progress, you will be looking to learn a few SEO strategies, to facilitate effective use of writing to drive your business promotion or marketing efforts – especially online – to higher levels.
