Successful selling in any area of life requires gaining the trust of the prospective buyer. If you think about why YOU buy things, you’ll likely discover multiple factors often influence your final decision.

For instance, I have bought tutorial CDs and books on a variety of subjects, because I felt they would be useful for my kids’ education.

But not classroom education now.

I refer here to my plan to make them acquire real world relevant knowledge about vocations one can venture into. Examples include various aspect of cooking e.g. baking. And this is why today, they bake cakes without using an oven, which they sell during break time in their school.

So I buy products and services with my kids, their mother, or other loved ones in mind.

But I also look out for items that offer potentially useful value me, in my personal life, as well as for the work I do.

Many people who want to sell will benefit by adopting a similar holistic perspective in thinking about their potential buyers.

The truth is you can make your sales offers by carefully presenting them from a variety of angles that touch on the target audience’s potential interests.

I’ve been doing this for years. My realization of what makes me buy, led me to an epiphany of sorts about how to sell to others.

Nine times out of ten, selling involves explaining benefits to people.

And that requires talking, or writing, or doing both…as creatively as possible.

A look at how I do my multidisciplinary writing on this blog provides a good case in point.

Most of your prospects will have interests that cover different aspects of life. They cannot help it, as long as they are human.

Writing on different categories, however works better if one weaves in references, where relevant or possible, to solutions you offer.

It can be done. You just need to do some creative thinking.

If you’ve ever wondered why I write on seemingly unrelated multiple categories on my blog, the above is why I do it.

1. Business Owners Often Interested in Entrepreneurship…So I Write About It

Basically I share true stories and experiences about my life as an entrepreneur.

From my goof ups to my big wins, I creatively present information and education to help others.

Not only does this cement my credibility as a hands on entrepreneur in the minds of readers, it also moves those interested in solutions I offer, closer to connecting with me by making enquiries or buying.

2. Some of My Prospects Have Full Time Jobs…So I Write About Career Development

So many of my recent buyers have turned out to be people working full time in well paying jobs, who have chosen to start their businesses part time.

Most times they use what they earn from their jobs to finance their business start-up and expansion.

This implies that if they keep doing well, or better at work, they’ll have more money to channel into their part time ventures.

And possibly at some stage grow it big enough to go full time in it.

By sharing my experience based ideas about succeeding in paid employment, such individuals can discover me. And in the process, some also discover I offer products they need to run their part time businesses better.

Examples include my feed formulation handbook and/or software, my poultry farm manager, my payslip generator, Self-Development Bible etc.

3. Some of My Prospects Have Kids…So I Write About Parenting

An oil company engineer, whose wife just had a baby boy, may suddenly develop an interest in parenting. Before then, when he was a bachelor, he would have had little or no interest.

In other words, an effort to learn more by reading ideas on parenting, could make a visitor discover a solution s/he has been looking for, on the site offering the parenting ideas.

I’ve been writing parenting articles for over a decade, but not because I want to use it as a strategy for selling myself or my products and services.

Instead, it’s a passion I have, to help parents get the best out of their kids. So I demonstrate the power of my parenting ideas by exposing my kids to them, and sharing the results we get.

This way, readers gain insights they can apply in their own homes. They appreciate it so much that some email me to say thanks, while others signup to get more via my newsletter.

In the process, some may discover solutions I offer, and make contact. See examples in the screenshots of some emails I received below…

Final Words: Use Your Writing to Touch on Different Areas of Your Target Audience’s Life

The above examples are based on successes I’m achieving in my use of multidisciplinary writing, to attract potential buyers of my unique range of products and services.

The increasing rate of success proves that it pays to be less direct – subtle in fact – when marketing your solutions.

Years ago, I learnt – the hard way – that people resist being “sold”.

They prefer to feel they did the buying on their own, and not because it was forced down their throats.

Stealth is another word that describes this approach.

To succeed often, write about subjects that interest those who fit your target audience profile.

The truth is however that such subjects may not necessarily relate in any way to what you even sell.

Instead, make sure what you write is truly useful to those who read it.

That will make them like you, and take you seriously.

Over time, they’re more likely to trust you…

And when people trust you, they will often buy from you.

You’ll consequently be able to tell friends and associates, about your rapidly increasing sales conversions…like I did in exceprts below from an email I sent out today:

"Right till close of work Friday 4th April 2014, I was tidying video tutorials to go with courier packs for 3 Farm CEOs who sent payment from Kano (Feed formulation Handbook and software), Jos (Poultry Farm Manager) and Warri (Feed Formulation Home Study Pack)…

I sent 2 of the packs off via Fedex at 5.15p.m, at Ikeja’s Toyin street. The 3rd goes out Monday a.m once I get the handbook copy made.

My new product offers are bringing in much more sales…

I still have a past buyer from Tanzania asking for payment details too (for my home study video), while the Kenyan CEO is working to repeat the bank transfer (for my Poultry Manager app), using the corrected domicillary account details I got by visiting my bank on Tuesday."

But to reap such rewards, my experiences strongly indicate one must keep doing it for the long term.

Can you do that?

If yes, I assure you that phone calls and emails from eager prospective buyers of solutions you offer WILL come your way MUCH MORE frequently, than they currently do!