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NB: This newsletter is published every Monday. Point your browser to www.spontaneousdevelopment.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule 
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No. 137: Succeed By “Looking Bigger” Than You Are!
Size (in physical or financial terms) can confer “popularity”. So can appearing to be everywhere. That’s why I argue that making yourself look bigger than you are, can make your marketing more successful!
People – and organisations – that are popular, often get their offers taken more seriously, than those who are not.
After attending conventional school most people naturally seek the best possible employment conditions.
That’s why many would choose big, established employers over ones just starting up – due to the promise of better pay, job benefits…and of course the prestige of being in “the team”.
With regard to prestige, big name(s) make(s) it easy to be recognised/noticed or remembered (My Story)
Due to the massive fame of companies like Microsoft, Google, Nike, CNN, BBC etc, you and I would find it much easier to remember someone we met, who worked for any of those companies.
I still recall living in Benin City, over a 7 year period while employed as a well paid, and high performing manager in Guinness Nigeria.
Many times when I attended public functions, despite my deliberate insistence that the host NOT do it, I often got introduced as a “Guinness Manager”.
Friends/acquaintances were usually unwilling to leave out that detail mainly because they felt the company was a prestigious place, which would interest people.
Some people would often go out of their way to get to know you e.g. taking your number and calling you. In conversations with others they could say “Remember my friend that works with <Google>?” etc
If you drive an branded company vehicle, neighbours may take special note of you.
It’s just natural.
The same thing happens when you’re linked with a famous individual.
That’s why we hear “Oh, he’s “Michael Jackson’s lawyer”; or she’s the “wife of Cadbury’s CEO in Nigeria”; “he’s “Lupita Nyong’o’s Best Friend”…or even better: “he’s Chimamanda Adichie’s husband”!
All of the above refer to situations and circumstances in which fame or popularity is conferred on you by association with a person, or organisation, or “thing” that is “famous or popular”.
It’s why name dropping can sometimes work for those who do it!
A complete nobody who gets a job with a large corporate multinational can quickly gain social recognition and acceptance, over a self-employed professional in the same field.
When you’re NOT associated with a recognised name or brand, fewer people readily go out of their way to connect with you.
Even fewer feel a need to brag about or tell others about you.
I have had the benefit of experiencing both sides…and this informs the views I express here.
A Public Relations Manager for Virgin Atlantic, compared is likely to command more serious attention and interest from journalists, than an independent consultant specializing in the same field.
But as I explain below, the latter can command more recognition than the former, by making him/herself look “bigger” than s/he really is.
Central to achieving the above is the use of the Internet, which has been accurately described as the greatest LEVELLER known to mankind!
I now explain using myself as an example…
After leaving Guinness, I noticed people no longer showed as much interest in connecting with me as they used to.
And that included even former colleagues, (supposedly) close friends and some relatives.
It was an interesting experience, which made promoting my products and services tough.
I knew making sales that stick (i.e. ones not followed by buyer’s remorse) would require building conviction in buyers’ minds.
So, I began exploring a variety of strategies towards building name/brand recognition.
Today, I’ve reasonably refined, but continue to fine tune strategies that have served me best.
Together, they now make up what I call my Customizable Web Marketing System (WMS).
The WMS involves using my website, blog, social media channels and other online platforms, in combination with offline marketing resources where necessary, as a means to propagate my marketing messages, via creative article writing and content generation.
Click here to read my popular 3 part article series on “Why You Need a Web Marketing System”.
It provides detailed insights into how a WMS can make you look MUCH bigger than you are, almost effortless, and at low to zero cost.
I am living proof that this works!
I’ve written many other articles that offer useful insights.
If you want links to them, along with a FREE 15 minute consultation to learn more, email me your name, phone number and country to tayo at tksola dot com
Today, a growing number of enquirers are finding it hard to believe that ONE person (i.e. yours truly) produces ALL they see on this website: www.spontaneousdevelopment.com.
I get emails from as far as Europe and America, containing phrases like:
“Please pass this message to your CEO”…
Some write in referring to “the guys” and “the writing team” of my website :-))
The truth is however that I am the ONLY employee of my company. And I ALONE am responsible for creating ALL of the content on it – and and no one else.
Everyday I share true stories on this blog, and in my weekly email newsletter, about how I respond to enquiries from prospects and clients/buyers from across the world, regarding my products and services.
In other words, I constantly create daily new content on this website, while delivering my products/services within agreed deadlines to paying clients/buyers within and outside Africa!
It’s not been easy to get this far, and that’s why you must have a passion for what you do.
I’m convinced that ANYONE willing to put in the needed work effort and passion will succeed too.
Final Words: As You Get Bigger, Your Increased Visibility Will Make Mistakes Hurt You More!
Now, this is important...
In working to make yourself look bigger than you are, you must remember that people only want to associate with something, or someone, IF they feel it will make them look (or feel) good.
Corporate sponsors waste little time in dropping individuals or organisations they connect with, who get into trouble e.g. a famous sports person caught in a scandal.
Also, many who “court” you may readily avoid you if they hear negative news about you!
You MUST therefore protect your “growing” brand, by acting with integrity at ALL times.
Do that, while taking steps to “look bigger”, and your marketing will ultimately succeed more.
If you don’t do that, making yourself look bigger than you really are, could end up HURTING – instead of HELPING – you!
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Have a great week :-))
Tayo K. Solagbade*
Self-Development/Performance Improvement Specialist
*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa
Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)
http://www.spontaneousdevelopment.com
Self-Development/Performance Enhancement Specialist – Tayo Solagbade – works as a multipreneurial freelance writer providing zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Multipreneur.
He’s presently based in Benin Republic, where he’s preparing an English-French Language Guide, City Travel Guides, and a Commercial Rabbit Farming Guide.
He earns multiple streams of income providing clients with performance improvement training/coaching, custom MS Excel-VB solutions, web marketing systems, freelance writing services, and best practice extension support services (for farm business owners).
In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, then later acted in senior management roles as Production Manager and Technical Manager.
When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).
For a limited time, Tayo is available to speak to your group or organization for a moderate fee. Send e-mail to tayo at tksola dot com. You can also visit www.tksola.com to learn more.
Connect with him on Twitter @tksola.com and Facebook.
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