The BBC’s “Doing business in Nigeria” article linked below, went live yesterday, and is trending ferociously.
http://www.bbc.co.uk/news/world-africa-27081948.
Isn’t it amazing that a newspaper outfit run by a Pulitzer prize winning journalist could have failed in Nigeria, as described in the article?
That reminds me of Richard Branson’s Virgin Nigeria airline partnership that failed in Nigeria few years back, and Branson’s very unflattering comments about how institutionalized corruption killed the venture!
Kudos to the Article’s Author (Adaobi Tricia Nwaubani), and the BBC!
For me, I think it’s great that more people are now willing to write the truth about what it’s really like trying to run an honest and upright business in Nigeria.
All these years I’ve written about clients who literally attacked me for trying to do things right.
Many told me I could not make it in Nigeria. And some went out their way to make sure I did not.
Like I’ve explained in past articles, it got to a point that the Attorney General’s office assigned me a lawyer to respond to a phony petition by an abusive client who wanted to make me work without paying my fees.
That incident, followed by some others, coupled with a confrontation with the local branch of the power company, about bloated bills, made me relocate to Benin Republic
Now, with articles like this, fewer people in their right minds can accuse me of being unpatriotic, or of exaggerating the problem in Nigeria.
In relation to my part-time marketing of high profile solutions like Burt Dubin’s Public Speaking mentoring products and services(as sole agent in Africa), my deep understanding of the “psychology” of Nigerians – as illustrated in the article – is what convinces me VERY few of them with financial means will be prepared to purchase them.
The environment they live and work in operates on completely different rules, compared to the rest of the normal world.
The truth is years of exposure has trained the Nigerian majority to accept most of the absurdities as normal, just like the author noted.
Over a decade of personal experience as an entrepreneur in Nigeria, convince me this is true.
What’s more, some of the comments posted under the BBC article readily add credence to my above assertion, about the uniquely warped “reasoning” that Nigerians in Nigeria employ in doing business locally.
That’s why businesses with contrarian philosophies and strategies end up being stifled to “death” in this country.
Only groups like high profile farm industry players I work with can be influenced to adopt solutions like Burt Dubin’s and those I offer.
Farm businesses cannot flourish with corner cutting, mismanagement or disregard for best practices that occurs in some other industries.
Their owners know that, and that’s why over 80% of orders for my Cost-Saving Farm Business products and services are placed remotely/online by CEOs of farms across Nigeria!
But I see more income earning opportunities most of them do not know are available to them…
There are, for instance, many agricultural conferences and other learning events held across the world that they can aim to serve as experts-who-speak.
The thing is that most don’t know it yet. So I aim to show them, so they can see how the public speaking products and services I promote can help them.
Apart from groups like the above, my focus will also
be on experts in other parts of Africa and beyond, where normalcy still exists.
That’s why I’ll soon be moving to another West African country, after I return to Cotonou – in line with my goals as a Location Independent Multipreneur.