Today I sent an email message to a new Farm CEO client, who’d purchased my Monthly Poultry Farm Manager app.

The email was however NOT about the app or his farm.

Instead it was about a blog I discovered he created in 2012, then later abandoned, which I wanted him to know could be VERY useful to him, if used right.

If you’re not sure why, and how regular writing and/or blogging – done intelligently and with purpose – can help you, this article offers insights you can use.

Here’s the message

“Ekene”.

I just browsed through your blog experiment, and felt compelled to send you my impressions, and a suggestion…

I know your last post indicated you got the maiden posts contents from your course work.

However, from what I read, I get the impression that you’re likely to make a good go of non fiction writing in particular, and blogging in general.

The thing is that it takes time and plenty of DOING to get the hang of it, and make it 2nd nature.

But once you succeed it can prove a powerful self (and business) promotion tool – when done right.

I say this based on the many dimensions of name recognition, and sales/marketing benefits my regular article and email newsletter marketing brings me.

That’s why I wonder why you’ve not continued with “Beyond Quarantine” and other ideas you hinted at since 2012?

If it’s due to zero comments or reactions, to the ones you did, let me assure you it does not mean anything.

For many months after I started my blog in 2012, I got very few readers and not a single comment.

But I focused on adding new useful content weekly. Then later I began doing it daily.

However, I did not stop there.

I also went outside the blog to add useful creative content in satellite websites (e.g Youtube, G+, Facebook etc), using different media (e.g audio, video, infographics, slideshows etc) to attract more of my target audience to my blog and website.

Eventually, views ramped up, and some people began commenting, but most important and useful were the sales enquiries via my email address and website contact forms for my services and products.

It’s now over a year and a half since you did this blog project.

You could be thinking you don’t need it or the time is not right. Believe me when I say you would be wrong to think either.

Give what I’ve said some thought.

From what I’ve read in your posts, you only need to narrow down to the subject and theme you’re passionate about (mine is “Best Practice Performance Improvement in Key Areas of Personal and Work Related Lives” of my target audience members).

Once you know what to write about, and identify a niche of people who want it, and who would go out of their way to get it(including buying something from you), your writing/blogging success in ANY market or industry will be INEVITABLE.

Just my heart felt opinion…

HOW I FOUND THE BLOG?

If you wonder how I found your blog, it’s thanks to Google who sent me a notification asking if I knew “Ekene N……” and 2 other persons.

I followed the link to your Google+ profile and saw the blog posts and URL to the blog.

Amazing how the web works isn’t it?

Used correctly it can reliably deliver subtle, and timeless, yet potentially powerful content propagation at zero cost.

That’s why I use it so dedicatedly!

I urge you to do the same Ekene. And there’s no better time to do so than NOW.

In your service.

Tayo