Category Archives: Farm Biz

Career Development, Entrepreneurship, Farm Biz, General, My DN Travel News, Parenting, Public Speaking, Self-Development, Writing/Blogging

Are Businesses Faking Online Results?

September 21, 2013 Tayo Solagbade Leave a comment

Yes they are. Apart from my experience-based opinion, this article features real life evidence in form of a Channel 4 TV Dispatches investigative video report exposing how businesses manipulate social media statistics.

It’s a sad reality. But I doubt that any conscious adult would really be surprised to learn this is happening. It’s however the scale on which it’s occurring – given the capability of the web – that’s mind boggling.

They Say One Thing & Do Another

When I first started using the web as an entrepreneur in 2002, I saw everything through rose coloured glasses. It was a perfect world, where everything worked as people said it did.

Over the years one scale after another has fallen from my eyes. Steps prescribed by many (but of course NOT ALL!) experts yield nothing like they promise or claim to get.

A lot happens behind the scenes that the average person cannot detect or unravel.

If no one is buying back links, why do people still keep sending so many emails offering them? And if no one is buying Facebook likes, Youtube views etc, how come I still get such offers?

They’re obviously getting patronage – else they would have gone out of business long ago!

In light of the above, how do I know that expert did not BUY his own thousands of LIKES and VIEWS?

Yet he may offer to “teach” me how to get similar results by writing articles and publishing a newsletter!

A Real Life TV Report That Confirms What I’m Saying

So you can have someone using doing naughty things Google says not to e.g. buying links. They go to great lengths to cover their tracks.

The idea is often the same. To do everything possible (legal or not) to get themselves in front of as many eyeballs as possible online.

Click here to watch this shocking investigative TV report video trailer. In it, film-maker Chris Atkins uncovers how some businesses purchase fake Facebook ‘likes’, Twitter followers and YouTube views to promote themselves.

See what I mean??

For me, what’s important here is that we will probably NEVER know those who have used the services of the crooked guy in the video. Even worse, many of us may have taken serious business decisions based on the results people like that have shown us!

When I took care to begin studying these groups of people, I noticed they had a few things in common.

They often employed hype in their copy and offers, targeting large numbers of people promising to turn your fortunes around overnight.

And you rarely needed to do anything, know anything or how to do anything!

Just jump on by paying a little cash and you’d be made for life.

Now, in my candid opinion, only greedy and/or lazy people take up such offers. And I’m neither. Which explains why I’ve never been “had” by them.

Of course what they offer rarely works as promised. But these guys are good at “selling” their stuff :-))

They always have a follow up that explains what steps you need to take to improve your luck. At some point they’ll also bring in another “expert” who’s decided to do YOU a favour, by sharing some new “secret” formula with you.

You’re asked to jump on to his/her list to learn the new XYZ formula. Eventually, you may have to pay a little cash to LEARN…and LEARN…and LEARN….!!!

Right now, in my honest opinion, there’s a webinar and teleconference pandemic on the web. Everybody is teaching something someone else needs to learn.

For the bad guys amongst those offering these events, it seems to me that their key strategy is building of mailing lists. Then they relentlessly “work” those lists.

Someone’s bound to buy something eventually – especially when they keep sending tempting offers that will be potentially appealing to the more lazy/greedy of their subscribers.

NB: Keep in mind that some of these guys have mailing lists running into hundreds of thousands of subscribers. You can therefore imagine how lucrative this whole arrangement can get!

Google’s Algorithm Updates Confirmed My Suspicions

Yep. Must give thanks to the good guys at Google. They sometimes set-up things in ways that punish innocent website owners too. But very often that ends up being only a temporary side effect of any new measure they take, to sanitize the results they give their users.

In time, if the good guys who are affected keep doing the right things, they eventually get plenty of love from Google. I know this because that’s what I’m getting today.

About a year ago, I certainly could not say that!

**So What (and/Or Who) Do YOU Believe Now?**

Sorry, but I can’t help you there. You will have to do your own thinking

A good first step will however likely be to purge yourself of any laziness or greed. That way, when they come with their offers, your thinking will be much smarter!

However, having watched the above mentioned video, my worst fears have been confirmed. I no longer know what to believe about certain aspects of using the web.

If one man with 1,000 facebook IDs can work overnight to add LIKES to a client’s page, imagine how many people MUST be using his services!!

That’s why I never let the number of Facebook likes or Youtube views anyone waves in my face, sway me.

But that’s not the only thing I NOW question: Maybe it’s just me. Maybe I’m just too daft to get it right…or some “dark forces” are against me

You see, after taking time and great pains to test/develop something that works for me online, I sometimes deliberately announce it in an article. Just to see what will happen.

On more than one occasion, I’ve noticed some strange occurrences.

One example:

Up till 20th August 2013, my Excel-Heaven Custom Spreadsheet Software Development Service facebook page had been getting steady trickle of LIKES weekly. This began mainly after I began linking to it, and the related website, more often in my blog posts and email newsletter issues.

But since the day I wrote an article criticizing buying of Facebook LIKEs, and also highlighting the new results I’d been getting without buying LIKEs , NOT ONE SINGLE new LIKE has been added to that page.

“Strange” does not even begin describe it. Scary is more like it. I mean, what kind of coincidence is that???

Note that the day Iwrote the article, it already had 39 LIKES. On the day I published the post, the page had gotten 42 LIKES. Just within a 48 hour interval.

But from that day I published thepost discussing those results, NOTHING…

Hmm…make what you will of that.

As for me…”I know what I saw“(like the guy in the horror movie told his disbelieveing friends!)

So, What About Me. How Can You Be Sure I’ve Not Been Lying (or I’m Not Doing So Now)?

It’s only fair that anyone ask me the above question. I may be screaming foul play and still be a part of the whole mess.

People do that in real life – that’s what “duplicity” entails.

The simple answer in my case is however “No”.

I do not, have not, and will not lie about what I do online – or the results I’m getting.

I have no need to.

You see, I’m based in Africa. Over here, Internet use remains a fairly expensive venture for most people. And connectivity can be often quite erratic – making it even more costly.

This means I need to ensure I make the most productive use of my time online.

I’ve kept my website – www.spontaneousdevelopment.com – constantly updated, via relentless web marketing, since July 2005. Over 8 years!

If I was not getting decent rewards for my web marketing efforts (by way of sales of my products and services), I would have shut it down long ago.

I would not be so committed to publishing articles Mondays to Saturdays (sometimes Sundays) here.

But that’s not all.

My clients would NOT pay MORE money for me to write (or re-write) their website content. Or to ghost-write articles/special PDF reports on their behalf, for web marketing systems I setup for them.

That’s mainly because they KNOW that MY web marketing was what led them to find me – often via search engines.

In other words they know it works… and that makes them willing to PAY me to do it for them!

Final Words: In the End Though, You’ll Have to Take My Word for It…Or Move On

Of course, like I said earlier, you’ll probably have no choice but to take what I say as the truth.

Those who have the skills, or means, to do relevant checks should be able to verify some claims or assertions I make. Some people send in enquiries via my contact forms just to “see”.

I do my best to respond to their enquiries.

Sometimes, to avoid having my time wasted, however, I “ask” certain email enquirers to call me.

I should mention that my website’s terms of service allow me to mention names, reproduce emails, and discuss details, relating to transactions I engage in (up to a point), with enquirers.

Most of the names I mention in my articles are for real people – subscribers, some clients or both (e.g Oladipo Mann stayed a subscriber to my newsletter for over 3 years, before finally buying my Feed Formulation Handbook, and software).

Sometimes I include photographs.

And I also know that some of my past clients/buyers would gladly take a call from ANY interested person(s), to speak on the details of their interactions with me.

If you’re an enquirer, email me via tayo at tksola dot com if you want to do that.

That’s the best I can do.

If it’s not enough, just ignore ME, my articles, websites, and of course any products and services I offer.

That should keep you safe :-)))

Entrepreneurship, Farm Biz, My DN Travel News

Adopt Standard Operating Procedures to Succeed More With Less Effort (This Works for Solopreneurs and Large Organisations)

September 17, 2013 Tayo Solagbade Leave a comment

It won’t matter if you work alone or employ staff/operatives. To get the best results, setup proper systems for running your business. This is what solopreneurs and large businesses that succeed for decades do.

I’ve studied individuals who setup such formal systems for managing their own businesses. And I’ve also worked in a large organisation that monitored and managed its processes using similar systems.

What I learnt helped me realise what to focus on in my own business, so as to make long term progress towards my goals. No matter how tough things get, these systems help you make the most of every situation you encounter – until you breakthrough.

People who do not have this knowledge often operate their businesses in a more or less disorganised manner. Rarely are decisions proactively reached. Seldom does accurate forecasting happen.

Most decisions tend to be taken on the spur of the moment. Performance indicators do not get computed or reviewed. And Standard Operating Procedures (SOPs) are often non-existent.

Such a disorganized setup can hardly be expected to produce consistently acceptable output. For the simple reason that nothing is under control!

The following ideas can help you prevent such unfavourable situations from developing in your business:

Adopt a Best Operating Process Management System (BOPMS)™

If you’ve been reading my business articles, you’ll have come across this concept before.

By BOPMS™, I refer to a way of working, that enables you turn out optimal output, cost-effectively in a timely manner.

To do this, carefully examine what it takes to deliver your chosen product or service to satisfy buyers, while earning profitable returns.

Then tailor your mode of operation to achieve that outcome as often as possible.

Take a batch production process like livestock farming for instance.

It is always advisable to hire and train farm hands to run, say a poultry layers farm, based on established industry standards.

That implies YOU, the owner must educate yourself – and stay informed – about those standards.

(NB: So many useful resources exist on and off the web that you can consult. Email tayo at tksola dot com, if you want me to send you a list of a few exceptionally useful ones I have found over the years.)

One example: For best results, commercial poultry layers should be fed about 110g of feed per day.

Using that value, you can accurately project your likely need for feed purchases, for a day, week, month or year.

And you would build in allowances for waste – in line with your farm’s unique needs.

Without reliable knowledge of operating standards like the feeding rate mentioned above, a layers farm owner would most likely engage in haphazard feed purchases.

Excess feed inventory could occur, and depending on storage conditions/shelf life, if not used on time, feed spoilage could result. What’s more, purchasing too much feed could lead to tying down vital funds. When you need funds in other areas, you may come up short of cash!

(Remember: The above scenario can apply to virtually any other kind of business.)

And that’s why a farm business owner will be better off setting up a BOPMS™ to guide decision making along those lines. A key requirement for the foregoing, will be the establishment of SOPs.

Establishing SOPs Requires Providing Job Descriptions & Also Work Instructions for Employees

Some people may consider the following to be over kill. But I’ve seen enough locally and internationally, to know it makes a world of difference.

Job Descriptions basically outline the roles, responsibilities and tasks for each job title holder in your business. They must be prepared to ensure no confusion arises when people act based on them.

Work Instructions will guide operatives/employees on specific steps to take in carrying out given tasks.

They will also indicate measurements/amounts to be used, purchased etc. Whenever changes are made to the “operating procedure”, the Work Instructions will be updated, and old versions retired.

Training of old and newly recruited operatives will often be based on the Work Instructions’ contents (with reference to the Job Descriptions where relevant).

And they will be used to establish competence of every trained employee. Only those who pass competency assessments will be “certified competent” to handle relevant tasks without supervision.

They would know what to do, how to do it, and the importance of doing it right, first time, every time. The result would naturally be consistent and reliable volume and quality of output on a regular basis.

Slogans like Right First Time, Every Time arose from a need smart businesses identified to do the above!

Final Words

To get predictable results in your business using the above described approach, you must demonstrate a firm commitment to implementing the system at all times.

Otherwise, all sorts of things would repeatedly go wrong e.g. missed delivery deadlines, product complaints etc…none of which would endear you/your company to clients and customers.

Like I said earlier, even self-employed individuals (e.g. independent consultants) need to operate in this manner, to reap profits at lower cost.

In my case, as a solopreneur, one of the instruments I use to get it Right First Time, Every Time, is a Functional Requirements Specification (FRS) document. Plus I have a Code of Ethics that I strictly abide by.

In working with clients who have employees, I always urge them to adopt a BOPMS™.

Some listen. Some don’t.

The difference is always obvious in the quality of results they get.

What will your story be?

Entrepreneurship, Farm Biz, My DN Travel News, Public Speaking

No. 107: Two Ways to Make Extra Money at Zero Cost

September 16, 2013 Tayo Solagbade Leave a comment

You already make money from your business. What if you could make extra money using your expert knowledge and skills – without needing to spend more? Unless it is illegal or dishonest, a low/zero cost opportunity to gain additional (sometimes passive) income – or marketing exposure – should never be passed up.

Forget what others will say – or think. Below I explain zero/low cost ideas you can adopt to grow yourself, and complement your income.

This won’t apply to everyone – but reading it could just trigger ideas you may find useful. So, stay with me here!

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Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter

Date: Monday 16th August 2013

No:107

Title: Two Ways to Make Extra Money at Zero Cost

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.spontaneousdevelopment.com/blog

Archive (For E-mail only version started 14th May 2012): Click here to view

Archive (For Blog version started 24th September 2011): Click here

Hi,

Please find below the latest issue of my Speaking IDEAS newsletter.

No. 107: Two Ways to Make Extra Money at Zero Cost

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NB: If you ever find yourself wondering what else I’ve written, some days after you’ve read THIS Speaking Ideas newsletter I send out on a Monday, here’s what you can do to find out: Point your browser to www.spontaneousdevelopment.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule

**********

You already make money from your business. What if you could make extra money using your expert knowledge and skills – without needing to spend more? Unless it is illegal or dishonest, a low/zero cost opportunity to gain additional (sometimes passive) income – or marketing exposure – should never be passed up.

Forget what others will say – or think. Below I explain zero/low cost ideas you can adopt to grow yourself, and complement your income.

This won’t apply to everyone – but reading it could just trigger ideas you may find useful. So, stay with me here!

This Applies to Solo entrepreneurs As Well As CEOs of Large Multinationals

I spent seven very useful years in Guinness Nigeria. During that time I saw how a deliberate strategy of Variable Costs Reduction, was used to turn the company’s fortunes around within less than 3 years.

But it took changing the way people worked to achieve that.

Even when we could afford to buy new plants, the decision makers challenged us to aim for savings in the production process, towards financing our planned purchases.

They made us implement the workplace organisation and best practice systems we were trained on, to churn out the same or better output at lower costs.

The results were amazing. What we initially thought impossible became daily realities we took for granted.

At a point, we achieved the year’s target volume output in 6 months!

In case you don’t see the link, that translated to doubling the company’s profit…ultimately.

The lesson I learnt was: Rather than dip your hands in your pockets, every time you need new inputs in your business, make the business generate the needed funds. You end up far better off that way.

The Same Philosophy Can Be Applied to Other Areas of Endeavour

Even in running the home. I know this from doing it myself. It’s just the HOW that differs a bit.

For persons in business, I discuss two examples below….

1. Writing for Money (and Marketing Exposure)

You’ve probably had moments when you’ve considered writing a book – or a special report – based on your unique knowledge and insights.

You do know you have knowledge, and especially insights, that others lack…don’t you? If you did not know it before now, then take it from me – you DO.

If truth be told, you probably know it, but are scared to own it. That’s the way most people are wired.

For instance, you’ve probably read stuff written by your peers that you privately consider “incomplete” or “inadequate”.

But you hesitate to voice your own opinion by writing or speaking on the same subject.

Stop doing that to yourself!

Make your views available for your target audience to read. They need to make better sense of the subject. You can help them do that, and reap useful benefits in return.

And if you do a good job, many will gladly pay to read what you write.

2. Speaking for Money (and Marketing Exposure)

Closely related to writing is the business of speaking for money.

I’ve written a lot about this over the years. With proper packaging, promotion and presentation of your “expert” self (to paraphrase Burt Dubin), you can get paid to speak to individuals and groups.

You can also use Public Speaking for Business Marketing.

With individuals, you would “speak” as a coach, mentor or consultant. With groups or organisations, you would act in the forementioned roles, and also a “lecturer, facilitator, seminar leader” etc.

Just as with writing, people will see you as a valuable provider of useful knowledge and information.

Enquirers about certain services I offer are asked to pay N10, 000 (about $60 USD) to speak with me for thirty minutes to one hour on it.

Now, some experts would call that peanuts. But in my local market – and to the audience that seeks that service – it’s proved just right.

What’s more, I use it mainly to ensure I do not have my time wasted. That’s why if they go on to hire me, they get the N10,000 refunded to them, via a deduction from fees they pay me for the full project.

Anyone who refuses to pay that fee has to go elsewhere. Those who take the leap of faith always get value for their money.

Note that most times these people find me via my written works e.g. articles, PDF e-books and reports.

In my write-ups, I mention the fact that I offer a speaking service. Likewise, in the promotional material for my talks, I announce the fact that I offer freleance writing (and other) serveces.

At speaking event venues I offer information products on CD/DVDs, and in print form in “back rooms”.

See how this works?

You Can Use Writing and/or Speaking to Directly or Indirectly Earn Income

Do a search online and you’ll see that people with similar expertise to yours already write in your field. Some author books reports (e.g. PDF, Epub mobile format) for free or a fee.

Others get paid to write for print magazines or websites. Many of course write for themselves on their own websites.

They also get invited for paid speaking gigs. Many times meeting planning decision makers use their writing to assess the potential value such experts can deliver as speakers.

That’s why to boost your chances of making money from speaking, you really want to do lots of writing!

Avoid Fooling Yourself Into Thinking You Don’t Have Time to Write

The problem you’ll have will rarely be a lack of time.

Believe me. Every month, I publish a new article on my Self-Development (SD) Nuggest blog daily from Mondays to Saturday (sometimes Sundays).

During that same period I often write for clients on widely differing themes like education, legal consulting, poultry farming, hearing and speech improvement etc.

For myself, I also write and sell information products on different subjects/themes.

Yet, not once have I ever been found wanting by any client.

The key is proper self-management, planning and discipline – backed by passion for what you do.

The marketing exposure I get from doing all the above, increases the appeal of my range of products (custom spreadsheet software) and services (web marketing, farm business support, freelance writing etc).

That enhanced appeal got me chosen to be guest Speaker at the 2012 edition of the Annual Entrepreneurial Lecture, organised by Yaba College of Technology’s Centre for Entrepreneurship Development.

The above ideas can enable you make more money faster, with less effort/expense, doing what you love!

Final Words: To Get Started, Do What I Did

I made a habit of visiting this guru’s website, and reading ALL his articles on speaking, writing and marketing. He’s been around for over 3 decades, and is recognised worldwise as an authority on all those topics (read what accomplished experts say about him in this PDF).

By creatively adapting what I learnt from reading (and listening to) his – and some other people’s – stuff, I developed the ideas I’ve shared above. Do what I did, and you’re bound to come up with even better ideas to sell yourself successfully.

…plus, if you really want to fly high, invest in a few of his products and services, and the sky may not even be your limit!

NB: Today, I represent him as sole agent on the African continent.

Need More Details of How to Make The Above Ideas Work for YOU?

If you need more specific details of how to make use of the ideas I’ve shared in this newsletter, send me a message using this request form – with “Re: No. 106: Are You Ready to Be Helped?” in the subject line.

SD Nuggets Blog™	New posts from last week that may interest you! *
Public Speaking[Monday]:	No. 106: Are You Ready to Be Helped?
Entrepreneurship [Tuesday]:	Your Business Should Free You, Not Restrict You
Self-Development [Wednesday]:	To Change Your Circumstances You Need To Change Your Mindset!
Career Development [Thursday]:	Use Your Job Loss Experience to Achieve Greater Success
Parenting [Friday]:	Trying to Use Others Can Cost YOU Success (Advice you need to give your child)
Writing/Blogging [Saturday]:	Your Writing Will Succeed, IF You Are Original…and NOT In a Hurry!
Want me to write for you? Click here…

Have a lovely week!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.spontaneousdevelopment.com

Self-Development/Performance Enhancement Specialist – Tayo Solagbade – works as a multipreneurial freelance writer providing zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Entrepreneur.

He’s presently based in Benin Republic, where he’s preparing an English-French Language Guide, City Travel Guides, and a Commercial Rabbit Farming Guide.

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, then later acted in senior management roles as Production Manager and Technical Manager.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

For a limited time, Tayo is available to speak to your group or organization for a moderate fee. Send e-mail to tayo at tksola dot com. You can also visit www.tksola.com to learn more.

Connect with him on Twitter @tksola.com and Facebook.

==================

Have you been undecided about whether or not to become a paid speaker? Or have you been trying to get your speaking career off the ground with little success?

Here’s a tip: Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Comments?

What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts!

Share this issue!

Do you know anyone who might benefit from reading this newsletter issue? Why not hit the forward button now, and send it to him/her with a short recommendation. You can also use share it via your social media channels. Thanks in advance.

What fears or doubts are keeping you from (a) taking up Burt Dubin’s monthly speaker mentoring, or (b) buying his products?

You can choose to purchase Burt’s mentoring at any of the three (3) levels listed below:

1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Burt’s three mentoring packages can be likened to the seating options offered by airlines: Budget Delight (Economy); Mid Range (Business); and Top Shelf (First Class).

At least that’s how I like to think of them!

All three will get you to your desired destination of “speaking success-ville” – so long as you meet the requirements/play your part well (your fare, abide by the set guidelines etc). During the “flight”, the seat you have will determine how much personal service attention and preference the provider will accord you. It’s that simple

So, make your choice:1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Send me an e-mail with your questions via tayo at tksola dot com. In the meantime, why not get started by subscribing here to get his 7-Part Course (How To Succeed And Get Paid As A Professional Speaker) . . . and receive his monthly newsletter (Speaking Biz Strategies Letter) at no cost.

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Career Development, Entrepreneurship, Farm Biz, My DN Travel News, Self-Development

Use Your Job Loss Experience to Achieve Greater Success

September 12, 2013 Tayo Solagbade Leave a comment

If you’ve lost your job, you’ll want to read this piece. But even if you’ve not, it’s possible you (now, or in the future) will know one or more persons who have. If they are having a hard time dealing with it, or getting their lives back on track, you might want to send them the URL to this article

No Matter How Good You Are, Your Salaried Job Won’t Last Forever

Some people love being in paid employment being in paid employment. But in life, nothing lasts forever.

Even if you’re the most competent person in your company, you could lose your job.

How?

Well, the company could run into some bad fortune, and have to close shop.

The owner could sell it to a bigger company who may decide to do a manpower shuffle. That process could make them ask anyone who does not fit into their plans to leave.

The problem is that seldom do people who get asked to leave see it coming. Especially those who love salaried employment.

That’s why when it happens, it typically throws them into panic and confusion.

They can be at a loss about what to do. Sometimes, this leads to depression, especially they are unable to get another job, or find something else to do, to earn income.

Implications of Jobs Loss Will Differ for Every Individual

From unmarried young persons, to aging career persons with spouses and kids.

In each situation, the pressures -0 social and financial – will differ. Those who have dependants are likely to experience more challenges dealing with the sudden loos of income, than those who are single, and living alone.

Having said that, most times a job loss has more than financial implications for those affected.

There are psychological implications as well. Most responsible adults like to feel they are being productive or useful.

For instance, it can be frustrating to find yourself with nothing to do, and nowhere to go on a Monday morning. Especially if for months or years you’ve been going out to a 9 to 5 or even shift job.

Not everyone is Self-directed and Can Easily Switch to Entrepreneurial Mode: Yet, Doing So Can Turn the Disappointment of Job Loss into the Blessing of a Lifetime!

I know not everyone would prefer to start a business when they lose their jobs.

However during the phase when you’re searching for another job, you might want to consider doing something entrepreneurial, to get some cash in, and to fund your new job search.

When you get the job, you may then choose to stop.

Or you could keep doing it on the side – so you can have something to fall back on when you retire. And it would contribute an additional income stream even while you’re employed.

Success in life is often about using bad experiences as stepping stones to good experiences you want.

Or turning unpleasant circumstances to your advantage.

Successful people do that habitually. And that’s why they succeed!

I’ve read true stories about successful persons, whose journeys to achievement were triggered by a job loss experience.

In other words, the job loss served as a wake up call for them. But they only succeeded because they chose to respond to that call.

Those who fail do so because they choose to sit down and moan about life being unfair to them.

Take my advice: Don’t be like them, and waste a valuable opportunity to GROW, and succeed!

Most People Squander the Opportunity to Use a Job Loss Experience to Move Higher In Life

They immediately adopt a negative view of it, refusing to see any useful outcome it might bring.

One reason I believe this happens is that today’s humans have lost their inner sight. By this I mean the ability to see beyond to immediate and obvious.

To competently use their sixth sense to make accurately interpret experiences they have.

As I’ve said in a past article, our increasing dependence on the comforts of technology, is responsible for creating that weakness in us.

That’s why some of us easily panic and experience frustration when things go wrong. They are unable to sense the hidden or underlying benefit to be had from it.

YOU Can Be One of the Rare Exceptions!

You can make your story different. Not just for yourself, but for the sake others who will be inspired by your consequent achievements.

If you’re reading this article because of someone you know/care for, that’s what you need to tell him/her when you send the URL across.

There’s no magic formula. And it’s not likely to be easy either.

But if you choose not to let the loss you’ve experienced get you down, it won’t.

Simply resolve to see it as what it is: a potential opportunity for you to improve your fortunes in life.

Don’t stop at just “seeing” it that way however.

Also think and act about it in a manner consistent with the positive view you’ve adopted.

For instance, every single day explore new employment opportunities, business start up ideas or other avenues to success.

Intelligently seek guidance from competent others to making productive use of your time and efforts.

As time goes on, the results you get will help you decide what areas to focus on more.

And eventually, you’ll discover what specific one to narrow down to, till you succeed.

No one can tell you exactly how the future will unfold for you.

But diligently apply yourself. And believe that your creator will guide you to take the right decisions, and meet the right persons.

Do that with determination and persistence, and you will eventually succeed.

Entrepreneurship, Farm Biz, My DN Travel News

Your Business Should Free You, Not Restrict You

September 10, 2013 Tayo Solagbade Leave a comment

If you own a business – with employees – that won’t make money/do well unless you’re there, what you have is NOT a business, but a job! This article offers guidance to help you get maximum value from your business – even when you’re not physically present. Indeed if you do it right, you’ll develop a system that actually lets you stay away from your business, and return to find it doing just as well as (if not better than) you left it.

As an extension professional, my aim is to provide farm business owners with useful information and education, to guide them in daily running of their farms. Especially in the routine planning and decision making they have to do. In certain cases, I develop resources to enhance their ability to do what they do better.

Examples include my custom Excel-VB driven Farm Operations Management software, or my increasingly in-demand Practical Livestock Feed Formulation handbook, and the Ration Formulator software that goes with it.

I’m Using Farm Businesses as a Basis for Discussion – But This Applies to ANY Business

I provide Farm Business Problem Solving and Performance Improvement services. Doing so brings me in regular contact (online and off the web) with people running all kinds of farm enterprises.

But I also serve clients who own other kinds of businesses (with my web marketing systems development, software development, and other services).

A common limitation many farmers have, keeps them from truly enjoying the benefits of owning their own businesses.

It’s not just those who run farms that face this challenge. Many business owners experience it as well.

I refer to the inability to setup self-sustaining systems that ensure their businesses can run profitably, without need for constant intervention from them.

They literally have to physically supervise all key stages of their farm production processes to get results. Anytime they fail to do this, the chances of things going wrong dramatically increase.

What a terrible way to live as a business owner. To not be able to take time off and be confident that things will happen as you need them to!

But it does not have to be that way. And I explain how you can avoid living like that, using a real life example below.

Building a Best Practice Farm Management Software, to Free the Owner from Routine Monitoring Tasks & Decision Making Headaches (True Story)

I’ve been back in Nigeria since last week, this time travelling with my client to his Integrated Farm in South West Nigeria. We have spent time briefing his staff, and managers on the new paper based recording formats I’ve developed for use by the farm hands.

Daily entries into those one-sheet forms will capture operations data for the layers section. From eggs laid, to mortalities recorded, total feed used, and so on. At the end of each day, the forms will be signed off by each operative, and vetted by the supervisor/farm manager. Then they will be forwarded the administrative team, who will post the data into the software.

The application will then – via a series of dynamic drop down menus – be used to automatically generate Key Performance Indicators (KPIs) like Hen Day Percentage. Feeding Rates etc.

The KPIs are also charted for trending purposes over time. That enables farm planning and decision making happen more intelligently.

For instance, when you see a sudden spike or trough in the plotted lines, you’ll instantly know something’s changed. And that knowledge will guide you to identify what you – and/or your staff – did right (so you can do more of it) or what you – and/or your staff – did wrong (so you can stop doing it).

By the time you get used to managing your farm operation in this manner, you will find it’s become much easier than when you started.

You’ll actually discover you know what to expect from your farm operation at any point in time.

When You Know What to Expect, You’ll Be Better Prepared to Deal With Whatever It Is

In other words you’ll encounter few, if at all any, surprises in the daily running of your business.

That realization will give you confidence. And the confidence will empower you to free yourself from the need to ALWAYS be at work on your business.

It would simply not be necessary!

The ability to accurately and regularly monitor your farm KPIs would equip you to know how things are going.

And they would also forewarn you of unhealthy trends that the ordinary eyes would not see.

Uninitiated farm hands will be amazed at your ability to deduce when they do things they should not.

How?

Well, if they keep doing wrong, it will show up in your KPIs – unless you did not set up your standards properly!

Final Words

Think about it for a moment.

Would it not be a heavenly experience to NOT have to run around chasing your farm hands to do the right things daily?

Would you not be glad to have access to a system that x-rays what’s happening on your farm for you?

A system that clearly points to areas you are likely to encounter problems BEFORE they happen?

One that routinely serves you information that equips you to correct anything that’s going wrong, before major damage or setbacks result?

I think it would be great to have such a resource. And so do my farm business owner clients!

That is why they readily adopt the use of a Best Operating Process Management System (BOPMS)™.

A key component of the BOPMS™ is the use of custom Farm Management Software which generate KPIs like those mentioned above.

To enjoy FREEDOM and peace of mind, in running your business – even one that’s not farm based – adopt best practice principles, as described in this article.

You’ll be glad you did.

Career Development, Entrepreneurship, Farm Biz, General, My DN Travel News, Parenting, Public Speaking, Self-Development, Writing/Blogging

Why Won’t LinkedIn Stop Sending Me Email Invitations, Months After They Agreed To?

September 3, 2013 Tayo Solagbade Leave a comment

When – on August 16, 2013 – Alison Doyle, About.com Guide wrote her article titled “Don’t Waste Your Time On LinkedIn”, she got more than she bargained for: her readers’ summarily bashed LinkedIn in the comments section!

About 21 of the 32 comments on her article described LinkedIn using expressions like “a complete and utter waste of time“…“a waste of Internet space”…and one “Suchi” even said “If you’re on LinkedIn, you’re a fool”…!

Wow, that’s a lot of LinkedIn “Haterade”…to echo “Jennifer”, one of the dissenters, who – correctly I might add – noted that LinkedIn is primarily for networking. According to her, she’d successfully used it to get noticed by recruiters, and ultimately hired. Which is true for many others.

Contrary to what the title may suggest, Alison’s article actually advises readers’ on ways to make proper use of LinkedIn, to reap optimal benefits.

In truth, like “Jennifer”, I also do not think LinkedIn is useless…

But it can – and does – get abused…and used to abuse others!

If you’re a regular reader of this blog, you may have come across my two articles relating to my “disagreement” with LinkedIn:

It began because they wrongly locked up my profile, then when I asked why, they claimed they saw “suspicious activity”.

Yet, despite my repeat requests they refused to give details or proof of that.

Instead they asked for my scanned passport, to verify my identity. I emailed it to them, but they never acknowledged receiving, it, and asked for it again.

Eventually, I got tired of being given the run around, and decided I’d rather NOT be there, than be made to look like a crook online.

So I told them to delete my profile with them, and made it clear I no longer wished to make use of their website. I also asked them to stop sending me email updates via the web mail address I used to open my account with them i.e. tayo at spontaneousdevelopment dot com.

They responded and confirmed that my request had been carried out, and that my email address had been removed from notifications.

I’ve Since Enjoyed Peaceful Absence of LinkedIn Invitations…Until Thursday 22nd August 2013 When They Came Back!

You and I know technology and computers can develop faults or produce errors. So I guess it’s not surprising.

But the problem I have is that it seems that LinkedIn produces a rather high volume of errors relating to me.

And that’s even now that I’m supposedly no longer listed on their website as a member or user!

Today, I received the 3rd LinkedIn invitation sent directly via members@linkedin.com to me via tayo at spontaneousdevelopment dot com – the address I specifically requested LinkedIn to STOP sending notifications to.

When the first one came in from one “Atirek Gautam” on the 22nd August @ 16.45, I ignored it. Then the very next day (Friday 23rd August @ 16.08), one “Patrick LIVE” sent me an invitation. And just 30 minutes ago, today, Tuesday 3rd September 2013, one “Eliana Meireless” sent me an invitation to connect.

Once again I checked the source, and it was from members@linkedin.com. By this time I’d become quite upset, and scrolled down to read the footnotes.

Then I Got The Shock of My Life!

The screenshot below says it all. I don’t know how she, he (or they?) managed it, but it states as follows…

1. “you are receiving invitation emails”

…and then it offers an unsubscribe link!

I ask, how could I need to unsubscribe from a list the OWNERS (LinkedIn.com) had confirmed removing me MONTHS ago??!!

2. The next line states…

…. “This email was intended for Lindsay Nelson (Student at Pensacota State College).”

What?????

How is it possible for someone with another name to use the same email address I used with LinkedIn, to create a profile that LinkedIn accepts??!!!

They once locked up my profile which was linked to that email address. I would have using it again on their site would have thrown up red flags for the security team??!!

Once again, I find myself wondering if there isn’t more to this, than meets the eye…

Could it be an attempt – as I have suggested the last time – to give a dog a bad name and hang it?

After all, I am a full blooded Nigerian…and I’ve come to the painful realisation that some people simply refuse to accept that not every Nigerian is engaged in email scam and the like. In fact, I’m convinced there are those who deliberately refuse to acknowledge exceptions like me for their own ulterior motives!!

I’m displeased by this. And I have every right to be. My reputation matters to me.

This appears to be another attempt to attack my website credibility. I’ve shared past updates in which even Google offered elaborate details of such attempts via email.

CONSIDER THIS: Anyone who sees these invites coming to ME, via a fake name with my email address, can easily conclude it’s a strategy I’ve developed to stay on LinkedIn and do naughty things!

See how this can play out?

Anyway, I’ve made up my mind I will NOT talk to LinkedIn about this. (But I will email them a link to this post).

They will have to sort it out from their end. If they don’t, that would suggest those who bashed them on Alison’s article mentioned at the start of this piece may have a point!

As for me, the fact that this can happen at all, convinces me I took a smart decision choosing to jump off the LinkedIn boat!

2. Why I’ve told LinkedIn to delete my profile (Talk about trying to give a dog a bad name to hang it!)

3. Don’t Waste Your Time On LinkedIn”

Entrepreneurship, Farm Biz, My DN Travel News

Nine(9) Sure Signs & Symptoms That Indicate You Need To Adopt Best Practice Systems In Your Business

September 3, 2013 Tayo Solagbade Leave a comment

Quick Take-Away: Best Practice is about continually striving to do better than you did the last time – in any area of endeavour you may be engaged in. I like to refer to Best Practice as “Self-Development (i.e. continuous self-improvement) for Organisations or Businesses”. Do You Operate Best Practice Systems In Your Business? This article highlights nine(9) signs and symptoms which if occurring in your business would strongly suggest you DO NOT, implying that you may need to.

(Published Online: 28th Feb. 2007 – this article has been relocated from the static hmtl page originally at http://www.spontaneousdevelopment.com/articles/adopt_best_practices.htm) Continue reading →

Entrepreneurship, Farm Biz, My DN Travel News, Public Speaking

No. 105: Chasing Clients Will Cost You Profits (A True Story)

September 2, 2013 Tayo Solagbade Leave a comment

I returned from Nigeria, where the events described in this write-up took place, 14 hours ago. Sales leads “follow up” – when “over done” – can sometimes erode one’s “credibility”.

Potential buyers start thinking you need them more than they need you. Then insisting on your best fees/prices becomes difficult!

That’s why it’s wiser to make THEM chase YOU instead. This issue of my newsletter describes a subtle strategy you can adopt.

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Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter

Date: Monday 2nd August 2013

No:105

Title: Chasing Clients Will Cost You Profits (A True Story)

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.spontaneousdevelopment.com/blog

Archive (For E-mail only version started 14th May 2012): Click here to view

Archive (For Blog version started 24th September 2011): Click here

Hi,

Please find below the latest issue of my Speaking IDEAS newsletter.

No. 105: Chasing Clients Will Cost You Profits (A True Story)

**** **********

**********

I returned from Nigeria (where events described in this write-up took place) 14 hours ago. Sales leads “follow up” – when “over done” – can sometimes erode one’s “credibility”. Potential buyers start thinking you need them more than they need you. Then insisting on your best fees/prices becomes difficult! That’s why it’s wiser to make THEM chase YOU instead. This issue of my newsletter describes a subtle strategy you can adopt.

Use “Power Positioning” to Make Prospective Buyers Chase YOU

Business owners who achieve more marketing success rarely chase prospects or clients around. Usually, they get called by prospective and existing clients. Their established reputations and brands makes those who want the solutions they offer, seek them out.

Anyone can achieve this level of marketing competence, but s/he must be ready to develop and nurture it over time. It does NOT happen overnight.

What you need is to carefully articulate the products and services you offer, and actively promote it to the right target audience. You will do this persistently, being sure to constantly specify what sets you apart (makes your solutions superior) to any others your audience may encounter.

You will use an intelligent mix of promotional strategies to achieve this outcome over time.

As Michel Fortin (whose Ten Commandments of Power Positioning FREE ebook I read, and incorporated into my Web Marketing System) says, Power Positioning enables you achieve Top of Mind Awareness.

In other words, people who need what you offer, will believe only you can help them. And will often be very unwilling to look elsewhere!

The obvious benefit to you is that selling to them then simply becomes a simple, stress-free process.

You’re UN-likely to find yourself debating your fees or prices with such persons. More often than not, their conviction is so great they’ll pay whatever you ask them to pay. In fact, they’ll simply say “send me the payment details, and I’ll send the money now.”

I’ve Had This Experience More Times Than I Can Count

And today, the frequency of occurrence increases. Before the one below, just last Friday, I got a web form request titled “Poultry layers feed formulation” from a Ugandan working in Tunisia as a Caterer, regarding my Feed Formulation Handbook. It read as follows:

“Dear Sir/madam,

I’m a Ugandan working in Tunisia and running a poultry farm in Uganda, and I wish to get your feed formulation to improve my poultry.”

While I was still reading the message this person sent from my website, I got a Facebook friend request from him on my Blackberry!

See how this works?

REMEMBER: Selling is a process – and a key part of it is “pre-qualified leads generation”.

Not every enquirer will buy at first contact. So make them “connect” with you (e.g. via giving you their email addresses, names, phone number and making friends with you on social media) for starters.

Then over time, continuously expose them to your marketing information, until they move to “buy-mode”.

In a past article I explained how a prospect (named Dipo) stayed on my mailing list for over 3 years, before eventually buying my handbook and software that he’d originally telephone me about.

Today, we communicate like friends via email and phone, but have still NEVER met face to face, in the flesh!

A Recent True Story That Illustrates The Benefits of Using Power Positioning

One morning, about a year ago, when I was still based in Lagos, Nigeria, a gentleman – Uche – called my mobile line to enquire about my Livestock Feed Formulation Handbook. I’d noticed two missed calls from him very late the night before (around 11.30p.m).

We spoke for about 15 minutes. He had seen the video demonstration of (what is now the old version of) my Ration Formulation Software, and also read the article about the handbook I sold with it.

Among other things’ he wanted to know what animals he could compound rations for using the handbook’s illustrated Pearson Square Computation method.

As I gave answers to his questions, he would “grunt” at intervals and say “Hmm…okay…” – then ask another.

Eventually, he told me he would get back to me. I encouraged him to take his time. And he did (or so I thought) – because I never heard from him again.

I relocated to Benin Republic on April 1st 2013. Since then I’ve only visited Nigeria once i.e. between 3rd and 10th of August. While there, I was unable to use my Nigeria mobile line which Uche had called. My provider had disabled the line based on “inactivity”.

So I used my wife’s phone line, till I managed to reactivate mine. But that did not happen until the Monday morning I was to return to Benin Republic

Unknown to Me, Uche Had Been Trying to Reach Me for Months!

I just returned from my second trip to Nigeria yester night (Sunday 1st September 2013) night, around 10pm, from a visit to a client’s farm in Ekiti state.

He had his driver transport me down there on Friday night, and his farm manager put me up in the farm house. We spent the major part of Saturday going around the farm, as I asked questions to get details I needed to build a custom Excel-VB driven Farm Management application for him.

That first night we arrived, I’d discussed with the farm manager until about 1.00a.m in the morning. Just as I was about to go to sleep, I noticed 4 missed calls – and one SMS – on my (now functional) mobile phone line.

They were all from Uche! His text message simply read:

“Good morning Mr. Tayo, please send me your email address.”

There was no name, but I knew it was him, because I ALWAYS “tag” my prospective buyers (by saving their phone numbers/other contact details with special acronyms).

I’ve profited greatly doing this with every prospective buyer who actually gets to the point of discussing PRICE with me. It enables me recall what stage we’ve reached in our sales discussions when next we have to speak.

Each specific acronyms indicates what “sales” stage each person is at.

In Uche’s case, the acronym I saw his number saved under instantly reminded me of our long question and answer session.

So, when I saw his message, I was almost 95% sure I knew why he’d made contact. I was also not surprised that his call/message came around the time of my return to the country.

NB: You may wonder how he knew to call just as I arrived in the country. I’ve written about “strange coincidences” that happen, when people practice the science of getting rich diligently. Read my most recent article on that amazing principle here.

“I’ve been calling your number for so long!” He Exclaimed

I was too busy to get back to Uche due to the tasks I had to do for my visit. So it was only on Sunday morning, that I called him on phone.

He immediately exclaimed “I’ve been calling your number for so long and never got through!”

TIP: Think about the fixed determination he must have had, to keep trying – over months – to reach me. That’s the impact of Power Positioning. It makes them sure YOU have the solution they need.

In Uche’s case, by the time we spoke, he simply said “I need your feed formulation software and handbook urgently. Send me your account number and email address. I want to make the payment first thing tomorrow morning.”

I told him I would, and then went out to the farm to take photos and other notes on the farm prior to our departure. Due to some delays, it was only about 2p.m that we eventually began our return journey to Benin Republic.

Uche called me at 3p.m to say he was still waiting for my text message. I explained that the needed information was on my blackberry line which would not be active until I returned to Cotonou.

I eventually sent him the details just after midnight. And just this morning, I replied to the Ugandan as well.

Now, I’ve left it to them to make the next move.

Update (12.07p.m): Uche just called me from Nigeria, as I was proof-reading this article, to say he’s about to make payment. He made a special support request, which I’ve agreed to provide. Isn’t this a wonderful way to sell? I think it is!

Final Words: Power Positioning Will Make More Buyers Choose You Over Competitors – Like THIS EXPERT!

About 10 days ago, a Saudi Arabia based Nigerian (while visiting Nigeria) requested payment details, after watching the video of my upgraded Ration Formulator software.

He then made the N20, 500 (about $136 US dollars) payment via bank transfer within 24 hours.

48 hours later, I’d sent him the “Feed Formulation Handbook PDF, along with the Ration Formulator Software Excel-VB workbook. This was in addition to the promised “FREE” copy of my 30 page PDF annotated pictorial introduction to livestock feed formulation ingredients.

We’ve only spoken once since then, and he’s promised to let me know if he has any issue making use of it for his feed mill based in his home state.

In all our interactions, I never had to chase any of them with emails or phone calls to take the next step (At the most, I could get in touch to ask “Did you get the xyz detail I sent at your request?”…but no more than that).

They all simply acted based on their own convictions – derived from exposure to my Power Positioning.

You, as an expert who also speaks to earn income, can attract more profitable clients by reading (and adhering to) the Ten Commandments of Power Positioning.

THIS EXPERT has used Power Positioning to make himself a foremost provider of Speaker Mentoring products and services, over 3 decades (Learn more)!

Need More Details of How to Make The Above Ideas Work for YOU?

If you need more specific details of how to make use of the ideas I’ve shared in this newsletter, send me a message using this request form – with “Re: Chasing Clients Will Cost You Profits” in the subject line.

SD Nuggets Blog™	New posts from last week that may interest you! *
Public Speaking

[Monday]:

No. 104: Your Audience Needs Truth – Not Flattery

Entrepreneurship [Tuesday]:

Many Great People Were Laughed At Before Succeeding

Self-Development [Wednesday]:

SMutual Benefit Proposition for Sponsorship (Low Cost Microbrewery Drinks Production from Peels of Pineapple & Other Fruits)

Career Development [Thursday]:

When Off Duty, Stay Off Duty?

Writing/Blogging [Friday]: – normally published Saturdays, but I put it online a day earlier, before leaving for Nigeria.

Writing In Different Genres Succeeds (If You’re Made for It)

Parenting [Friday]:

Creative Writing Boosts Kids’ Learning

Want me to write for you? Click here…

Have a lovely week!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.spontaneousdevelopment.com

He’s presently based in Benin Republic, where he’s preparing an English-French Language Guide, City Travel Guides, and a Commercial Rabbit Farming Guide.

For a limited time, Tayo is available to speak to your group or organization for a moderate fee. Send e-mail to tayo at tksola dot com. You can also visit www.tksola.com to learn more.

Connect with him on Twitter @tksola.com and Facebook.

==================

Have you been undecided about whether or not to become a paid speaker? Or have you been trying to get your speaking career off the ground with little success?

Comments?

Share this issue!

What fears or doubts are keeping you from (a) taking up Burt Dubin’s monthly speaker mentoring, or (b) buying his products?

You can choose to purchase Burt’s mentoring at any of the three (3) levels listed below:

1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Burt’s three mentoring packages can be likened to the seating options offered by airlines: Budget Delight (Economy); Mid Range (Business); and Top Shelf (First Class).

At least that’s how I like to think of them!

So, make your choice:1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

For over 25 years, Burt Dubin has provided a variety of speaker mentoring products and services to clients worldwide.Download this flyer as PDF:

http://www.spontaneousdevelopment.com/uploads/burt_new_flyer.pdf

Career Development, Entrepreneurship, Farm Biz, General, My DN Travel News, Parenting, Public Speaking, Self-Development, Writing/Blogging

Mutual Benefit Proposition for Sponsorship (Low Cost Microbrewery Drinks Production from Peels of Pineapple & Other Fruits)

August 28, 2013 Tayo Solagbade Leave a comment

[mpoverlay]By Tayo K. Solagbade – www.tayosolagbade.com | www.tksola.com | COTONOU, 22ND AUGUST 2013 @10:00a.m

Your organisation needs to market/sell your products, while building brand loyalty and long term repeat customers. What I propose below can positively influence your target customers, while also advancing your marketing objectives.

NB: See download link to a FULL PDF version of this paper (plus details of a Business Plan Presentation), at the bottom of this page.

What I Propose

That you sponsor formal Microbrewery production startup of a natural drinks range I created (fermented and non-fermented) using waste peels from Pineapples and other fruits, abundant in Benin Republic (and possibly Burkina Fasso).

The prduction process I’ve developed, for creating different recipes/forms (e.g. concentrates, “dried tea” etc) is to be patented. Continue reading →

Entrepreneurship, Farm Biz, My DN Travel News, Public Speaking

No. 104: Your Audience Needs Truth – Not Flattery

August 26, 2013 Tayo Solagbade 2 Comments

When a public speaker tells an audience of struggling business owners that “evil spirits”, and “enemies from the village” are the reasons they fail, s/he sets them up for longer spells of avoidable hardship! (NB: This issue of my newsletter features a priest, who – for 3 decades now – has provided world class Agri-business know-how to the world, from A-F-R-I-C-A!).

Telling them they’re doing nothing wrong, may win you their applause initially. But it may not endear you to many, if long afterwards they find their circumstances remain unchanged.

No one denies that there can be spiritual dimensions to life situations. It however takes more than spiritual awareness to make a success of business.
You need Savoir faire (i.e. real world relevant know-how)!

SCROLL DOWN TO READ FULL ISSUE

No. 104: Your Audience Needs Truth – Not Flattery

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Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter
Date: Monday 26th August 2013
No:104
Title: Your Audience Needs Truth – Not Flattery
Author & Publisher: Tayo K. Solagbade
Blog URL: http://www.spontaneousdevelopment.com/blog
Archive (For E-mail only version started 14th May 2012): Click here to view
Archive (For Blog version started 24th September 2011): Click here

Hi,

Please find below the latest issue of my Speaking IDEAS newsletter.

No. 104: Your Audience Needs Truth – Not Flattery

**** **********
NB: If you ever find yourself wondering what else I’ve written, some days after you’ve read THIS Speaking Ideas newsletter I send out on a Monday, here’s what you can do to find out: Point your browser to www.spontaneousdevelopment.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule
**********

When a public speaker tells an audience of struggling business owners that “evil spirits”, and “enemies from the village” are the reasons they fail, s/he sets them up for longer spells of avoidable hardship! (NB: This issue of my newsletter features a priest, who – for 3 decades now – has provided world class Agri-business know-how to the world, from A-F-R-I-C-A!).

Telling them they’re doing nothing wrong, may win you their applause initially. But it may not endear you to many, if long afterwards they find their circumstances remain unchanged.

No one denies that there can be spiritual dimensions to life situations. It however takes more than “spiritual awareness” to make a success of business.

You need “Savoir faire” (i.e. real world relevant know-how)!

A Priest Delivering Real-World Relevant Agri-business Know-How In Africa For Over 3 Decades

Father Godfrey Nzamujo is founder and catalyst of the world famous “Songhai” Integrated Agricultural Farming Centre (recognised by the UNDP). I consider him an excellent role-model for African experts.

Nzamujo is a Nigerian born Dominican priest with an engineering degree. His Porto Novo, Benin republic founding centre is now over three decades old. EVERYTHING there is recycled in a zero-waste system.

What’s more, trainees who graduate from it are taught “entrepreneurship” on top of time tested farm practices. This helps many go on to establish PROFITABLE farm-based ventures.

No wonder the Songhai model is being rapidly adopted by serious minded African governments!

I understand the most recent high profile visit – this August of 2013 – was from the President of Liberia herself (Ellen Johnson Sirleaf), in whose country a Songhai model centre already exists!

I doubt Father Nzamujo ignores the spiritual responsibility of being a priest in running his center. Yet his center’s success shows that he also does not neglect exploring better ways to run it more profitably.

In other words, he has been able to stike an intelligent balance that enables him achieve both goals.

Telling Songhai About Web Marketing Systems Development & Pineapple PEEL Based Drinks Production (My Story)

Sometimes what we may want to hold back from voicing truths we know need to be said. Maybe to avoid offending or upsetting those we speak to. Yet, to really add value to people, you must say what needs to be said.

I practice what I preach, and the following narrative offers an example of how.

I visited Songhai on Thursday 25th July 2013, and met (for the 2nd time in 4 months) Leonce Sessou – a key member of the team.

By the time I departed that day, a bottled sample of my Pineapple Peel-based drink, with copies of my "Tasters Feedback forms" was on his table. He said he would arrange for other members to taste the drink and fill the form.

In case you’re wondering, up till then, Songhai only produced pineapple juice from the core of the fruit for sale in bottled form.

Leonce confirmed that the large amounts of waste peels they produced, was only used for composting. I knew this, and that was why I visited, to tell them how to make MORE PRODUCTIVE use of the peels.

When I explained how I make my drink using the waste pineapple peel obtained FREE from vendors, he told me and that they would invite me to show their team how to convert theirs to drinks as well.

…Other areas of collaboration were also discussed – such as web marketing.

But How Did Leonce Know I Could Help Them With Web Marketing?

Well, four (4) months earlier, in my very first week in Benin Republic, I’d dropped off a proposal for Father Nzamujo. In it I offered to provide in-house Digital Information Publishing and Web Marketing coaching. This was to boost their ability to earn online income from their wealth of information.

Like I said on my Facebook post on this, contributing to the Songhai project is a dream I’ve nursed since 1987, as a 17 year old undergraduate of Agric. Extension Services in the University of Ibadan, Nigeria.

I first learnt about the founder – Father Godfrey Nzamujo – around that time when the African Farmer magazine I subscribed to, reported that he won the "Hunger Project Award". I’ve closely followed Father Nzamujo’s progress since then. And that helped me identify solutions that would interest them.

But it’s not all about me making offers…

I also want to learn from them. It’s not easy to find large scale rabbit rearing operations that are profitably run. Songhai has one – and to finish a Commercial Rabbit Farming Guide I’m working on, I’m hoping they’ll grant me access to take photos, and interview them.

To Tell Accurate Truths, Study Every Client/Prospect’s Unique Situation to Get to Know Them Well

When you visit a doctor for consultation, you expect him/her to tell you the accurate truth about your state of health – and what to do to correct or improve it.

Luckily for us, most doctors do just that.

As an expert in your field, you are a “doctor” of sorts, for your client.

To succeed, you’ll need, just like a conventional doctor, to tell them accurate truths about their situation, and offer viable solutions.

Doctors will often examine your medical history, case files etc, in addition to conducting their own tests, before giving you an opinion on your ailment – or state of health.

Burt Dubin – a seasoned mentor of highly paid international speakers – recommends undertaking detailed examination of EACH client’s unique situation.

Apart from doing independent background research, he explains that you can request interviews with key members, to identify burning issues. From those you interview, you would ask for names of another set of persons you can interview. And so on.

Your purpose would be to sample opinions (on burning issues) that cut across relevant strata in the organisational hierarchy.

You would then develop your material around possible hot buttons you identify, and come up with viable ideas, solutions, and action plans to go with them.

By the time you deliver your program, your audience members are likely to feel you’ve competently addressed virtually all their concerns.

Final Words: Not Telling Your Audiences Accurate Truths, Can Make Them Conclude You’re Incompetent!

Some experts think giving “generic” talks (recycling same content with different client names on progam folders!) to their client audiences will always be adequate.

They forget that clients depend on them to come up with unique insights to improve their performance.

Such lack of commitment eventually hurts an expert guilty of it.

If another expert turns up and tells them the truth, with solutions, they’ll conclude the previous expert did not because s/he was incompetent!

In reality however, that expert could actually be competent, but s/he may have let fear keep him/her from telling them the truth.

Unfortunately, few – if any – clients will be willing to believe that by then!

Need More Details of How to Make The Above Ideas Work for YOU?

If you need more specific details of how to make use of the ideas I’ve shared in this newsletter, send me a message using this request form – with "Re: Your Audience Needs Truth – Not Flattery" in the subject line.

SD Nuggets Blog™	New posts from last week that may interest you! *
Public Speaking [Monday]:	No. 103: On Being a Master (A PDF Gift from Burt Dubin!
Entrepreneurship [Tuesday]:	3 Reasons to NOT Pay for Facebook Likes
Self-Development [Wednesday]:	Succeed Even When Nothings Working
Career Development [Thursday]:	Play for Your Workplace Teamand Not to the Decision Makers Gallery!
Parenting [Friday]:	Wise People Disagree With Tact
Writing/Blogging [Saturday]:	If You Really Want Success, Lack of Money Wont Stop You
Want me to write for you? Click here…

Have a lovely week!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: 234-803-302-1263

http://www.spontaneousdevelopment.com

He’s presently based in Benin Republic, where he’s preparing an English-French Language Guide, City Travel Guides, and a Commercial Rabbit Farming Guide.

For a limited time, Tayo is available to speak to your group or organization for a moderate fee. Send e-mail to tayo at tksola dot com. You can also visit www.tksola.com to learn more.

Connect with him on Twitter @tksola.com and Facebook.
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