{"id":8019,"date":"2015-09-21T12:56:00","date_gmt":"2015-09-21T12:56:00","guid":{"rendered":"http:\/\/tayosolagbade.com\/sdnuggets\/?p=8019"},"modified":"2015-09-21T14:48:00","modified_gmt":"2015-09-21T14:48:00","slug":"no-211-the-key-to-sales-and-marketing-success","status":"publish","type":"post","link":"http:\/\/tayosolagbade.com\/sdnuggets\/no-211-the-key-to-sales-and-marketing-success\/","title":{"rendered":"No. 211: The Key to Sales and Marketing Success"},"content":{"rendered":"

\u00a0\u201cTalk to a man about himself and he will listen for hours.\u201d \u2013 Benjamin Disraeli<\/p><\/blockquote>\n

The foregoing quote offers potentially useful insights into how to make your sales and marketing communication successful in winning buyers. <\/strong><\/h3>\n

Quick Take-Away: <\/strong>You want to read this piece if...<\/p>\n

A. you need ideas to get started selling your products\/services.<\/p>\n

B. you're already making sales but would like to sell more, with less effort and at less cost.<\/p>\n

SCROLL DOWN TO READ FULL ISSUE<\/strong><\/p>\n\n\n\n\n
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Tayo K. Solagbade's<\/a>
\n<\/span>Weekly Public Speaking<\/a><\/span>\/Web Marketing<\/span><\/a> IDEAS Newsletter <\/strong><\/span><\/span><\/h1>\n

Date:\u00a0<\/strong>Monday 21st September 2015<\/span><\/p>\n

No: <\/strong>211<\/p>\n

Title: <\/strong>The Key to Sales and Marketing Success<\/span><\/span><\/span><\/span><\/p>\n

Author & Publisher:<\/strong>\u00a0Tayo K. Solagbade [Tel: <\/strong>+234-803-302-1263 (in Nigeria)<\/strong> or +229-66-122-136 (in Benin Republic)<\/strong> ]<\/span><\/span><\/span><\/p>\n

Blog URL:<\/strong>\u00a0http:\/\/www.tayosolagbade.com\/sdnuggets<\/a><\/p>\n

Last Week: <\/strong>Read articles published on my blog here<\/a><\/span><\/span><\/span><\/p>\n

Newsletter <\/span>Archive (E-mail version started 14th May 2012): <\/strong>Click here to view<\/a><\/p>\n

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<\/a>1 of 2: PUBLIC SPEAKING - <\/span>The Key to Sales and Marketing Success<\/h1>\n

\u201cTalk to a man about himself and he will listen for hours.\u201d \u2013 Benjamin Disraeli<\/p><\/blockquote>\n

The foregoing quote offers potentially useful insights into how to make your sales and marketing communication successful in winning buyers. <\/strong>I explain below.<\/h3>\n

Quick Take-Away: <\/strong>You want to read this piece if...<\/p>\n

A. you need ideas to get started selling your products\/services.<\/p>\n

B. you're already making sales but would like to sell more, with less effort and at less cost.<\/p>\n

What I share here I learned the hard way \u2013 as a struggling entrepreneur who could not support his family, talk less find funds to pay for marketing or advertising!<\/em><\/p>\n

In other words, all I had was the opportunity to access the web at N100 to N250 per hour (depending on the caf\u00e9 I used), and to try promoting the solutions I offered via self-taught web design and web marketing skills.<\/p>\n

Things did not work out for A LONG time, for me. <\/strong><\/p>\n

I recall in 2005 or so, I got to a point where after exhausting my own funds, I would sneak into my wife\u2019s purse and take N100 from the little she\u2019d kept saved there, so I could work one extra hour in the caf\u00e9 to try a new idea I had.<\/strong><\/h3>\n

Most times after doing that bad deed, I came home with nothing to show for it, and to get some MAJOR LIP from my wife, for taking her money!!<\/p>\n

That\u2019s all way back in the past now. But I share these details, because today when I create promotional stuff that I use online people who watch me do it, comment that I do it effortlessly. <\/em><\/p>\n

I tell them that\u2019s because I learnt to use Photoshop to create graphics and Macromedia Dreamweaver (today I use Joomla! and WordPress) to build websites, NOT because I wanted to<\/u><\/strong>, but because I did not have the money to pay a web designer I\u2019d approached to do it for me.<\/p>\n

What was more, despite my best efforts, nobody I knew and talked to was willing to give (or lend) me the money to pay the guy.<\/p>\n

But being the self-driven independent minded thinker I\u2019d always been, I ignored suggestions that my business idea was bad, and resolved to learn to do it myself. <\/strong><\/h3>\n

Some experts believe that it\u2019s best to focus on what you are best at, and to sub-contract the rest to others. I argue that THAT<\/strong> <\/span><\/em>depends on what part of the world you are in, and how reliable the people you have to do that with are.<\/p>\n

In my part of the world, the idea of using Virtual Assistants and the like for building my kind of knowledge based business is often an invitation to trouble. Quite often, it\u2019s either you get lots of disappointments or worse, your material could get \u201cstolen\u201d.<\/p>\n

I exaggerate NOT. It almost happened to me: TWICE!<\/em><\/p>\n

So that\u2019s why\/how I learnt to create my own promotional materials for use online.<\/p>\n

But acquiring the skills only addressed one dimension of the problem. By the time I began using those skills, I soon realized I needed to find a way to get my target audience the pay attention, and at some point RESPOND to my offers (e.g my Excel-VB Ration Formulator<\/a>, and the popular Feed Formulation Handbook<\/a>).<\/strong><\/h3>\n

Which brings me to the major mistake I see lots of people making when trying to sell. <\/em><\/p>\n

They are always too focused on themselves, and what they want you to buy. The rarely invest time, effort or energy to INVESTIGATE and accurately identify what you need \u2013 or how best to communicate with you (i.e their target audience).<\/p>\n

For instance, every now and then I get emails, phone SMS messages, facebook messages etc, in which some product or service offer is made to me.<\/em><\/p>\n

What always strikes me as odd, is the fact that those who send such marketing messages do so as if they assume they are the only ones, who do what they do and that their offers are irresistible.<\/h3>\n

Yet when one checks, they offer no compelling reason to choose them over the other providers who sell (what often appear to be) the exact same thing.<\/p>\n

Little or no attempt is made to build a relationship or establish some trust. They just write and ask you for business without preamble.<\/p>\n

To borrow an expression from Fela Anikulapo Kuti: JUST LIKE THAT!<\/p>\n

And that\u2019s the mistake many make.<\/p>\n

Even when YOUR offer is free, that approach will rarely work with a discerning prospect.<\/em><\/p>\n

Smart business persons who are clued up about what it takes to win buyers over, know that the most important thing your sales and marketing communication MUST do is answer the question: What's In It For Me (WIIFM)?<\/strong><\/h3>\n

When conceiving your sales and marketing message, you MUST focus on giving a compelling answer to the WIIFM question in the mind of your target audience.<\/p>\n

People often make the mistake of thinking they need to talk about themselves, and how good they, their products, and their certifications are, to convince buyers.<\/p>\n

In reality however, if you want to attract high profile buyers who will spend good money to buy from you, the KEY is to tell them how you can help them solve a problem they have!<\/em><\/p>\n

To do that you must develop a system to discover what problems they seek help with. Then using that information you get as a guide, you will tell them what your product\/service can do for them along the lines of interests you know they have.<\/p>\n

Quite often this process will not happen instantly or overnight. Instead it will take time and effort, possibly over a period of hours, days weeks or even months.<\/strong><\/h3>\n

But the good thing is that once you succeed in gaining the right insights into what the prospect needs, you will be able to repeatedly use what you learn to sell and resell to them!<\/em><\/p>\n

In fact, as long as you continue to create solutions that work, to meet the needs you identify your prospects have, selling to them will often be near-effortless.<\/p>\n

This is what many people trying to sell tend to miss \u2013 because they are often in a hurry to sell.<\/p>\n

However, unless you have a captive audience and a product\/service that no other person offers, you simply cannot succeed by \u201churrying\u201d prospects to buy.<\/p>\n

If you want cost-effective and sustainable success in selling, you cannot work that way!<\/p>\n

What you can do\u2026<\/strong><\/h3>\n

I once came across a quote that read:<\/p>\n

\u201cPeople don\u2019t care how much you know, until they know how much you care\u201d - Anonymous.<\/em><\/p><\/blockquote>\n

The above words underscore the point I\u2019m trying to make here. But it\u2019s not just the quote that convinces me of what I say here.<\/p>\n

It\u2019s the repeat success I continue to record in selling a growing range of mostly digital products and services, to an increasingly global audience that tells me it works!<\/p>\n

Let me illustrate based on what I do\u2026<\/strong><\/h3>\n

When someone who came to you 2 weeks ago, and asked for details and prices for 2 products s\/he discovered on your site via a Google search, goes silent after you\u2019ve responded with details (and a phone call), one would be tempted to assume s\/he has moved on.<\/p>\n

Yet, time and time again such enquirers have returned weeks, months (even years!) later<\/a>, to buy those same things they asked about, from me, as if they never left.<\/em><\/p>\n

I have written several true stories about this in the past \u2013 including one that mentions Oladipo Mann who came back about 3 years later<\/a>!<\/p>\n

The key to my success in winning buyers over this way has been my ability to communicate along the lines of what interests them, even when they seemed to have \u201cgone\u201d.<\/strong><\/h3>\n

How do I communicate with them when they go away- you wonder?
\n<\/em><\/p>\n

It\u2019s simply by using a Web Marketing System (WMS), which has at its heart a routine of regular publishing of useful content, that continually invites<\/strong> those who interact with it, to part with their contact details \u2013 email addresses and phone numbers especially \u2013 via a web form (like this one)<\/a>.<\/p>\n

When they do that, they get added to my mailing list database, to which I routinely send broadcasts about my new content as it is published online.<\/p>\n

Due to the fact that most of my content is often designed to inform, educate and empower my target audience (i.e. answering the WIIFM question, the subtle effect over time is they begin to LOOK FORWARD to it.<\/strong><\/p>\n

And since I creatively insert references to solutions I offer, in the body of the content I send out, THAT keeps the interest they have alive \u2013 in their subconscious.<\/em><\/p>\n

Over time, they begin to TRUST me, because I am telling them things that interest them, and which they find potentially useful.<\/p>\n

Since my focus is never on selling, but on educating them, to do what they do better, including seeing why they\u2019re better off buying from me, I feel no need to chase them\u2026<\/strong><\/h3>\n

As Jason Leister so often warns in his newsletter, \u201cchasing\u201d prospects or clients to buy often causes them do the exact opposite (i.e run away!)<\/a>.<\/p>\n

Many people who want to sell fail to get this!<\/p>\n

The approach of communicating to answer the WIIFM question eliminates the need to chase \u2013 and it is the key - the secret! <\/strong>- to sales and marketing success.<\/p>\n

You simply keep doing your thing as described above, till your target audience arrives at a psychological point of conviction where s\/he decides to ask YOU for payment details.<\/p>\n

As long as you make sure the content you send to them is relevant and of high quality, it\u2019s only a matter of time before this happens.<\/p>\n

Final Words: To end, I reproduce the quote I began this write-up with...<\/strong><\/h3>\n

\u201cTalk to a man about himself and he will listen for hours.\u201d \u2013 Benjamin Disraeli<\/p><\/blockquote>\n

From what I\u2019ve shared above, it\u2019s obvious that this quote explains why answering the WIIFM question in your marketing communication, works. You may therefore want to keep it in mind, when carrying out your sales and marketing tasks in future!<\/p>\n

RELATED ARTICLES<\/h3>\n

1. No. 105: Chasing Clients Will Cost You Profits (A True Story)<\/a><\/p>\n

2. Can You Be Trusted?(Real Life Farm Business Sales Conversations With People Just Like You)<\/a><\/p>\n

*******<\/p>\n

\n

This newsletter (which I use to promote Burt Dubin's Speaker Mentoring Products\/Services<\/a>)<\/em> serves<\/p>\n

experts-who-speak. Starting - Monday 13th April 2015<\/strong> - it MORPHED in name and content served, to a 2 part Speaking\/Web Marketing IDEAS<\/strong> newsletter, to better serve them.<\/p>\n

You just read the \"Public Speaking IDEAS\" <\/strong>part above. What follows below is the \"Web Marketing IDEAS\" <\/strong>part.<\/em><\/p>\n

*******<\/p>\n

Burt Dubin<\/a> works with people who want to be speakers, and with speakers who want to be masters. Click here<\/a> to visit his website NOW and submit a contact form message telling him what challenges you\u2019re facing, and how<\/p>\n

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Burt Dubin's monthly Speaking Biz Strategies Letter<\/a> <\/strong><\/p>\n

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2 of 2: <\/a>WEB MARKETING:<\/span> To Achieve Sustainable Success, Closely Monitor News About Current Affairs and<\/h1>\n

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current affairs and politics<\/strong>, because those are the two key ingredients that really keep this country from having a stable sociopolitical climate.
\nAnd for as long as that stable sociopolitical climate does not exist, every person running a business will probably have to sleep with one eye open.\" - Tayo K. <\/strong><\/p>\n

Solagbade<\/p>\n

It's FREE for all my Web Marketing\/farm business clients, and ALL members of my Inner Circle<\/a> as well as for ALL subscribers to THIS newsletter. <\/strong><\/p>\n

If you are not yet ANY of the above, just send me a message here to let me know<\/a>.<\/p>\n

If you want me to send you the full MP3 recording, just say so in your message.<\/p>\n

NB: <\/strong>If you're already a client or subscriber, email me via tayo at tksola dot com and let me know you want it<\/span><\/p>\n

Alternatively, click here to request the FREE MP3 DOWNLOAD<\/a>.<\/p><\/blockquote>\n

******<\/em><\/h3>\n\n\n\n
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Question: But who is Burt Dubin, and why do I (Tayo K. Solagbade<\/a>) think you should you learn from<\/h1>\n

him?<\/p>\n

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Full Disclosure: <\/span>I represent Burt as Sole Agent for his products\/services, which means if YOU buy from him, I get paid.<\/h1>\n

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Have a great week :-))<\/p>\n

*************<\/h3>\n

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\n
<\/div>\n

\"Smart<\/a><\/p>\n

*******<\/p>\n

NEW: Speaking Ideas: 25 Articles and True Stories for Experts Who Speak and Those <\/a><\/strong><\/p>\n

Aspiring (Volume 1)<\/p>\n

\"psip-LULU-BACK-coverOK\"<\/a><\/p>\n

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******<\/p>\n

NEW<\/strong>: KUKURU DANGER\u2122: 5 True Stories <\/a><\/span><\/p>\n

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Download<\/a> above PDF <\/strong><\/p>\n

\n\n\n\n\n\n\n
\n

THEY WROTE...<\/strong><\/h3>\n<\/td>\n<\/tr>\n


\n<\/span><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

\"(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online...\" - click here<\/a> to read full comment by Patrick Meninga<\/a> (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000)<\/strong>.<\/p>\n

-----------------------------<\/em><\/span><\/p>\n

\u201cTayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding....Thanks for all your hard<\/p>\n

work since I\u2019ve been here - you will be sorely missed. I don\u2019t need to wish you good luck, you have the ability to make your own luck. - Andy\"(R. Jones)<\/strong>*<\/p>\n

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell\/xmas cards sent to Tayo Solagbade following his resignation to <\/strong><\/p>\n

start his own business).<\/p>\n

-----------------------<\/p>\n<\/td>\n<\/tr>\n

Click here to contact Tayo...<\/a>\u00a0<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n<\/td>\n<\/tr>\n
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<\/a>SD <\/strong><\/p>\n

Nuggets Blog\u2122<\/td>\n

New posts from last week that may interest you! * <\/span><\/td>\n<\/tr>\n
Public Speaking[Monday]<\/span>:<\/strong><\/span><\/td>\n\n
No. 210: Achieve Name\/Brand Recognition to Earn Increased Income [Hint: My Real Life Challenge to Generate Online Income for an African Radio\/TV Personality, Using a Custom Web Marketing System]<\/a><\/div>\n<\/td>\n<\/tr>\n
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[Tuesday]<\/span>:<\/strong><\/p>\n<\/td>\n

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COMING SOON: Best Practice Farm Business Support Centre for Farm CEOs \u2013 Benin Republic<\/a><\/div>\n<\/td>\n<\/tr>\n
[Wednesday<\/span>]: <\/strong><\/span><\/td>\n\n
\n

THE FARM CEO (Issue 15): Assessing Farm Record Keeping Behaviour among Small-Scale Poultry Farmers, Reducing Cannibalism among newly hatched African Catfish, Fry by Grading, Understanding African Farming Systems \u2013 Science and Policy Implications, On-farm research leading to a dynamic model of a traditional chicken production system, Fish Farming Investment | 5 Ways to Lose Money | Tilapia Fish Farm Guide \u2013 West Africa<\/a><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

[Thursday<\/span>]:<\/strong><\/td>\n\n
Sharing Your Culture and Traditions With Foreigners is REALLY Cool!<\/a><\/div>\n<\/td>\n<\/tr>\n
[Friday<\/span>]:<\/strong><\/td>\n\n
Use Learning Events to Make More Money from Your Book<\/a><\/div>\n<\/td>\n<\/tr>\n
[Saturday<\/span>]:<\/strong><\/td>\n\n
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If You\u2019ve Done Everything But See No Results, Do THIS!<\/a><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

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Want me to write for you? Click here<\/strong><\/a> to send me a message<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\"www.tayosolagbade.com<\/a><\/p>\n

Tayo K. Solagbade*<\/span><\/span><\/p>\n

Self-Development\/Performance Improvement Specialist<\/strong><\/p>\n

*Sole Agent For\u00a0<\/em>Burt Dubin's Speaker Mentoring Service<\/span><\/a><\/em> In Africa<\/em><\/span><\/p>\n

Mobile:<\/strong> +234-803-302-1263 (in Nigeria<\/strong>) or +229-66-122-136 (in Benin Republic<\/strong>)<\/p>\n

http:\/\/www.tayosolagbade.com<\/a><\/span><\/p>\n

Tayo K. Solagbade<\/a> is a Location Independent Performance Improvement <\/b><\/p>\n

Specialist and Multipreneur (i.e. a highly versatile\/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to<\/p>\n

Farm Businesses and others.<\/p>\n

Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions<\/a>, web marketing<\/a> systems\/web hosting<\/a>,<\/p>\n

freelance writing services, and best practice extension support services (for farm business owners<\/a>).<\/p>\n

Tayo is the author of the Self-Development (SD) Bible\u2122<\/a> and the<\/p>\n

popular Livestock Feed Formulation<\/a> Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator\u2122<\/a> and the Poultry Farm <\/a><\/p>\n

Manager\u2122 software.<\/p>\n

He has delivered talks\/papers to audiences in <\/a><\/p>\n

various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods<\/p>\n

and others.<\/p>\n

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development\u2019s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.<\/p>\n

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic<\/a> to begin slowly<\/p>\n

traveling across the West African region.<\/p>\n

His key purpose is to deliver talks, seminars <\/strong><\/p>\n

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).<\/p>\n

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training<\/p>\n

& Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.<\/p>\n

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management\u2019s(NIM) Young Managers\u2019<\/p>\n

competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development\u2122 (SCfS-D\u2122), and Founder of the Self-Development Academy Limited<\/a>.<\/p>\n

When he's not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog<\/a> - on which he also publishes his Weekly Public Speaking IDEAS <\/a><\/p>\n

newsletter(which he uses to promote Burt Dubin's Public Speaking Mentoring service<\/a> to experts working across the African<\/p>\n

continent).<\/p>\n

You can connect with him on Twitter @tksola.com<\/a> and Facebook<\/a>.<\/p>\n

Visit Tayo Solagbade Dot Com<\/a>, to download over over 10 performance improvement resources to boost your<\/p>\n

personal and work related productivity.<\/p>\n

====
\n[IMPORTANT NOTE:====<\/span><\/h3>\n

On 4th May 2014, Tayo's 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net. <\/em><\/p>\n

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR \"reincarnation\" of it the website http:\/\/www.tayosolagbade.com<\/a>.<\/p>\n

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts <\/strong><\/em><\/p>\n

he's published.<\/p>\n

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.<\/p>\n

Click \"Tayo, What Happened to <\/a><\/p>\n

SpontaneousDevelopmentDotCom ?\" to read a detailed narrative about how the above event occurred :-))<\/p>\n

Here's an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:<\/h4>\n
\n

Succeed by Emerging from Adversity Like a Phoenix <\/a><\/p>\n

(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)<\/p>\n<\/div>\n

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:<\/h4>\n

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name<\/a><\/p>\n

==================<\/p>\n

\"View<\/span><\/a>\"Join<\/a>\"Connect<\/a>\"Connect<\/a><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\n
\n

Burt Dubin's Public Speaking Mentoring<\/a><\/strong><\/p>\n

for Africa Based Experts(PDF...Click<\/a>!)<\/p>\n

Home<\/a> |About<\/a> | Contact<\/a> | SD Nuggets\u2122<\/a> | Speaking\/Web Marketing IDEAS<\/a> | Web Marketing Systems<\/a> | Freelance Writing<\/a> | MS Excel\u00ae Heaven\u2122<\/a> | Cost-Saving Farm Biz Ideas<\/a><\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0\u201cTalk to a man about himself and he will listen for hours.\u201d \u2013 Benjamin Disraeli The foregoing quote offers potentially useful insights into how to make your sales and marketing communication successful in winning buyers. Quick Take-Away: You want to read this piece if... A. you need ideas to get started selling your products\/services. B. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8,1375,133,1,266,112,10,103],"tags":[1915,1916],"class_list":["post-8019","post","type-post","status-publish","format-standard","hentry","category-employeescareer-persons","category-entrepreneurs","category-excel-vb-solutions","category-farm-biz","category-general-2","category-my-dn-travel-news","category-public-speaking","category-self-development","category-writingblogging","tag-no-211","tag-the-key-to-sales-and-marketing-success"],"aioseo_notices":[],"views":1138,"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/8019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/comments?post=8019"}],"version-history":[{"count":4,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/8019\/revisions"}],"predecessor-version":[{"id":8025,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/8019\/revisions\/8025"}],"wp:attachment":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/media?parent=8019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/categories?post=8019"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/tags?post=8019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}