{"id":5958,"date":"2014-09-22T16:52:52","date_gmt":"2014-09-22T16:52:52","guid":{"rendered":"http:\/\/tayosolagbade.com\/sdnuggets\/?p=5958"},"modified":"2014-09-22T16:52:52","modified_gmt":"2014-09-22T16:52:52","slug":"no-160-perceived-website-beauty-wont-guarantee-success-hint-the-value-you-offer-matters-most-2-real-life-examples","status":"publish","type":"post","link":"http:\/\/tayosolagbade.com\/sdnuggets\/no-160-perceived-website-beauty-wont-guarantee-success-hint-the-value-you-offer-matters-most-2-real-life-examples\/","title":{"rendered":"No. 160: Perceived Website Beauty Won't Guarantee Success (Hint: The Value You Offer Matters Most - 2 Real Life Examples)"},"content":{"rendered":"

What if you could do web marketing that yields superior profits, at low to zero cost? We all want that!<\/p>\n

This write-up uses 2 real life website case studies to explain what you need to do, and why.<\/p>\n

Example 1: www.google.com makes millions annually.<\/p>\n

SCROLL DOWN TO READ FULL ISSUE<\/strong><\/p>\n\n\n\n\n
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Publication:<\/strong>\u00a0Weekly Public Speaking IDEAS Newsletter <\/strong><\/span><\/span><\/p>\n

Date:\u00a0<\/strong>Monday 22nd<\/span> September 2014<\/span><\/p>\n

No:<\/strong>160<\/span><\/p>\n

Title: <\/strong>Perceived Website Beauty Won't Guarantee Success(Hint: <\/strong>The Value You Offer Matters Most - 2 Real Life Examples)<\/p>\n

Author & Publisher:<\/strong>\u00a0Tayo K. Solagbade [Tel: <\/strong>+234-803-302-1263 (in Nigeria)<\/strong> or +229-66-122-136 (in Benin Republic)<\/strong> ]<\/p>\n

Blog URL:<\/strong>\u00a0http:\/\/www.tayosolagbade.com\/sdnuggets<\/a><\/p>\n

Archive (E-mail version started 14th May 2012): <\/strong>Click here to view<\/a><\/p>\n

Archive (Blog version started 24th September 2011):<\/strong> Click here<\/a><\/p>\n<\/div>\n

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\"Logo<\/a><\/p>\n

****<\/strong> ****<\/strong><\/em>******<\/strong><\/em><\/p>\n

NB: <\/strong>This newsletter is published every Monday. Point your browser to www.tayosolagbade.com\/sdnuggets<\/a> to read at least ONE new post added to my SD Nuggets blog<\/strong> on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule<\/a> \ud83d\ude42<\/em><\/p>\n

****<\/strong>******<\/strong><\/p>\n

IMPORTANT NOTE:<\/strong><\/span> THIS newsletter is published online on the \"reincarnated\" version of my Self-Development (SD) Nuggets blog<\/a>. I continue to put finishing touches to the content. If you encounter ANY bad\/dead links, and you can spare the time, email them to me via tayo at tksola dot com. Thanks in advance \ud83d\ude42<\/h3>\n

\"View<\/span><\/a>\"Join<\/a>\"Connect<\/a>\"Connect<\/a><\/span><\/p>\n

No. 160: Perceived Website Beauty Won't Guarantee Success<\/strong> (Hint: The Value You Offer Matters Most - 2 Real Life Examples)<\/h3>\n

What if you could do web marketing that yields superior profits, at low to zero cost? We all want that! This write-up uses 2 real life website case studies to explain what you need to do, and why.<\/p>\n

Example 1: <\/strong>www.google.com<\/a> makes millions annually.<\/h3>\n

But it is more or less a blank page with a search field, and funny images. Ugly website I call it<\/span>. <\/strong>Most of us would NOT let ours look like that.<\/p>\n

But millions of us use it daily, and pay to advertise on it, because it gives us what we want i.e useful search results! As a result it\u2019s more successful than pretty websites of the biggest brands in the world!<\/p>\n

That realization made me decide I would not sweat too much about website \u201cattractiveness\u201d or \u201cbeauty\". That is NOT to say I do not strive to deliver aestetically pleasing website. What I am saying is that over the years, I have learnt not to go overboard.<\/p>\n

Example 2. www.burtdubin.com<\/strong><\/a> and <\/strong>www.speakingsuccess.com<\/strong><\/a> has won experts from across the world - as High Paying buyers - for decades!<\/strong><\/h3>\n

Both websites belong to my US based business partner and mentor \u2013 Burt Dubin.<\/em><\/p>\n

He clocked 80 years old few months ago, and the Las Vegas<\/a><\/strong> Chapter of the National Speakers Association (NSA) in the USA <\/strong>celebrated with him at an event<\/a>.<\/p>\n

Burt has been an NSA top member for over 3 decades. <\/strong><\/p>\n

He achieved great success as an international speaker, before becoming a renowned mentor to some of the world\u2019s highest paid speakers (including, among others, a past president of the International Federation of Speakers).<\/p>\n

Now, when you look at his websites do they really come across as \"works of art\"? <\/strong><\/h3>\n

No they don't.<\/p>\n

Instead, they are aestetically appealing and professionally laid out.<\/p>\n

Yet, Burt tells me he uses ONLY his online marketing to promote the products and service he offers. <\/strong><\/p>\n

His telephone mentoring costs thousands of USD per month, and he also sells products to experts-who-want-to-be-speakers across 6 continents \u2013 including Africa. <\/em><\/p>\n

Many have never met Burt in person. They only related with him via his website, email and phone from start till end.<\/p>\n

As one who markets his products\/services, I recruited a UK based Nigerian born business coach to be mentored by Burt, and it was still those same websites the gentleman used to make up his mind!<\/p>\n

When compared to the websites of many who may be considered his competitors, Burt\u2019s website is unlikely to score high on the \u201cattractiveness\u201d scale.<\/strong><\/h3>\n

But when it comes to useful life changing content, for experts-who-speak, that is another matter!<\/p>\n

You\u2019re unlikely to find ANY website offering anything close to what Burt has provided on public speaking from his websites for decades on end!<\/em><\/p>\n

Note that Burt uses key components of a WMS \u2013 a website, a blog, a VERY powerful and highly subscribed newsletter etc. He did LOTS of article marketing in the early years \u2013 so 3rd party websites feature lots of his work \u2013 as part of his web marketing.<\/p>\n

This WMS variant has worked for him.<\/strong><\/em> <\/span><\/p>\n

[NB: <\/strong>I know several business owners who pay crazty sums just to get a certain look, then the website sits and ages with obsolete, unchanging content for years afterwards. You then wonder, why spend all that money to make it so pretty, if they were not going to keep it updated to stay relevant?]<\/em><\/p>\n

You do not need your website to be a work of art - or to match the beauty or impressive appearance of another person's<\/h3>\n

Get it to look good, but don't waste valuable time trying to make it prettier (or as pretty) as you think a competitor's is.<\/p>\n

People who visit websites often come looking for a solution or answers. <\/em><\/p>\n

Yes, the apearance of a website can help to draw them in. But that is never a guarantee they will find what they are looking for. <\/strong><\/p>\n

Like I always point out, scam websites sometimes even look more impressive than legitimate ones. Yet they only offer harmful content!<\/p>\n

Having said the above, experience has taught me that some people will always insist on having their way in this regard. Generally, I avoid letting such persons hire me, because they are unlikely to appreciate why a WMS is more important to focus on. <\/em><\/p>\n

This is why I offer to build FREE websites for my clients I agree to work with, while I only ask payment to create the web marketing content.<\/strong><\/h3>\n

That way, if they want, they can hire someone else to build what they consider an \u201cattractive\u201d website<\/span><\/em>, and only pay me to integrate a Web Marketing System into it.<\/p>\n

I wrote the article below, years ago. It offers valuable insights into what I\u2019m saying. I urge you to read it - click below... <\/strong><\/em><\/h3>\n

A Website That Works Wins You Repeat Visitors, Leads and Sales: NOT Admirers and Complements<\/a><\/p>\n

To illustrate how powerful this WMS based approach can be, see - below - verbatim excerpts from a Facebook sales conversation I had 2 days ago.<\/strong><\/h3>\n

That CEO - who I have never met - came to me based on my promotional content (for my farm software) which was auto-published to my profile wall months ago.<\/p>\n\n\n\n\n
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\"www.tayosolagbade.com<\/a><\/p>\n

Tayo K. Solagbade*<\/span><\/span><\/p>\n

Self-Development\/Performance Improvement Specialist<\/strong><\/p>\n

*Sole Agent For\u00a0<\/em>Burt Dubin's Speaker Mentoring Service<\/span><\/a><\/em> In Africa<\/em><\/span><\/p>\n

Mobile:<\/strong> +234-803-302-1263 (in Nigeria<\/strong>) or +229-66-122-136 (in Benin Republic<\/strong>)<\/p>\n

http:\/\/www.tayosolagbade.com<\/a><\/span><\/p>\n

Tayo K. Solagbade<\/a> is a Location Independent Performance Improvement Specialist and Multipreneur <\/b>(i.e. a highly versatile\/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to<\/p>\n

Farm Businesses and others.<\/p>\n

Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions<\/a>, web marketing<\/a> systems\/web hosting<\/a>,<\/p>\n

freelance writing services, and best practice extension support services (for farm business owners<\/a>).<\/p>\n

Tayo is the author of the Self-Development (SD) Bible\u2122<\/a> and the popular Livestock Feed Formulation<\/a> Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator\u2122<\/a> and the Poultry Farm Manager\u2122 software<\/a>.<\/p>\n

He has delivered talks\/papers to audiences in various groups and organisations<\/a>, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods<\/p>\n

and others.<\/p>\n

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development\u2019s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.<\/p>\n

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic<\/a> to begin slowly traveling across the West African region.<\/p>\n

His key purpose is to deliver talks, seminars <\/strong><\/p>\n

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).<\/p>\n

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.<\/p>\n

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management\u2019s(NIM) Young Managers\u2019 competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development\u2122 (SCfS-D\u2122), and Founder of the Self-Development Academy Limited<\/a>.<\/p>\n

When he's not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog<\/a> - on which he also publishes his Weekly Public Speaking IDEAS <\/a><\/p>\n

newsletter(which he uses to promote Burt Dubin's Public Speaking Mentoring service<\/a> to experts working across the African continent).<\/p>\n

You can connect with him on Twitter @tksola.com<\/a> and Facebook<\/a>.<\/p>\n

Visit Tayo Solagbade Dot Com<\/a>, to download over over 10 performance improvement resources to boost your personal and work related productivity.<\/p>\n

====
\n[IMPORTANT NOTE:====<\/span><\/h3>\n

On 4th May 2014, Tayo's 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net. <\/em><\/p>\n

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR \"reincarnation\" of it the website http:\/\/www.tayosolagbade.com<\/a>.<\/p>\n

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts <\/strong><\/em><\/p>\n

he's published.<\/p>\n

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.<\/p>\n

Click \"Tayo, What Happened to SpontaneousDevelopmentDotCom ?<\/a>\" to read a detailed narrative about how the above event occurred :-))<\/p>\n

Here's an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:<\/h4>\n
Succeed by Emerging from Adversity Like a Phoenix (TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)<\/a><\/div>\n

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:<\/h4>\n

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name<\/a><\/p>\n

==================<\/p>\n

\"View<\/span><\/a>\"Join<\/a>\"Connect<\/a>\"Connect<\/a><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n

\u00a0<\/p>\n
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Useful Resources for Speakers<\/h3>\n<\/div>\n
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\"Burt<\/a><\/p>\n

Burt Dubin<\/a> works with people who want to be speakers, and with speakers who want to be masters. Click here<\/a> to visit his website NOW and submit a contact form message telling him what challenges you\u2019re facing, and how you\u2019d like him to help you. Tell him I sent you, and you\u2019ll get a pleasant surprise offer from him<\/em>.<\/p>\n

Burt Dubin's monthly Speaking Biz Strategies Letter<\/a> <\/strong>[Signup<\/a> & get a 7-Part\u00a0Email Course on \"How To Succeed And Get Paid As A Professional Speaker<\/strong>\"]<\/em><\/p>\n

Get Burt's mentoring at any of the 3 levels below:<\/h3>\n

1.<\/strong> Top Shelf <\/strong>[Click here<\/a>]<\/p>\n

2.<\/strong> Mid Range<\/strong> [Click here<\/a>]<\/p>\n

3. Budget Delight<\/strong> [Click here<\/a>]<\/p>\n

\n<\/div>\n
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Publications<\/h3>\n<\/div>\n
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\"On<\/a><\/p>\n

Burt Dubin's latest book: \"On Being a Master<\/strong>\"<\/p>\n

Download Chapter 1 Preview as PDF <\/strong><\/a><\/p>\n<\/div>\n

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Visit the \"On Being a Master\" website <\/a><\/p>\n

\u00a0<\/p>\n<\/div>\n<\/div>\n

\n

\"Showmanship<\/a><\/p>\n

177 Wow! Wow!<\/strong><\/p>\n

Showmanship Stratagems<\/p>\n

Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.<\/p>\n

more information<\/a><\/p>\n

\"Burt<\/a><\/p>\n

Burt's Flagship Album<\/strong><\/p>\n

This is the product to own<\/strong>\u00a0if you can own only one. Why? Because in it you discover\u00a0principles of platform mastership<\/strong>\u00a0available to you nowhere else at any price.<\/p>\n

You hear\u00a0performance strategies<\/strong>\u00a0you can emulate. You shorten your learning curve. You see ways to\u00a0engage and delight audiences<\/strong>\u00a0with both content and stories . . . plus you experience a bit of fun.<\/p>\n

With its\u00a0Money back if not delighted<\/em><\/strong>\u00a0Guarantee hardly any are returned.<\/p>\n

Find out why<\/a><\/p>\n

\"Presentation<\/a><\/p>\n

Presentation Magic<\/strong><\/p>\n

A live example, including a complete audio recording of a program Burt created from scratch--on a topic he knew nothing about and never, ever presented before! See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.<\/p>\n

Presentation Magic Manual with new pages added plus 3 audio CDs.<\/strong><\/p>\n

more information<\/a><\/p>\n

\"ProgramManual\"<\/a><\/p>\n

How To Create a Great Program Manual<\/strong><\/p>\n

Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven principles that add value to the experience of sitting at your feet and learning from you.<\/p>\n

This is a reprise of the historic presentation that launched the Speaking Success System.<\/p>\n

No copy of this 2 CD program and 50 page Learning Guide has ever been returned.<\/p>\n

more information<\/a><\/p>\n

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\u00a0<\/p>\n<\/div>\n

<\/div>\n
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\"Smart<\/p>\n\n\"Click\n\"Self-Development\/Performance <\/map>\n<\/h3>\n

NEW<\/strong>:Click here<\/a> to download your FREE 20 Page PDF Chapter preview of <\/strong> my latest Book\" titled \"KUKURU DANGER\u2122: 5 True Stories About the Adventures - & Misadventures! - of a School Age Child Trying to Find Purpose in Life<\/a><\/span><\/p>\n

\"lick<\/a><\/p>\n

Download<\/a> above PDF <\/strong><\/p>\n

\"Using<\/a>Download<\/a> above PDF <\/strong><\/p>\n

\"NEW<\/a><\/p>\n

Download<\/a> above PDF <\/span><\/p>\n

---<\/p>\n

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available<\/a><\/span><\/p>\n

\"NEW:<\/a><\/p>\n

Click here<\/a> to learn more<\/span><\/p>\n

FREE TALK:<\/strong> How a Best Operating Process Management Sysem (BOPMS)\u2122Will Earn Your Farm MORE Profits!<\/a><\/span><\/p>\n

\"FREE<\/a><\/p>\n

Download<\/a> above PDF<\/span><\/p>\n

FREE TALK: <\/strong>3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!<\/strong><\/a><\/p>\n

\"FREE<\/a><\/p>\n

Download<\/a> above PDF <\/span><\/p>\n

NEW: Coaching Program for Farm Products Marketing Success<\/a><\/span><\/p>\n

\"Tayo<\/a><\/p>\n\n\n\n\n\n
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THEY WROTE...<\/strong><\/h3>\n<\/td>\n<\/tr>\n


\n<\/span><\/span><\/p>\n

\"(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online...\" - click here<\/a> to read full comment by Patrick Meninga<\/a> (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000)<\/strong>.<\/p>\n

-----------------------------<\/span><\/p>\n

\u201cTayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding....Thanks for all your hard work since I\u2019ve been here - you will be sorely missed. I don\u2019t need to wish you good luck, you have the ability to make your own luck. - Andy\"(R. Jones)<\/strong>*<\/p>\n

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell\/xmas cards sent to Tayo Solagbade following his resignation to start his own business).<\/strong><\/p>\n

-----------------------<\/p>\n<\/td>\n<\/tr>\n

Click here to contact Tayo...<\/strong><\/a>\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
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SD Nuggets Blog<\/strong>\u2122<\/p>\n<\/td>\n

New posts from last week that may interest you! * <\/span><\/td>\n<\/tr>\n
Public Speaking[Monday]<\/span>:<\/strong><\/span><\/td>\n\n
No. 159: 5 Key Reasons Competent Experts Struggle to Make Profits!<\/a><\/div>\n<\/td>\n<\/tr>\n
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Entrepreneurship[Tuesday]<\/span>:<\/strong><\/p>\n<\/td>\n

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You Need to Know Your REAL Friends \u2013 Accepting Help Indiscriminately Can get you Exploited<\/a><\/div>\n<\/td>\n<\/tr>\n
Self-Development\/Parenting [Wednesday<\/span>]: <\/strong><\/span><\/td>\n\n
To Perpetually Achieve Noteworthy Success, You May Need To Be Moderate In Your Humility<\/a><\/div>\n<\/td>\n<\/tr>\n
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Career Development [Thursday<\/span>]:<\/strong><\/p>\n<\/td>\n

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You Can Increase Your Profits Without Raising Your Prices (Here\u2019s How\u2026)<\/a><\/div>\n<\/td>\n<\/tr>\n
Parenting [Friday<\/span>]:<\/strong><\/span><\/td>\n\n
Critical Thinking Can Save You Money (True Story)<\/a><\/div>\n<\/td>\n<\/tr>\n
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Writing\/Blogging\/Entrepreneurship [Saturday<\/span>]: <\/strong><\/p>\n<\/td>\n

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3 Strategies You Need, to Achieve Business Promotion Success<\/a><\/div>\n<\/td>\n<\/tr>\n
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Want me to write for you? Click here<\/strong><\/a> to send me a message<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\n
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\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

What if you could do web marketing that yields superior profits, at low to zero cost? We all want that! This write-up uses 2 real life website case studies to explain what you need to do, and why. Example 1: www.google.com makes millions annually. SCROLL DOWN TO READ FULL ISSUE Publication:\u00a0Weekly Public Speaking IDEAS Newsletter […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,1,266,112,103],"tags":[1248,1246,1247],"class_list":["post-5958","post","type-post","status-publish","format-standard","hentry","category-entrepreneurs","category-general-2","category-my-dn-travel-news","category-public-speaking","category-writingblogging","tag-2-real-life-examples","tag-perceived-website-beauty-wont-guarantee-success","tag-the-value-you-offer-matters-most"],"aioseo_notices":[],"views":1161,"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/5958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/comments?post=5958"}],"version-history":[{"count":1,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/5958\/revisions"}],"predecessor-version":[{"id":5959,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/5958\/revisions\/5959"}],"wp:attachment":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/media?parent=5958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/categories?post=5958"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/tags?post=5958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}