{"id":4248,"date":"2014-04-14T16:24:49","date_gmt":"2014-04-14T16:24:49","guid":{"rendered":"http:\/\/spontaneousdevelopment.com\/sdnuggets\/?p=4248"},"modified":"2014-04-14T18:32:23","modified_gmt":"2014-04-14T18:32:23","slug":"no-137-succed-by-looking-bigger-than-you-are","status":"publish","type":"post","link":"http:\/\/tayosolagbade.com\/sdnuggets\/no-137-succed-by-looking-bigger-than-you-are\/","title":{"rendered":"No. 137: Succeed By \"Looking Bigger\" Than You Are!"},"content":{"rendered":"

Size (in physical or financial terms) can confer \u201cpopularity\u201d. So can appearing to be everywhere. That\u2019s why I argue that making yourself look bigger than you are, can make your marketing more successful!<\/p>\n

People \u2013 and organisations - that are popular, often get their offers taken more seriously, than those who are not.<\/p>\n

SCROLL DOWN TO READ FULL ISSUE<\/strong><\/p>\n\n\n\n\n\n
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Publication:<\/strong>\u00a0Weekly Public Speaking IDEAS Newsletter <\/span><\/strong><\/p>\n

Date:<\/strong>\u00a0<\/strong>Monday14th April <\/span> 2014<\/span><\/p>\n

No:<\/strong>137<\/span><\/p>\n

Title: <\/strong>Succed By \"Looking Bigger\" Than You Are!<\/span><\/p>\n

Author & Publisher:<\/strong>\u00a0Tayo K. Solagbade [Tel: <\/strong>+234-803-302-1263 (in Nigeria)<\/strong> or +229-66-122-136 (in Benin Republic)<\/strong> ]<\/p>\n

Blog URL:<\/strong>\u00a0http:\/\/www.spontaneousdevelopment.com\/blog<\/a><\/span><\/p>\n

Archive (E-mail version started 14th May 2012): <\/strong>Click here to view<\/a><\/p>\n

Archive (Blog version started 24th September 2011):<\/strong> <\/span>Click here<\/a><\/span><\/p>\n<\/div>\n

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Have You Downloaded Your Gifts?<\/h3>\n\n\n\n
\"Ten<\/a><\/td>\n\n
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As a subscriber to my mailing list<\/a>, you get to access over 10 potentially useful books and reports.<\/p>\n

Click here<\/a> to view the download page:<\/p>\n

Login using the username and password sent to you during signup<\/a>.<\/p>\n

Can't find it? No problem. E-mail me via tayo at tksola dot com and I'll send you another. Not yet a subscriber? Click here to signup<\/a>.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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**** ****<\/strong><\/em>******<\/strong><\/p>\n

NB: <\/strong>This newsletter is published every Monday. <\/em> Point your browser to www.spontaneousdevelopment.com\/sdnuggets<\/a> to read at least ONE new post added to my SD Nuggets blog<\/strong> on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule<\/a> \ud83d\ude42<\/p>\n

****<\/strong><\/em>******<\/strong><\/p>\n

\"View<\/span><\/a>\"Join<\/a>\"Connect<\/a>\"Connect<\/a><\/span><\/p>\n

No. 137: Succeed By \"Looking Bigger\" Than You Are<\/span><\/strong>!<\/h3>\n

Size (in physical or financial terms) can confer \u201cpopularity\u201d. So can appearing to be everywhere. That\u2019s why I argue that making yourself look bigger than you are, can make your marketing more successful!<\/p>\n

People \u2013 and organisations - that are popular, often get their offers taken more seriously, than those who are not.<\/h3>\n

After attending conventional school most people naturally seek the best possible employment conditions.<\/p>\n

That\u2019s why many would choose big, established employers over ones just starting up \u2013 due to the promise of better pay, job benefits\u2026and of course the prestige of being in \u201cthe team\u201d.<\/p>\n

With regard to prestige, big name(s) make(s) it easy to be recognised\/noticed or remembered (My Story)<\/strong><\/h3>\n

Due to the massive fame of companies like Microsoft, Google, Nike, CNN, BBC etc, you and I would find it much easier to remember someone we met, who worked for any of those companies.<\/p>\n

I still recall living in Benin City, over a 7 year period while employed as a well paid, and high performing manager in Guinness Nigeria<\/a>.<\/p>\n

Many times when I attended public functions, despite my deliberate insistence that the host NOT do it<\/span>, I often got introduced as a \"Guinness Manager\". <\/strong><\/h3>\n

Friends\/acquaintances were usually unwilling to leave out that detail mainly because they felt the company was a prestigious place, which would interest people.<\/p>\n

Some people would often go out of their way to get to know you e.g. <\/strong>taking your number and calling you. In conversations with others they could say \u201cRemember my friend that works with ?\u201d etc<\/p>\n

\u00a0If you drive an branded company vehicle, neighbours may take special note of you. <\/em><\/p>\n

It\u2019s just natural.<\/p>\n

The same thing happens when you\u2019re linked with a famous individual. <\/strong><\/h3>\n

That\u2019s why we hear \u201cOh, he\u2019s \u201cMichael Jackson\u2019s lawyer\u201d; or she\u2019s the \u201cwife of Cadbury\u2019s CEO in Nigeria\u201d; \u00a0\u201che\u2019s \u201cLupita Nyong\u2019o\u2019s Best Friend\u201d\u2026or even better: \u201che\u2019s Chimamanda Adichie\u2019s husband\u201d!<\/p>\n

All of the above refer to situations and circumstances in which fame or popularity is conferred on you by association with a person, or organisation, or \u201cthing\u201d that is \u201cfamous or popular\u201d.<\/p>\n

It\u2019s why name dropping can sometimes work for those who do it!<\/em><\/p>\n

A complete nobody who gets a job with a large corporate multinational can quickly gain social recognition and acceptance, over a self-employed professional in the same field. <\/strong><\/h3>\n

When you\u2019re NOT associated with a recognised name or brand, fewer people readily go out of their way to connect with you.<\/p>\n

Even fewer feel a need to brag about or tell others about you.<\/em><\/p>\n

I have had the benefit of experiencing both sides\u2026and this informs the views I express here.<\/p>\n

A Public Relations Manager for Virgin Atlantic, compared is likely to command more serious attention and interest from journalists, than an independent consultant specializing in the same field.<\/strong><\/p>\n

But as I explain below, the latter can command more recognition than the former, by making him\/herself look \u201cbigger\u201d than s\/he really is.<\/p>\n

Central to achieving the above is the use of the Internet, which has been accurately described as the greatest LEVELLER known to mankind!<\/strong><\/h3>\n

I now explain using myself as an example\u2026<\/em><\/p>\n

After leaving Guinness<\/a>, I noticed people no longer showed as much interest in connecting with me as they used to.<\/p>\n

And that included even former colleagues, (supposedly) close friends and some relatives.<\/p>\n

It was an interesting experience, which made promoting my products and services tough. <\/em><\/p>\n

I knew making sales that stick (i.e. ones not followed by buyer\u2019s remorse) would require building conviction in buyers\u2019 minds.<\/p>\n

So, I began exploring a variety of strategies towards building name\/brand recognition. <\/strong><\/h3>\n

Today, I\u2019ve reasonably refined, but continue to fine tune strategies that have served me best.<\/p>\n

Together, they now make up what I call my Customizable Web Marketing System<\/a> (WMS).<\/em><\/p>\n

The WMS involves using my website, blog, social media channels and other online platforms, in combination with offline marketing resources where necessary, as a means to propagate my marketing messages, via creative article writing and content generation.<\/strong><\/span><\/p>\n

Click here<\/a> to read my popular 3 part article series on \"Why You Need a Web Marketing System\".<\/p>\n

It provides detailed insights into how a WMS can make you look MUCH bigger than you are, almost effortless, and at low to zero cost.<\/p>\n

I am living proof that this works!<\/strong><\/p>\n

\"Email<\/a><\/p>\n

I\u2019ve written many other articles that offer useful insights. <\/em><\/p>\n

If you want links to them, along with a FREE 15 minute consultation to learn more<\/strong>, email me your name, phone number and country to tayo at tksola dot com<\/strong><\/p>\n

Today, a growing number of enquirers are finding it hard to believe that ONE person (i.e. yours truly) produces ALL they see on this website: www.spontaneousdevelopment.com<\/a>. <\/strong><\/h3>\n

I get emails from as far as Europe and America, containing phrases like:<\/p>\n

\u201cPlease pass this message to your CEO\u201d...<\/em><\/p>\n

Some write in referring to \u201cthe guys<\/strong>\u201d and \u201cthe writing team<\/strong>\u201d of my website :-))<\/strong><\/em><\/p>\n

The truth is however that I am the ONLY employee of my company. And I ALONE am responsible for creating ALL of the content on it \u2013 and and no one else.<\/strong><\/p>\n

Everyday I share true stories on this blog, and in my weekly email newsletter<\/a>, about how I respond to enquiries from prospects and clients\/buyers from across the world, regarding my products and services.<\/p>\n

In other words, I constantly create daily new content on this website, while delivering my products\/services within agreed deadlines to paying clients\/buyers within and outside Africa!<\/span><\/p>\n

It\u2019s not been easy to get this far, and that\u2019s why you must have a passion for what you do.<\/strong><\/p>\n

I\u2019m convinced that ANYONE willing to put in the needed work effort and passion will succeed too.<\/em><\/p>\n

Final Words: As You Get Bigger, Your Increased Visibility Will Make Mistakes Hurt You More!<\/strong><\/h3>\n

Now, this is important.<\/em>..<\/p>\n

In working to make yourself look bigger than you are, you must remember that people only want to associate with something, or someone, IF they feel it will make them look (or feel) good<\/span><\/strong>. <\/em><\/p>\n

Corporate sponsors waste little time in dropping individuals or organisations they connect with, who get into trouble e.g. a famous sports person caught in a scandal.<\/p>\n

Also, many who \"court\" you may readily avoid you if they hear negative news about you!<\/em><\/p>\n

You MUST therefore protect your \"growing\" brand, by acting with integrity at ALL times. <\/strong><\/h3>\n

Do that, while taking steps to \u201clook bigger\u201d, and your marketing will ultimately succeed more.<\/p>\n

If you don\u2019t do that, making yourself look bigger than you really are<\/strong>, could end up HURTING - instead of HELPING - you<\/strong>!<\/em><\/p>\n

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*************<\/h3>\n

SPECIAL PRODUCT FEATURE<\/h4>\n

\"Inside Speaking Business Success Secrets\"<\/h1>\n

In this offer, Burt Dubin<\/a> promises to show you how to generate PASSIVE incomes streams WHETHER YOU SPEAK OR NOT.<\/p>\n

Plus, you learn a proven shortcut to top level speaking business success across corporate markets.<\/p>\n

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So, with with diligent persistent application of what you learn you'll start (as Burt says)...\"bringing home high speaking fees\"...whether you speak or not...in a matter of weeks....<\/p>\n

Sooner than later you'll find you're ready to go for Burt's mentoring<\/a> at Diamond or higher Inner Circle membership level.<\/p>\n

The best part is:<\/strong> every cent of your fee to purchase this product counts toward your membership in Burt's Inner Circle.<\/p>\n

In other words, you effectively get to eat your cake and still have it!<\/p>\n

CLICK HERE<\/a> to get full details of what it takes to make yourself a true speaking business champion in Burt's Boot Camp V: Inside Speaking Business Success Secrets<\/a><\/p>\n

*************<\/h3>\n

Have a great week :-))<\/p>\n

Get Burt Dubin's Public Speaking Mentoring
\nfor Africa Based Experts<\/a>(PDF...Click<\/a>!) <\/strong><\/h3>\n

\"\"<\/a><\/p>\n

Tayo K. Solagbade*<\/span><\/span><\/p>\n

Self-Development\/Performance Improvement Specialist<\/strong><\/p>\n

*Sole Agent For\u00a0<\/em>Burt Dubin's Speaker Mentoring Service<\/span><\/a><\/em> In Africa<\/em><\/span><\/p>\n

Mobile:<\/strong> +234-803-302-1263 (in Nigeria<\/strong>) or +229-66-122-136 (in Benin Republic<\/strong>)<\/p>\n

http:\/\/www.spontaneousdevelopment.com<\/span><\/a><\/p>\n

Self-Development\/Performance Enhancement Specialist<\/strong> - Tayo Solagbade<\/strong><\/a> - works as a multipreneurial freelance writer providing \u00a0zero risk<\/strong>\u00a0article and report writing support for website owners<\/a>, while travelling slowly across West Africa as a Location Independent Multipreneur<\/a>.<\/p>\n

He's presently based in Benin Republic<\/a>, where he's preparing an English-French Language Guide, City Travel Guides, and a Commercial Rabbit Farming Guide.<\/p>\n

He earns multiple streams of income providing clients with performance improvement training\/coaching, custom MS Excel-VB<\/a> solutions, web marketing systems<\/a>, freelance writing services<\/a>, and best practice extension support<\/a> services (for farm business owners<\/a>).<\/p>\n

In a previous life<\/strong>, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria<\/a>. He rose from Shift Brewer, to Training & Technical Development Manager, then later acted in senior management roles as Production Manager and Technical Manager.<\/p>\n

When he\u2019s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his\u00a0Self-Development Nuggets\u2122 blog<\/a><\/strong>, and\u00a0Public Speaking IDEAS newsletter<\/a>\u00a0(which he publishes to promote Burt Dubin's Public Speaking Mentoring service<\/a> to experts working across the African continent).<\/p>\n

For a limited time, Tayo is available to speak to your group or organization for a moderate fee. Send e-mail to tayo at tksola dot com<\/strong>. You can also visit www.tksola.com<\/a> to learn more.<\/p>\n

Connect with him on Twitter @tksola.com<\/a> and Facebook<\/a>.<\/p>\n

==================<\/p>\n

\"View<\/span><\/a>\"Join<\/a>\"Connect<\/a>\"Connect<\/a><\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n

\u00a0<\/p>\n
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Useful Resources for Speakers<\/h3>\n<\/div>\n
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\"Burt<\/a><\/p>\n

Burt Dubin<\/a> works with people who want to be speakers, and with speakers who want to be masters. Click here<\/a> to visit his website NOW and submit a contact form message telling him what challenges you\u2019re facing, and how you\u2019d like him to help you. Tell him I sent you, and you\u2019ll get a pleasant surprise offer from him<\/em>.<\/p>\n

Burt Dubin's monthly Speaking Biz Strategies Letter<\/a> <\/strong>[Signup<\/a> & get a 7-Part\u00a0Email Course on \"How To Succeed And Get Paid As A Professional Speaker<\/strong>\"]<\/em><\/p>\n

Get Burt's mentoring at any of the 3 levels below:<\/h3>\n

1.<\/strong> Top Shelf <\/strong>[Click here<\/a>]<\/p>\n

2.<\/strong> Mid Range<\/strong> [Click here<\/a>]<\/p>\n

3. Budget Delight<\/strong> [Click here<\/a>]<\/p>\n

\n<\/div>\n
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Publications<\/h3>\n<\/div>\n
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\"On<\/a><\/p>\n

Burt Dubin's latest book: \"On Being a Master<\/strong>\"<\/p>\n

Download Chapter 1 Preview as PDF <\/strong><\/a><\/p>\n<\/div>\n

\n
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Visit the \"On Being a Master\" website <\/a><\/p>\n

\u00a0<\/p>\n<\/div>\n<\/div>\n

\n

\"Showmanship<\/a><\/p>\n

177 Wow! Wow!<\/p>\n

Showmanship Stratagems<\/strong><\/p>\n

Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.<\/p>\n

more information<\/a><\/p>\n

\"Burt<\/a><\/p>\n

Burt's Flagship Album<\/strong><\/p>\n

This is the product to own<\/strong>\u00a0if you can own only one. Why? Because in it you discover\u00a0principles of platform mastership<\/strong>\u00a0available to you nowhere else at any price.<\/p>\n

You hear\u00a0performance strategies<\/strong>\u00a0you can emulate. You shorten your learning curve. You see ways to\u00a0engage and delight audiences<\/strong>\u00a0with both content and stories . . . plus you experience a bit of fun.<\/p>\n

With its\u00a0Money back if not delighted<\/em><\/strong>\u00a0Guarantee hardly any are returned.<\/p>\n

Find out why<\/a><\/p>\n

\"Presentation<\/a><\/p>\n

Presentation Magic<\/strong><\/p>\n

A live example, including a complete audio recording of a program Burt created from scratch--on a topic he knew nothing about and never, ever presented before! See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.<\/p>\n

Presentation Magic Manual with new pages added plus 3 audio CDs.<\/strong><\/p>\n

more information<\/a><\/p>\n

\"ProgramManual\"<\/a><\/p>\n

How To Create a Great Program Manual<\/strong><\/p>\n

Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven principles that add value to the experience of sitting at your feet and learning from you.<\/p>\n

This is a reprise of the historic presentation that launched the Speaking Success System.<\/p>\n

No copy of this 2 CD program and 50 page Learning Guide has ever been returned.<\/p>\n

more information<\/a><\/p>\n

\n

\u00a0<\/p>\n<\/div>\n

<\/div>\n
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\"Smart<\/a> <\/p>\n\n\"Click\n\"Self-Development\/Performance <\/map>\n<\/h3>\n

\u00a0<\/p>\n

\"Using<\/a>Download<\/a> above PDF <\/strong><\/p>\n

\"NEW<\/a>Download<\/a> above PDF <\/span><\/p>\n\n\n\n\n\n
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THEY WROTE...<\/strong><\/h3>\n<\/td>\n<\/tr>\n


\n<\/span><\/span><\/p>\n

\"(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online...\" - click here<\/a> to read full comment by Patrick Meninga<\/a> (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000)<\/strong>.<\/p>\n

-----------------------------<\/span><\/p>\n

\u201cTayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding....Thanks for all your hard work since I\u2019ve been here - you will be sorely missed. I don\u2019t need to wish you good luck, you have the ability to make your own luck. - Andy\"(R. Jones)<\/strong>*<\/p>\n

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell\/xmas cards sent to Tayo Solagbade following his resignation to start his own business).<\/strong><\/p>\n

-----------------------<\/p>\n<\/td>\n<\/tr>\n

Click here to contact Tayo...<\/strong><\/a>\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
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SD Nuggets Blog<\/strong>\u2122<\/p>\n<\/td>\n

New posts from last week that may interest you! * <\/span><\/td>\n<\/tr>\n
Public Speaking[Tuesday]:<\/strong><\/span><\/td>\n\n
No. 135: Succeed by Speaking Part-time With a Full Time Job!<\/a><\/div>\n<\/td>\n<\/tr>\n
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Entrepreneurship[Tuesday]<\/span>:<\/strong><\/p>\n<\/td>\n

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Earning Income Working From Anywhere (True Story)<\/a><\/div>\n<\/td>\n<\/tr>\n
Self-Development [Wednesday<\/span>]: <\/strong><\/span><\/td>\n\n
Why Marketing to Strangers Yields More Success<\/a><\/div>\n<\/td>\n<\/tr>\n
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Career Development [Thursday<\/span>]:<\/strong><\/p>\n<\/td>\n

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Sometimes You\u2019ll Need to Keep It Within Your Family<\/a><\/div>\n<\/td>\n<\/tr>\n
Parenting\/Travel [Friday<\/span>]:<\/strong><\/span><\/td>\n\n
Pre-Marital Sex Amongst Teenagers \u2013 A PROPOSED SOLUTION<\/a><\/div>\n<\/td>\n<\/tr>\n
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Writing\/Bloggin [Saturday<\/span>]: <\/strong><\/p>\n<\/td>\n

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To Sell with Your Writing, Touch on Different Areas of Your Target Audience\u2019s Life<\/a><\/div>\n<\/td>\n<\/tr>\n
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Writing\/Bloggin [Saturday<\/span>]: <\/strong><\/p>\n<\/td>\n

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Fulfilling Farm Business Best Practice Product Orders, Amidst Chaos (True Story)<\/a><\/div>\n<\/td>\n<\/tr>\n
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Want me to write for you?<\/strong> Click here... <\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Home<\/a>\u00a0|\u00a0Subscribe<\/a>\u00a0|<\/span> About<\/a> | Contact<\/strong><\/a> | SD Nuggets\u2122<\/a> | My DN Travel News<\/strong><\/a> | Web Marketing Systems<\/a> |Freelance Writing<\/a> | MS Excel\u00ae Heaven\u2122<\/a> | Cost-Saving Farm Biz Ideas<\/a><\/span><\/p>\n

Burt Dubin's Public Speaking Mentoring<\/p>\n

for Africa Based Experts<\/a>(PDF...Click<\/a>!) <\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n