I refer here to my plan to make them acquire real world relevant knowledge about vocations one can venture into. Examples include various aspect of cooking e.g. baking. And this is why today, they bake cakes without using an oven, which they sell during break time in their school<\/a>.<\/p>\n So I buy products and services with my kids, their mother, or other loved ones in mind. <\/p>\n But I also look out for items that offer potentially useful value me, in my personal life, as well as for the work I do.<\/em><\/p>\n The truth is you can make your sales offers by carefully presenting them from a variety of angles that touch on the target audience\u2019s potential interests.<\/p>\n I\u2019ve been doing this for years. My realization of what makes me buy, led me to an epiphany of sorts about how to sell to others.<\/strong><\/p>\n Nine times out of ten, selling involves explaining benefits to people. <\/p>\n And that requires talking, or writing, or doing both\u2026as creatively as possible.<\/em><\/p>\n Most of your prospects will have interests that cover different aspects of life. They cannot help it, as long as they are human. <\/p>\n Writing on different categories, however works better if one weaves in references, where relevant or possible, to solutions you offer. <\/strong><\/p>\n It can be done. You just need to do some creative thinking. <\/p>\n If you\u2019ve ever wondered why I write on seemingly unrelated multiple categories on my blog<\/a>, the above is why I do it. <\/em><\/p>\n Basically I share true stories and experiences about my life as an entrepreneur. <\/p>\n From my goof ups to my big wins, I creatively present information and education to help others. <\/p>\n Not only does this cement my credibility as a hands on entrepreneur in the minds of readers, it also moves those interested in solutions I offer, closer to connecting with me by making enquiries or buying.<\/p>\n So many of my recent buyers have turned out to be people working full time in well paying jobs, who have chosen to start their businesses part time. <\/p>\n Most times they use what they earn from their jobs to finance their business start-up and expansion.<\/p>\n This implies that if they keep doing well, or better at work, they\u2019ll have more money to channel into their part time ventures. <\/p>\n And possibly at some stage grow it big enough to go full time in it.<\/strong><\/p>\n By sharing my experience based ideas about succeeding in paid employment, such individuals can discover me. And in the process, some also discover I offer products they need to run their part time businesses better.<\/p>\n Examples include my feed formulation handbook and\/or software<\/a>, my poultry farm manager<\/a>, my payslip generator<\/a>, Self-Development Bible<\/a> etc.<\/em><\/p>\n An oil company engineer, whose wife just had a baby boy, may suddenly develop an interest in parenting. Before then, when he was a bachelor, he would have had little or no interest. <\/p>\n In other words, an effort to learn more by reading ideas on parenting, could make a visitor discover a solution s\/he has been looking for, on the site offering the parenting ideas. <\/p>\n I\u2019ve been writing parenting articles<\/a> for over a decade, but not because I want to use it as a strategy for selling myself or my products and services. <\/p>\n Instead, it\u2019s a passion I have, to help parents get the best out of their kids. So I demonstrate the power of my parenting ideas by exposing my kids to them, and sharing the results we get. <\/p>\n This way, readers gain insights they can apply in their own homes. They appreciate it so much that some email me to say thanks, while others signup to get more via my newsletter. <\/p>\n In the process, some may discover solutions I offer, and make contact.<\/em><\/strong> See examples in the screenshots of some emails I received below...<\/p>\n Many people who want to sell will benefit by adopting a similar holistic perspective in thinking about their potential buyers. <\/h3>\n
A look at how I do my multidisciplinary writing<\/a> on this blog provides a good case in point. <\/strong><\/h3>\n
1. Business Owners Often Interested in Entrepreneurship\u2026So I Write About It<\/a><\/h3>\n
2. Some of My Prospects Have Full Time Jobs\u2026So I Write About Career Development<\/a><\/strong><\/h3>\n
3. Some of My Prospects<\/strong> Have Kids\u2026So I Write About Parenting<\/a><\/h3>\n
![\"Screenshot](\"http:\/\/spontaneousdevelopment.com\/sdnuggets\/wp-content\/uploads\/2014\/04\/seun-iff-years.jpg\")
<\/a><\/p>\n![\"Screenshot](\"http:\/\/spontaneousdevelopment.com\/sdnuggets\/wp-content\/uploads\/2014\/04\/proud-of-you.jpg\")
<\/a><\/p>\n